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Master of Arts in Promotional Media - Public Relations, Advertising and Marketing

Master of Arts in Promotional Media - Public Relations, Advertising and Marketing

at Goldsmiths, University of London United Kingdom

Overview

The MA Promotional Media explores the impact of digital platformisation and automation on promotional professions, skills and techniques

You will explore the convergence between public relations, advertising, and marketing roles, as well as hybridised fields such as digital marketing, social media management and UX/UI design. This MA isn’t about studying ads or press coverage, but about becoming a professional who can cross-examine and critique the power dynamics between promotional professions, their client-organisations and today’s platformised media landscape.

At its core, this masters looks at how you can better serve society by improving communications across the promotional disciplines, and how public relations (PR), advertising, and marketing professionals can best develop within a challenging digital world. You’ll learn how to reflect on contemporary intellectual theories – including digital media studies, sociology, feminist theory and algorithmic culture – and apply them to workplace realities so you plan the next decade of your career.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

Goldsmiths, University of London

Location

Master of Arts in Promotional Media - Public Relations, Advertising and Marketing Assistant Fee

$18290

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Master of Arts in Promotional Media - Public Relations, Advertising and Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's Degree.
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Where would you like to study*

Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

12

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

6.0

Minimum Listening

6.0

Minimum Reading

6.5

Minimum Writing

6.0

Minimum Speaking

92.0

Minimum Overall Score

62.0

Minimum Overall Score

Other Courses by Goldsmiths, University of London,United Kingdom

This programme offers an exciting and complementary combination of two humanities disciplines which promote the understanding of human life, culture, and society in the past and present.

The BA History with Anthropology at Goldsmiths will enable you to explore and analyse contemporary social, cultural, and anthropological issues in their historical contexts. You will learn the importance of historical understanding for exploring and analysing the complex present-day world that surrounds us.

This programme will give you a grounding in both History and Anthropology, teaching you to think about History like an anthropologist, or Anthropology like a historian. Through History, you will learn to study, analyse, and understand the past and how it continues to make vital contributions to how we comprehend and interact with the world around us. Through Anthropology, you will learn to contextualise contemporary societal and cultural issues, and explore the complex and global world we live in. You will have the opportunity to develop knowledge of many key anthropological concepts, such as kinship, ritual, world systems, and development, as well as investigating anthropology in relation to history, politics, religion, philosophy, and psychology.

From day one, you will be introduced to complementary aspects of the two disciplines, developing Historical skills in modules addressing how History is written and how it should be read while focusing on a range of specific historical controversies. You will also be introduced to key concepts in social anthropology and field research methods. Your first year will also give you the choice of studying a range of subjects in History, many of which can be analysed using anthropological approaches.

36 month

Duration

$ 17560

Tuition

Why study MA Black British Literature at Goldsmiths?

  • This degree is a world first. There’s nowhere else you can study black British writing in such an in-depth way – in the actual country where the writing is produced. We trace diasporic and aesthetic routes and draw upon the expertise of literary and drama specialists.
  • You’ll analyse an extremely diverse range of texts from novelists, poets, short story writers, essayists, life-writers and playwrights. You’ll also locate these writers in their historical context, gaining an understanding of the history of black people in Britain through how they are represented in literature.

12 month

Duration

$ 15820

Tuition

This unique programme introduces you to the variety of ways in which brands are developed and used, and helps you to understand how the growth of branding – in business, but also in politics, government, sport and culture – has changed the societies we live in.

Why study MA Brands, Communication and Culture at Goldsmiths?

  • This MA is not a conventional branding or marketing degree – it offers a unique, theory-based approach to the study of brands, reflected in topics taught on our compulsory modules such as gender, colonial history and branding, social media and open source cultures, and geodemographics and new forms of social classification.
  • You’ll gain a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication and culture. You'll also ask what happens when the state uses branding techniques to communicate with its citizens.
  • You’ll also gain in-depth knowledge of the social, political and economic backdrop against which branding has become so important, and an understanding of the key themes and debates surrounding its development and use, including the relationship between brands and intellectual property, and the extent to which branding promotes or inhibits openness and transparency within organisations.
  • You’ll improve your ability to think critically and creatively about contemporary communications and cultural practices. When you have completed the programme you will be able to analyse contemporary communications, make judgments about their significance, and be able to thoughtfully contribute to contemporary communications.

12 month

Duration

$ 18290

Tuition

The programme will introduce you to a range of psychological theories, methods and processes within the context of the legal, criminal and civil justice systems.

Based at a research-led London university with strong links to forensic services, you’ll be taught by world-class researchers, and experienced practitioners from the NHS, and the prison and probation service.

Led by chartered forensic clinical psychologist Dr Caoimhe McAnena, the MSc also includes contributions from world-class researchers and practitioners who will teach on the programme and supervise research projects.

We have been awarded full British Psychological Society (BPS) accreditation, which will give you the opportunity to gain Graduate and/or Chartered Membership of the Society.

12 month

Duration

$ 16600

Tuition

The past physically surrounds us: in landscapes, in places, people, museums, buildings and in the streets. People’s innate curiosity about the past is driving an expansion of the history and heritage industries.

These fields rely on people skilled in historical research and analysis, as well as those who understand the nature of the past in a modern post-colonial world. This dynamic and innovative programme will develop the skills you need to creatively use your discoveries in a range of public history and heritage contexts.

Over three years, you will learn the skills and methodologies of the historian, the relevance of historical awareness, and the importance of public history. You will also develop your understanding of the history and heritage sectors. You may have the opportunity to gain hands-on experience in archives, museums, galleries, and other heritage organisations through a work-placement module. You graduate with a comprehensive portfolio of valuable and transferable knowledge and skills in public history and heritage, thus widening your career opportunities.

36 month

Duration

$ 17560

Tuition

The MA Contemporary Art Theory is for those with a special interest in contemporary art, and an aptitude for theoretical work in the subject.

Why study MA Contemporary Art Theory at Goldsmiths?

  • This degree explores a range of theoretical perspectives that shape art and visual culture, and attitudes towards them in the late 20th and early 21st centuries.
  • You’ll be encouraged to conceptually and creatively explore the ways in which contemporary artistic practice and urgent theoretical and political matters intersect.
  • You’ll expand your knowledge of contemporary artistic developments and deepen your understanding of the interdisciplinary nature of academic discourses on visual culture.
  • The programme draws on the shifting fields of performance studies, art history, continental philosophy, ecology, feminist theory, queer theory, postcolonial/decolonial studies, and cultural studies in addressing the critical challenges posed by artistic practice, and you’ll be able to focus on an aspect that particularly interests you.
  • You’ll take part in an assessed symposium, which provides you with a chance to present your dissertation topic at an early stage in order to define and progress your final project.

12 month

Duration

$ 17460

Tuition

This MSc is tailored for people who want to work in the game industry. You will learn multi-platform game development and gain a solid foundation in programming to help you develop your own skills. The MSc has a strong focus on business and entrepreneurship, including the possibility to work with industry partners as part of your internship.

As a fast-growing 150 billion dollar business, the game industry offers countless professional opportunities. The MSc Computer Games Programming is right for you if you want to make game development a sustainable career and to work in this creative and rewarding industry.

This is also one of the only programmes taught by actual game developers, designers, and artists with years of experience in the game industry.

Why Study MSc Computer Games Programming at Goldsmiths

  • Learn how to design and develop games, using state of the art tools and game engines from actual game developer and industry veterans
  • Focus on which skills you want to learn through a selection of option modules
  • Collaborate with colleagues from other courses, including the MA Computer Games Art & Design and the MA Independent Games and Playable Experience Design
  • Build your portfolio through practical coursework
  • Access state of the art game labs and facilities
  • Get your first internship in the game industry (or work on a research project instead)
  • Take part in annual events and game jams organised by the department, and be part of the creative and diverse environment that surrounds Goldsmiths
  • Access a strong UK community of publishers and creators with innovative voices creating groundbreaking titles

12 month

Duration

$ 16600

Tuition

This programme is one of the few taught Masters programmes of its kind in the world. Covering historical and philosophical bases of theatre and performance practices from different parts of the world, this degree investigates indigenous and contemporary performance and theatre traditions from a variety of cultural contexts.

Why study MA World Theatres at Goldsmiths?

  • This degree trains graduates for employment in a range of positions in theatre, government, the cultural sector, and higher education, that require solid intellectual preparation and knowledge of the field.
  • You’ll cover the historical contexts and philosophical bases of theatre and performance practices from different parts of the world, some of which are rarely introduced in UK higher education. This will involve studying the indigenous and contemporary performance and theatre traditions from a variety of cultural, national and international contexts.
  • You’ll be introduced to the whole range of drama, theatre and performance practices from many areas of the world.
  • Where possible, you’ll be provided access to industry opportunities in order to extend your study, in particular with our new Associate Organisation, LIFT, and its biennial festival of international theatre, as well as its on-going programme of activities.

12 month

Duration

$ 17460

Tuition

This programme introduces you to recent debates on gender in the disciplines of sociology and media, as well as to the interdisciplinary domains of feminist social and cultural theory. There are a range of topic choices available, including: embodiment, feminist methods, media and sexuality, and postcolonialism.

Why study MA Gender, Media and Culture at Goldsmiths?

  • You'll be taught by experts in the Department of Sociology and Department of Media, Communications and Cultural Studies, as well as the Centre for Feminist Research (CFR).
  • You’ll develop cutting-edge critical skills in relation to cultural approaches to gender formation and gender theory.
  • The degree will provide you with a solid understanding of the importance of epistemology and methodology for the evaluation of empirical investigations of gender formations.
  • You’ll be introduced to, and trained in, the key socio-cultural methods for the study of gender in the contemporary world, including methods for the study of visual culture, the body and affect, and memory.
  • You’ll benefit from tailored supervision in the development of a research project on a specific topic.
  • As an interdisciplinary degree, this programme draws from a range of areas, including sociology, media and communications, humanities, science and technology studies, and philosophy.
  • You’ll become part of a lively research environment in a politically active university.

12 month

Duration

$ 18290

Tuition

This MA draws on urban sociology to explore the meaning of cities, urban life and culture.

The programme covers topics including the politics of gentrification, urban community, infrastructure and the intricacies of urban culture, alongside lectures on urban policy, food politics, poverty and migration.
You will also zoom out to consider the broader meaning of urban sociology and its ongoing contribution to social science. With over two-thirds of the global population destined to live in cities by 2050, there has never been a more important time to research and understand urban life.

Why study MA Sociology (Urban Studies) at Goldsmiths?
Critically engage with urban work

  • The degree brings together social analysis, activism, and inventive research methods to critically engage with various dimensions of urban work – from policy-making, research and cultural interventions, to the management of social programmes and institutions.

Take a multi-disciplinary approach

  • The MA is distinguished by a focus on experimental empirical research and covers the following disciplines: sociology, geography, anthropology, architecture, cultural studies, history, fine arts, media and communications.

Experience research-led teaching

  • We use research-led teaching to explore the importance of sociological knowledge in understanding cities, urban economies, culture, politics and social justice.

Analyse and explore spaces and places

  • You’ll analyse the organisation of contemporary cities, including the built environment, commerce, housing, culture, political and social infrastructures. You'll also explore how distributions of wealth, power and culture in spaces and places are constituted through political, material and social processes.

12 month

Duration

$ 18290

Tuition

View All Courses by Goldsmiths, University of London, United Kingdom

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