Master of Science in Marketing and Technology

at Goldsmiths, University of London United Kingdom

Computation consists of all the changes brought about by digital technology. Art is an open set of ways of acting inventively in culture. Mixing the two together in a systematic way gives us computational art. This is a very open field, and one that is set to expand enormously in the coming years. It is where the most exciting developments in technology and in culture can already be found. This degree will place you in the middle of this fast-evolving context.

What will I learn?

• This degree develops your arts practice through the expressive world of creative computation. Over a year (full-time) or two years (part-time) you will develop your artistic work and thinking through the challenge of developing a series of projects for public exhibition which will explore the technological and cultural ramifications of computation.
• You will learn the fundamentals of programming and how to apply this knowledge expressively. You will work with popular open source programming environments such as Processing, OpenFrameworks, P5.js and Arduino, and will learn how to program in languages such as Java, Javascript and C++.
• Since computational artworks don’t necessarily involve computers and screens, we also encourage students to produce works across a diverse range of media. Supported by studio technicians in state-of-the-art facilities, our students are producing works using tools such as 3D printers, laser cutters, robotics, wearable technologies, paint, sculpture and textiles.

The MA Cultural Policy, Relations and Diplomacy is a trans-disciplinary programme that addresses the theory and practice of cultural policy, cultural relations, and cultural and public diplomacy.

This broad area of study and the terminology applied to it is fluid and expanding. Having culture as the underlying thread, the programme explores areas such as:

• Arts policy and management
• Globalisation
• Cultural relations
• Public diplomacy
• Cultural and arts diplomacy
• External communications
• Place branding

This will provide a unique perspective into this field of study, and will examine topics such as mobility of cultural practitioners, cultural identity, intercultural dialogue, mutuality, propaganda, soft power, hegemony, influence and perceptions.

Goldsmiths' location provides you with a unique experience of living in a multicultural world city, which is of great relevance to the study of cultural policy, relations and diplomacy.

The MMus Popular Music builds upon our international reputation in the popular music field established by our ground-breaking undergraduate degree.

The Popular Music pathway is designed for music artists who are seeking to deepen their creative practice. We are songwriters and composers, producers and performers, engaged in making work that has relevance to real music scenes.

The programme centres the creative artist in a stimulating and supportive environment where critical enquiry, testing of songs/compositions/performance and experimentation in practice lead to a portfolio of new work.

The development of industry-relevant skills and key cultural-theoretical understandings is led by the needs of our own projects and foundational knowledge. Typically, students make records, explore performance and production methodologies, present shows, write and release new sets of songs/works. The programme offers the opportunity to extend the boundaries of artistry and critically reflect upon our own creativity in music.

You’ll also be able to extend your own practice through options in sonic and studio art, advanced music technology, exploration in audiovisual media, and ethnomusicology.

You’ll acquire graduate-level training in creative practice and subject-specific skills that could set you up for a career as a composer-performer or studio practitioner/producer, as well as other jobs in the popular music sector.

The best journalism is based on a sound understanding of the history that has shaped the world we inhabit today.

There is a strong and growing tradition of deeper journalistic investigation into issues and events in the recent and more distant past (however that might be defined). This might be to unearth new knowledge, to investigate and reinterpret existing thinking, or to revise and update past ideas and understandings.

This innovative, collaborative, and interdisciplinary programme, jointly delivered by the Department of History and the Department of Media, Communications and Cultural Studies, emphasises that the causes and results of events in the past are fiercely contested by historians.

Why study BA History and Journalism at Goldsmiths?

• History - the study, analysis and understanding of the past - is as important today as it has ever been, and it continues to make vital contributions to how we comprehend and interact with the world around us. It is a relevant, dynamic, fascinating and important field of study which, at Goldsmiths, is approached in creative, innovative and exciting ways.
• Understanding past societies fosters emotional intelligence and allows us to appreciate the diversity and adaptability of human life. Understanding our pasts can help us to shape our futures and, crucially, help us shape those futures intelligently, insightfully, fairly, and with compassion.
• The essential skills of researching, interviewing, and writing in a number of different long-form and short-form styles and formats are delivered alongside tuition for a range of digital tools including video reporting, the use of social media for research and dissemination, and how to work in the world of online, multimedia journalism.
• An international body of staff research and deliver modules covering a wide geographical range including Asia, Africa, the Americas, the British Isles, Eastern and Western Europe, and the Middle East. Academic staff in both departments are nationally and internationally recognized award-winning experts in their fields who are at the forefront of research excellence and research-led teaching.

The MSc Data Science will provide you with the technical and practical skills to analyse the big data that is the key to success in future business, digital media and science.

The rate at which we are able to create data is rapidly accelerating. According to IBM, globally, we currently produce over 2.5 quintillion bytes of data a day. This ranges from biomedical data to social media activity and climate monitoring to retail transactions. These enormous quantities of data hold the keys to success across many domains from business and marketing to treating cancer or mitigating climate change.

The pace at which we produce data is rapidly outstripping our ability to analyse and use it. Science and industry are crying out for a new generation of data scientists who combine the statistical skills of data analysis and the computational skills needed to carry out this analysis on a vast scale.

Studying this Masters, you will learn the mathematical foundations of statistics, data mining and machine learning, and apply these to practical, real-world data.

As well as these statistical skills, you will learn the computational techniques needed to efficiently analyse very large data sets. You will apply these skills to a range of real-world data, under the guidance of experts in that domain. You will analyse trends in social media, make financial predictions and extract musical information from audio files.

The programme includes:

• A firm grounding in the theory of data mining, statistics and machine learning
• Hands-on practical real-world applications such as social media, biomedical data and financial data with Hadoop (used by Yahoo!, Facebook, Google, Twitter, LinkedIn, IBM, Amazon, and many others), R and other specialised software
• The opportunity to work with real-world software such as Apache

Combine the study of literature with the practice of creative writing. You’ll graduate with the ability to be informed and curious about literature, and with the imagination to turn that curiosity into creativity.

This flexible programme allows you to choose topics related to American literature and culture, comparisons of literature across different cultures and art forms (also known as Comparative Literature), and study diverse aspects of language use in linguistics modules. Your literary and creative studies will be supported by lectures and seminars which will give you practical advice to help you improve your essay writing and refine your research strategies.

Why study BA English with Creative Writing at Goldsmiths?

• You’ll read key literary texts, and experiment with writing prose and poetry. By the end of the creative writing degree you’ll have uncovered your written style and developed an extensive portfolio of creative work.
• We’re based in London, a city that’s full of literary inspiration. Take a look at English student Samantha’s favourite places to write.
• Our alumni have gone on to win prestigious awards including the Rooney Prize for Irish Literature, the Sunday Times Young Writer of the Year, the European Union Prize for Literature, and the Dylan Thomas Prize. One of our alumni, Sophie Collins, was awarded a Fellowship by the Royal Society of Literature as part of its inaugural 40 Under 40 scheme in 2018.
• We’re regularly visited by literary guest speakers. Recent visitors have included Ali Smith, Nikesh Shukla, Michael Rosen, Eimear McBride and Howard Jacobson.
• We host an annual literary award – the Goldsmiths Prize – that celebrates work that pushes the boundaries of the novel.

If you are passionate about pursuing a career as a cinematographer in an environment that promotes innovative filmmaking, this programme is for you. With its unique blend of hands-on workshops, studio and location filming exercises, and high production value collaborative film projects, the MA Filmmaking (Cinematography) elevates your skills as a moving-image storyteller to the level of Director of Photography.

What we offer

• The MA Filmmaking (Cinematography) is a pathway of the Goldsmiths MA Filmmaking. It is housed in a new purpose-built media facility with state-of-the-art teaching spaces including film and photography studios equipped with Arri cameras and lighting.
• You'll learn sophisticated camera, lighting and gripping techniques, and will perform all camera department roles from Director of Photography to Camera Operator, Focus-puller, Gaffer, Camera Assistant, Spark and Grip. You’ll work on a number of exercises and films per term in your specialist role, culminating in a major film production towards the end of the degree. Throughout the degree, you’ll also gain parallel experience in related cine roles by crewing for your fellow cinematographer classmates.
• In addition to developing professional-level skills in your specialist craft area, you’ll attend classes in related disciplines such as Directing and Editing and advance your collaborative skills by working with students across all specialisations, including writers, producers and sound designers. The horizontal framework is designed to stimulate collaborative practice by introducing you to a breadth of filmmaking knowledge combined with a high level of expertise as an accomplished cinematographer.

The MA Digital Media is unique in its combination of practical and theoretical approaches to contemporary media and technology.

This established and exciting degree is designed to help you understand digital transformations in media, culture, and society and apply this understanding in practice, in the media and creative industries and in further research. The programme will equip you with skills that can be applied to current and future developments in digital media, social media, computing, and other aspects of technology.

The MA Digital Media educates aspiring media practitioners and academics as well as early and mid-career professionals who seek to reflect on their roles in a structured and stimulating learning environment designed to give all students up-to-the-minute knowledge of digital media and the skills to apply that knowledge to future developments.

This programme offers three pathways:

• Pathway 1 is a Theory programme where you learn about developments in digital media and technology.  This pathway draws on media theory, critical theory, continental philosophy, science and technology studies, gender studies, critical race studies, the posthumanities, software studies and cultural studies to diagnose our present digital condition.
• Pathway 2 (Image Making) is a theory and practice programme.  Alongside engaging with digital media theory you will work with one or more of the following – animation, photography, video and other forms of moving image – to create installations, apps and single/multi-screen work that is responsive to a continually changing, and conceptually understood, digital landscape.
• Pathway 3 (Critical Computing) is a theory and practice programme where you will interrogate technical objects through critically learning a technical subject and by collectively criticising the results and processes involved – for example, by studying the racialisation of algorithms or exploring non-proprietary databases, operating systems, software licensing, programming, networking and open hardware in the shape of physical computing.

This programme is the first of its kind at the University of London. It offers a scientific approach to the study of human behaviour, giving a broad understanding of psychological theory and research, and will help develop your understanding of the processes influencing how people think, feel, behave, and interact.

The programme is particularly well suited to those interested in a career change into the field of Psychology, or who have previously studied some psychology (but not sufficient to meet the BPS criteria for GBC) and would like the accreditation to work in the field professionally. It is also suited to applicants from outside the UK who would like to obtain a BPS accredited University of London qualification which will allow them to follow professional training programmes.

Understanding the relationship between brain, cognition and behaviour is one of the biggest challenges the scientific community is currently working on. Computational cognitive neuroscience is a young and exciting discipline that tackles these long-standing research questions by integrating computer modelling with experimental research.

This Masters programme will foster a new generation of scientists who will be trained in both neuro-computational modelling as well as cognitive neuroscience. Its core topics include:

• Creating computational/mathematical models of neurons, circuits and cognitive functions
• The fundamentals of cognitive neuroscience (brain mechanisms and structures underlying cognition and behaviour)
• Advanced data analysis and neuroimaging techniques

The programme is suitable for students from a variety of disciplines including – but not limited to – psychology, computing, neuroscience, engineering, biology, maths and physics. Students with no prior programming experience are welcome.

Graduates of this Masters will acquire a unique set of complementary skills that will make them extremely competitive in securing research or analyst positions in both academia and industry.