Master of Arts (Hons) in Geography, Society and Environment

at Heriot-Watt University - Edinburgh Campus United Kingdom

The MSc Digital Marketing will equip you with the specialist digital marketing knowledge and skills that are sought-after by employers from all markets and sectors and is designed to position you as a marketing professional with digital expertise.

Our MSc in Digital Marketing enables you to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.

There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3.  Part-time students register for 2 courses per semester and progress to the dissertation at the end of the second year. Assessment is specifically designed to develop professional career readiness and include collaborative projects with industry partners.

There are two sets of mandatory courses. The first set provides the foundations of digital marketing (Digital Customer Experience and Digital Marketing Analytics). The second set delivers core marketing knowledge (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications and Research Philosophy and Practice).

You can customise your degree to match your interests or career pathway by selecting two course options, one each semester.  Courses reflect digital marketing skills (social media management, database design, website development) and digital management competencies (strategy, entrepreneurship, consumer psychology, legal aspects, project management).

In Semester 3 the digital marketing dissertation is the capstone course where students 'deep-dive' into their chosen area of digital marketing.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

The MSc in Digital Marketing forms part of a suite of specialist programmes at Heriot Watt University designed to meet the demands of the growing digital economy. The 'digital ready' masters programmes include MSc Digital Leadership, MSc Managing Innovation, MSc Information Technology (Business), MSc Business Information Management, and MSc Business Analytics and Consultancy.

Our Structural Engineering course is aimed at graduates and practising engineers. It’s designed to help improve your knowledge of structural and foundation engineering. The degree’s been developed together with a wide range of employers in the sector. So there’s a strong relationship between the course and the engineering industry. The course also builds directly on staff research activities, which include experimental, numerical and theoretical work. You’ll have access to excellent practical and advanced computer and networking facilities too.

The postgraduate course in Urban Strategies and Design is delivered jointly by the Edinburgh School of Architecture and Landscape Architecture (ESALA) of the University of Edinburgh and Heriot-Watt University.

This course addresses the current need for interdisciplinary knowledge. It encourages the adoption of a comprehensive approach towards the delivery of socially-sustainable urban transformation, from local-specific to strategic metropolitan and regional interventions. Students study the wide and diverse range of social, economic, and political processes that determine the contemporary urban environment, and acquire the tools and skills to propose urban projects of diverse scales and specificities.

The City of Edinburgh offers an urban laboratory for project- and site visit-based exploration of current urban design issues in the UK. Furthermore, the city’s historic 'Geddesian' planning links, and contemporary international links with urban-focused institutions and bodies provide a strong platform from which to support student-led, location-based research projects.

Modern civil engineering professionals often require an extensive understanding of construction management due to the strategic benefits it can bring to both individuals and project teams.

As the industry becomes more competitive, organisations and their clients are increasingly demanding the combined time, cost and quality assurances that good project management practice provides. Furthermore, the industry now recognises that there is a need for engineers to gain specialist technical knowledge which compliments their academic and professional background.

To enhance your career prospects and international experience, we are now offering our standard one year Civil Engineering and Construction Management Masters over two years through offering a ‘with Industry Placement’ alternative.

This ‘with Industry Placement’ option offers a practical experiential element over the traditional one-year degree structure, allowing you to reflect on theory and practice.

he MSc in International Marketing with Consumer Psychology provides insight into consumer behaviour against a background of international marketing concepts.

There are eight taught courses, divided equally over two semesters, followed by an international marketing with consumer psychology dissertation in semester 3.  Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.

There are two sets of mandatory courses.  The first set provides the foundation in international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Marketing Metrics, Branding and Communications, Research Philosophy and Practice). The second set delivers insights into the application of psychology to marketing decision making (Introduction to Human Factors and Psychology for Marketing).

In Semester 3 the International Marketing with Consumer Psychology dissertation is the capstone course where students “deep-dive” into their chosen area of research.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

If you want to start your career with a year's work experience in hand, then you should consider this course. It combines the rigorous studies of the BSc (Hons) in Mathematics with Finance with a year-long work placement in level 4. Good performance means 12 months' experience of working in an organisation in the financial sector. The Diploma in Industrial Training is gained through successful completion of this work placement. The work placement helps you to develop specific work-related skills, giving you the opportunity to apply and build upon the theory you learn in your studies. It allows you to take on real responsibilities, enhance your interpersonal skills through teamwork and communication and experience workplace culture.

The Diploma is available to all students, including those from overseas, as it does not require a work visa. If you are planning to come to the UK using a student visa you should check the Tier 4 Student Visa Policy Guidance to confirm you are permitted to undertake a work placement as part of your studies. It is your responsibility to find a suitable work placement; acceptance onto the course does not guarantee you a placement. If you are registered on the course and are unable to find a suitable work placement before the end of level 3 then you can transfer to the standard BSc (Hons) in Mathematics with Finance degree.

The MEng Electrical and Electronic Engineering is a 5-year programme, which shares a common structure with the BEng degree for the first 3 years. Students study a broad-based range of topics from low current electronics to high power systems. At the end of year 3, candidates are selected to progress to the MEng course for a further 2 years of study.

During the 4th and 5th years, technical studies are advanced to a Masters level and the syllabus is greatly extended in the area of engineering management. A six-month industrial placement takes place over summer, after 4th year, and runs until the end of the first semester of the final year.

The 2020 National Student Survey results placed chemical engineering at Heriot-Watt as 1st in Scotland and 5th in the UK, based on students’ overall satisfaction with our programmes.

The Times and Sunday Times Good University Guide 2021 ranked Heriot-Watt University as 1st in Scotland and 4th in the UK for Chemical Engineering.

Our BEng in Chemical Engineering provides students with both the theory and practical application expected by industry. We have strong links with professional communities, allowing us to enhance the career prospects of our graduates.

Programme structure:

• Our BEng programme gives you a sound understanding of both the chemical and process engineering fundamentals that you need to become a professional engineer. In addition to a grounding in science, maths and engineering, our students acquire practical abilities that are highly sought after by industry.
• The BEng in Chemical Engineering is a four-year degree which can include an additional 5th year of study, resulting in the programme becoming a more advanced MEng degree. You will choose which route to follow at the end of your 4th year, giving you the flexibility to decide which degree best suits your career ambitions.
• Final year BEng students undertake a group-based design project that consolidates the subjects taught across the programme.

If you are looking for a career in the world of finance and love mathematical challenges, then Financial Mathematics is the degree for you. Just as civil engineering deals with the design, construction and maintenance of buildings and roads, financial mathematics is concerned with the design, construction and maintenance of financial products. It is well known that careers in financial mathematics offer some of the best salaries of all professions and graduates working in this area thrive on being offered many interesting challenges on a day-to-day basis.

Our Financial Mathematics programme develops the skills and knowledge required by the modern investment and asset management industry, where structured finance and relative value trading strateges dominate. The emphasis is on developing a range of practical skills relevant to the increasingly mathematical and ever-changing world of contemporary finance.

Financial Mathematics isn't just for aspiring bankers. The UK Government is the single biggest user of structured finance, through the Private Finance Initiative. Graduates are also attractive to the treasury function of international corporations and to the trading arm of commodities companies.

Students on the Financial Mathematics degree follow the same programme as Actuarial Science students for the first two years. The programmes diverge in third year and in the fourth year Financial Mathematics students will be able to study courses alongside Master's students on the Quantitative Finance and Mathematics programme. The aim is for Financial Mathematics graduates to achieve a skill set comparable to those graduating with a Master's degree.

Edinburgh is a major centre for investment management with a long and proud history. The MSc in Investment Management provides key investment knowledge with a specific industry focus. A unique feature of the programme is the Current Topics in Investment Management course, where senior investment practitioners give weekly guest lectures, providing insight into the investment industry and allowing students to gain a real-life perspective on the knowledge and theories they are studying.

Discussion of academic theories and their limitations is combined with an emphasis on practical application. Staff teaching on the programme are at the forefront of research and practice in finance and investment management and most are also members of the Centre for Finance & Investment (CFI) which brings Heriot-Watt academics with an interest in finance and investment together with senior practitioners from the local financial community.

Bloomberg Trading Room:

• Heriot-Watt University opened its very own Bloomberg Trading Room in September 2018. Equipped with 12 state-of-the-art Bloomberg Terminals, this world-class facility provides opportunity to learn real-world financial skills. You will be able to gain a Bloomberg Certificate to show that you can use the industry-standard software which provides live financial data and trading tools to the world's leading banks and organisations.

Accreditation:

• We have links with several professional bodies, in particular the Chartered Financial Analyst Society of the UK, the Actuarial Profession and the Chartered Institute for Securities and Investment.