Master of Science in International Marketing with Consumer Psychology

at Heriot-Watt University - Edinburgh Campus United Kingdom

The five year MEng Software Engineering degree is an integrated Masters course, which augments the first three years of the BSc Computer Science with the professional skills necessary for constructing robust, secure systems. Students spend the start of the fifth year on a paid industrial placement. Organisations that recent students have been placed with include Skyscanner, Leonardo, Cadence, BlackRock and Satalia. Many of our students go on to secure an offer of employment from their placement employer.

Teaching excellence and student satisfaction:
'Software Engineering' at Heriot-Watt is ranked 1st in Scotland and joint 1st in the UK for overall satisfaction in the National Student Survey 2018. 100% of students were satisfied overall with their course.

Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020. Our degree is characterised by three themes which will prepare you for a marketing career of the future - global, digital and sustainable.

This 3-year accelerated degree is suited to those who have completed A-Levels. The MA (hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.

The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing. Your learning will focus on three central themes that we believe will be key for future marketing professionals:

• Global marketing
• Digital marketing
• Sustainable marketing

Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

As your studies progress through Years 1, 2 and 3 of this accelerated MA (Hons) programme you will study an increasing number of specialist marketing courses.

MSc Intercultural Business Communication develops skills that will allow you to communicate and work with people from all around the world. 

This degree develops intercultural business skills which are increasingly required by businesses and organisations with globalised workplaces and international stakeholders. 

Throughout this Masters degree, you will learn about key issues related to culture, society, and communication, and apply your understanding to authentic business contexts with a strong emphasis on practical intercultural business communication skills.

You will be taught and assessed entirely in English, which makes it suitable for those who would like to adapt their English language skills for a professional context and develop understanding of intercultural issues in international business.

Professional communication skills

MSc Intercultural Business Communication will give you the opportunity to study culture and communication in an academic setting and apply your learning directly to intercultural business contexts, relevant to international organisations and teams.

Embedded in Heriot-Watt University's highly respected Department of Languages and Intercultural Studies, this programme develops advanced corporate communications skills alongside a broad range of professional transferable skills, so you will be ready to thrive in dynamic workplaces where the ability to communicate, summarise and present information is extremely important

You will learn alongside students from all over the world and find yourself working in multicultural teams to apply your learning in real time. As a result, you will be uniquely prepared for a career in international business and global leadership by the time you graduate.

Our BSc Computer Systems course is designed to give you a solid foundation in computing, together with the necessary applied skills. What’s more, it’ll give you a range of professional skills to help you communicate clearly, work independently and co-operate effectively. In the later years of our BSc Computer Systems course, you’ll also have the option to specialise and graduate with a named degree in Games Programming (5Y6J).

Climate change is recognised as having potentially huge impacts on the environment and on human society. This programme is designed to give students an understanding of climate change causes, impacts, mitigation and adaptation measures from a life science perspective. Students will also develop a wide variety of mathematical modelling skills that can be used to investigate the impacts of climate change.

The programme closely follows the structure of our Applied Mathematical Sciences MSc. Two of the mandatory courses will specifically focus on the issues related to climate change and are taught by expert staff from the University's School of Life Sciences.

This degree combines material from the Mathematics and Actuarial Science courses, together with specialist actuarial and statistical skills. It also takes a wide-ranging approach to other areas of advanced mathematics. Year one focuses on core topics in algebra, calculus and statistics, along with an introduction to finance and economics. Year two builds upon this by introducing topics in actuarial science. The third and final years offer a range of options – allowing you to choose a combination which best suits your interests.

Edinburgh is the UK’s second biggest financial centre outside of London, and Heriot-Watt University enjoys a well-established reputation in the world of accountancy and financial services. As a reflection of this reputation, we were ranked as the second best university in Scotland for undergraduate accounting and finance degrees in the Guardian University League Tables 2019.

MA (Hons) Accountancy and Finance at the Edinburgh Business School is designed and taught by practising professionals and respected academics. It offers you the chance to develop the skills and knowledge needed for a successful career in accountancy and financial services.

The industry focus of this degree, and its breadth of accreditations, make it possible for you to gain the maximum number of exemptions from professional accountancy exams, offering the strongest possible foundation from which to launch your career.

You can enhance your employability in the area of finance through use of our state-of-the-art Bloomberg Trading Room. This professional-standard facility provides access to live financial data from global markets and organisations. Integrating use of Bloomberg Terminals into our teaching develops professionally relevant skills in data analysis, financial reporting, financial risk management and financial modelling.

The majority of our MA (Hons) Accountancy and Finance graduates go on to become chartered accountants in either professional practice, industry, or the public sector, but many go on to successful careers in banking and finance. A survey by Unistats 2019 found that 91% of recent graduates were in work or further study six months after graduating.

Data science today is becoming increasingly important within the actuarial field, and Heriot-Watt has developed this unique new programme to meet this growing actuarial demand.

Taking our MSc in Actuarial Management with Data Science is a great way to speed your progress to this most prestigious of careers - it's designed to take you almost all of the way to qualification. Our MSc in Actuarial Management is an established and successful programme covering the more advanced actuarial subjects.The MSc in Actuarial Management with Data Science introduces exciting new opportunities for actuaries of the future.

Entry to the actuarial profession is by a demanding series of examinations, but the rewards after qualifying are great. The Institute and Faculty of Actuaries in the UK has four levels of examinations to qualify. The first level, the Core Principles (CS, CM and CB) subjects, are taught in our BSc or MSc in Actuarial Science and lead to exemptions from subjects CS1, CS2, CM1, CM2, CB1 and CB2. Students will typically study CP1, CP2, CP3, two SP subjects (two SP subjects are needed to satisfy the profession's requirements) and two courses on data science applied to insurance.

Actuarial data science combines advanced statistical modelling and analysis with modern computational techniques in order to analyse potentially large datasets arising in insurance and finance. These analyses have the ability to improve forecasts and enhance decision making in an uncertain environment where rapid advancements in technology and data availability are transforming fields of actuarial work. Additionally, they are building synergies with new sectors such as medical and healthcare. This is an area of science and technology that is attracting significant interest and that will continue to grow for the foreseeable future, as more and more industries adopt data-driven and data-centric approaches.

Students graduating from the MSc will have excellent employment prospects that are not restricted to any one narrow sector of financial services. By their choice of IFoA subjects, they may target the life, pensions, asset management, investment and risk management sectors. They will be in demand in quantitative risk management roles in both banks and insurance companies, as well as fund management companies, hedge funds, consultancies, software vendors and regulatory authorities. The market for graduates with actuarial qualifications complemented with data science skills is growing fast and we expect that it will continue to grow for the foreseeable future.

This masters in Quantitative Finance and Mathematics course introduces innovative modern mathematical techniques and financial modelling. It focuses on probability and stochastics, which are often not included in standard mathematics degrees. It’s been designed to include the practical and pragmatic aspects of mathematical finance – offering you relevant and modern skills relating to structured finance in demand in the UK and internationally. The aim is to understand, both quantitatively and qualitatively, the risks and uncertainty involved. And, the wide range of optional courses offers you the chance to tailor your learning experience to suit your interests.

The Edinburgh Business School's MSc International Business Management takes business theory and applies it to defined, practical settings. It builds vital understanding of the modern business world and allows you to shape your learning to your ambitions.

The Edinburgh Business School creates tomorrow’s leaders for tomorrow’s markets. We provide forward-thinking, practical Masters degrees that are outward looking and focused on the global business world.

This one-year postgraduate programme, MSc International Business Management, allows you to study specialist subjects from across the business sphere, including:

• International Business Context
• Competitive Strategy
• Research Philosophy and Practice
• Business Economics.

These four courses provide insight into relevant social, political, legal, and macroeconomic conditions affecting international business and develop skills in decision-making, people management, leadership and team working.

In addition, you will select two optional courses in Semester 1 and two optional courses in Semester 2. Shaping your MSc study in this way allows you to develop knowledge and skills that reflect your unique career aspirations.

Ultimately, you will learn how to critically evaluate and implement theories, concepts and techniques of business and apply this knowledge to practical contexts through industry-focused, case-study-led projects.

This is a conversion MSc
MSc International Business Management is a conversion degree programme led by academics from Edinburgh Business School. It introduces the study of business and management to graduates and professionals from non-management backgrounds who wish to enhance their careers.

This degree introduces vital business knowledge to those with limited academic experience in the subject and provides an opportunity to develop versatile management skills in just one year of study. Coupled with specialist learning in the area of tourism, it develops modern management skills to complement existing knowledge and prepare graduates for a career shift or management role.