Master of Science in International Marketing with Consumer Psychology

at Heriot-Watt University - Edinburgh Campus United Kingdom

Cell and Molecular Biology (Biochemistry) is the basic science underpinning our understanding of all life processes. In this course, we cover cell and molecular biological aspects of animals and plants, and provide the broad understanding necessary for a career in the biomedical/pharmaceutical, food and biotechnological industries as well as providing a sound foundation for further research.

This degree offers a thorough grounding in the major branches of Civil Engineering but with a focus on aspects most relevant to Structural Engineering. The aims of the programme are similar to those for Civil Engineering but with a stronger emphasis on the analysis, skills and knowledge appropriate to Structural Engineering design. In addition, this degree aims to cultivate skills for the creative development of designs for construction projects. An unrivalled range of specialist options is available in Year 5 and students complete a professional design project.

All Structural Engineering degrees are supported by the Civil Engineering Industry Advisory Committee, which includes representatives from major multi-national employers offering advice, guidance and work placement opportunities.

Years 1 and 2 provide a foundation in modern biology, including: Ecology; Pollution Biology; and Man’s Impact on the Environment. Year 3 gives a thorough grounding in many aspects of Marine Biology and Year 4 explores the applications of Marine Biology to Marine Resource Development and Marine Environmental Protection. Fieldwork plays an important part in the course. The course aims to produce good Marine Biologists with a training in applied aspects of marine resource exploitation and protection. Breadth in the curriculum is provided by options including Molecular Biology and Microbiology.

The Masters in Business Psychology at Heriot-Watt University is the most established MSc of its kind in Europe, enjoying a well-earned reputation for producing graduates who can improve the performance and behaviour of individuals and teams.

Business psychology is a discipline often referred to as occupational psychology and organisational psychology.

The MSc Business Psychology will give you an in-depth understanding of the psychological mechanisms that drive positive behaviours and performances in the workplace.

Whether you're coming from an industry position or directly from an undergraduate degree, this long-established programme of study will equip you with an effective blend of knowledge drawn from the specialist fields of psychology, management and leadership.

The content on this one-year masters degree programme has been tailored to meet the needs of those working towards a number of job roles, such as business psychology practitioner, human resources manager, organisational development manager, coaching consultant, management consultant or leadership consultant.

You will develop commercial awareness and an understanding of global organisations which will allow you to recognise the impact of the economy, politics, globalisation and the changing labour market on the psychology of a workplace and performance of individuals and teams.

Key skills for improving performance:

• During the MSc Business Psychology you will explore different aspects of the psychological mechanisms behind workplace behaviour and gain the managerial skills that will allow you to enhance and improve performance of teams and individuals. You will build expertise in:
• Coaching
• Leadership
• Diversity
• Employment legislation
• Organisational change
• Organisational culture
• Marketing and consumer behaviour.

You will study the areas of psychology that directly apply to business settings, and explore some of the key psychological research methods that can be practised in the workplace.

By viewing the workplace through a psychological perspective, and by developing your analytical, critical thinking, and reflection skills, you will learn to recognise and improve seemingly intangible aspects of the workplace which, when appropriately managed, can directly improve business performance in terms of:

• Job satisfaction
• Wellbeing
• Leadership
• Organisational commitment
• Organisational culture
• Performance and productivity.

Specifically-designed group tasks and presentations will allow you to develop your interpersonal and communication skills, giving you the platform to implement your expertise and directly improve the performance of diverse groups of individuals and teams at any level within an organisation. 

Throughout this programme you will learn from a unique blend of research-led academic teaching and industry-focused practical exercises. For example, on the Psychology of Coaching course you will develop knowledge in the theoretical frameworks of this area of psychology whilst gaining practical insights into the tools and techniques of lecturers who are experienced coaching practitioners and consultants.

Petroleum engineering is central to safe, efficient and sustainable development of oil and gas assets to meet global energy and resource demands.

Since its establishment in 1975, the Institute of GeoEnergy Engineering (IGE) at Heriot-Watt University has delivered its internationally renowned petroleum engineering MSc programme, providing thousands of graduates with the knowledge and skills to tackle the oil and gas industry’s most challenging problems across the globe. The programme offers an interdisciplinary approach to exploration and extraction of petroleum resources.

Programme content

The programme encompasses a wide range of applied petroleum engineering fundamentals, leading to development of a technically well-prepared graduate with a sound knowledge of the industry – through eight taught courses and two projects. During the field development project, students work together on real field data, considering the technical, economic and environmental aspects involved. For the individual research project, students select a specialist topic, for example related to geosciences, enhanced oil recovery, production chemistry or advanced drilling and completions, offered both by the Institute and by the industry.

MSc Energy and Economics is an innovative, new degree programme grounded in the cutting-edge, globally recognised, economic research carried out by Heriot-Watt University on behalf of the energy sector.

This programme provides a detailed overview of current energy issues, teaching you to apply core tools of economic analysis to the conversion and use of energy resource.

You will develop a bespoke set of skills that will enable you to effectively measure and interpret the environmental and socio-economic impacts of the energy sector. You will also learn how to effectively analyse, appraise and design energy policy, systems and equipment from an economic perspective. You will gain highly-employable specialist knowledge that is crucial within the energy industry.

This Energy and Economics Master’s Degree will prepare you for a dynamic career as an energy consultant, or for a graduate job in energy economics across: business, government regulation and environmental NGOs.

The dual-focused programme is ideally suited to graduates with an engineering or strong analytical background in subjects such as mechanical engineering, mathematics or economics.

Entry to the actuarial profession is by a demanding series of examinations, but the rewards after qualifying are great. The Institute and Faculty of Actuaries in the UK has four levels of examinations to qualify. The first level, the Core Principles (CS, CM and CB) subjects, are taught in our BSc or MSc in Actuarial Science and lead to exemptions from subjects CS1, CS2, CM1, CM2, CB1 and CB2.

Our MSc in Actuarial Management is an established and successful programme covering the more advanced actuarial subjects.

Students will typically study CP1, CP2, CP3 and up to three SP subjects (two SP subjects are needed to satisfy the profession's requirements).

Taking our MSc in Actuarial Management is a great way to speed your progress to this most prestigious of careers - it's designed to take you almost all of the way to qualification.

Commercial Management and Quantity Surveying at Heriot-Watt is designed to meet the needs of the financial management and quantity surveying sectors. The degree offers a solid theoretical base, combined with a strong focus on industrial relevance.

To enhance your career prospects and international experience, we are now offering our established and standard one year Commercial Management and Quantity Surveying Masters over two years through offering a ‘with Industry Placement’ alternative.

This Commercial Management and Quantity Surveying with Industry Placement option offers a practical experiential element over the traditional one-year degree structure, allowing students to reflect on theory in practice.

Our MSc Information Technology (Business) offers analytical, practical and theoretical courses that combine study of business management and software engineering. They cover the design and development of IT systems, the management of data and IT, business organisation and strategy, project leadership and e-commerce.

The programme does not emphasise computer programming but instead seeks to develop graduates with well developed analytical and project management skills that help them become effective communicators / managers working between software developers and business strategists.

In some cases, the MSc project can be carried out in collaboration with an outside industrial or academic organisation.

Graduates from the programme would be suitable for employment with IT companies, company R&D divisions, financial services organisations, defence contractors or government IT agencies or could register for a PhD.

The masters degree in Logistics and Supply Chain Management from Heriot-Watt University's Edinburgh Business School calls upon established industry links and sector-leading research to equip students with cutting-edge expertise.

This MSc is accredited by the Chartered Institute of Logistics and Transport and has built a reputation for producing graduates of the highest calibre over the past 25 years. It will give you access to the knowledge of world-leading researchers and practitioners, and allow you to gain professional insights direct from industry.

This is a Specialist MSc
MSc Logistics and Supply Chain Management is a Specialist MSc programme led by academics at the Edinburgh Business School. As a Specialist MSc, this degree gives those who have worked in the field or studied a similar subject previously, the chance to expand, refine and enhance their knowledge.

This 1-year Masters programme focuses almost entirely on the area of Logistics and Supply Chain Management. It blends cutting-edge academic thinking with best practice from industry to give graduates and professionals the opportunity to advance with a highly employable skillset.