Bachelor of Arts (Hons) in Film Studies and Creative Writing with International Year

at Keele University United Kingdom

In today’s globalised, highly competitive world, experts have predicted marketers, writers and salespeople will be among the most
in-demand jobs of the next decade – with skills in content  creation and curation, social media strategy, digital marketing and analytics the most sought-after.

Combining leading expertise from across both Keele Business School and the School of Computing and Mathematics, our course will deepen your understanding of the technical and commercial implications of data-driven solutions. 

Business analysts guide businesses to improve their decisions, processes, products and services through data analysis – bridging the gap between IT and business to improve organisational performance, create efficiencies and add value to the business. Grounded in theory and practice, our MSc focuses on developing your understanding of business, management, data analytics and data science within a global context.

With unique access to the combined expertise across Keele Business School and the School of Computing and Mathematics, you’ll gain a deeper insight into how businesses run their operations within today’s challenging economy. At the same time developing the technical skills and knowhow to identify, manage and analyse the most appropriate data sources to evaluate their performance.

Referring to real-life business examples and, where possible, working to solve actual client problems, you’ll gain a comprehensive understanding of the operational, human and environmental factors that influence performance within a business context, as well as the different quantitative and qualitative research approaches you can use to analyse these. We’ll look at the options for collecting data from various sources to support analytics programs, how to construct and quality assure datasets, the process of perform different forms of analysis and effective ways to summarise and present information in a way that senior management can understand.

You’ll graduate with a blended technical and commercial toolset that enables you to not only analyse organisations from different perspectives – strategically, functionally and operationally – but also come up with solutions that are technologically feasible and financially and functionally viable.

By taking this combined programme, you will study educational practices and processes from a variety of perspectives. You will define, describe and work with key concepts such as equality of opportunity, class, gender, marketization and social exclusion. You will learn to relate contemporary education policy to wider processes of global, economic, cultural and social changes and have opportunities to observe how these processes affect teaching practice by doing placements.

The compulsory sociology modules will provide you with a grounding in the key areas of the discipline: inequalities, social theory, and research methods. Our programme also covers a wide range of topics such as families, activism and protest, social media, globalisation, and belief systems. Studying Sociology enables you to think independently, critically, and imaginatively about the issues that shape our everyday lives and our futures.

The goal of medicinal chemistry is to support the search for new drugs to treat conditions such as heart disease and cancer. You’ll work in well-equipped laboratories, and learn to conduct effective independent research. This course prepares you to help solve problems at the intersection of chemistry, biochemistry, molecular biology and pharmacology. You’ll develop essential skills for employment, such as problem solving, presentation and communication.

For the Forensic Science element of the course, you will be taught by academics and forensic professionals, as well as gaining valuable lab and crime scene experience, helping you to stay ahead in this fast-moving science. You will be taught in our modern laboratory facilities and have access to equipment and our dedicated Crime Scene House.

This course will provide you with a broad education in the core areas of forensic science. Your studies will explore key topics in forensic chemistry, analytical science, forensic biology and criminalistics science. You will develop your analytical science skills, enabling you to analyse a variety of forensic of evidence.

This is complemented by additional emphasis on professional practice and an understanding of the roles of the crime scene investigator and the forensic scientist as an expert witness in the court. You may be able to study abroad for a semester (dependant on subject scheduling) or a year at one of our partner universities.

On this course you’ll develop a solid foundation of theory and practical skills, building to cover advanced concepts and contemporary issues in chemistry in later years. You’ll learn to use chemistry in problem solving, and to present your theories and findings confidently and imaginatively. You may have the opportunity to tailor your studies to reflect your interests, and learn how to pursue your own research. You’ll also have the opportunity to explore scientific instruments and techniques, and enjoy access to dedicated IT facilities.

For the Forensic Science element of the course, you will be taught by academics and forensic professionals, as well as gaining valuable lab and crime scene experience, helping you to stay ahead in this fast-moving science. You will be taught in our modern laboratory facilities and have access to equipment and our dedicated Crime Scene House.

Physics is a fundamental, curiosity-driven discipline, with applications in many other areas of science and technology. You will gain an understanding of the subject fundamentals such as quantum mechanics, relativity and electromagnetism, and will apply this knowledge to solve problems, plan investigations and report your work.

By combining Physics with Education, you will learn how social, political and economic factors may impact on the application of physics knowledge in schools. You will explore the present and future developments in education and professional practice, which will prepare you for a career in teaching.

Studying Physics for three years as part of a combined programme will lead to a degree accredited by the Institute of Physics.

Our Single Honours programme builds upon the core topics defined by the UK Institute of Physics to provide breadth of study, modules informed by the research of our astrophysics staff, with additional emphasis on mathematics and computing as tools for (astro)physical problem-solving.

The language of the universe is physics and mathematics. You will explore these, along with computational and statistical techniques, and apply these skills to tackling problems as diverse as stellar interiors, galaxies, black holes and the evolution of the universe itself.

You will gain an understanding of the fundamentals of physics and the essential ability to plan investigations, analyse results and present your work. Regular laboratory sessions, including access to our on-campus observatory, enable you to investigate unfamiliar phenomena and develop valuable transferable skills such as scientific writing and programming.

Our programme is designed as a balanced blend of mathematics, statistics and computer science, tailored to understand the business context of AI and data science applications. You will study fundamental statistical techniques alongside modern software development methods applicable in areas of business such as finance and econometrics. You will also explore the ethical, psychological and social aspects of such applications.

In our computing laboratories, you will have the opportunity to apply your learning immediately using authentic datasets. You will undertake significant hands-on projects, including a final year data science dissertation led by academics with research specialties currently in artificial intelligence, big data and statistical modelling. You will explore a range of advanced technical topics which may include game theory, or international finance, as well as academic research, and practical problem-solving in order to become a skilled professional able to manage data complexity in a field in high demand, both in industry and research.

As a Biology student at Keele, you will explore a range of engaging biological topics, which may include the complexity of biological processes and mechanisms at molecular, cellular, organismal and ecosystem levels and related philosophical and ethical issues. You’ll be encouraged to examine how bodies work, how animals behave and the uses to which we can put plants. You'll develop your practical skill set through a range of activities which may include sampling, recording and analysing data in the field and also in our well-equippedlabs, and you'll be encouraged to consider how biology can be utilised practically which may relate to improving the quality and sustainability of life.
 

You’ll learn to use technology to create new opportunities and to solve a wide range of problems, benefiting every aspect of society from the home to business, government and beyond.

Our teaching is informed by our cutting-edge research, and we also reflect what’s happening now in industry. There’s a strong emphasis on programming – but don’t worry if you don’t have Maths A-level, because the course covers what you need to know. You’ll have access to our own computing labs, based on Microsoft Windows and Linux, plus a wide range of software. Our excellent central location is ideal for industrial placements, with over 40 companies situated on the Keele Science Park alone.

Technical expertise allows developers to understand problem situations and undertake developments in these technical areas, however, to actually create high quality systems requires effective management of software engineering activities. The Software Engineering specialism therefore equips you with the techniques and processes to undertake team-based agile development of software systems, based on the needs of clients and users.