Bachelor of Arts (Hons) in Marketing With Advertising Management - Placement Year

at Leeds Beckett University - City Campus United Kingdom

This course will allow you to become a qualified youth and community worker, increasing your employment opportunities in this rapidly changing field. It is validated by the National Youth Agency.

You will participate in a rich and culturally diverse teaching and learning environment and undertake two challenging placements, enabling you to apply your knowledge and hone your practical skills. During your studies, you will critically engage with the tensions and challenges of current practice, build a sophisticated knowledge of effective management approaches, debate how youth work and community development has responded to shifting government policies and learn how to support inclusive practice that can inspire positive social change.

This course has been designed on the principles which promote social justice, and challenge injustice and inequality. Alongside the taught modules, you will be able take advantage of our professional development programme, which offers the chance to explore and understand recent developments in the field, exchange experiences with colleagues and practitioners and learn from one another. You will also gain an understanding of how to conduct research as a practitioner, and undertake an in-depth dissertation study.

This professionally accredited course will develop the skills you’ll need for a rewarding career in this dynamic, growing sector.

As part of your course you’ll:

• Gain newsgathering skills and experience in modern journalism
• Understand the practice and principles of contemporary journalism including fairness and accuracy
• Create multimedia news content for print, digital and broadcast platforms
• Have access to purpose-built facilities including computer suites, TV and radio studios, and a dedicated newsroom

You'll have the opportunity to use our facilities to create multimedia news content for print, digital and broadcast platforms by combining the best of the past with an eye on the future.

As part of this course, you’ll:

• Learn to apply an enquiring, systematic, problem solving and self-evaluative approach to your work as a dietitian
• Be committed to using research, clinical guidelines and policy in the evaluation and improvement of evidence-based dietetic practice  
• Develop further the research acumen, professional skills and abilities, values and behaviours of a registered dietitian
• Enhance appreciation of the complex framework of accountability, ethical and legal boundaries to meet Employer Frameworks and Professional Regulatory and Statutory Body Standards
• Critically appraise areas of dietetic practice
• Contribute to bodies of research and evidence-based practice through an independent, original high-quality piece of master’s-level research

Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.

As part of your course you’ll:

• Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
• Learn how to understand the thought processes behind every consumer purchase
• Develop the acumen for business management so you can oversee finance, economics, accounting and people 

What would you do if a rival company launched a cheaper product to compete with yours, or the demand for your product shrank in one part of the world? This course will give you the chance to gain real-life business and marketing expertise. You'll test your marketing skills against simulated challenges in our business simulation suite and attend workshops and networking events.

You’ll learn from expert teaching staff with a wealth of professional experience and close working links with the business community.

Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.

As part of your course you’ll:

• Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
• Learn how to understand the thought processes behind every consumer purchase
• Develop the acumen for business management so you can oversee finance, economics, accounting and people 

What would you do if a rival company launched a cheaper product to compete with yours, or the demand for your product shrank in one part of the world? This course will give you the chance to gain real-life business and marketing expertise. You'll test your marketing skills against simulated challenges in our business simulation suite and attend workshops and networking events.

You’ll learn from expert teaching staff with a wealth of professional experience and close working links with the business community.

Gain a comprehensive range of knowledge and skills relevant to business and management. This degree will help you excel in a wide range of jobs once you graduate.

As part of your course you’ll:

• Learn how to manage dynamic and complex organisations
• Develop an expert understanding of how businesses operate and build the skills needed to become a strategic and successful manager
• Gain the practical experience needed to impress potential employers
• Learn to understand business and management issues at both a national and global level and across a wide array of industries and sectors
• Put your knowledge into practice through in-class case study work, internships, study abroad and volunteering
• Enhance your entrepreneurial skills through active participation in national student competitions, such as the IBM University Business Challenge

 You’ll also engage with real businesses through live projects, chair discussions and guest lectures. Past speakers include the CEO of the London Stock Exchange, the Chief Executive of the British Bankers Association and the Chief Economist of Yorkshire Bank.

Develop your skills in product design and professional practice.

As part of your course you’ll:

• Gain insight into user requirements, economic, environmental and ethical considerations, as well as materials, manufacturing, production and industry capabilities
• Use your insights to help inform the design of your products
• Design a range of products for both commercial and domestic use, including furniture, interior products, consumer goods and sustainable products
• Work on live industry briefs, which will ensure you’ll be working in real world settings to design products that make a positive contribution to the world around us

Develop key marketing skills and learn to generate innovative solutions to complex challenges within an international setting.

As part of this course, you’ll:

• Gain a detailed insight of marketing in an international context and understand how to use your knowledge to help steer business success in a global economy
• Explore risk, nuances and complexities of operating in a global environment
• Examine the role that culture plays in decision making across a range of international settings
• Learn how to manage international brands and how to plan and implement effective PR campaigns in a global context
• Develop the tools and knowledge to make a valuable contribution to any organisation that operates in, or plans to develop, non-domestic markets
• Choose a topic with an international or global emphasis for your Postgraduate Marketing Research Project

Prepare to enter the thriving music industry, part of the growing UK creative economy that employs millions nationwide.

As part of your course you’ll:

• Explore ways of turning your passion into a rewarding career
• Develop a deep-rooted knowledge of different facets of the industry
• Learn about key areas of the music industry, including marketing, developing online content, managing live music events, copyright and HR
• Taught by academic staff with a wealth of industry experience
• Get involved in real-world projects 

You could be a musician looking to complement your creativity and boost your employment prospects, an entrepreneur with ambitions to transfer your business acumen to the worlds of music and entertainment, or you may just love music.

Develop the skills you will need to work in the expanding and diverse modern professional audio and music industries.

As part of your course you’ll:

• Explore the technologies and techniques used in the recording, production and reproduction of sound and music
• Fuel your creativity while expanding your theoretical knowledge
• Access industry-standard facilities, including our impressive recording studios, post-production rooms and portable recording and audio analysis devices
• Have the option to work with external clients in your final year

This course is accredited by JAMES (Joint Audio Media Education Support) which encourages the delivery of workshops and lectures from industry professionals. A placement option and your final year project will provide you with opportunities to work with industry partners.