Master of Science in Marketing

at Leeds Beckett University - City Campus United Kingdom

Open up a world of opportunities by exploring some of the most pressing challenges facing nations today. From climate change and conflict to trade negotiations and social inequality, you will gain an understanding of these challenges at a local and global level.

You will discover how the subject of international relations has evolved, considering traditional theories and how they compare with contemporary thinking and current events. By studying global institutions such as the World Bank, the United Nations and the EU and the role they play on the political stage, you will gain an insight into how they deal with the shifting political and social issues that influence decision making at a regional, national and worldwide level.

You will also explore the impact of globalisation and its consequences for international society, enhancing your expertise and giving you the confidence to tackle the ethical challenges occurring in the world around you.

Our course incorporates a focus on employability, personal effectiveness, advocacy, activism and research skills. You'll have access to both student and academic members of staff with a variety of interests and expertise related to the study of International Relations, all of whom share an interest in rigorous academic study and a desire for progressive social change locally and globally.

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organisations stay competitive and reach new audiences in today's challenging economic climate.

You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skill set and will ensure you can make a significant and measurable contribution to your employer's profitability.

In preparation for a successful career as a strategically minded digital marketer, you will either research and write your dissertation to gain an in-depth knowledge of your area of interest or you will manage a live commercial project.

Take control of your future and enjoy the greater freedom and flexibility that developing your own business can bring. We will feed your entrepreneurial spirit and develop your management skills so you can create, establish and lead your own venture. We will also give you the knowledge and confidence to implement new strategies within an established company to drive change, encourage innovation and help the business flourish.

As well as gaining a broad overview of business, you will also explore your individual management style and develop critical-thinking patterns and problem solving and decision-making techniques to share and reflect upon with your peers. Working closely with industry professionals, you will be encouraged to experiment with new ideas and you will learn to identify opportunities and risks in order to develop a viable business venture or project.

Studying professional interactions, you will learn that strong communication and relationship development skills coupled with a solid emotional intelligence base are key to managing and sustaining complex business partnerships.

You will learn from a highly skilled and research-active teaching team who are experts in enterprise, innovation, entrepreneurship, marketing and management. You will also work with a professional mentor - a business practitioner who can provide practical support and advice during your period of study.

With guidance from your mentor, you will have the opportunity to work on a real-life enterprise or start-up project and implement solutions, make decisions and manage the process from start to finish.

Create fashion designs and explore experimental approaches to garment making and design. We will show you how to challenge the limitations of fashion and understand its role in society.

As part of your course you’ll:

• Learn to create designs in response to different trends, market forces and technical innovations
• Work on arts and industry-informed briefs and live projects to create a portfolio of professional design and making skills
• Develop a strong understanding of the cultural, ethical and environmental concerns in the contemporary fashion industry
• Concentrate on 2D and 3D skills, and understand how to communicate ideas to manufacturers both here and abroad
• Explore 2D work using computer-aided design (CAD) for a professional finish
• Explore fabric and form to ensure applicable 3D outcomes are achieved
• Study key areas including research of ideas, design and the articulation of ideas

Gain the expertise required for a successful career in this fast-moving field.

As part of your course you’ll:

• Learn about the wider role of communications
• Understand the impact of marketing, media relations and internal communications
• Study how to develop and implement social media campaigns
• Learn to build and manage relationships between companies and their customers
• Refine your skills so you can create effective content for a variety of audiences
• Develop your presentation skills by pitching for live consultancy projects
• Join one of the most established PR degree programmes in Europe

Develop your creative practice within the fields of contemporary graphic and communication design. This master’s will encourage you to challenge the established conventions of the creative, communicative disciplines to enhance your own ideas and concepts.

As part of your course, you’ll:

• Examine this field of study by integrating theory and practice
• Explore research-led practice at an advanced level
• Focus on your area of specialism, helping you to develop your problem-solving skills
• Investigate a range of concerns through a variety of practices, methodologies and media
• Explore the relationship between traditional forms of communication and the emerging, evolving digital practices employed by contemporary practitioners

In today's media-saturated culture you’re never far from a story.  

As part of your course, you’ll:

• Understand the connections between the study of media and the study of English literature
• Evaluate a range of literary and media texts, forms and styles to learn how society uses narratives from the 18th Century to the modern day to make sense of itself and the wider world
• See how an interdisciplinary approach can offer fresh critical insights into contemporary issues like Black Lives Matter, poverty, climate change and Covid-19
• Identify and use research methods and analytical skills that are transferable to a range of graduate-level careers
• Graduate with a truly relevant degree and a real insight into how media and literature inform the cultures and societies we live in today

We celebrate students and staff with a true passion for the arts and humanities.

Through inspired teaching and intellectual debate, day-to-day interaction with award-winning authors, a rolling programme of media industry professionals, published lecturers and world-renowned researchers, we’ll nurture your passion by developing your creative and critical thinking.

We’ll open your mind to the wide range of opportunities to pursue a career you love, be it anything from writing and teaching, journalism and copywriting, business and marketing, to research and publishing.

Develop the entrepreneurial flair to kick-start, manage and grow your own business or help an existing enterprise to expand.

As part of your course you’ll:

• Gain a broad understanding of how businesses operate
• Learn the behaviours, techniques and principles to succeed in today's economic climate
• Develop your individual promise by studying modules that will help shape you into a budding and innovative entrepreneur

If you take a paid work placement in your third year, you’ll develop and enhance your employability skills.

As well as having the option to gain experience on a placement, you’ll take part in workshops and work on a consultancy project within a start-up business.

Our guest lecture series will help give you access to the enterprise expertise present in Leeds, the northern powerhouse of the region's businesses and economy. Past speakers include the CEO of the London Stock Exchange, the Chief Executive of the British Bankers Association and the Chief Economist of Yorkshire Bank.

Project management is an important facet of organisations across all sectors and industries. Accredited by the Association for Project Management (APM), this course will teach you how to work effectively with others and cultivate the range of technical skills required to be able to deliver projects effectively.

As part of your course, you’ll:

• Manage the people, time and financial resources that are required to deliver successful projects
• Enhance your knowledge of the principles, roles and techniques of project management
• Learn how to use contemporary digital technologies, including project management software
• Develop the ability to communicate with stakeholders at all levels

Feedback and progress assessment, extra-curricular seminars, field trips and the involvement of industry experts as guest speakers will enrich your learning experience and your knowledge of current issues in the project management context.

There is an increasing demand for qualified project professionals to implement change across a diverse array of sectors including:

• Manufacturing
• The public sector
• Charities
• Asset management
• Utilities companies
• Finance
• Health management

As part of your course, you’ll:

• Develop the necessary skills, insight and practice to develop as a professional project manager
• Study the challenges that face project managers today and discover better ways to manage projects
• Enhance the critical management skills required for negotiation, innovation, decision-making, motivation, team management, contracts and procurement