Master of Science in Marketing and Digital Strategy

at Leeds Beckett University - City Campus United Kingdom

Build on your existing knowledge of finance and economics with a thorough examination of international banking and investment. You will learn about banking regulations across the globe and how economic factors can affect investment growth and financial stability. You will explore theories relevant to understanding current industry practices in the UK and further afield.

You will be taught by a team of supportive tutors, and you will be able to draw on their considerable industry experience in economics and finance, which includes consultancy work with the International Monetary Fund.

Complementing the strong international dimension of this course, you could find yourself working alongside students from around the world, sharing experiences, new ideas and different ways of working.

Your course is international in every sense - from the mix of students, to the backgrounds of our teaching staff to the course content itself - producing a multi-cultural learning environment to prepare you for the international employment market. Our highly-qualified and experienced teaching team also bring valuable industry backgrounds and contacts so you will benefit from an ideal blend of theory and practice.

Become an effective communications practitioner with the expertise and confidence to work in an international setting. You will learn how to work with clients to produce practical communications solutions in the private, public and voluntary sectors all over the world.

The course is delivered by four European universities: Leeds Beckett University, Hanze University of Applied Sciences in the Netherlands, IULM in Italy and Vilnius University in Lithuania, which all specialise in professional communications and public relations.

You will choose whether to study your first or second semester at Leeds Beckett University, where you will benefit from being taught at one of the most established centres for education and research in the field of public relations in Europe. You will spend your remaining semesters at a partner university, specialising in areas of expertise specific to that university. You could also take an optional industry placement in your final semester.

As the UK's cities and towns continue to expand, there is an increased demand for experts in property and real estate management.

This RICS accredited course reflects the real-world workings of the property and construction industries, preparing you for a career in property investment and development, property management or real estate management.

As part of your course, you’ll:

• Develop a combination of technical knowledge and professional skills
• Study the planning, building, maintenance and day-to-day management of properties from domestic dwellings to full-scale industrial and commercial units
• Cover key topics including estate and property management; portfolio management; valuation for mortgages; negotiation for sale, purchase, leasing or auction; and the financial aspects of real estate, including the financing of real estate projects
• Explore the impact of urban and regional planning policies on property management
• Gain the skills to work with planners to enhance commercial development proposals within a given timescale and budget

Working closely with other built environment students, you’ll take part in projects that mirror the professional relationships you’ll experience in industry. This will develop your sense of identity as a property manager and provide you with an understanding of the role played by bankers, accountants, developers, surveyors and investors in the real estate industry.

In the urbanised landscape we inhabit, every part has been designed or at least influenced by human beings. Take a broad view or look in detail and you will see a complex living organism that is the canvas for landscape architecture.

On this course, you will explore techniques which will help you become a creative and reflective designer, primed to start a rewarding career as a chartered landscape architect.

We are dedicated to ensuring your course suits your needs, so you will be able to tailor your studies towards your career aspirations. Through live projects and competitions, you will be tasked with responding to the numerous environmental challenges facing today's landscape architects.

On this flexible, studio-based course, you will benefit from our multimedia studios equipped with drawing boards, computers and model-making facilities, specialist workshops.

You will choose one of three strands to specialise in fashion design, visual communication for fashion or fashion writing.

The fashion writing strand will be taught through an engaging mix of lectures, seminars and workshops. If you study either the fashion design, or visual communication for fashion strands, the majority of your course will be delivered in a hands-on studio environment. Regardless of your specialism, you will be taught in our industry-standard facilities.

In addition to your chosen specialist strand, your will complete a core module in Research Methods, which will equip you with the knowledge you will need to complete in-depth research and produce a proposal for your independent projects. You will also complete a dissertation, which will be related to your Independent Project modules.

Depending on your chosen specialism, you will delve deeper into an area of personal interest. The fashion-writing strand offers you the opportunity to develop skills related to the creation of editorial content – be it print magazines, online writing, or promotional work. There is scope on the course to enhance your written skills to a professional standard, specifically in relation to fashion journalism, but you’ll also be encouraged to think creatively and innovatively with regards the publishing industry as a whole.

If you are a visual communication for fashion student, your work may explore concepts for traditional and digital visual marketing, or simply develop a relevant technique or process, such as fashion photography, styling, illustration, or film. If you choose the fashion design route, you could concentrate on developing traditional and/or experimental pattern cutting and construction processes. You will be encouraged to explore craft and innovation to inform materials and fabrication within your work.

Combine business knowledge and your managerial skill set with financial expertise to help give you an advantage when you enter the competitive financial services industry.

As part of your course you’ll:

• Complete finance modules that count towards accreditation with the Association of Chartered Certified Accountants
• Put what you've learned into practice by taking part in a live business consultancy project where you can work with established businesses, charities and third sector organisations
• Develop skills and experience that will make you more attractive to future employers

If you take a paid work placement in your third year, you’ll develop and enhance your employability skills.

As well as having the option to gain experience on a placement, you’ll take part in workshops and work on a consultancy project within a start-up business.

Our guest lecture series will help give you access to the enterprise expertise present in Leeds, the northern powerhouse of the region's businesses and economy. Past speakers include the CEO of the London Stock Exchange, the Chief Executive of the British Bankers Association and the Chief Economist of Yorkshire Bank.

Combine business knowledge and managerial skills with financial expertise. This course will help you stand out in the competitive financial services industry.

As part of your course, you’ll:

• Understand how management’s function can inform business behaviour and performance
• Analyse multifaceted problems from a range of natural, global and political settings
• Learn to create, apply, and appreciate the limitations of management and leadership concepts in complex business and financial contexts
• Study management and leadership frameworks as they apply to local, national and global business and financial environments
• Put your learning into practice by taking part in a live business consultancy project to work with established businesses, charities and third sector organisations
• Develop skills and experience that will make you more attractive to future employers

Study an accredited and comprehensive business degree with the added advantage of gaining specialist knowledge of human resource management (HRM).

As part of your course you’ll:

• Build a skillset that will stand out from the crowd through practising an innovative, academically rigorous and vocationally relevant approach to business
• Benefit from our links with employers which will enrich your experience through guest lectures and placement opportunities
• Gain valuable industry experience and demonstrate to employers that you are a work-ready graduate through networking and extracurricular opportunities

In an increasingly interconnected global economy, all businesses have to compete within complex supply networks in order to survive and prosper. The effective management of supply chains and logistics is recognised as key to sustaining a company?s competitive advantage, and this accredited course will enable you to successfully negotiate the uncertain economic environment now facing businesses across the world.

Tutored by industry specialists, you will develop your understanding of core business topics such as corporate strategy and the improvement of business processes, and you will become a skilled and knowledgeable procurement expert. Using established management tools and techniques, you will then be able to apply your knowledge of supply chain management and logistics to complex regional, national and international issues in a variety of settings.

If you are already a member of either of the accrediting bodies for this course, you could apply for accreditation of prior learning to gain exemptions from some modules.

This vocational course will enable you to develop your own creative screenwriting practice and an extensive portfolio of work in preparation for a career as a screenwriter.

You will be based in the Northern Film School and will work alongside production courses and be taught via lectures, seminars, tutorials, talks, discussions and screenings. You will be supported as you work on self-directed projects and writing exercises. You will be encouraged to explore your own creative potential and test your ideas across a range of platforms including film and television, and you will develop an understanding and appreciation of the impact of new technologies on the industry.

You will be introduced to a wide range of ideas from industry which will inform and inspire your development as a writer as you gain a thorough grounding in key concepts and concerns of screenwriting for a range of screen media. This course will emphasise the creation of new ideas through provocation, stimulation and inspiration. You will be paired with a mentor for your final project which will replicate professional practice by encouraging you to develop a script in response to a client's needs.