Master of Science in Marketing and Digital Strategy

at Leeds Beckett University - City Campus United Kingdom

Develop key marketing skills and learn to generate innovative solutions to complex challenges.

As part of this course, you’ll:

• Gain a broad overview of marketing and understand how to use your knowledge to help steer business success in a global economy
• Study the principles of core marketing theory such as pricing, place, new product development, promotion, services marketing and competitive advantage
• Develop an understanding of the planning, implementation, and measurement of social media marketing campaigns
• Explore the psychological and sociological aspects of consumer behaviour
• Learn how to manage brands and how to plan and implement effective PR campaigns
• Specialise in a marketing area of your choice for your Postgraduate Marketing Research Project

You’ll have face-to-face meetings with a research methods tutor to help establish your chosen specialist topic for the Postgraduate Marketing Research Project.

If you currently work or volunteer in health and social care, this top-up degree will extend your knowledge of the sector and refine your clinical expertise.

As part of your course, you’ll:

• Explore the context of your practice against a backdrop of changing local, national and political drivers
• Analyse your decision making and reflect on your own practice
• Generate new ideas in your current job role and for the benefit of patients and service users
• Respond to changing local, regional and political drivers across a range of settings such as mental health, social care and adult health

You’ll be guided by practising writers and researchers, undertaking modules that encourage an interdisciplinary approach to understanding writing and contemporary culture.

As part of your course, you'll:

• Develop strong communication and creative thinking skills by engaging with a diverse range of disciplines
• Receive a broad foundation in creative practice and cultural studies
• Inform and develop your own creative practice by exploring poetry and the short story in more depth
• Tailor your study to suit your career aspirations through a range of option modules
• Complete a dissertation-length project
• Produce an anthology in collaboration with your fellow students, developing your entrepreneurial skills

You’ll take an interdisciplinary approach, drawing on multiple areas of research and culture to inform your creative writing practice. With a particular focus on employability, the course offers a range of specialist modules that encourage you to reflect on your skillset.

This course will prepare you to take the next step in your career if:

• Your first degree is in biomedical sciences or a related subject, or
• You don’t have a degree in this field, but you have significant experience of working in a biomedical sciences laboratory setting

As part of this course you’ll:

• Develop expertise to inform and underpin your research activities, so you’ll be well placed to undertake specialist laboratory-based roles or PhD study
• Study wide-ranging topics, from immunology and haematology to medical genetics and physiology
• Be supported in your development through taught sessions and the guidance of your research supervisor
• Learn through a range of activities, including tutor-led lab sessions, independent research and group assignments

Develop your skills in product design and professional practice.

As part of your course you’ll:

• Gain insight into user requirements, economic, environmental and ethical considerations, as well as materials, manufacturing, production and industry capabilities
• Use your insights to help inform the design of your products
• Design a range of products for both commercial and domestic use, including furniture, interior products, consumer goods and sustainable products
• Work on live industry briefs, which will ensure you’ll be working in real world settings to design products that make a positive contribution to the world around us

Develop the technical and creative skills you’ll need to write music for the moving image.

As part of this course you’ll:

• Gain a solid grounding in the theories, techniques and practices essential for contemporary film and television music production
• Have access to a suite of high-quality, professional music studios approved by JAMES, the accrediting body of the Music Producers Guild and the Association of Professional Recording Services
• Develop your composition skills in a range of genres
• Have the chance to work with colleagues from other media courses to further develop your portfolio of work; for example, you could find yourself working alongside student filmmakers from our university's Northern Film School
• Have plenty of opportunities to sharpen your practical skills through our links with local and national music, arts and festival organisations

Our links with local and national music, arts and festival organisations will ensure you get the most from your course. We also provide regular visiting speakers from the music and film industries and you’ll be taught by a highly skilled and experienced teaching team.

Engage with human rights practice by linking the legal, theoretical and technical skills and knowledge needed to work for international organisations fighting injustice, oppression and persecution.You will study contemporary debates in human rights promotion and protection, researching the stories of violations, asylum, surveillance, peacekeeping and torture that are behind many of today's news headlines.

Working with your tutors and alongside industry professionals, you will develop the skills to be able to investigate claims of human rights abuses, gather evidence and build cases for legal proceedings.Your course will also hone your research and project management skills and develop your ability to write compelling funding applications and formulate budgets - essential requirements for a career in this area.

Created in collaboration with tutors from the University's Leeds Law School, your course will provide you with the expertise and practical skills to help protect human rights and tackle abuses.

As part of your course you’ll:

• Develop concepts and narratives through drawing, sequential illustration and animation, digital practices, three-dimensional forms, performance and creative writing
• Underpin these practices with an emphasis on drawing and image-making
• Challenge the conventions of the discipline of illustration
• Define and locate your own practice within the professional context of illustration
• Investigate established unfamiliar and emerging processes, to inform your own individual methodologies

You’ll learn from experienced lecturers who practice and research in diverse industry fields with the knowledge and skills to support multidisciplinary explorations.

You’ll develop your ability to communicate and contribute to a team project by working with students studying different disciplines. This will simulate the working environment and enable you to practise collaborating on projects and briefs, a skill you’ll need in the workplace whether you choose to join an agency, studio or work as freelance. 

As part of this course you’ll:

• Find new ways to produce innovative choreography
• Choose optional modules to create an individual programme of study
• Explore your artistic interests and make several new pieces of choreography
• Engage with the latest research and insights, and learn how to apply this to real-world situations
• Develop the skills to respond to a brief, curate work for festivals and events, and collaborate on and initiate interdisciplinary and experimental projects
• Explore traditional and alternative settings for dance and performance, from the studio and theatre to galleries and museums
• Have the opportunity to work with community groups using participatory, immersive and specialised collaborative approaches to develop new choreographic methods
• Share ideas and experiences with fellow students to collaborate, critique and engage with each other's choreographic identities

Become an effective communications practitioner with the expertise and confidence to work in an international setting. You will learn how to work with clients to produce practical communications solutions in the private, public and voluntary sectors all over the world.

The course is delivered by four European universities: Leeds Beckett University, Hanze University of Applied Sciences in the Netherlands, IULM in Italy and Vilnius University in Lithuania, which all specialise in professional communications and public relations.

You will choose whether to study your first or second semester at Leeds Beckett University, where you will benefit from being taught at one of the most established centres for education and research in the field of public relations in Europe. You will spend your remaining semesters at a partner university, specialising in areas of expertise specific to that university. You could also take an optional industry placement in your final semester.