Master of Science in Marketing and Digital Strategy

at Leeds Beckett University - City Campus United Kingdom

Develop your critical, analytical and interpretive skills and forge a deeper understanding of the world around you.

As part of this course you’ll:

• Examine social theory, class, gender, culture, the media, globalisation, and urban sociology
• Learn about changes and tensions in society and come to recognise how and why they develop
• Complete a range of innovative and creative assessments and research-based assignments
• Pick from a variety of modules to shape your course to your career interests

Our careers advisors will be on hand to offer guidance on your future career and to help you recognise and sharpen your employability skills. This course will develop your transferable skills in team working, time management, and written and oral communications.

Our graduates have established rewarding careers in a variety of fields, including marketing, advertising, social work, teaching and with charity, voluntary and community groups.

Explore the rapidly changing world around you on this contemporary and dynamic course. You’ll study important topics such as migration, identity, sustainability, social injustice, cities and globalisation.

As part of your course, you’ll:

• Undertake local and international fieldwork
• Go on a human geography related work placement
• Conduct a major piece of research for your dissertation
• Challenge your existing views and gain sought-after skills and new ways of thinking
• Get involved in live research projects and community consultations

Specialise in international finance or global marketing while you study the global business world.

As part of your course you’ll:

• Develop valuable knowledge of the regulations and processes governing international trade
• Learn to apply your knowledge in an international setting
• Collect, analyse, and evaluate information and data on international markets and firms
• Learn to understand and critically appraise contemporary issues and policy debates as they apply to international business

The globalisation of trade, transatlantic trade agreements and the UK's Brexit decision are factors which continue to reshape the economic landscape.

You’ll have access to our guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan.

With a focus on sound design for film and television, this course will allow you to explore the capture of on-location production sound and studio-based post-production activity.

As part of this course, you’ll:

• Create soundtracks for live action film and animation for a variety of platforms and contexts
• Engage with film and sound studies theory
• Develop technical and practical skills in the area of composition and post-production
• Collaborate and negotiate with fellow music students as well as with peers in the wider school including film, dance and performance
• Have the opportunity to apply your skills and knowledge to sound production for radio and podcasting

Urban design recognises architecture and the city as a collective form of knowledge. It brings together professionals from a range of backgrounds who share a passion for improving the design of our urban environments.

Whether you have studied urban design, architecture, interdisciplinary design or planning, this course will enable you to network with practitioners, planners, architects and landscape architects to explore the role of urban design in the city.

This course will employ a research-by-design approach to understanding national and international cities. You will study governance as a spatial design concern and will gain a deep understanding of the formation of the city within diverse political, economic, social and cultural contexts. By developing your ability to apply theory to practice, you will appreciate the complexity of creating spaces across different structural layers.

You will study the latest methods and design theories relating to urban environments, exploring the development and resolution of projects and focusing on achieving environmental sustainability. Working with landscape architecture and town planning students, you will also address briefs provided by external clients, developing your ability to work as part of a team and making a significant contribution to innovative designs.

As part of this course, you’ll:

• Complete your dissertation, an in-depth project focused on enhancing corporate governance practice, supported by an expert tutor
• Define your own area of investigation, be that corporate governance, compliance or social responsibility and performance
• Aim to support your professional development and improve the corporate governance of your organisation so it becomes a beacon for good practice
• Study part-time with the support of an applied business school, so you’re able to fit your studies into your professional schedule

Gain a thorough understanding of core business and management principles including strategic management and organisational analysis. You will develop your leadership, critical thinking and analytical skills to achieve specific business goals and respond to business-critical challenges.

The finance specialism will introduce you to the basics of organisational finance and how to use financial information to support business decisions.

Our modules have been designed by academics and industry experts to ensure that the knowledge and capabilities you develop match senior level responsibilities in organisations across all sectors.

With a strong focus on action learning, your experience will be enhanced by the business simulation suite, through which you will improve your evaluation and decision-making skills by developing strategies to respond to a range of business-critical challenges.

This course is ideal if you have the ambition to develop your managerial prospects, with a particular focus on financial management.

From landscapes and air pollution to the politics of revolution, learn about how modern history continues to shape our world.

As part of this course, you’ll:

• Learn how historians look to the future based on their understanding of the past
• Expand your knowledge of social, cultural and political development from 1700 onwards
• Analyse documents including films, official records, personal narratives and letters in the context of global events
• Work directly with communities in Leeds and help uncover the city's rich history
• Gain transferable skills in research, writing and critical analysis to become a highly employable graduate

Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.

As part of your course you’ll:

• Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
• Learn how to understand the thought processes behind every consumer purchase
• Develop the acumen for business management so you can oversee finance, economics, accounting and people 

What would you do if a rival company launched a cheaper product to compete with yours, or the demand for your product shrank in one part of the world? This course will give you the chance to gain real-life business and marketing expertise. You'll test your marketing skills against simulated challenges in our business simulation suite and attend workshops and networking events.

You’ll learn from expert teaching staff with a wealth of professional experience and close working links with the business community.

This integrated masters course provides the ideal platform to gain broad-based technical experience that will enable you to enter design, construction or operations roles within the civil engineering industry.

As part of this course, you’ll:

• Build the foundations for a diverse and interesting future in civil engineering
• Develop knowledge of the mathematical and scientific principles and methodologies which underpin civil engineering
• Apply your knowledge to real-world problems
• Learn to produce innovative solutions using technical literature and industry codes of standard
• Practice using investigation and evaluation of design-related engineering issues
• Gain detailed knowledge and technical proficiency in health and safety, sustainable, environmental and economic development, and the frameworks in which they operate
• Equip yourself with the problem-solving skills to work on projects such as designing large structures and infrastructure including roads, water supply and drainage, bridges, airports, tunnels, and sea and flood defences

 You’ll learn using a variety of tools, including case studies and design-based exercises that will enable you to develop applied skills, participate in critical analysis and practise your presentation skills.