Bachelor of Arts (Hons) in Advertising and Digital Marketing

at University of Hertfordshire - De Havilland Campus United Kingdom

Study our MA in Journalism and Media Communications and gain the skills you’ll need for a successful, dynamic career in today’s complex global media industries.

This Masters course aims to prepare you in both practice and analysis of global journalism and media. You’ll benefit from our extensive links with the media industry, including the BBC and the Sunday Times, and gain a grounding in all its aspects, from fast-changing multimedia to magazines, advertising and the excitements of sports journalism.

You may have studied humanities subjects and be looking to deepen your research interests. Or you may have been working in areas such as business or healthcare and need communications skills. Whatever your background, taking this MA will enhance your career by equipping you to operate effectively in a professional media environment. Our business-facing approach means you’ll be taught by lecturers with extensive professional experience of print, web design, journalism and PR, giving this MA its strong focus on your future employability.

During the course you’ll explore the synergies between social media, PR and journalism, focusing on current media practice and the technologies of convergence. You’ll consider how to make communication more effective in professional settings by looking at journalism and its associated business models; learn how to interview and report on events; gain expertise in internal and external corporate communications; and analyse the impact of technology on the communications industries.

Modules may change from year to year but are likely to include Corporate Communication, PR and Advertising; International Journalism Trends; Writing for Magazines; Sports Journalism; and Media Production as well as modules on research methodology. You also have a range of options for your final project. This can be a dissertation on a media subject of your choice, a short work placement, the one-year sandwich placement or a larger media research project, depending on your chosen route.

For Media Production you’ll create multimedia – podcasts, video and advertising – for online magazines, pitch and measure a campaign and use social media to promote your work.  A strong practical element in Writing for Magazines will equip you to write for social media and understand how to create content and engage audiences.

Our module International Journalism Trends explores news ownership and media production on a global scale and provides deeper insight into the theoretical and cultural framework of media and journalism. Sports Journalism will give you a grounding in the exciting practices of sports journalism, from interviewing top stars to reporting on breaking sports stories.

Two modules on research methods and critical and theoretical debates will equip you with advanced research skills and the transferable communications skills - including interviewing, identifying a story and building connections - that are vital for roles in PR and Corporate Communications.

On the one-year programme students can take up a short work placement as a final module, giving you the opportunity to put into practice your knowledge and skills developed over the year. Typically, you will be expected to have spent a minimum of 20-25 days on an internship or work experience placement, after which you’ll write a 3,500-word report and give a short presentation reflecting on your experience.

Previous students have taken short work placements on national newspapers, the BBC, Hertfordshire Life magazine, Three Counties radio, social media, marketing or internal communications roles in local businesses and PR agencies such as Bell Pottinger.

Why choose this course?
We give you

• A broad range of media communications skills with a strong focus on digital media
• Expert lecturers widely experienced in the communications industry
• An opportunity to take a short work placement in a media-based environment
• Insights into emerging trends in the fast-changing digital media world
• Research and transferable skills valued by a range of related industries

Find your voice, both critically and creatively, as you develop an in-depth understanding of today’s media world and hone the skills you need to play your part. Harnessing two fascinating subjects, this course opens your eyes to the evolution and influence of the media industry, while inspiring creative thinking, writing and career pathways.

Today’s media industries are becoming more diverse and dynamic as digital and social media platforms thrive. Our practical course nurtures your hands-on technical skills, original creativity and entrepreneurial attitude, giving you the versatility for a successful media career.

You’ll develop the ability to critically comment on media practice and produce new creative work for websites, blogs, print, video, audio and multimedia. We’ll help you develop research, editorial, storytelling and targeting skills, building your confidence in creating, editing and submitting work. You’ll produce short stories, drama, poetry and creative nonfiction, as well as having opportunities to work with schools or museums, study abroad or take a year’s work placement.

This course will help you to develop professional writing skills to engaging your reader and write for a target audience. Creative writers on this course will develop: research skills, editorial skills, storytelling, effective use of imagery, and skills in writing across a range of platforms including web, blogs and media, print, video, audio and multimedia.

The MSc Sustainable Planning programme for 2019/2020 consists of three courses in MSc Sustainable Planning, MSc Sustainable Planning and Environmental Management and MSc Sustainable Planning and Transport. The programme provides students with the skills and expertise they need in order to meet contemporary sustainability challenges in planning, allowing them to contribute to a much needed and fast changing professional area. 

The Royal Town Planning Institute has formally granted accreditation to the University of Hertfordshire for its Master’s degrees in Sustainable Planning.

The breadth of material covered in our MSc in Sustainable Planning gives students the skills they need in order to meet contemporary sustainability challenges in planning. Planning has a key role to play in improving the condition of life in our towns, cities and rural areas. Towns and cities themselves impact on global sustainability and can play a very influential role in tackling global environmental, social and economic problems. Equally, implementing sustainability principles within urban and rural areas is essential for the well-being of the local residents and improvement of the local environment. Creating more sustainable towns and cities will be central to the future of society and the planet. The planning system is so important because it provides one of the most sophisticated mechanisms for regulating environmental change. Recent policy changes have made planning in neighbourhoods and in communities even more important.

Increasingly planners are being required to facilitate the creation of more sustainable urban environments. This requires expertise and skills in a diverse range of disciplines and nationally there is a shortage of relevant skills. This course offers both personal opportunities for students to gain valuable skills that make them highly employable, and allows them to contribute to a much needed and fast changing professional area.

This exciting new course is specifically aimed at people wishing to gain expertise in contemporary sustainability issues. It provides graduates with excellent career opportunities in planning, environmental management, urban design, community development, regeneration, transport management, climate change mitigation and other planning related careers.

The course is Suitable for

• Students who have work experience in planning or related discipline and require a postgraduate qualification and subsequent professional accreditation to develop their career further.
• New graduates starting their career in planning with a first degree in geography, environmental science, conservation, sociology, architecture and urban studies.
• Students from other disciplines who have developed an interest in planning from voluntary work, work experience or project work.

Key Features

• A combination of stimulating academic study and strong career orientation
• Focus on the role of planning in addressing key sustainability concerns: climate change; urban sprawl; social cohesion; and demands for personal mobility
• Using the latest techniques including GIS; urban design tools and community design engagement techniques such as charettes
• Practical problem based approach to learning that uses real planning issues and case studies
• Flexibility of study based on a programme of short courses scheduled over two or three days at weekends
• UK field trips including visits to the start of town planning nearby at Letchworth and the first New Towns
• International study visit to look at European best practice in France and Germany.
• It is structured around a modular short course structure to enable flexibility whilst working. This allows part-time student to not have to take more than 12 days off a year (if studying over 2/3 years).
• Networking opportunities per module with lunch and refreshments provided within your fees.

This programme will be for you if you would like to become a graduate practitioner in the early childhood sector or if you have an interest in working with children and families. The programme focuses on young children’s education, development and care from conception to the age of 7 years. Students will have the opportunity to become confident, self-aware, reflective graduates able to operate as professionals in multi-agency contexts. The programme content draws on international research and practice, including global perspectives of children, different early childhood curricula and established, as well as emerging, theory.

You will learn from lecturers with many years of experience in early childhood settings and related professions including; primary teaching, nursing, health visiting and children’s centre management.

Get to know one of the team, Michael Young a lecturer in Early Childhood Education.

Placement for work-related learning:
The programme makes strong links between theory and practice through a placement in an early childhood setting in Year 2. The placement is a result of ongoing consultation with employers and students. It will enable you to graduate with valuable work related skills and experience.

Early Childhood Education graduates are well placed to seek employment as professionals in early childhood settings. They will also have transferrable skills applicable to a variety of careers related to working with children and families.

Transferrable skills:
Research skills will be embedded throughout the program, and you will investigate an issue of your choice related to early childhood education in a research project.
As well as knowledge gained throughout the program, students will develop critical thinking and other transferable skills which can enhance their employability.

Tailor your studies to suit you:
The course can be studied both full and part time, making it suitable for students who have recently completed A levels, as well as early childhood practitioners who are already in employment and wish to enhance their level of qualification.

Accounting is a vital and fascinating part of today’s global economy. Studying it here with us at Hertfordshire brings you face to face with current trends, practices and concepts – not just within accountancy itself, but in the wider world of business.

Our BA Accounting degree is a highly practical, relevant course. It gives you the sought-after skills, latest academic theory and real-world experience you need to become a confident, knowledgeable, forward-thinking graduate with exceptional career prospects.

The course explores the role of accountancy in businesses of all sizes and forms, opening your eyes to the diverse range of potential career paths ahead. It’s a multi-disciplinary, globally focused accounting degree, developed with innovative industry-leading companies and respected professional bodies.

At Hertfordshire, you’ll be taught by our team of leading academics, who together have created a supportive, inspiring learning environment. They’re joined by visiting industry specialists who bring with them years of real-world accounting experience and a real enthusiasm for sharing their insights with you.

We have strong links with the UK’s leading professional accounting bodies, including the Association of Chartered Certified Accountants (ACCA), the Chartered Institute of Management Accountants (CIMA), the Institute of Chartered Accountants in England and Wales (ICAEW) and the Chartered Institute of Public Finances and Accounting (CIPFA). 

These close ties mean that when you finish your degree, you’ll have exemptions from some of their highly respected professional accountancy exams, becoming a fully qualified accountant sooner.

During your degree, you’ll also have the opportunity to join the ACCA’s accelerate scheme and the CIMA university scheme, giving you associated membership of those bodies when you graduate. Membership comes with some really valuable benefits, including discounted accountancy exam fees, access to great resources and exciting networking opportunities.

You can also study a language with this course. You can be awarded the degree ‘with language’ in the title if you choose to study a foreign language in all years of study.

While you’re working towards your accounting degree, you’ll also have the opportunity to study abroad or take a work placement. Both experiences will strengthen your skills, build your confidence and make you stand out to potential future employers.

• Developed in collaboration with ACCA, ICAEW and CIMA, our course gives you exemptions from professional exams, helping you qualify faster.
• Input from industry leaders and professional bodies adds real-world skills to academic theory, giving you the competitive edge.
• You’ll be taught by leading academics and innovative industry specialists with years of hands-on experience in commercial accounting.
• We’ll help you find a valuable work placement, developing sought-after skills either in the UK or overseas.
• You’ll also have the opportunity to study abroad for part of your course, developing confidence, experience and practical language skills.

Diagnostic radiographers play a vital role in healthcare by producing patient centred imaging services for the diagnosis and treatment of injuries and disease. This course is ideal for you if you already hold a degree and wish to gain the knowledge and clinical experience needed to become a skilled and competent diagnostic radiographer. Graduates will study the skills, knowledge and competencies to be eligible to apply for registration as diagnostic radiographers with the Health & Care Professions Council (HCPC) and be eligible for membership of the Society and College of Radiographers (SCoR).

This is a two-year vocational master’s degree which aims to produce competent and forward-thinking radiographers. You'll develop critical thinking, decision making and research skills, enabling you to work effectively and collaboratively. You'll gain the expertise and confidence needed to instigate and support change in a dynamic modern healthcare system. Our graduates will be evidence-based practitioners who will provide a high standard of diagnostic imaging and patient care.

The degree is delivered in a blended learning style, offering theoretical sessions, online and on campus. You'll develop your practical skills using the clinical skills suite and gain hands-on experience in clinical departments in the NHS.

This course specialises in aircraft design, especially aircraft structures, materials and aerodynamics. You’ll learn CATIA, a computer-aided design package, as well as finite element analysis and computational fluid dynamics. Once you have developed key skills, you’ll work with other students to design a complete aircraft. Modules along the way include aerospace technology and industry, engineering mathematics, materials and electrical science, mechanical science, fluid mechanics and thermodynamics, computer-aided engineering, structural mechanics, control systems, project management and product development. You’ll also have the exciting opportunity to study abroad or spend a year in industry, either of which will enhance your career prospects.

• This BEng Honours degree in Aerospace Engineering has an excellent, long-established reputation with the aerospace industry
• Experienced aerospace staff with a wealth of industrial know-how will teach you. We have an applied approach to teaching and our contacts prove invaluable to graduates seeking employment
• Our BEng Aerospace Engineering students have previously completed work placement years at companies including Airbus, Virgin Atlantic Engineering, and BAE Systems
• Excellent facilities at the School of Engineering include the best equipment: flight simulator, wind tunnels, specialist laboratories and CAE software
• Recent Aerospace Engineering graduates have gone on to work at organisations including The Royal Air Force, Jaguar Land Rover, and BAE Systems

The program supports you in developing your knowledge and understanding of issues and practice through enquiry and research. The program provides a range of module choices, but you are encouraged to bring your own ideas and focus on your own particular professional interests.  This award is gained through taking a SEND and inclusion focus for 50% of the study, including the Dissertation.

Why choose this course?
The MA SEND and Inclusion award is designed for professionals who wish to explore issues relating to SEND and inclusion in education policy and practice, in order to achieve better outcomes for learners in a range of educational settings. This award enables students to examine research into aspects of SEND and inclusion, and to use this to critically analyse issues of policy, practice and provision.  

Through this program you will

• Develop and deepen your knowledge and understanding of issues relating to education practice through critical reflection, analysis and enquiry
• Develop your ability to critically analyse educational theory and how it links to practice
• Become a member of a supportive learning community and learn from professionals from a range of educational settings
• Become a successful practitioner researcher

While much of this course is common with BEng (Hons) Aerospace Engineering, this degree specialises in the design of space vehicles, with a particular emphasis on rocket propulsion, space flight control and satellite communication systems. For many of our students, the highlights of the course are the group design projects in the Third / Final Year, where you join with other aerospace students to design a complete aircraft. You’ll also work with astrophysicists to design a space vehicle in conjunction with a major space industry employer.

• This is a BEng degree course in aerospace engineering with a focus on space technology
• The University of Hertfordshire has produced aerospace engineers with practical experience of design and development for future aerospace systems
• Aerospace students from the University of Hertfordshire have previously completed work placement years at companies including: Airbus, Virgin Atlantic Engineering, and BAE Systems
• You will have access to the best equipment: flight simulator, wind tunnels, specialist laboratories and CAE software
• You will be offered a flying course at a local flying school with one-to-one instruction on both fixed wing aircraft and helicopters Our aerospace staff have a wealth of industrial experience which gives an applied approach to their teaching and their contacts prove invaluable to graduates seeking employment
• Recent Aerospace Engineering graduates have gone on to work at organisations including Marshall Aerospace and Defence Group, Martin-Baker Aircraft Compnay, and BAE Systems

Our BA History and English Literature gives you the opportunity to study two subjects that speak closely to each other.

Just as poems, plays and novels can offer historians different ways to look at the past, historical documents can also be read as texts to be interpreted as works of narrative.

For both English Literature and History we have modernized and diversified our curriculum to reflect our changing world. Within our research-led courses you’ll study canonical texts and periods of history familiar to a traditional English or History degree but also voices and histories that reflect our modern, globalized 21 st century experiences.

You’ll start this joint degree with a core module that will teach you the skills of close analysis of literary texts. Reflecting on poetry by Danez Smith and Sylvia Plath, Caryl Churchill’s play Cloud 9 as well as work by Shakespeare and Zadie Smith, you’ll discover new ways of thinking about what literature is, and how to read it.

Also in your first year you’ll work through the Historian’s Toolkit, which helps you make the transition from school to university-level study. You will be introduced to an array of primary sources. You’ll also gain insights into historiography, to understand what influences historians, why they write the way they do and how they interact with one another.

Throughout your course, the common link between the two disciplines will be your analysis and interpretation of texts. The skills you’ve learned in your close reading of fiction are in many respects the same as those you will apply to your analysis of historical documents.

One of your second-year core English Literature modules is period-based, focusing on the 18th century, and offers a good example of how English and History are complementary. Your study of 18th century print culture and the emergence of the novel will be enhanced by your understanding of the politics of the day.

In your final year your courses will cover themes aligned to our academics’ research interests. You’ll have the chance to follow your interests and shape your studies, which could include African American literature, young adult fiction, or literary adaptations. Your History modules may focus on a particular region, such as Europe, or period, such as the 20th century.

We give you: 

• A flexible program of study, allowing you to concentrate on areas you find especially interesting
• Exceptional academic teams, conducting world-leading research
• Stimulating, innovative courses that allow you to make rewarding connections between two disciplines
• CV-building potential through work placements and extra-curricular activities
• Teaching rated excellent by 92.14% of our English students in the 2018 National Student Survey, with our History students reporting almost 94% overall satisfaction with their course