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Bachelor of Arts (Hons) in Advertising and Digital Marketing

Bachelor of Arts (Hons) in Advertising and Digital Marketing

at University of Hertfordshire - De Havilland Campus United Kingdom

Overview

This programme brings together the disciplines of advertising and digital communications, recognising the integrated nature of contemporary marketing communications. It is designed to enable students to acquire the knowledge and skills for a career in advertising and digital marketing either client side or in creative agencies. This programme has a balance of the academic underpinning and the creative and digital skills required for employment. Students will be expected to operate at a strategic campaign planning level, whilst also acquiring practical skills such as copywriting, video editing and basic digital design as well as a knowledge of and practical application of marketing technology

  • New degree launching in 2020/21 embedding the latest in contemporary advertising and digital marketing techniques
  • Strongly focussed on students employability needs, students will acquire transferable skills and attributes sought after by employers
  • Gain digital skills in content creation, as well as for general office settings (eg Excel)
  • Gain practical industry experience of advertising and digital marketing through live projects, industry speakers, events and employability modules
  • Enhance your CV further through an optional year’s study abroad, placement or short internship
  • Strong links with the Chartered Institute of Marketing; the Business School is a CIM Strategic Partner and hosts the regional CIM Club
  • Learning for professional qualifications embedded into the curriculum, with the chance to gain a professional CIM qualification within the first year
  • Dedicated programme tutors to look after the pastoral and academic needs of students
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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

University of Hertfordshire - De Havilland Campus

Location

Bachelor of Arts (Hons) in Advertising and Digital Marketing Assistant Fee

$14000

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Bachelor of Arts (Hons) in Advertising and Digital Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.

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Where would you like to study*

Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

72.0

Minimum Overall Score

51.0

Minimum Overall Score

Other Courses by University of Hertfordshire - De Havilland Campus,United Kingdom

This programme will be for you if you would like to become a graduate practitioner in the early childhood sector or if you have an interest in working with children and families. The programme focuses on young children’s education, development and care from conception to the age of 7 years. Students will have the opportunity to become confident, self-aware, reflective graduates able to operate as professionals in multi-agency contexts. The programme content draws on international research and practice, including global perspectives of children, different early childhood curricula and established, as well as emerging, theory.

You will learn from lecturers with many years of experience in early childhood settings and related professions including; primary teaching, nursing, health visiting and children’s centre management.

Get to know one of the team, Michael Young a lecturer in Early Childhood Education.

Placement for work-related learning:
The programme makes strong links between theory and practice through a placement in an early childhood setting in Year 2. The placement is a result of ongoing consultation with employers and students. It will enable you to graduate with valuable work related skills and experience.

Early Childhood Education graduates are well placed to seek employment as professionals in early childhood settings. They will also have transferrable skills applicable to a variety of careers related to working with children and families.

Transferrable skills:
Research skills will be embedded throughout the program, and you will investigate an issue of your choice related to early childhood education in a research project.
As well as knowledge gained throughout the program, students will develop critical thinking and other transferable skills which can enhance their employability.

Tailor your studies to suit you:
The course can be studied both full and part time, making it suitable for students who have recently completed A levels, as well as early childhood practitioners who are already in employment and wish to enhance their level of qualification.

36 month

Duration

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Tuition

It is an exciting time to study Human Geography at the University of Hertfordshire, as space and place has become locally, regionally, nationally and supra-nationally contested throughout the world, as resources like water dwindle, and populations increase and move.

At the University of Hertfordshire, we specialise in better understanding how new sustainable and resilient urban spaces are created, making good use of the world's first Garden City and the country's first New Town on our doorstep.

We are also fascinated by issues of governance, exclusion, vulnerability and resistance amongst diverse communities, both in the UK and abroad, with researchers working on these topics in Poland and India. We also have research and teaching staff focusing on future mobilities, particularly in the south-east, where commuting issues and congestion are so topical.

Other key features of our course include:

  • A focus into migration pathways and gateway towns with staff expertise in the Polish diaspora.
  • We have dedicated GIS suites that help us to map and analyse these phenomena.
  • Field work is a key aspect of the study of Human Geography at UH and we are ideally placed to look at development, economic regeneration and community transition in North London and its satellite towns, plus issues around the Green Belt.
  • You can study the course over 4 years by including an industrial placement or a year studying at one of our many overseas partners.
  • Our teaching team are dedicated and personable, and we treasure our informal, 'family' reputation and sense of community. Our staff know our students, and our regular small-group tutorials in first and second years set us apart from many larger departments.

36 month

Duration

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Our BA Politics & International Relations and Journalism degree gives you the opportunity to study current challenges in national and international politics while developing a range of journalistic skills that will help you understand how key events are communicated in our so-called ‘post-truth’ era of fake news and alternative facts.

This degree focuses particularly on the interactions between media distribution and political governance while also giving students the opportunity to study both subjects in their breadth and diversity. We will ensure that your studies enhance knowledge, understanding and academic confidence and deliver strong transferrable and professional skills for a career, not limited to, but particularly in media, publishing and public relations.

During your studies you will explore topical practical and theoretical questions. You might explore issues which arise as a result of increasing political focus on different dimensions of security and its governance, for example in the modules ‘Security & Governance’, ‘Terrorism and Security’ or ‘The State in the 21st Century’. Journalism modules complement this by giving you the opportunity to consider how changing political conditions impact  in areas of media production from news to features and online journalism. A module entitled ‘Journalism, Law and Ethics’ explores why we need an understanding of the regulatory framework to work as a journalist.

You will be taught by experts who work at the cutting edge of their research disciplines. Our journalism team are highly experienced practitioners who will help you develop the skills to produce work in different styles and for diverse markets.

Your learning experience will include subject-specific methods such as producing news items and features for a target readership and a variety of transferrable skills built through both subject areas, such as, structured argumentation and strong oral and written
communication.

You will be able to undertake a placement or study abroad year to gain professional experience or increase global awareness to build skills relevant to your studies in Politics and International Relations or Journalism.

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Literature can offer new perspectives on familiar themes, as well as open doors to unfamiliar ideas and cultures which are temporally or spatially remote from your own. It is an ideal source for philosophical reflection, exploring and challenging the assumptions that frame the way we think, act and see the world around us.

Our BA Philosophy and English Literature degree encourages you to expand your imaginative capacities and to critically reflect on possibilities for how the world could be, by engaging with a wide variety of perspectives. You will gain skills in understanding how to read and interpret in context, and in how to formulate your own arguments, to arrive at your own conclusions.

In your first year, you might choose to study international and American literature or revisit Shakespeare and consider his cultural relevance today through fictional, cinematic and TV adaptations. In Philosophy, you might explore questions which lie at the heart of much literature, such as whether anything can give meaning to life, and whether our striving to achieve anything of significance is ultimately futile, even ridiculous. The philosophy of film and literature module addresses the assumption that anything is possible in fiction and considers the extent to which that is true.

All our English Literature and Philosophy lecturers are active researchers, so you’ll share the excitement of doing original work in a supportive and highly-rated academic community. Our Philosophy team is in the top 15 in the Guardian League Table 2019 and rates as one of the 100 best Philosophy departments worldwide in the 2017 QS rankings.

In your second year, you’ll focus on period-based literature from the Renaissance onwards and gain an understanding of literary history, from Elizabethan verse and drama, via Augustan poetry and the emergence of the novel in the 18th century, to the radical transformations of the Victorian age, and the emergence of modernity in the 20th century. In Philosophy, you’ll choose from a variety of topics, which includes a module on the nature of art, expression and representation (in literary as well as visual art), and modules on influential texts in philosophy, such as Plato’s Republic.

The final year allows for even more opportunity to tailor your degree to reflect your own interests. On the literature side, themed options include children’s literature, young adult fiction, Renaissance tragedy, 21 st century American literature, European crime fiction, literary adaptations and the culture of print in the 18th century. A wide variety of Philosophy modules are available, including modules on feminist philosophy, the nature of language and meaning, and a module on Nietzsche, who is well-known for his literary style.

  • A flexible programme of study, allowing you to concentrate on areas you find especially interesting
  • An exceptional academic team, conducting internationally renowned research
  • Stimulating, innovative courses that allow you to make rewarding connections between two disciplines
  • CV-building potential through work placements and extra-curricular activities

36 month

Duration

$ 14000

Tuition

Explore the full range of modern mathematics as you gain fundamental knowledge and advanced mathematical and statistical skills. Mathematics holds the key to advances in virtually all areas of our lives, from finance to computing, logistics to medicine and travel to weather forecasting. If you’re looking for a career that involves shaping technological or scientific progress, mathematics is an ideal degree for you. What’s more, our flexible course allows you to specialise in whichever area of mathematics interests you most. You will find our friendly and personalised approach in the small group tutorial besides your day to day lectures. We have particular teaching expertise in various areas of numerical modelling, financial mathematics, algebra, statistics, optimisation and mathematical physics. You can even choose to take a year out to study abroad or undertake a placement.

Our Mathematics degree is a highly flexible course that allows you to specialise in whichever area of Mathematics interests you the most.

  • We take pride in our student-focused approach to teaching Mathematics. Our School is well regarded for its friendly and professional environment, which allows us to equip you with the skills and knowledge required to be a successful mathematician. We will support you throughout your degree so that you can achieve your full potential.
  • We are a research-active department undertaking internationally excellent research in mathematics and mathematical physics. Take a look at the latest exciting research, which will underpin and inform your studies.
  • You can always access additional support throughout your course with regular drop-ins at the University’s own Maths Support Service located in the Library and accessing specialised career support from the Career and Employment department.

48 month

Duration

$ 14000

Tuition

Indicative course structure

We’ve combined this dynamic discipline with core business studies, creating a dual-focus degree that opens all sorts of high-level career opportunities. This course gives you an in-depth understanding of today’s businesses and the HR world. Students can explore organisational psychology, learn about employment law and key areas of HR including employment relations, human resource development and performance management and reward.

  • Study the issues and trends in employment, both nationally and internationally.
  • Prepare yourself for a career in industrial relations, training and development, within a trade union, or in the field of equal opportunities.
  • Learn with staff that all have active research profiles giving this course a distinctive edge.

36 month

Duration

$ 14000

Tuition

Study with a top History department and be taught from the cutting edge of historical research. Learn to think and write imaginatively about the past with our colleagues in Creative Writing.

Our BA History and/with Creative Writing gives you the opportunity to study two subjects that will help you to hone the investigative skills of the historian, while developing your writing style.

Through our diverse and inclusive History curriculum you will learn about an array of cultures and identities. What links our work is our focus on people’s history and everyday lives. This is represented strongly in our first year program, which will
give you an insight into the making of the modern world through exploration of faith, magic and medicine, campaigns for freedom and equality, Africa and the world, and America from Hamilton to Trump.

Throughout your degree, the common link between the two disciplines will be your analysis and interpretation of texts. As historians you will learn to analyse historical documents and debates among historians, while in Creative Writing you’ll explore
published texts, breaking them down to examine writing techniques.

The art of writing, honed over the course of your Creative Writing studies, will benefit you in the final year of History if you choose to write a dissertation. This extended piece of work will grow out of a topic that interests you. There is also the option in Creative Writing of workshopping an idea, which, by the time you graduate, will have developed into a solid piece of work that you can continue working on or submit for publication. Maybe one of your history modules will inspire you to write a historical novel!

We give you: 

  • An exceptional History team, conducting world-leading research (REF 2014), and a team of published writers guiding students in Creative Writing,
  • Stimulating, innovative courses - our History students reported almost 94% overall satisfaction with their course (2018 National Student Survey)
  • A flexible program of study, allowing you to concentrate on areas you find especially interesting and the scope to write a History dissertation on a topic about which you are passionate
  • The prospect of graduating with a solid piece of work that could be further developed or submitted for publication
  • CV-building potential through work placements and extra-curricular activities

36 month

Duration

$ 14000

Tuition

Studying an MBA can transform the way you think and the way you work, change the way others see you and open up new leadership and management opportunities.

This full-time MBA enables you to develop the critical and reflective strategic leadership skills you need to succeed in an uncertain world, challenging your assumptions, cultivating flexible thinking, effective decision making and responsible management.

What will I study?

Our teaching and learning methods ensure you are able to actively engage with your own development. You’ll benefit from a blended learning approach which utilises web-based activities and reading, alongside simulations, reflective writing, discussions and live enterprise projects.

All of the teaching resources have been designed in a highly structured way and complementary way to take you progressively through business concepts and to give you confidence, enhance your skills and expertise when completing specific tasks.

A participative style is used throughout to enable you to learn from your fellow students, as well as from teaching staff. Experiential learning is central to our teaching philosophy.

There is a considerable emphasis on the utilisation of theory and knowledge to make sense of your own and fellow participants' experiences at work. Case study material is widely used alongside case histories developed by fellow participants.

The MBA at the University of Hertfordshire has multiple pathways for students:

  • MBA
  • MBA (Human Resource Management)
  • MBA (Entrepreneurship)
  • MBA (Digital Marketing)
  • MBA (Finance)
  • MBA (Healthcare)
  • MBA (Public Services)
  • MBA (Sustainable Industries)
  • MBA (Data Analytics)
  • MBA (Project Management)
  • MBA (Management Consultancy)
  • MBA (Information Systems)

12 month

Duration

$ 16000

Tuition

Creative Arts & Design

Master of Arts in Fashion

MA Fashion is a Masters award within the MA Art and Design programme at the School of Creative Arts. Within the programme there is strong emphasis on professional practice and the real-world applications of art and design. You will develop key research skills and gain a good understanding of the work of other practitioners in your field.

Through working alongside artists and designers on other Fashion postgraduate course, you will explore the possibilities for the fashion designer today, questioning conventions and refining your practice and design capabilities by working with and understanding materials. The course provides you with research skills and an understanding of fashion and its contexts and, at the end of your studies, you will have the expertise to promote your own practice, either as a small business or in the context of global fashion markets.

Our staff are experienced in research, industry and professional practice, and you will also benefit from contributions from visiting fashion designers and design professionals, as well as from involvement with our international exhibitions programme. Our fashion courses also have close links with a wide range of industry partners and contribute to major national and international events in the fashion industry.

The Postgraduate Fashion programme is to equipped to provide you with the skills, knowledge and understanding required to practice at an advanced level, as well as fostering your creativity and enhancing your employment opportunities. Induction, seminars and social events for students and staff mean that you will be part of a friendly and supportive postgraduate community, which also includes film makers, musicians and professionals working in new media. Senior research staff and internationally renowned artists work with postgraduate students, helping you to develop original and challenging work.

12 month

Duration

$ 14750

Tuition

The MSc in Computer Networks and Systems Security considers current research and practice in computer networks and systems security. You will develop technical expertise and practical skills in the design, management and evaluation of networks, and in the use of tools and techniques for systems security. This MSc can lead to a career such as a network system designer or administrator, or as a security consultant.

12 month

Duration

$ 16500

Tuition

View All Courses by University of Hertfordshire - De Havilland Campus, United Kingdom

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