Bachelor of Arts (Honours) in Digital Media with Placement Year

at University of Westminster - Harrow Campus United Kingdom

From Al Jazeera to Hollywood, News Corporation to China Central TV, the media increasingly operate in a global context. This course offers a comprehensive interdisciplinary approach to global media, and is designed for those who work in, or want to work in, the media industries.

You will examine key developments in the media and communications industries associated with the logic of globalisation, and explore the complex nature of the globalisation process in the media. You will gain a relevant, well-grounded, high-quality education and skill base, enabling you to develop a clear and comprehensive understanding of communication and the mass media.

Based on continuous assessment, the course is taught in lectures and seminars by the team from Westminster's top-rated Communication and Media Research Institute (CAMRI). You will be part of a bustling multicultural academic department which boasts a strong research culture, and you will be able to attend the regular talks by outside speakers (academics and practitioners) on a variety of communication and mass media issues.

Our innovative Fine Art Mixed Media BA will give you the opportunity to explore and develop work across boundaries, within the ever-expanding contemporary fine art disciplines.

Our course enables you to work across disciplines or within the more traditionally defined areas of practice, while referencing relevant critical and theoretical debates.

You'll be encouraged to bring highly individual approaches to studio practice, coupled with an emphasis on experiential learning – these are the defining factors that have established the course at the cutting edge of contemporary practice.

We encourage creativity, individuality and personal growth, and once you've acquired the basic skills you can negotiate your own individual programme of study with tutors.

We select only the most dedicated and creative students who have the energy, enthusiasm and commitment that our course requires.

Based at our Harrow Campus, you'll work alongside students from film, photography, music, fashion and journalism, in a unique hothouse of creative opportunity. 

Our studio-based course provides you with a permanent space, depending on the type of work you engage with as you progress through the programme.

You'll be taught by practising artists with national and international profiles working in and across the mediums of sculpture, painting, moving image, performance, photography and sound. Our exceptional team are supported by state-of-the-art facilities and workshops that are at the forefront of current technical innovation.

Our teaching and learning methods will encourage you to create a body of work characterised by personal commitment and an increasing sense of autonomy.

Our teaching methods include lectures, tutorials (individual and group), presentations, crits, workshops, and gallery visits and talks. 

Fine art disciplines include:

• Digital
• Drawing
• Installation
• Intervention
• Interdisciplinary
• Moving image
• Painting
• Performance
• Photography
• Printmaking
• Sculpture
• Sound

This course offers a hands-on curriculum that allows you to develop core journalistic skills in broadcast and digital media. You will learn the technical skills to master TV, audio and digital reporting. The course has a very practical focus, so you will develop your own story ideas and gather your own material through research and reporting for journalistic course work.

You will be given full training in using our up-to-date video, audio, social media management and mobile journalism resources, ensuring that you graduate from the course as a multi-skilled journalist. These practical skills are underpinned with training in media law, ethics and regulation.

Whether your passion is current affairs, arts and culture, investigative features, travel, fashion, sport – or you are still deciding, our aim is to help you to find your first job in journalism.

The Media and Development MA is an interdisciplinary course that teaches main theories, concepts, case studies and practical media skills around the theme of media and development and its implications for less developed countries. The course will provide you with a unique blend of theory and practice teaching, aimed at deepening your knowledge of the history of communications within the development process of emerging economies. It will critically evaluate the impact of international and regional institutions from a critical political economic perspective. Teaching by academic staff, guest lecturers and other carefully selected staff from development organisations will provide you with an overview of the policies, actions and impact of state and non-state institutions within the area of communication media and development.

A distinctive feature is its emphasis on the practical role of communication media in development. You will participate in media production workshops and take part in our internship programme, offered in partnership with media and development organisations in London. As part of the work experience module, students participate in an extensive NGOs and media seminar series featuring experts and panel discussions. The work placement programme is in line with the University of Westminster’s strategy of nurturing of the critical practitioner.

Our course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in our digital era.

The fashion promotion industry offers some of the most attractive jobs in the industry and our course allows you to experience the wide spectrum of this field. The course will also give you a much better understanding of how you could use your strengths to achieve your future ambitions in the arena of fashion promotion.

Our aim is to help you realise your potential by directing you to the areas that are of greatest interest to you, both for your studies and in the future. 

We’ve developed this course with expertise from the industry in order to respond to the changing needs of fashion brands in our current innovative fashion industry landscape. Our industry experts are increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touchpoints. This course is designed to develop your creative, technical and business skills on a commercial level.

During your three years on the course, you'll be introduced to a wide range of fashion promotion and marketing projects, including trend, creative marketing and communication, branding, styling, visual merchandising photography, film and media, visual merchandising, branding, strategic marketing, digital creation and new development in social media.

You'll also have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions. Our exchange programme is designed to equip you with the creative skills, knowledge and practical experience, along with the development of a professional character that is key to successful employment.

Live Music is at the centre of Music as an industry and cultural experience. There is a rich set of global opportunities arising from the significant economic and cultural global growth of Live Music. Central to this are music festivals as economic, social and cultural centres of importance, enhanced by the link between social media and experiential experiences.

This new course will help you to develop a comprehensive knowledge and critical understanding of business and practice in the live music and events industries and equip you to navigate this fast-changing and challenging environment. It also sets out to examine how the live music and events industries interact with wider social and technological transformations, critically important in a socially distancing environment necessitating new business models such as live streaming, Augmented Reality and Virtual Reality.

At Westminster, we already have a highly regarded background and established reputation for successful teaching and research in music and events from the very heart of the global centre for live music, London. Our Live Music Management MA has been developed alongside and is heavily integrated with industry and will be delivered by both leading academics as well as frequent guest speakers from the live music industry (including leading industry spokespeople and companies).

We live in an age where almost everything of what we do is connected to data. Big data and datafication - the increasing transformation of multiple aspects of everyday lives into digital data - pose great opportunities but also risks for contemporary societies. This new MA course addresses, explores and creatively utilises this transformation. We place an emphasis on current and future technologies and practices such as algorithms, artificial intelligence, big data, blockchain, data analytics and data mining, the Internet of Things, and others.

This multidisciplinary course brings together media / communication studies and computer science. It combines hands-on and applied approaches with theoretical learning and critical analysis. It will encourage collaboration, creative practice, group work and problem-based learning. You will apply tools and technologies to your own data challenges and projects, including from your existing professional or cultural, political, social and economic environments. The course also features optional modules from a range of disciplines across the University: Media and Communication Studies, Law, Computer Science, Politics and International Relations, Cultural Studies.

You will be introduced to the tools and approaches that can be used for collection, analysis, management and visualisation of data, as well as to the skills needed to critically think about the ethical, cultural, social and political implications of their practice.

The Social Media and Digital Communication MA will give you the opportunity to develop an in-depth understanding of contemporary digital communication and its seismic impact on politics, culture and society.

Social media have challenged how we understand communication, democracy, news, relationships, privacy, advertising and entertainment. Social media have captured the attention and imagination of hundreds of millions of people. They enable their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But social media have also captured those users’ personal information, and turned their daily lives into commercial data through business models built around surveillance.

The course examines social media as industries and as central sites for understanding the cultural politics of everyday life. It explores the meanings of sharing and privacy, of remix cultures and new forms of journalism, of new forms of communication and new forms of citizenship. It connects social media to other digital phenomena such as the internet of things, Big Data, and media convergence. In its core modules, learners engage with questions of media technologies and texts, of platforms and users, and of how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.

Our Digital Media course will show you how to create and share your message professionally across any digital platform so you can truly connect with your audience. The course is flexible, giving you the time and space to explore different aspects of digital media. All students gain skills  in content creation, digital media production, storytelling, and research, alongside a critical appreciation of the role of media in society. Students then build on these practical skills and conceptual insights by choosing a specialism which reflects their interests and aspirations.

At the end of the first year, you will be able to choose from pathways in Media Production, Communication, Public Relations and Advertising, and Journalism.  You will have the opportunity to learn from industry professionals throughout the course and can benefit from our industry links by opting to complete a work placement year.  Alternatively, you might decide to expand your educational experience by studying aboard between Years 2 and 3. You will also have access to our award-winning Careers and Employability Service with its network of over 3,000 employers. 

This up-to-date blend of skills and knowledge will equip you to work successfully in a wide range of sectors and professions in digital media and beyond. Whether you want to work for a leading multinational, a start-up, a media outlet, the public sector or to launch your own company, this course will give you the broad expertise alongside the specialist knowledge you need, both when you enter the job market and into the future.

This course offers a hands-on curriculum that allows you to develop your core journalistic skills in print, online and social media management.  

You will learn to master a broad variety of media formats from writing and reporting to social media and video. Besides writing, the course emphasises contemporary digital skills that will place you in high demand in an ever-changing world of content creation and distribution. These practical skills are underpinned with training in media law, ethics and regulation.

Whether your passion is current affairs, arts and culture, investigative features, travel, fashion, sport – or you are still deciding, our aim is to help you to find your first job in journalism.