Bachelor of Arts (Honours) in Film (Optional Placement Year)

at University of Westminster - Harrow Campus United Kingdom

The Social Media and Digital Communication MA will give you the opportunity to develop an in-depth understanding of contemporary digital communication and its seismic impact on politics, culture and society.

Social media have challenged how we understand communication, democracy, news, relationships, privacy, advertising and entertainment. Social media have captured the attention and imagination of hundreds of millions of people. They enable their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But social media have also captured those users’ personal information, and turned their daily lives into commercial data through business models built around surveillance.

The course examines social media as industries and as central sites for understanding the cultural politics of everyday life. It explores the meanings of sharing and privacy, of remix cultures and new forms of journalism, of new forms of communication and new forms of citizenship. It connects social media to other digital phenomena such as the internet of things, Big Data, and media convergence. In its core modules, learners engage with questions of media technologies and texts, of platforms and users, and of how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.

Our course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in our digital era.

The fashion promotion industry offers some of the most attractive jobs in the industry and our course allows you to experience the wide spectrum of this field. The course will also give you a much better understanding of how you could use your strengths to achieve your future ambitions in the arena of fashion promotion.

Our aim is to help you realise your potential by directing you to the areas that are of greatest interest to you, both for your studies and in the future. 

We’ve developed this course with expertise from the industry in order to respond to the changing needs of fashion brands in our current innovative fashion industry landscape. Our industry experts are increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touchpoints. This course is designed to develop your creative, technical and business skills on a commercial level.

During your three years on the course, you'll be introduced to a wide range of fashion promotion and marketing projects, including trend, creative marketing and communication, branding, styling, visual merchandising photography, film and media, visual merchandising, branding, strategic marketing, digital creation and new development in social media.

You'll also have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions. Our exchange programme is designed to equip you with the creative skills, knowledge and practical experience, along with the development of a professional character that is key to successful employment.

Our exciting specialist course will enable you to develop your imaginative and creative skills, while giving you a sound knowledge and understanding of animation processes, techniques and critical theory.

Commercial animation is a rapidly growing and vibrant industry, encompassing a broad range of rewarding and fascinating creative job opportunities. Our strong emphasis on creative practice will help you to develop your skills in drawing and design, along with the imaginative development and innovation of ideas expressed sequentially. These skills, together with the professional practice aspects of the course, will ensure that you have the confidence and expertise to succeed in industry, whether as a producer, technician, designer or manager. You’ll also develop the transferable and cognitive skills necessary for lifelong personal and professional development.

Throughout the course, there are opportunities for you to take part in national and international competitions and film festivals. Our course is delivered by a large team of experienced animation practitioners, staff and industry visitors, and you’ll work in dedicated specialist animation studios with facilities for blue screen, rostrum animation, CGI, drawing, stop-frame, film, photography, set building, sound and video.

Successful animators need to be flexible and able to adapt to changing cultures and new initiatives, and our course seeks to reflect this fluidity. You’ll rapidly develop your own practice in animation, and will be encouraged to work on shared initiatives. Based at our Harrow Campus – home to the Westminster School of Arts and the Westminster School of Media and Communications – you’ll work alongside students from film, photography, music, fashion and journalism, in a unique creative hothouse. 

Digital and Interactive Storytelling LAB MA is a new and innovative course, designed for digital storytellers and shaped like a media LAB. This means that during the course you will be able to produce a wide range of digital-first work for multi-platform formats. Your work will be underpinned with academic research, theories and expertise on mobile platforms, and digital interactive communication.

The course delivers industry-level professional expertise in visual communication from photography to video content creation, interactive narratives and apps for change.

You’ll be involved in creating content that extends beyond current ideas in multimedia and online productions – as our aim is to advance storytelling as a format of communication and as a practice.

We recognise how competitive the job market currently is, therefore this Master's has been created to develop your skills and knowledge in a way that will enhance your career development.

This is an exciting and highly innovative course (developed in collaboration with the Media Diversity Institute) that seamlessly combines theory and modules providing or containing hands-on practical training in journalism or campaigning and public relations related to social and cultural diversity.

The course will give you the opportunity to study and research the main ways in which social scientists analyse the role of the mass media in the social construction, representation and understanding of difference and social diversity and get a critical understanding of the social and media structures and journalistic practices that impact upon these processes. It will also equip you with practical skills that will enable you to produce your own media product on a topic related to social and cultural diversity.

The course combines a portfolio of theory modules aimed to develop your knowledge and critical understanding of the processes of managing and making sense of cultural diversity, key issues in intercultural communication and of various aspects of the sociology of news with a number of practice-oriented modules intended to give you first hand experience in the practice of inclusive journalism.

Drawing upon this unique combination of rigorous theoretical engagement and specialist practical training, this course is designed to equip you with a comprehensive conceptual/theoretical grounding and the practical skills to engage in responsible media coverage of diversity, to practice culturally informed and inclusive journalism and to develop a career (whether practical, strategic, or research-based) involving understanding and responding to the challenges of social diversity.

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media.

The course combines practice skills with analytical tools and is highly participative. You will take part in workshops, debates, seminars, presentations and group exercises including making pitches and presenting creative campaign ideas.

There are no formal examinations on this course. You are assessed on course work including essays, presentations, blogs, group work and your participation in class exercises.

We live in an age where almost everything of what we do is connected to data. Big data and datafication - the increasing transformation of multiple aspects of everyday lives into digital data - pose great opportunities but also risks for contemporary societies. This new MA course addresses, explores and creatively utilises this transformation. We place an emphasis on current and future technologies and practices such as algorithms, artificial intelligence, big data, blockchain, data analytics and data mining, the Internet of Things, and others.

This multidisciplinary course brings together media / communication studies and computer science. It combines hands-on and applied approaches with theoretical learning and critical analysis. It will encourage collaboration, creative practice, group work and problem-based learning. You will apply tools and technologies to your own data challenges and projects, including from your existing professional or cultural, political, social and economic environments. The course also features optional modules from a range of disciplines across the University: Media and Communication Studies, Law, Computer Science, Politics and International Relations, Cultural Studies.

You will be introduced to the tools and approaches that can be used for collection, analysis, management and visualisation of data, as well as to the skills needed to critically think about the ethical, cultural, social and political implications of their practice.

The course is designed for recent graduates seeking a career in traditional and new media organisations. It provides a combination of business and media skills designed to equip you to take up an entry-level position in today’s media organisations.

You will learn how media organisations are engaging with the challenges resulting from the emergence of digital media technologies and platforms. The course introduces you to the processes by which media organisations develop their corporate strategies, business plans, marketing and production operations as they respond to radical change in the commercial environment.

The course is designed to enable you to find and take up work placements and internships at media organisations in London during the course of your studies. Our students have successfully completed internships at TV production companies like the BBC, technology companies like Google, as well as many other multimedia, advertising and news organisations in London. Some have successfully started their own businesses in the UK.

Whether you are planning a career in a media organisation or seeking to create your own new business start up, the MA International Media Business aims to provide the analytical insight, operational knowledge and planning skills you will need to prosper. The course is taught alongside a suite of Masters courses in Westminster’s highly successful Centre for Creative Industries Management.

Our Contemporary Media Practice BA is built on our long tradition of teaching interdisciplinary media practice, working across moving image, photography and interactive media.

Our unique approach combines the creative exploration of art school traditions with academic and professional excellence. We have extensive industry-level facilities and equipment, and to develop your skills and knowledge we use a variety of assessment methods, including practical projects, presentations, written work, research tasks and portfolios.

Our course sets high standards for professional achievement in specific media industry roles, and prepares you for the challenge of a multi-skilled portfolio career. You'll also gain the transferable and cognitive skills necessary for lifelong personal and professional development. Our graduates have a high employment rate across the media industries, including broadcast television; commercial photography and photojournalism; curating and film programming; film direction, production, editing and visual effects; fine art practice; and new media. 

Studying this course will enable you to develop your creative media production skills across a range of disciplines, and give you the ability to adapt to the creative opportunities of new media forms and hybrids. It will enhance your ability to participate in contemporary cultural debates, and develop your awareness of the political, ethical and aesthetic implications of your work.

Our Digital Media course will show you how to create and share your message professionally across any digital platform so you can truly connect with your audience. The course is flexible, giving you the time and space to explore different aspects of digital media. All students gain skills  in content creation, digital media production, storytelling, and research, alongside a critical appreciation of the role of media in society. Students then build on these practical skills and conceptual insights by choosing a specialism which reflects their interests and aspirations.

At the end of the first year, you will be able to choose from pathways in Media Production, Communication, Public Relations and Advertising, and Journalism.  You will have the opportunity to learn from industry professionals throughout the course and can benefit from our industry links by opting to complete a work placement year.  Alternatively, you might decide to expand your educational experience by studying aboard between Years 2 and 3. You will also have access to our award-winning Careers and Employability Service with its network of over 3,000 employers. 

This up-to-date blend of skills and knowledge will equip you to work successfully in a wide range of sectors and professions in digital media and beyond. Whether you want to work for a leading multinational, a start-up, a media outlet, the public sector or to launch your own company, this course will give you the broad expertise alongside the specialist knowledge you need, both when you enter the job market and into the future.