Master of Arts in Data, Culture and Society

at University of Westminster - Harrow Campus United Kingdom

Our course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in our digital era.

The fashion promotion industry offers some of the most attractive jobs in the industry and our course allows you to experience the wide spectrum of this field. The course will also give you a much better understanding of how you could use your strengths to achieve your future ambitions in the arena of fashion promotion.

Our aim is to help you realise your potential by directing you to the areas that are of greatest interest to you, both for your studies and in the future. 

We’ve developed this course with expertise from the industry in order to respond to the changing needs of fashion brands in our current innovative fashion industry landscape. Our industry experts are increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touchpoints. This course is designed to develop your creative, technical and business skills on a commercial level.

During your three years on the course, you'll be introduced to a wide range of fashion promotion and marketing projects, including trend, creative marketing and communication, branding, styling, visual merchandising photography, film and media, visual merchandising, branding, strategic marketing, digital creation and new development in social media.

You'll also have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions. Our exchange programme is designed to equip you with the creative skills, knowledge and practical experience, along with the development of a professional character that is key to successful employment.

Our Fashion Design BA has an exceptional reputation for being aligned with the international fashion industry and enabling you to have outstanding opportunities to engage with the industry throughout your course. 

We specialise in enabling you to become a highly original and individual creative designer, capable of working at the highest levels of the international fashion industry. We were the first undergraduate course to show at London Fashion Week, and able to show in February 2020, prior to the national lockdown.

Throughout our course, the emphasis is on the development of your personal design philosophy. Our course offers a comprehensive design education for dedicated and ambitious individuals looking for a specialist career in the international fashion industry. You'll also gain the transferable and cognitive skills necessary for lifelong personal and professional development.

Our students gain an enormous amount of specific and transferable knowledge from working within the fashion industry, whether these are in the context of ‘live’ design projects at university or out on extended periods of work placement.

Internships on both the three-year and sandwich course take place in partnership with leading international fashion companies, and have previously included: A Cold Wall, Alexander McQueen, Ashley Williams, Balmain, Burberry, Chalayan, Charles Jeffrey Loverboy, Charlotte Knowles, Christopher Kane, Cottweiller, Craig Green, Eckhaus Latta, Erdem, Eudon Choi, Gareth Pugh, Givenchy, Haider Ackermann, Halpern, JW Anderson, Kenzo, Kilgour, Lanvin, Louis Vuitton, Maison Margiela, Marine Serre, Marques Almeida, Molly Goddard, Nazir Nasar, Norse Projects, Peter Pilotto, Phoebe English, Preen, Raf Simons, Richard Quinn, Roksanda, Self Portrait, Simone Rocha, Stefan Cooke, Supriya Lele, Thom Browne, Underage, Viktor & Rolf, and Walter van Bierendonck. 

Embedded into the course structure are several opportunities to engage with the international fashion industry through set live briefs with companies. Previous companies have included FENTY, The Gap, CLOSED denim, Epson, Topshop, H&M, ISKO Denim, Max Mara, Abercrombie and ASOS. 

Course graduates include London Fashion Week designers Katie Ann McGuigan, Roberta Einer, Liam Hodges and Ashley Williams, as well as Jutta Kraus, Creative Director of Bernhard Willhelm; Stuart Vevers, Creative Director of Coach; Christopher Bailey; and Katie Hillier.

Our previous Fashion Design BA graduates have gained employment at companies including Versace, Rick Owens, Celine, Loewe, Alexander McQueen, Maison Margiela, Louis Vuitton, Burberry, Carven, Tom Ford, Gucci, Versace, Ferragamo, Kenzo, H&M, Preen, MaxMara, Anya Hindmarch, Burberry, J.W. Anderson, Norse Projects, Acne, Jacquemus, Paul Smith and adidas.

This is an exciting and highly innovative course (developed in collaboration with the Media Diversity Institute) that seamlessly combines theory and modules providing or containing hands-on practical training in journalism or campaigning and public relations related to social and cultural diversity.

The course will give you the opportunity to study and research the main ways in which social scientists analyse the role of the mass media in the social construction, representation and understanding of difference and social diversity and get a critical understanding of the social and media structures and journalistic practices that impact upon these processes. It will also equip you with practical skills that will enable you to produce your own media product on a topic related to social and cultural diversity.

The course combines a portfolio of theory modules aimed to develop your knowledge and critical understanding of the processes of managing and making sense of cultural diversity, key issues in intercultural communication and of various aspects of the sociology of news with a number of practice-oriented modules intended to give you first hand experience in the practice of inclusive journalism.

Drawing upon this unique combination of rigorous theoretical engagement and specialist practical training, this course is designed to equip you with a comprehensive conceptual/theoretical grounding and the practical skills to engage in responsible media coverage of diversity, to practice culturally informed and inclusive journalism and to develop a career (whether practical, strategic, or research-based) involving understanding and responding to the challenges of social diversity.

This three-year degree is one of the best-known film courses in the world, with an international reputation for its academic and practical teaching.

Our students’ films are shown at festivals globally and have won a host of honours and awards, including Royal Television Society Awards, a Student Academy Award and a Grierson Best Student Documentary Award.

We operate from a purpose-built studio facility in Harrow, with two large film and television studios, a set construction workshop, a 3D workshop, and extensive post-production facilities. The environment is both scholarly and creative, with all students studying film history, criticism and aesthetics alongside their practical work.

You'll learn to collaborate creatively as you develop production specialisms in areas such as writing, producing, cinematography, directing, production design, editing and sound. You'll also gain the transferable and cognitive skills necessary for lifelong personal and professional development.

We aim to develop thinking filmmakers who have something to say to, and about, the world. A very high proportion of our students go on to work in film and television, and recent work from notable alumni includes The Greatest Showman and Nocturnal Animals (Seamus McGarvey, cinematographer), Senna and Amy (Asif Kapadia, director) and No Time to Die and Skyfall (Neal Purvis, screenwriter, producer). Under the Shadow, the first feature directed by 2005 graduate Babak Anvari, was selected as the UK entry for the 2017 Best Foreign Language film Oscar and won the Outstanding Debut Award at the 2017 BAFTA Awards.

The course receives substantial support from the industry and you will gain experience of working with professional actors, negotiating with facilities houses, equipment hire companies and local authorities.

Based at the recently refurbished Harrow Campus – home to the Westminster School of Arts – you will work alongside students from design, photography, music, fashion and journalism, in a unique hothouse of creative opportunity.

Through an excellent network of industry contacts, some of whom teach on the course, and including many alumni of the course, students have opportunities for part-time work, placements and work-related learning activities.

The second year includes a core work-based professional learning module in which students may undertake a short work placement and begin to develop their industry connections and awareness.

Students may also undertake an optional year-long placement between their second and third year.

Our innovative MA in Film and Television builds on its prestigious heritage as the longest running degree programme of its kind in the UK. We aim to equip you with wide-ranging skills, knowledge and critical awareness to meet your career aspirations in sectors in which moving images play a central role. Our curriculum incorporates an exciting variety of learning and teaching activities designed to foster your capacity for researching and rigorously analysing different aspects of film, television and moving images. You will have the opportunity to develop key skills for communicating about and with moving images across a range of contexts and platforms.

The Social Media and Digital Communication MA will give you the opportunity to develop an in-depth understanding of contemporary digital communication and its seismic impact on politics, culture and society.

Social media have challenged how we understand communication, democracy, news, relationships, privacy, advertising and entertainment. Social media have captured the attention and imagination of hundreds of millions of people. They enable their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But social media have also captured those users’ personal information, and turned their daily lives into commercial data through business models built around surveillance.

The course examines social media as industries and as central sites for understanding the cultural politics of everyday life. It explores the meanings of sharing and privacy, of remix cultures and new forms of journalism, of new forms of communication and new forms of citizenship. It connects social media to other digital phenomena such as the internet of things, Big Data, and media convergence. In its core modules, learners engage with questions of media technologies and texts, of platforms and users, and of how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.

The Illustration BA aims to provide an intellectual and creative space for students to explore and build skills in a range of traditional, digital and emerging image making technologies. Industry modules enable students to develop transferable professional skills that support creative agility, resilience and adaptability for rapidly evolving professional opportunities.

This course offers a flexible, interdisciplinary and multimedia approach to the study and practice of contemporary illustration and is developed through a range of industry-focused projects and self-defined contexts.

A supportive studio environment and learning community nurture your individual development and distinctive voice as both an illustrator and creative practitioner in the wider field of visual communication.

Studio-based projects, national and international competitions and live industry projects provide context and creative challenge, fostering experimentation and visual inquiry. You will have the creative space to explore and examine a range of processes and practices in both traditional and emerging technologies.

Our innovative Fine Art Mixed Media BA will give you the opportunity to explore and develop work across boundaries, within the ever-expanding contemporary fine art disciplines.

Our course enables you to work across disciplines or within the more traditionally defined areas of practice, while referencing relevant critical and theoretical debates.

You'll be encouraged to bring highly individual approaches to studio practice, coupled with an emphasis on experiential learning – these are the defining factors that have established the course at the cutting edge of contemporary practice.

We encourage creativity, individuality and personal growth, and once you've acquired the basic skills you can negotiate your own individual programme of study with tutors.

We select only the most dedicated and creative students who have the energy, enthusiasm and commitment that our course requires.

Based at our Harrow Campus, you'll work alongside students from film, photography, music, fashion and journalism, in a unique hothouse of creative opportunity. 

Our studio-based course provides you with a permanent space, depending on the type of work you engage with as you progress through the programme.

You'll be taught by practising artists with national and international profiles working in and across the mediums of sculpture, painting, moving image, performance, photography and sound. Our exceptional team are supported by state-of-the-art facilities and workshops that are at the forefront of current technical innovation.

Our teaching and learning methods will encourage you to create a body of work characterised by personal commitment and an increasing sense of autonomy.

Our teaching methods include lectures, tutorials (individual and group), presentations, crits, workshops, and gallery visits and talks. 

Fine art disciplines include:

• Digital
• Drawing
• Installation
• Intervention
• Interdisciplinary
• Moving image
• Painting
• Performance
• Photography
• Printmaking
• Sculpture
• Sound

Our Digital Media course will show you how to create and share your message professionally across any digital platform so you can truly connect with your audience. The course is flexible, giving you the time and space to explore different aspects of digital media. All students gain skills  in content creation, digital media production, storytelling, and research, alongside a critical appreciation of the role of media in society. Students then build on these practical skills and conceptual insights by choosing a specialism which reflects their interests and aspirations.

At the end of the first year, you will be able to choose from pathways in Media Production, Communication, Public Relations and Advertising, and Journalism.  You will have the opportunity to learn from industry professionals throughout the course and can benefit from our industry links by opting to complete a work placement year.  Alternatively, you might decide to expand your educational experience by studying aboard between Years 2 and 3. You will also have access to our award-winning Careers and Employability Service with its network of over 3,000 employers. 

This up-to-date blend of skills and knowledge will equip you to work successfully in a wide range of sectors and professions in digital media and beyond. Whether you want to work for a leading multinational, a start-up, a media outlet, the public sector or to launch your own company, this course will give you the broad expertise alongside the specialist knowledge you need, both when you enter the job market and into the future.

Our Contemporary Media Practice BA is built on our long tradition of teaching interdisciplinary media practice, working across moving image, photography and interactive media.

Our unique approach combines the creative exploration of art school traditions with academic and professional excellence. We have extensive industry-level facilities and equipment, and to develop your skills and knowledge we use a variety of assessment methods, including practical projects, presentations, written work, research tasks and portfolios.

Our course sets high standards for professional achievement in specific media industry roles, and prepares you for the challenge of a multi-skilled portfolio career. You'll also gain the transferable and cognitive skills necessary for lifelong personal and professional development. Our graduates have a high employment rate across the media industries, including broadcast television; commercial photography and photojournalism; curating and film programming; film direction, production, editing and visual effects; fine art practice; and new media. 

Studying this course will enable you to develop your creative media production skills across a range of disciplines, and give you the ability to adapt to the creative opportunities of new media forms and hybrids. It will enhance your ability to participate in contemporary cultural debates, and develop your awareness of the political, ethical and aesthetic implications of your work.