Master of Arts in Social Media and Digital Communication

at University of Westminster - Harrow Campus United Kingdom

The Graphic Design BA aims to provide an intellectual and creative space for you to explore and develop a wide range of skills and understanding around the discipline of graphic design.

This is applied through a variety of current and emerging technologies and processes for visual communication. The evolving and fluid forms of published and experiential exchanges include interactions with audiences and users across digital, physical, and virtual environments.

The breadth and range of the facilities and processes available support creative learning that is interdisciplinary, collaborative and professional – embracing technologies and practices found in current industry work environments.

This course offers a flexible, interdisciplinary, and multi-faceted approach to the study of contemporary graphic design practice across a broad range of contexts and projects that are industry facing as well as experimental, discipline critical and research led. It will prepare you with the highest level of practical and employable skills, knowledge and visual understanding required to both work and lead in this sector of the creative industry today.

Study and learning on the course are encouraging, inclusive and supportive, fostering your aptitudes and individual expression in the work you produce while offering wide and in-depth visual inquiry and experimentation.

Throughout the course, there is a wide range of optional choice modules that support individualised creative agility, enabling you to be flexible and resilient, while also making you industry ready to adapt your practice rapidly within evolving employments, periods of change, new and emerging communication and societal driven exchanges and technologies.

Our Fashion Design BA has an exceptional reputation for being aligned with the international fashion industry and enabling you to have outstanding opportunities to engage with the industry throughout your course. 

We specialise in enabling you to become a highly original and individual creative designer, capable of working at the highest levels of the international fashion industry. We were the first undergraduate course to show at London Fashion Week, and able to show in February 2020, prior to the national lockdown.

Throughout our course, the emphasis is on the development of your personal design philosophy. Our course offers a comprehensive design education for dedicated and ambitious individuals looking for a specialist career in the international fashion industry. You'll also gain the transferable and cognitive skills necessary for lifelong personal and professional development.

Our students gain an enormous amount of specific and transferable knowledge from working within the fashion industry, whether these are in the context of ‘live’ design projects at university or out on extended periods of work placement.

Internships on both the three-year and sandwich course take place in partnership with leading international fashion companies, and have previously included: A Cold Wall, Alexander McQueen, Ashley Williams, Balmain, Burberry, Chalayan, Charles Jeffrey Loverboy, Charlotte Knowles, Christopher Kane, Cottweiller, Craig Green, Eckhaus Latta, Erdem, Eudon Choi, Gareth Pugh, Givenchy, Haider Ackermann, Halpern, JW Anderson, Kenzo, Kilgour, Lanvin, Louis Vuitton, Maison Margiela, Marine Serre, Marques Almeida, Molly Goddard, Nazir Nasar, Norse Projects, Peter Pilotto, Phoebe English, Preen, Raf Simons, Richard Quinn, Roksanda, Self Portrait, Simone Rocha, Stefan Cooke, Supriya Lele, Thom Browne, Underage, Viktor & Rolf, and Walter van Bierendonck. 

Embedded into the course structure are several opportunities to engage with the international fashion industry through set live briefs with companies. Previous companies have included FENTY, The Gap, CLOSED denim, Epson, Topshop, H&M, ISKO Denim, Max Mara, Abercrombie and ASOS. 

Course graduates include London Fashion Week designers Katie Ann McGuigan, Roberta Einer, Liam Hodges and Ashley Williams, as well as Jutta Kraus, Creative Director of Bernhard Willhelm; Stuart Vevers, Creative Director of Coach; Christopher Bailey; and Katie Hillier.

Our previous Fashion Design BA graduates have gained employment at companies including Versace, Rick Owens, Celine, Loewe, Alexander McQueen, Maison Margiela, Louis Vuitton, Burberry, Carven, Tom Ford, Gucci, Versace, Ferragamo, Kenzo, H&M, Preen, MaxMara, Anya Hindmarch, Burberry, J.W. Anderson, Norse Projects, Acne, Jacquemus, Paul Smith and adidas.

This three-year degree is one of the best-known film courses in the world, with an international reputation for its academic and practical teaching.

Our students’ films are shown at festivals globally and have won a host of honours and awards, including Royal Television Society Awards, a Student Academy Award and a Grierson Best Student Documentary Award.

We operate from a purpose-built studio facility in Harrow, with two large film and television studios, a set construction workshop, a 3D workshop, and extensive post-production facilities. The environment is both scholarly and creative, with all students studying film history, criticism and aesthetics alongside their practical work.

You'll learn to collaborate creatively as you develop production specialisms in areas such as writing, producing, cinematography, directing, production design, editing and sound. You'll also gain the transferable and cognitive skills necessary for lifelong personal and professional development.

We aim to develop thinking filmmakers who have something to say to, and about, the world. A very high proportion of our students go on to work in film and television, and recent work from notable alumni includes The Greatest Showman and Nocturnal Animals (Seamus McGarvey, cinematographer), Senna and Amy (Asif Kapadia, director) and No Time to Die and Skyfall (Neal Purvis, screenwriter, producer). Under the Shadow, the first feature directed by 2005 graduate Babak Anvari, was selected as the UK entry for the 2017 Best Foreign Language film Oscar and won the Outstanding Debut Award at the 2017 BAFTA Awards.

The course receives substantial support from the industry and you will gain experience of working with professional actors, negotiating with facilities houses, equipment hire companies and local authorities.

Based at the recently refurbished Harrow Campus – home to the Westminster School of Arts – you will work alongside students from design, photography, music, fashion and journalism, in a unique hothouse of creative opportunity.

Through an excellent network of industry contacts, some of whom teach on the course, and including many alumni of the course, students have opportunities for part-time work, placements and work-related learning activities.

The second year includes a core work-based professional learning module in which students may undertake a short work placement and begin to develop their industry connections and awareness.

Students may also undertake an optional year-long placement between their second and third year.

The Illustration BA aims to provide an intellectual and creative space for students to explore and build skills in a range of traditional, digital and emerging image making technologies. Industry modules enable students to develop transferable professional skills that support creative agility, resilience and adaptability for rapidly evolving professional opportunities.

This course offers a flexible, interdisciplinary and multimedia approach to the study and practice of contemporary illustration and is developed through a range of industry-focused projects and self-defined contexts.

A supportive studio environment and learning community nurture your individual development and distinctive voice as both an illustrator and creative practitioner in the wider field of visual communication.

Studio-based projects, national and international competitions and live industry projects provide context and creative challenge, fostering experimentation and visual inquiry. You will have the creative space to explore and examine a range of processes and practices in both traditional and emerging technologies.

Our Digital Media course will show you how to create and share your message professionally across any digital platform so you can truly connect with your audience. The course is flexible, giving you the time and space to explore different aspects of digital media. All students gain skills  in content creation, digital media production, storytelling, and research, alongside a critical appreciation of the role of media in society. Students then build on these practical skills and conceptual insights by choosing a specialism which reflects their interests and aspirations.

At the end of the first year, you will be able to choose from pathways in Media Production, Communication, Public Relations and Advertising, and Journalism.  You will have the opportunity to learn from industry professionals throughout the course and can benefit from our industry links by opting to complete a work placement year.  Alternatively, you might decide to expand your educational experience by studying aboard between Years 2 and 3. You will also have access to our award-winning Careers and Employability Service with its network of over 3,000 employers. 

This up-to-date blend of skills and knowledge will equip you to work successfully in a wide range of sectors and professions in digital media and beyond. Whether you want to work for a leading multinational, a start-up, a media outlet, the public sector or to launch your own company, this course will give you the broad expertise alongside the specialist knowledge you need, both when you enter the job market and into the future.

Our innovative Fine Art Mixed Media BA will give you the opportunity to explore and develop work across boundaries, within the ever-expanding contemporary fine art disciplines.

Our course enables you to work across disciplines or within the more traditionally defined areas of practice, while referencing relevant critical and theoretical debates.

You'll be encouraged to bring highly individual approaches to studio practice, coupled with an emphasis on experiential learning – these are the defining factors that have established the course at the cutting edge of contemporary practice.

We encourage creativity, individuality and personal growth, and once you've acquired the basic skills you can negotiate your own individual programme of study with tutors.

We select only the most dedicated and creative students who have the energy, enthusiasm and commitment that our course requires.

Based at our Harrow Campus, you'll work alongside students from film, photography, music, fashion and journalism, in a unique hothouse of creative opportunity. 

Our studio-based course provides you with a permanent space, depending on the type of work you engage with as you progress through the programme.

You'll be taught by practising artists with national and international profiles working in and across the mediums of sculpture, painting, moving image, performance, photography and sound. Our exceptional team are supported by state-of-the-art facilities and workshops that are at the forefront of current technical innovation.

Our teaching and learning methods will encourage you to create a body of work characterised by personal commitment and an increasing sense of autonomy.

Our teaching methods include lectures, tutorials (individual and group), presentations, crits, workshops, and gallery visits and talks. 

Fine art disciplines include:

• Digital
• Drawing
• Installation
• Intervention
• Interdisciplinary
• Moving image
• Painting
• Performance
• Photography
• Printmaking
• Sculpture
• Sound

Our Photography BA course is a long-established course with an excellent international reputation for its academic and practical teaching. This reputation is reflected in high application rates, a distinguished record of graduate employment in the industries it serves, and in the publication, production and teaching profile of its staff and graduates.

Our course will enable you to develop your creative production skills across a range of photographic and lens-based media, to establish a critically engaged and self-reflective creative practice. It will equip you with the skills to adapt to creative opportunities, participate in contemporary cultural debates, and increase your awareness of the political, ethical and aesthetic implications of your work. You’ll learn to form independent, informed opinions of your own work and that of others.

Our course is renowned for its distinctive philosophy, which aims to provide a holistic photographic education. It combines high levels of technical and visual photographic skills with excellent visual literacy and a critical awareness of visual culture alongside solid professional practice.

You’ll also explore a wide range of relevant contemporary theories and debates designed both to stimulate a critically engaged practice and to better prepare you for a range of related careers.

The course is part of the University's College of Design, Creative and Digital Industries, based at our state-of-the-art Harrow Campus – a cutting-edge creative hub.

Top reasons to study with us

• Fantastic location -  you'll enjoy all the benefits of studying at our Harrow Campus – just a 20-minute tube ride from London, a global hub for the media and cultural industries
• Develop your creative production skills – work across a range of photographic and lens-based media to establish a critically engaged and self-reflective creative practice
• Learn from high-profile experts in photography theory and practice, dedicated to photographic education
• Photographic pioneers – photographic education at the University of Westminster has a unique depth of tradition. Classes in photography were taught at the Polytechnic Institution, the forerunner of our University, from 1852, and the School of Photography was established in 1883

Live Music is at the centre of Music as an industry and cultural experience. There is a rich set of global opportunities arising from the significant economic and cultural global growth of Live Music. Central to this are music festivals as economic, social and cultural centres of importance, enhanced by the link between social media and experiential experiences.

This new course will help you to develop a comprehensive knowledge and critical understanding of business and practice in the live music and events industries and equip you to navigate this fast-changing and challenging environment. It also sets out to examine how the live music and events industries interact with wider social and technological transformations, critically important in a socially distancing environment necessitating new business models such as live streaming, Augmented Reality and Virtual Reality.

At Westminster, we already have a highly regarded background and established reputation for successful teaching and research in music and events from the very heart of the global centre for live music, London. Our Live Music Management MA has been developed alongside and is heavily integrated with industry and will be delivered by both leading academics as well as frequent guest speakers from the live music industry (including leading industry spokespeople and companies).

Media professionals and media firms are united in their need to acquire the commercial, strategic and managerial skills to prosper in an industry undergoing constant fundamental change. This course is designed to address these needs, developing entrepreneurial leaders equipped to deal with the complex and novel challenges presented by new technologies, consumer behaviour, and evolving business models.

The course will enable you to identify and analyse strategic and operational problems and opportunities, understand, quantify and access national and international media markets, and use foresight and planning techniques to understand and respond to change. As well as being able to manage complex media projects, you will also have the skills to engage in strategic direction setting, deploy business-planning skills, and excel in leadership and implementation.

The course is delivered by academic staff with lengthy experience of advising and managing media organisations. Teaching methods are based around practical problems and include in-class exercises and individuals and group projects and assessment. Assignments will enable you to develop and apply your skills in creative project development and business planning.

Our exciting specialist course will enable you to develop your imaginative and creative skills, while giving you a sound knowledge and understanding of animation processes, techniques and critical theory.

Commercial animation is a rapidly growing and vibrant industry, encompassing a broad range of rewarding and fascinating creative job opportunities. Our strong emphasis on creative practice will help you to develop your skills in drawing and design, along with the imaginative development and innovation of ideas expressed sequentially. These skills, together with the professional practice aspects of the course, will ensure that you have the confidence and expertise to succeed in industry, whether as a producer, technician, designer or manager. You’ll also develop the transferable and cognitive skills necessary for lifelong personal and professional development.

Throughout the course, there are opportunities for you to take part in national and international competitions and film festivals. Our course is delivered by a large team of experienced animation practitioners, staff and industry visitors, and you’ll work in dedicated specialist animation studios with facilities for blue screen, rostrum animation, CGI, drawing, stop-frame, film, photography, set building, sound and video.

Successful animators need to be flexible and able to adapt to changing cultures and new initiatives, and our course seeks to reflect this fluidity. You’ll rapidly develop your own practice in animation, and will be encouraged to work on shared initiatives. Based at our Harrow Campus – home to the Westminster School of Arts and the Westminster School of Media and Communications – you’ll work alongside students from film, photography, music, fashion and journalism, in a unique creative hothouse.