Master of Arts in Social Media and Digital Communication

at University of Westminster - Harrow Campus United Kingdom

The Illustration BA aims to provide an intellectual and creative space for students to explore and build skills in a range of traditional, digital and emerging image making technologies. Industry modules enable students to develop transferable professional skills that support creative agility, resilience and adaptability for rapidly evolving professional opportunities.

This course offers a flexible, interdisciplinary and multimedia approach to the study and practice of contemporary illustration and is developed through a range of industry-focused projects and self-defined contexts.

A supportive studio environment and learning community nurture your individual development and distinctive voice as both an illustrator and creative practitioner in the wider field of visual communication.

Studio-based projects, national and international competitions and live industry projects provide context and creative challenge, fostering experimentation and visual inquiry. You will have the creative space to explore and examine a range of processes and practices in both traditional and emerging technologies.

The Documentary Photography and Photojournalism MA allows you to explore society through photographically-related practice and within critically-informed ways through a combination of practice-based teaching and discussion of critical contexts.

We consider documentary photography and photojournalism as exciting and expanding mediums, situated within their own histories, taking many forms in the 21st Century.

Applicants can include students of documentary photography or photographers in general who are interested in specialising in this area and developing their practice. Artists who wish to focus their activities on a more social practice, and individuals from other disciplines who wish to explore the subject area at postgraduate level are also welcome.

From the moment you arrive, we emphasise the development of your own practice, leading towards a consolidation of your learning into a high-profile exhibition in a central London exhibition space.

You will be taught by practising professional photographers, artists and writers, within a supportive course atmosphere.

Our facilities are equipped to the highest professional standards for both analogue and digital production of still and moving image.

The Photography Arts MA offers a dynamic mix of photography practice and research to support your development as an artist. Students learn to navigate the rapidly changing field of contemporary photography, while preparing themselves for diverse career paths. Each student develops two distinct bodies of work to exhibition and/or publication standard, as well as deepening their research and writing. Your progress through the course is supported with one-to-one meetings with a personal tutor, as well as lectures, seminars, tutorials and critique sessions. You will be empowered with visual, critical and practical skills that culminate in the Masters Project, exhibited in a central London degree show.

Students are fully supported by our internationally renowned photography staff and inspired by an exciting range of prominent visiting photographic artists and thinkers. Situated in Westminster School of Media, Arts and Design, you will have access to extensive photographic facilities and a wealth of inter-disciplinary expertise. You will be part of a world-famous centre for photography research.

This course offers a hands-on curriculum that allows you to develop your core journalistic skills in print, online and social media management.  

You will learn to master a broad variety of media formats from writing and reporting to social media and video. Besides writing, the course emphasises contemporary digital skills that will place you in high demand in an ever-changing world of content creation and distribution. These practical skills are underpinned with training in media law, ethics and regulation.

Whether your passion is current affairs, arts and culture, investigative features, travel, fashion, sport – or you are still deciding, our aim is to help you to find your first job in journalism.

The Social Media and Digital Communication MA will give you the opportunity to develop an in-depth understanding of contemporary digital communication and its seismic impact on politics, culture and society.

Social media have challenged how we understand communication, democracy, news, relationships, privacy, advertising and entertainment. Social media have captured the attention and imagination of hundreds of millions of people. They enable their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But social media have also captured those users’ personal information, and turned their daily lives into commercial data through business models built around surveillance.

The course examines social media as industries and as central sites for understanding the cultural politics of everyday life. It explores the meanings of sharing and privacy, of remix cultures and new forms of journalism, of new forms of communication and new forms of citizenship. It connects social media to other digital phenomena such as the internet of things, Big Data, and media convergence. In its core modules, learners engage with questions of media technologies and texts, of platforms and users, and of how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.

Our course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in our digital era.

The fashion promotion industry offers some of the most attractive jobs in the industry and our course allows you to experience the wide spectrum of this field. The course will also give you a much better understanding of how you could use your strengths to achieve your future ambitions in the arena of fashion promotion.

Our aim is to help you realise your potential by directing you to the areas that are of greatest interest to you, both for your studies and in the future. 

We’ve developed this course with expertise from the industry in order to respond to the changing needs of fashion brands in our current innovative fashion industry landscape. Our industry experts are increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touchpoints. This course is designed to develop your creative, technical and business skills on a commercial level.

During your three years on the course, you'll be introduced to a wide range of fashion promotion and marketing projects, including trend, creative marketing and communication, branding, styling, visual merchandising photography, film and media, visual merchandising, branding, strategic marketing, digital creation and new development in social media.

You'll also have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions. Our exchange programme is designed to equip you with the creative skills, knowledge and practical experience, along with the development of a professional character that is key to successful employment.

This course offers a hands-on curriculum that allows you to develop core journalistic skills in broadcast and digital media. You will learn the technical skills to master TV, audio and digital reporting. The course has a very practical focus, so you will develop your own story ideas and gather your own material through research and reporting for journalistic course work.

You will be given full training in using our up-to-date video, audio, social media management and mobile journalism resources, ensuring that you graduate from the course as a multi-skilled journalist. These practical skills are underpinned with training in media law, ethics and regulation.

Whether your passion is current affairs, arts and culture, investigative features, travel, fashion, sport – or you are still deciding, our aim is to help you to find your first job in journalism.

Our Contemporary Media Practice BA is built on our long tradition of teaching interdisciplinary media practice, working across moving image, photography and interactive media.

Our unique approach combines the creative exploration of art school traditions with academic and professional excellence. We have extensive industry-level facilities and equipment, and to develop your skills and knowledge we use a variety of assessment methods, including practical projects, presentations, written work, research tasks and portfolios.

Our course sets high standards for professional achievement in specific media industry roles, and prepares you for the challenge of a multi-skilled portfolio career. You'll also gain the transferable and cognitive skills necessary for lifelong personal and professional development. Our graduates have a high employment rate across the media industries, including broadcast television; commercial photography and photojournalism; curating and film programming; film direction, production, editing and visual effects; fine art practice; and new media. 

Studying this course will enable you to develop your creative media production skills across a range of disciplines, and give you the ability to adapt to the creative opportunities of new media forms and hybrids. It will enhance your ability to participate in contemporary cultural debates, and develop your awareness of the political, ethical and aesthetic implications of your work.

Our Television Production BA is a practice-based course taught by broadcast industry professionals and media theorists, combining critical analysis with hands-on practical skills.

Our course focuses on how television programmes are conceived, produced, commissioned and distributed in a digital broadcast and multi-platform environment. 

You’ll work across a digital workflow supporting single-camera and multi-camera studio production modes and produce programmes across all genres, from documentary and drama series to TV commercials and studio entertainment shows.

As well as learning practical skills in editing, camera operations, sound recording, lighting and graphics, you’ll study critical analysis of the ever-changing global broadcast and digital media industries. 

You’ll work with industry-standard facilities and equipment, and you’ll be taught by experienced industry professionals and practitioners, including documentary filmmakers, directors, producers and screenwriters. We also host a range of visiting lecturers and guest speakers, from sound designers to investigative journalists and social media strategists.

Our course is designed to prepare you for the challenge of a multi-skilled, mixed-portfolio career, and our graduates leave equipped with the knowledge, skills and mindset necessary to thrive in the creative industries.

Our course capitalises on the benefits that London has to offer, particularly through our connections with the many production companies based in the city, with links that include ITV studios, Disney and London Live. Our students have undertaken work experience with a range of employers, including the BBC, Endemol and ITV. 

Based at our vibrant Harrow Campus, just a 20-minute train ride from central London, you’re ideally placed to take up a range of exciting opportunities as you begin your professional career.

This course will equip you with the strategic decision-making, leadership and problem-solving skills you will need to become an entrepreneurial and visionary fashion business leader of the future. It continues the University’s fashion tradition of a commitment to excellence in developing highly effective, talented and committed professional fashion graduates.

Working closely with fashion industry professionals, role models and mentors, you will receive a relevant, well-grounded, high-quality education and skill base that will enable you to have a wider, clearer understanding of the business you are already involved in. The course offers inside knowledge of industry strategies and cultures on a global basis, combined with key business skills and essential fashion industry management knowledge.

This course equips you for a business management career in the domestic or international fashion industry. Delivered by a teaching team with a wide range of experience both in industry and academia, the course offers an innovative and relevant fashion business curriculum that focuses on preparing your entry into senior roles in business and management within the industry.