Master of Business Administration

at University of Westminster - Marylebone Campus United Kingdom

Our Tourism and Events Management BA explores the relationship between tourism, events and the wider environment, developing the skills you need to successfully evaluate and manage tourism and stage events in host destinations. The course is designed for students who have an interest in the tourism sector generally and are keen to focus on the dynamic field of events management. The course is designed to provide a combination of the practical elements of events management with an in-depth understanding of the potential impacts of events and their role in developing destination product and destination image. The course takes an international perspective and includes a field trip in each year of study. 

The course provides a thorough grounding in the subject and the theoretical principles that underpin tourism and event policy and management, but also has a strong emphasis on skills development for the workplace, including presentation skills, research, data analysis, budgeting, negotiation and content planning. Each student is allocated a personal tutor for academic guidance and pastoral care.

The MArch is a long-established and well-respected course that is prescribed by the ARB and validated by the RIBA to give exemption from the second stage of professional education. The emphasis of the course is on innovative design work, and on developing a caring and critical approach to the study and practice of architecture.

The course fosters diversity of choice, interpretation and approach, whether in design projects or more academic research. The former focuses on sophisticated design programmes (in formal, technical, professional or urban terms) that demand rigour and self-criticism. The latter focuses on your major dissertation, an extended piece of specialised research into architecture and its historical or theoretical contexts.

The course has three main objectives: to develop your design ability through project-based experimentation; to present an evaluation and critique of your coursework within a broad cultural context, and in light of technical, economic and legal constraints; and to promote the articulate explanation and representation of quality and value in design projects.

The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online. Employers need graduates ready to work in data analysis, marketing automation, user experience and content creation, some of the key skills you’ll learn on the Digital Marketing Management MSc.

Whether you are already a marketer seeking to specialise in this fast-changing area or perhaps graduated in a different discipline and are now looking to change careers, this exciting course explores the theory, skills and attributes to prepare you for a career in digital marketing management.

A digital marketing bootcamp during induction helps to bring everyone up to speed with key media, marketing tools and emerging trends in areas such as content marketing, machine learning and AI, before studying the psychology of the digital consumer, exploring customer journeys and experiences and taking disruptive innovative approaches.

Project management is now a well-established discipline within the construction industry, applied to projects of all sizes and levels of complexity. On this course, you’ll learn the modern management skills, techniques, and systems to successfully deliver a project from inception to completion, and how to meet a client’s requirements within the constraints of the external environment.

You'll have the chance to apply your skills and knowledge to real-life practical problems through case studies. When possible, we also visit construction sites in London, so you can see how developers overcome some of the issues associated with developing in a challenging environment like the centre of a large metropolis, such as traffic and transportation.

Looking for a business management degree with a difference? The opportunity to work in sports management is a dream for anyone with a passion for sport, but you don’t have to be a sports fanatic to take this degree. One of the most exciting industries, sport and leisure in the UK alone employs 580,000 people. In 2019, more than a third of those employed in the field of sport in the EU-27 was aged between 15-29.

Developed in partnership with some of London’s leading sports clubs, agencies and governing bodies, including Queens Park Rangers and the MCC at Lords, our BA includes practical, professional work experience with a sports club or agency to get you work-ready.

Whether you go on to work as a marketing manager for a Premiership club, a sports analyst, sponsorship executive or diversity advisor, the career pathways are varied and rewarding.

Our degree provides an innovative, industry-focused programme that develops your knowledge of contemporary business management within the context of the wider sports industry. You will gain an in-depth knowledge of how the industry works. You will also learn to appreciate the internal and external challenges facing sports organisations, such as sustainability, diversity, and the impact of new technologies on sports marketing, management and customer engagement.

Specialist optional modules allow you to tailor your studies to match your interests. They include marketing and management, entrepreneurial enterprise, event management, sustainability, and social media innovation.

Where better to study than a centre of sports excellence? With 12 professional football teams, two premiership rugby team, and two country cricket sides, London is home to iconic sporting venues such as Wembley Stadium, Twickenham, Lord’s Cricket Ground and the Olympic Park in East London.

This exciting specialist accounting degree is designed specifically to meet the needs of a talent pool for the changing accounting services sector. Education in this subject area is in high demand in a wide variety of sectors and industries where accounting specialists manage budgets, prepare financial and annual reports and also are involved at Board level to inform the development of strategy and guide business decisions. Our degree is the first step to becoming a qualified accounting professional with potential to develop a rewarding career in large and small firms as a consultant or in a business start-up.

This professionally accredited degree offers a rounded business education designed to develop your understanding of accounting theories and practice, together with the business acumen, team-working, problem-solving, communication skills and the commercial awareness needed in a complex global financial world.

Raising your awareness of the global, social and ethical professional environment within which the accounting profession operates, you’ll learn to appreciate accounting issues within the wider business context, able to guide decisions on anything from cost-cutting and outsourcing to operational planning and environmental policy, for example.

Taught by academics with professional experience as accountants and managers, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. You’ll develop practical skills, receiving hands-on training in specialist accounting software such as Sage, Bloomberg and SPSS. In our state-of-the-art Financial Markets Suite (FMS), you’ll also have access to live and historical financial reports, experiencing the same Bloomberg platform used by leading global investment banks.

Changes in technology and regulation mean that the accounting industry is constantly evolving. On our course, you’ll have the chance to focus your studies from the start, blending a conceptual theoretical framework with practical 'real-world' application as the curriculum progresses from basic to more specialised and advanced applications. Upon completion, you will be part-qualified, eligible to apply up to nine exemptions with ACCA (Association of Chartered Certified Accountants) and up eight exemptions with CIMA (Chartered Institute of Management Accountants).

Our programme will equip you with the required skills and attributes needed for an engaging and successful career in accounting or related fields in the private, public and not-for-profit sectors. It will assist you in developing excellent conceptual knowledge and technical skills in financial accounting, management accounting, corporate finance, taxation, auditing, and financial analysis, as well as the required attributes to excel in the modern global business environment. Past graduates have gone on to a range of accounting and other professional posts in the private and public sectors, including ACCA and Institute of Chartered Accountants in England and Wales (ICAEW) training contracts, and finance posts in the public sector.

As globalisation encourages companies to operate and trade in multiple locations, and provides more opportunities for staff to work abroad, managing and developing people has never been more critical – or complex. On our MA, you’ll learn to appreciate the unique challenges of international HRM – from the cultural, legal and economic differences to remote relationship building.

Our problem-based approach to teaching means you’ll get to apply what you learn to management problems through assignments and projects based on actual situations. We’ll draw on everyday HR issues in the news, case studies and current examples, at times addressing some of our own students’ workplace experiences. Demonstrating evidence-based HRM, you’ll learn to collect and analyse relevant data and information, developing your ability to identify, evaluate and propose the most appropriate solutions, looking at issues ranging from expatriate employment, employee engagement, managing change and reward management.

Each year, our annual HRM conference offers you the chance to hear direct from a range of guest speakers, who have previously covered issues such as immigration and labour supply, and the impact of EU legislation on employee relations post-Brexit. You’ll also have the opportunity to develop essential HR practitioner skills through a series of practical workshops in areas such as finance, employment law, interviewing, disciplinary and grievance handling, counselling and negotiating. Working in teams, you might simulate dealing with a disciplinary hearing, for example, or conducting a job evaluation exercise. When studying people resourcing, you may participate in an assessment centre or practise your interviewing skills.

Whether you consider yourself an ideas person, innovator or problem-solver, our exciting degree brings together the creative and analytical aspects of marketing to offer a hands-on experience of creating, managing and measuring the impact of an online brand.

Digital marketing is fast becoming one of the most important skills demanded by employers, as business is increasingly conducted online by digital brands and traditional players alike.

Our broad curriculum pulls together the many different strands of digital marketing – understanding user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales.

You will have the opportunity to tailor your course by choosing specialist option modules, covering topics like user experience, brand management, mobile and social media.

You’ll learn to build, focus and measure digital marketing messages and content to achieve the greatest effect on behalf of a brand, organisation or cause, using these same skills to manage your own professional presence online. In doing so, you’ll have the opportunity to develop and present your content ideas for campaigns, websites and apps in Switch 23, a collaborative digital marketing lab, which features the same Adobe Creative Cloud applications used in top agencies.

Top reasons to study with us

• Access to our dedicated digital marketing lab, Switch 23, using the same Adobe Creative Cloud applications used in top agencies
• Emphasis on real-world learning – you’ll engage with industry, working on real problems set in partnership with businesses and marketing agencies
• Focus on practice-based assessment with flexible final project of a dissertation or consultancy report that plays to your strengths and interests
• Optional placement or international year to gain valuable work experience. For example, one previous marketing student spent six months working as a podcast assistant for MailOnline, while another worked at IBM
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain experience working for the student-run Westminster Business Consultants (WBC)

Marketing lies at the heart of every successful business. By engaging with and understanding the customer’s needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what’s on offer – in increasingly more creative and dynamic ways.

You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM) – our status as a CIM Graduate Gateway institution entitles you apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module.

Top reasons to study with us

• Professionally focused course with chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM)
• Digital Marketing Essentials module incorporates a professional Award in Digital Marketing from the IDM
• Marketing degrees share a common first year, giving greater flexibility when choosing your specialism
• Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical
• Opportunity to study a foreign language as an optional module in each year of study: one of our students chose to learn Japanese and spent a year studying at Waseda University and working as an intern at SMEJapan in Tokyo
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain professional experience working for Westminster Business Consultants
• Guest lectures from industry practitioners have previously included speakers on the use of Google Analytics, and speakers from IBM, Tableau, Coca Cola and LinkedIn
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals

Informed by our extensive commercial and professional partnerships within the property sector, this practical Master’s course will prepare you to adapt and excel within the complex and ever-changing real estate market – from valuation and appraisal to the strategic management and development of commercial and residential property assets.

Accredited by the Royal Institution of Chartered Surveyors (RICS), it aims to provide a challenging, stimulating and professionally relevant course of study that is directly related to the valuation, management and development of real estate property. Capitalising on our excellent industry contacts, course content is informed by leading firms such as Barratt Homes and British Land, as well as Savills and Cushman and Wakefield, who regularly send their own staff to train with us.

Taught by staff who will share their own experiences as surveyors and planners, you'll gain a detailed understanding of the property development and appraisal process, encompassing the financial, physical, legal and social aspects. You’ll also develop the latest management skills and techniques to successfully deliver projects to meet client expectations taking account of any external constraints.