Bachelor of Arts (Hons) in Anthropology and Media

at Goldsmiths, University of London United Kingdom

The MSc Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, consumer insight, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

• The psychological and cultural processes underlying consumer behaviour
• The psychology of consumer preferences and choices
• Psychological theories of attitude change, persuasion, and influence
• The psychology and strategy of branding
• How to create and sustain customer experience
• Behavioural economics (including the psychology of pricing)
• The psychological impact of various types of media and advertising

The MA Art & Ecology is a fifteen-month studio-based post-graduate programme for emerging artists who want to engage in meaningful and transformative ways with the most pressing ecological questions of our time.

This is a unique programme located in the urban environment of South East London that seeks to develop new ways in which contemporary art practice can make interventions in a wide range of ecological contexts and extend the ways in which ecology is understood. During this MA we support artists to develop art practices in diverse sites and scales dedicated to imagining and shaping liveable futures.

The MA invites artists to develop innovative art projects grounded in rigorous artistic research and a profound understanding of how ecological challenges such as climate breakdown, pollution, and biodiversity loss are inseparable from questions of social justice. Alongside media including painting, sculpture, printmaking, installation, performance, art writing, textiles, digital media and video, this course supports artists who engage with forms of practice such as food production, sustainable data, citizen and expert science, re-wilding, inter-species care and co-dependence, somatic work, and ritual.

You will also have access to workshops on how to develop your artistic practice after graduation, including on topics such as the ethical and legal dimensions of working in particular situations and environments, which will give you real-world insights into the kinds of negotiations and realisations that are part of having an expanded practice.

This unique Masters will enhance your critical understanding of musical theatre as a popular entertainment genre. It will help you to sharpen your practical skills as a creative artist. On a practical level, it will assist you in working as a freelance writer, composer or producer of musical theatre.

The MA focuses on the dramaturgy of the musical as a key factor in the future development of the genre. Expert professionals are regularly employed as visiting tutors, to maintain direct links with the industry.

You follow one of the two pathways as either:

• Producer
• Writer or composer

Photography is a key medium of the 21st century. We record every aspect of our lives with smartphone cameras, consume knowledge through image flows, are exposed to constant surveillance via security cameras while feeding computer databases with our social media images.

Photography itself is undergoing a radical transformation in its encounter with CGI (computer generated images) and AI (artificial intelligence). This MA programme gives practitioners and theorists the opportunity to research and develop the new boundaries of image-making made possible by technological change within the context of post-industrial culture.

The programme joins theory and practice, equipping you to develop and achieve highly in the new image media culture. The practice uses both digital and analogue technology, still and durational photography, as well as the study and production of interactivity.

It also allows for specialisation in photography and/or electronic arts – which, in addition to still photography, can include interactive, durational, and internet work – but encompasses a broader interpretation of practice.

You'll look at the meaning, production, and distribution of images in their present and historical contexts, and at the relationship between theory and practice in image production and management.

Our English degree gives you the opportunity to develop the critical and verbal skills needed for confident, effective reading of literary texts and criticism.

It develops your core skills in analytical and imaginative reading and writing and places a strong emphasis on social and cultural diversity. The flexible programme allows you to choose topics related to American literature and culture, comparisons of literature across different cultures and art forms (also known as Comparative Literature), and study all aspects of language use in linguistics modules. Throughout, your literary studies will be complemented by a series of lectures and activity-based seminars which will help you develop and consolidate your practical academic skills and research techniques.  

Why study BA English at Goldsmiths?

• We’re not just focused on the classics. You’ll leave us with a solid understanding of key literary texts, but you’ll also have the chance to look at less traditional subjects including surrealism, Hollywood cinema, fairy tales, and writing by migrants and refugees.
• We’re inclusive. We embrace literature from a variety of cultures, giving you the chance to study writing from America, Europe and the Caribbean.
• We also offer modules on the study of authentic language use in a range of everyday, professional and media communication, exploring topics such as language and gender, raciolinguistics, digital media discourse, language learning and teaching, attitudes to (non)standard language use, political correctness and the linguistic construction of identities. Watch a short discussion between our linguists.
• Our option modules offer a historical view of writing and also let you specialise in areas of interest, including thematic and genre-based approaches to literature, comparative analysis, and literary theory.

This course will teach you how to use game design to develop aesthetic awareness, and create meaningful experiences. Students learn how to build compelling mechanics, craft innovative narratives, and develop immersive playable environments. Together, we will push games into new territories and intellectual domains.

As technologies have integrated into our everyday lives, elements from games have been woven into everything, from the way museums educate the public, to how scientists do cancer research. With the rise of mobile games, console creators no longer hold a monopoly on gaming platforms. This new-found freedom has resulted in an explosion of independent games – from putting players in immersive augmented worlds, to telling transformational personal narratives, these new experiences are redefining the rules of play.

Games are now part of everyday life. As a result, markets previously dominated by traditional media have begun to leverage the ability of games to tell stories, generate knowledge, and educate the public. An explosion of games and apps has created a new breed of entrepreneur, who uses small teams to create projects accessible to millions.

Why Study MA Independent Games Design at Goldsmiths?

• This MA has several informal focus areas students can choose from:
  • Independent games design and development
  • Mixed reality (XR), playful experiences, and installation design
  • Games for change
  • Machine learning and game user experiences
  • Using Creative Coding and Physical Computing
• You can build skills to start your own game design studio.
• You will be mentored on how to grow in your creative career.
• When you graduate, you can use game design in a wide range of fields both inside and outside the game industry, including independent games, XR studios, interactive film, advertising and media outlets, journalism, non-profits, education, design, and fine arts.
• You will be part of a supportive community of games creators who actively release titles, and have access to a large library of video games and board games.

This MA will enhance your narrative skills as an editor of fiction for film and television. This Masters is a pathway of MA Filmmaking, so that in addition to your specialised training you will collaborate with students across all specialisms on a variety of film projects.

Experienced tutors and guests provide expert guidance designed to enhance the flow of your individual research, experimentation and artistic achievement. You will complete your degree by working in your specialist role on a major production in the final term.

What we offer

• The programme is housed in a new purpose-built media facility equipped with state-of-the art teaching spaces including a film studio equipped with Arri lighting and Green Screen facilities. Edit suites are equipped with Avid Media Composer and tuition is offered, giving the opportunity to gain Avid Certified User accreditation (Media Composer 101 and 110). Edit suites, screening rooms and sound studios are linked via Avid’s industry standard ISIS storage area network.
• You will work to professional standards using high-end digital formats. You will also learn sophisticated postproduction workflow techniques, gaining a wealth of experience in off-line editing and an understanding of how this fits in with on-line editing, visual effects and picture grading.
• In addition to your specialist area, you can attend classes in related disciplines. This framework is designed to stimulate collaborative practice by providing you with a breadth of filmmaking knowledge combined with a high level of expertise in your chosen filmmaking discipline.

This degree brings together the rich work within critical and cultural theory, continental philosophy, cultural studies, and contemporary feminist and postcolonial scholarship.

The MA Sociology (Cultural Analysis) enables you to develop critical and analytical interdisciplinary perspectives on contemporary socio-cultural processes. It offers a sense of the breadth of possible approaches while developing the skills necessary to produce original analyses in a scholarly and inventive manner. You will explore topics like the nature and historical conditions of critique itself, the relations between power and subjectivity, the concept of performativity, cosmopolitics, novel forms of protest, and radical empiricism, among others. These questions cross and connect human and non-human worlds, and involve both aesthetic and historical aspects.

MA Filmmaking (Sound Recording, Post-Production & Design), is housed in a new purpose-built media facility equipped with state-of-the-art teaching spaces including a film studio for sound shooting, Pro Tools suites, Audio Postproduction facilities with Foley recording studios, Avid Media Composer, screening rooms and an Avid ISIS SAN network linking all teaching spaces.

You'll learn the fundamental technical skills necessary to begin a career in screen sound, both as a location sound recordist and post-production sound designer. But equally importantly, you will gain an understanding of how a film’s narrative relies on the precise partnership between image and sound.

Within this MA programme you'll expand your existing knowledge of sound. Through recording and design you'll investigate what it means to listen with awareness and to translate that experience to your audience. And you'll study how sound is created, how you can manipulate its form, whether it’s natural, synthesised, digitised or analogue, and how to work with sound as a storytelling medium.

The Sound curriculum focuses on the structure of the soundtrack, deconstructing it from its beginnings in pre-production to the final mix, experimenting with the ways in which different components (dialogue, atmospheres, sound effects, music) allow an audience to engage with a film’s story. Through iterative exercises, group reviews and regular feedback, you gain the awareness and ability to construct soundtracks that interpret stories through sound.

As a sound specialist you work on one film each term, ending with a major production. You learn about related fields such as directing, editing, producing and documentary, and work with students across specialisms within Goldsmiths Screen School. As well as developing your awareness of the discipline and learning software such as Pro Tools, the Options modules provide the opportunity to learn the concepts and debates informing the wider filmmaking industry. This means you have the chance to explore your craft with other filmmakers and get used to the unique dynamics of the industry

Why study for an MA in Creative Writing and Education at Goldsmiths?

• This is an MA in Creative Writing like no other. If you want to thrive as a creative writer and are passionate about learning, then this unique programme is for you. You will not only progress exponentially as a writer, but also learn how to research and teach writing in a wide range of contexts. You will study how writing can be used in dynamic, real-world settings such as charities, prisons, schools, creative and mental health organisations, and the cultural/corporate sector.
• The programme will provide you with an invaluable toolbox of writing, teaching, and research strategies that will help you personally and professionally. You will grow as a writer, and gain skills and experience which could open doors to creative professions such as publishing and arts management, as well as roles in educational institutions. Alumni include some of the most significant writers to emerge in recent years such as Raymond Antrobus, Dean Atta, S.K. Perry and Sara Hirsch – read what our students and graduates had to say below.
• You will be taught by some of the best known prize-winning authors and innovative teachers in the country, including Ros Barber, Maura Dooley, Blake Morrison, Francis Spufford, Ardu Vakil, and Erica Wagner. The Head of Programme, Francis Gilbert, has taught creative writing to all ages, and is the author of best-selling memoirs, novels, and educational guides.