Bachelor of Arts in Advertising and Public Relations

at California State University, Dominguez Hills - Carson Campus USA

Overview

The Bachelor of Arts in Advertising and Public Relations degree program is designed to help students develop an in-depth understanding of the role and impact of advertising and public relations in both for-pro?t and nonpro?t organizations. The program focuses on preparing students to become logical and innovative advertising and public relations professionals who also examine the ethical and cultural values in their practice. The course sequence is designed to emphasize professional skills, analytic abilities, and critical approaches in dealing with advertising and public relations issues. Speci?cally, the students will polish creative ideas and gain a variety of professional skills, including creating AD/PR messages; planning AD/PR media; organizing integrated communication plans; and developing sponsorships and promotional strategies.

The program also stresses both analytical approaches and critical thinking skills. Students will learn the theoretical foundations underlying persuasive messaging as well as analytical tools applied to advertising and public relations research. With this knowledge, students will improve their ability to identify and investigate current AD/PR-related issues by using an appropriate methodology and develop further strategic directions. In conjunction with the practical techniques, the program will also guide students to appreciate the cultural aspects and ethical issues in advertising and public relations practices. Students can tailor their messages on the basis of understanding of cultural differences and engage with ethical concerns. Upon completing the program, students will achieve a wealth of knowledge, practical skills, and the ability to think critically and strategically in developing promotional media messages and strategies.

The Bachelor of Arts in Advertising/Public Relations is housed in the Communications Department. All production-related courses utilize the department’s facilities and equipment.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

California State University, Dominguez Hills - Carson Campus

Location

Bachelor of Arts in Advertising and Public Relations Assistant Fee

$11880

Tuition Fee

$0

Average Cost of Living

$70

Application Fee

Bachelor of Arts in Advertising and Public Relations Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

5.5

Minimum Overall Score

61.0

Minimum Overall Score

44.0

Minimum Overall Score

Other Courses by California State University, Dominguez Hills - Carson Campus,USA

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As a major, English offers a varied and soundly-based program that unifies the study of composition, language, and literature.

It prepares the student for a career in business, communications media, teaching, and for advanced study in graduate and professional schools. It is truly a versatile major.

Our programs seek to develop skills applicable not only to all professional disciplines but also to significant tasks of life: the ability to read perceptively, write effectively, and think critically. The senior seminar, English 490: Seminar in Literature, offers an integrative experience in which students work not only toward the fullest development of their skills as readers, writers, and thinkers but also toward their development as professional scholars.

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Students in the Women’s Studies Program acquire the knowledge and skills to advocate for social justice and change, learning the importance of interconnecting local and global communities.

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The CSUDH History Department offers three degree programs: a 45-unit Bachelor of Arts, a 63-unit Bachelor of Arts Education Option, and a minor. Students in both major degree programs complete two lower-division pre-requisite courses in world history before attaining upper-division status.

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Duration

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Tuition

Natural Sciences & Mathematics

Bachelor of Science in Chemistry

The Bachelor of Science in Chemistry is designed primarily for students who plan to enter graduate programs in chemistry or other closely related sciences. The department is certified by the American Chemical Society (ACS), 1155 - Sixteenth Street, N.W., Washington, DC, 20036. Students graduating with this degree will be certified to the Society and will receive a certificate from the ACS. The Bachelor of Arts in Chemistry fulfills the need of those students who are pursuing pre-medical or pre-dental programs as well as those who plan to enter fields such as business, environmental or patent law, where a background in chemistry can be of great utility.

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Duration

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Social Sciences

Master of Social Work

The Master of Social Work (MSW) program at California State University, Dominguez Hills is intentionally designed to address the diverse social service needs, issues and problems particular to a large metropolitan area such as Los Angeles County. Building on the diversity of the various ethnic groups and cultures residing in the area, the program will prepare social work students for contextually competent social work practice, inclusive of the issues of culture, race, ethnicity, socioeconomic status, religion, class, sexual orientation and gender. The effects of bias, prejudice and institutionalized racism are examined so that students understand how these issues can affect social work practice, policy development and program implementation. Students learn a variety of perspectives and ways of identifying strategies and interventions for addressing these concerns and other problems in social work practice with individuals, families and communities.

The Department of Social Work promotes a psychosocial, ecological and cross-cultural approach to social work practice with Critical Race Theory and Intersectionality serving as the theoretical framework for contextually competent practice. The curriculum is developed and organized as a coherent and integrated whole consistent with program goals and objectives. California State University, Dominguez Hills offers one concentration: Social Work Practice in Communities (SWPC) and three specializations that students can choose from: Children, Youth and Families, Community Mental Health and Community Capacity Building.

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Duration

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Tuition

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View All Courses by California State University, Dominguez Hills - Carson Campus, USA

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