Bachelor of Arts in Advertising and Public Relations

at California State University, Dominguez Hills - Carson Campus USA

Overview

The Bachelor of Arts in Advertising and Public Relations degree program is designed to help students develop an in-depth understanding of the role and impact of advertising and public relations in both for-pro?t and nonpro?t organizations. The program focuses on preparing students to become logical and innovative advertising and public relations professionals who also examine the ethical and cultural values in their practice. The course sequence is designed to emphasize professional skills, analytic abilities, and critical approaches in dealing with advertising and public relations issues. Speci?cally, the students will polish creative ideas and gain a variety of professional skills, including creating AD/PR messages; planning AD/PR media; organizing integrated communication plans; and developing sponsorships and promotional strategies.

The program also stresses both analytical approaches and critical thinking skills. Students will learn the theoretical foundations underlying persuasive messaging as well as analytical tools applied to advertising and public relations research. With this knowledge, students will improve their ability to identify and investigate current AD/PR-related issues by using an appropriate methodology and develop further strategic directions. In conjunction with the practical techniques, the program will also guide students to appreciate the cultural aspects and ethical issues in advertising and public relations practices. Students can tailor their messages on the basis of understanding of cultural differences and engage with ethical concerns. Upon completing the program, students will achieve a wealth of knowledge, practical skills, and the ability to think critically and strategically in developing promotional media messages and strategies.

The Bachelor of Arts in Advertising/Public Relations is housed in the Communications Department. All production-related courses utilize the department’s facilities and equipment.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

California State University, Dominguez Hills - Carson Campus

Location

Bachelor of Arts in Advertising and Public Relations Assistant Fee

$11880

Tuition Fee

$0

Average Cost of Living

$70

Application Fee

Bachelor of Arts in Advertising and Public Relations Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

5.5

Minimum Overall Score

61.0

Minimum Overall Score

44.0

Minimum Overall Score

Other Courses by California State University, Dominguez Hills - Carson Campus,USA

The objectives of the music program:

  • Music students acquire the cultural knowledge and professional skills necessary for a career in music.
  • Each music student will demonstrate a broad knowledge of music history and theory as well as those within their area of specialization.
  • Each music student will demonstrate musicianship skills adequate to support the performance and pedagogy of music. These skills include: eartraining, keyboard proficiency, sight-reading, and vocal technique.
  • Music students will acquire hands-on experience with current music and media-related technologies within their area of specialization.
  • Students will demonstrate the skill set needed of professional music teachers for studios and schools.
  • Music students will perform music from the standard repertoire related to their major area of study as soloists and as ensemble members.

48 month

Duration

$ 11880

Tuition

The Bachelor of Arts in Advertising and Public Relations degree program is designed to help students develop an in-depth understanding of the role and impact of advertising and public relations in both for-pro?t and nonpro?t organizations. The program focuses on preparing students to become logical and innovative advertising and public relations professionals who also examine the ethical and cultural values in their practice. The course sequence is designed to emphasize professional skills, analytic abilities, and critical approaches in dealing with advertising and public relations issues. Speci?cally, the students will polish creative ideas and gain a variety of professional skills, including creating AD/PR messages; planning AD/PR media; organizing integrated communication plans; and developing sponsorships and promotional strategies.

The program also stresses both analytical approaches and critical thinking skills. Students will learn the theoretical foundations underlying persuasive messaging as well as analytical tools applied to advertising and public relations research. With this knowledge, students will improve their ability to identify and investigate current AD/PR-related issues by using an appropriate methodology and develop further strategic directions. In conjunction with the practical techniques, the program will also guide students to appreciate the cultural aspects and ethical issues in advertising and public relations practices. Students can tailor their messages on the basis of understanding of cultural differences and engage with ethical concerns. Upon completing the program, students will achieve a wealth of knowledge, practical skills, and the ability to think critically and strategically in developing promotional media messages and strategies.

The Bachelor of Arts in Advertising/Public Relations is housed in the Communications Department. All production-related courses utilize the department’s facilities and equipment.

48 month

Duration

$ 11880

Tuition

The Biology Program at CSU Dominguez Hills is designed to provide students with intensive, progressive and balanced learning experiences in cell and molecular biology, organismal biology, population and community biology, and environmental science.

As a major, English offers a varied and soundly-based program that unifies the study of composition, language, and literature.

It prepares the student for a career in business, communications media, teaching, and for advanced study in graduate and professional schools. It is truly a versatile major.

Our programs seek to develop skills applicable not only to all professional disciplines but also to significant tasks of life: the ability to read perceptively, write effectively, and think critically. The senior seminar, English 490: Seminar in Literature, offers an integrative experience in which students work not only toward the fullest development of their skills as readers, writers, and thinkers but also toward their development as professional scholars.

48 month

Duration

$ 11880

Tuition

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48 month

Duration

$ 11880

Tuition

The objectives of the music program:

  • Music students acquire the cultural knowledge and professional skills necessary for a career in music.
  • Each music student will demonstrate a broad knowledge of music history and theory as well as those within their area of specialization.
  • Each music student will demonstrate musicianship skills adequate to support the performance and pedagogy of music. These skills include: eartraining, keyboard proficiency, sight-reading, and vocal technique.
  • Music students will acquire hands-on experience with current music and media-related technologies within their area of specialization.
  • Students will demonstrate the skill set needed of professional music teachers for studios and schools.
  • Music students will perform music from the standard repertoire related to their major area of study as soloists and as ensemble members.

48 month

Duration

$ 11880

Tuition

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48 month

Duration

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Tuition

The Bachelor of Science in Business Administration program, is designed to accomplish two objectives. The first of these is to prepare students for lifelong professional careers in commerce, finance and industry, as well as for management careers in the public and not-for-profit sectors. A second objective is to provide students with the knowledge and skills needed to obtain professional, entry level positions in one functional area of the business enterprise, or in some particular field of business.

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Natural Sciences & Mathematics

Bachelor of Science in Special Major

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View All Courses by California State University, Dominguez Hills - Carson Campus, USA

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