Bachelor of Science in Business Administration with Concentration in Human Resources Management and Organizational Behavior

at California State University - East Bay USA

The Communication Department features the integration of theories and criticism with the essential skills for media production, professional engagement, and meaningful research. Graduates will be able to make a positive, professional, and important contribution in communication theory and research, Strategic Communication, Multimedia Journalism, and Communication and Media Studies. Students will study, research and analyze the perspectives that will lead to their becoming inclusive, ethical, and effective leaders and participants in global and local communities. They will acquire skills in critical analysis, speaking, writing, and visual presentations across all media. They will learn about the changing world of today’s and future media as well as the long history of the relationship between communication, self, and society and they will be prepared for a broad array of careers or graduate studies. All undergraduates must complete 32 units in 8 core courses in communication and elect one of three concentrations: Multimedia Journalism emphasizing digital journalism for social justice that converges print, audio, visual, and video; Strategic Communication that converges the study of Advertising, Public Relations and Organizational Communication; and Communication and Media Studies that is designed to give students maximum flexibility in the 21st century job market while providing ample depth for those wishing to pursue graduate study.

The Liberal Studies Major aims to provide a rich liberal art educational experience through selected courses from a wide range of academic disciplines, while at the same time allowing students to select a field for in-depth study of their own interest.  The broad-based, interdisciplinary nature of Liberal Studies provides a solid well-rounded undergraduate educational experience, integrating knowledge from arts and humanities, social science, and natural sciences, with analytical and communication skills well suited for many careers and professions.

The major consists of a common core and a choice from seven concentrations, designed to meet diverse student interests and needs not only for school teaching, but also for leadership in government, non-profit organizations, and business, and for graduate education in law, counseling, social work and services, public affairs and administration, and educational leadership.

The Art Department emphasizes study in our Bachelor of Fine Arts (B.F.A.) Program. This is a professional degree that offers students the opportunity to develop greater expertise through comprehensive and intensive study in a specific area of art or design - a program that leads to successful careers in the visual art and design industries. Students who intend to pursue graduate studies or advanced skills for a professional career typically choose the B.F.A degree.

The B.F.A. professional concentrations require 70 units of study in the Department to complete the major.  There is no application procedure to enter the Bachelor of Fine Arts program beyond declaring as a B.F.A. student with a specific concentration.  The concentrations are listed below under major requirements.

Graphic Design Concentration
In the Graphic Design concentration students build a professional body of knowledge and the skills required for career entry as a visual designer. Projects enable students to acquire refined visual skills in research, aesthetics awareness, humanistic sensibilities, design composition and organization of information. Multifaceted design briefs require individual and collaborative teamwork, greater sophistication of design thinking, and skill sets for working within a broad application of traditional and new media formats. Students develop the ability to respond to more complex communication challenges with creative conceptual solutions and with enhanced technical expertise.

The Master of Arts degree in History is designed to meet the varied needs and interests of students seeking an advanced degree in history. The program educates students in advanced skills in historical research, writing, interpretation and research, and provides opportunities for training in teaching and public history. Four areas of concentration permit students to plan their coursework to best suit their goals within the overall program requirements and the range of courses offered. The program includes graduate course offerings in historical research and historiography, a  portfolio course, reading seminars, graduate elective units, a scholarly practicum, and a culminating master’s experience. Elective units may be taken in other fields with the approval of the History Graduate Coordinator. The Master’s culminating experience may be a university thesis, examinations in major and minor fields, a public history project or a graduate teaching project, depending on the concentration chosen. Because the majority of students in the master’s program are employed full-time during the day, graduate courses are offered in the evening, usually on a one-night-a-week basis, in fall and spring semesters. This schedule allows students time to complete regular assignments, carry on research, and make regular progress toward the M.A. degree.

Geography is the study of spatial distributions, relations, processes and outcomes within the human-environment system. Attention is focused on historical and contemporary human activities in the natural and built environment, and on people as the major physical, social, cultural and economic change agents across the Earth’s surface. A curriculum in Geography helps students understand the world’s physical, social, economic and cultural landscapes and how they have been transformed or altered by either the Earth’s natural processes or human modifications, and the future sustainability of our current actions in the light of our past experiences and ongoing trends such as urbanization, globalization and climate change.

Health Sciences is an interdisciplinary field that focuses on the application of physical, biological, and social sciences to understand and to improve health in human beings. It is an applied science that focuses on knowledge necessary to practice in both clinical and population health settings.

Our program helps students to understand health at the individual level, the community level and the population level. In addition to the biomedical model of health, we ask students to think critically and to explore health from a variety of perspectives and to understand the role that culture has in constructing health.

The program also emphasizes problem-based learning. Our goal is to help students develop strong critical thinking skills, team work, and strong problem-solving skills rooted in a population perspective.

Our program emphasizes the environmental factors that impact human health. The effects of climate change have an immediate and long-term effect on human health and the communities of California. Our program focuses on helping students develop the skills to face some of these health challenges.

The BS in Health Sciences without a concentration is designed to prepare students to enter directly into careers in health care or to enter into post-graduate professional programs such as medicine, physician assistant, occupational therapy, nursing, radiation technician, and other clinical fields.

Statistics is the science of learning from data. Majors study collecting and analyzing a variety of data, and reporting the results of the analysis.  Designs of Experiments are used to plan data collection in experimental settings, such as in medical research.  Surveys are used to collect opinions from samples in populations, such as in political polling.  Observational data is collected commonly by business as part of standard business processes, such as in website analytics.  Statistical methods are used to process data into easily read visual displays, and into summary statistics for interpretation, decision making, and reporting.

Statistics has been a rapidly growing science for many years and has many uses in other fields, such as Business Analytics, Machine Learning, Visualization, Econometrics, Biostatistics, Psychology, and many others.  Statistics is widely used by businesses and government organizations to understand changes in the economy and to make forecasts about future events based on past patterns in their data. Statistics is used to model relationships between variables and to predict future values of output variables from input variables.  Statistical methods draw accurate inferences about large groups on the basis of a representative sample from the group or population.  Descriptive Statistics are used to summarize and visualize the collected data.

The methodology of statistics can be adapted to many types of problems. Due to the extensive development of computers and the collection of large databases, the need for statistical techniques has greatly expanded in recent years.  A society like ours, which has become increasingly dependent on its data, has a growing need for statisticians.

The Art Department offers three programs of study in the Bachelor of Arts (B.A.) Degree. The Art History and Visual Studies concentration develops students’ skills in research, visual analysis, and argumentation, leading to a range of careers in the arts or to graduate study. The concentration in Studio Arts and the concentration in Design provide broad survey art and design practices in preparation for continued professional development or creative and design careers.

The Design Concentration introduces students to processes of design thinking, critical discussion and fundamentals of visual communication. Design projects balance learning of conceptual development with technique and design tools. Students address communication problems with concept-focused solutions that integrate images, text and graphics through hands-on and digital production skills.

The College of Business and Economics, which offers the Bachelor of Science in Business Administration (B.S.B.A.) program, is committed to providing life-changing, quality business education to prepare students from diverse backgrounds to become successful business professionals and leaders. The B.S.B.A. program imparts students with the knowledge and skills necessary to understand the changing global business environment and to prepare students for success in their professional careers.

The B.S.B.A. major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization, i.e., concentration, corresponding to their desired career path. In addition, the program allows students flexibility to customize their specialization by choosing business elective courses. These electives may be chosen to further strengthen their preparation in their chosen concentration.

The undergraduate and the graduate programs in the College of Business and Economics are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).

The School of Engineering offers undergraduate degrees in Industrial Engineering Computer Engineering and Construction Management, and graduate degrees in Engineering Management and Construction Management.  Certificates in Quality, Project Management, Construction Planning and Control and Construction Administration are also offered.  The School serves a diverse regional and international student population, and utilizes modern tools and laboratories for active learning and student engagement while emphasizing collaborative learning.

The School of Engineering is offering a Master’s of Science degree in Construction Management. This degree is targeted for working professionals who are in leadership/management positions in the construction industry or planning to advance their careers to manage large construction projects.

The goals of the Masters of Science degree in Construction Management are to prepare effective managers for large public and private construction projects, to prepare the workforce required for the state’s transportation infrastructure improvements, and to enable current and future engineers and other professionals to assume leadership roles in the construction industry.

This program is different from other construction management programs as it is based on a well-balanced curriculum covering various aspects of the construction management profession. Special attention is given to working professionals with classes offered at times convenient for the students. Students will take required courses in legal and environmental issues in construction, advanced technology, project planning and control, cost estimating, financial and risk management issues. Also issues in construction safety and current trends in construction industry will be discussed. Students will also have a broad choice of electives from courses in construction management, engineering, business, or other graduate courses with department approval.