Bachelor of Science in Business Administration with Concentration in Marketing Management

at California State University - East Bay USA

The Department of Chemistry and Biochemistry provides a strong education in chemistry and biochemistry that prepares its students to function and thrive in our society. The department attempts to increase the problem solving and critical thinking skills of all students. Non-science students learn about the scientific and chemical aspects of everyday life that allow them to understand issues related to the environment, energy production, disease prevention, and nutrition. Students of the sciences learn the fundamentals of chemistry that control the interactions of elements and molecules. Building on an understanding of mathematics, physics, and biology, biochemistry majors receive a background in the major disciplines of chemistry including inorganic, analytical, organic, and physical, and take in-depth coursework in biochemistry. Students learn the protocols and techniques for working safely with chemicals and biochemicals. The department recognizes the importance of the pursuit of new knowledge in the development of skilled scientists and productive members of society, and encourages its students to participate in research projects and cooperative educational opportunities.

The Bachelor of Science degree, major in Biochemistry, is designed to prepare students for entrance into graduate programs of biochemistry and professional health-related programs such as pharmacy, dentistry or medicine. In addition, students completing this program are prepared to secure employment in the areas of biochemistry, biotechnology and related fields. This program is intended for students desiring the highest degree of technical proficiency in this specialized area at the undergraduate level.

Geography is the study of spatial distributions, relations, processes and outcomes within the human-environment system. Attention is focused on historical and contemporary human activities in the natural and built environment, and on people as the major physical, social, cultural and economic change agents across the Earth’s surface. A curriculum in Geography helps students understand the world’s physical, social, economic and cultural landscapes and how they have been transformed or altered by either the Earth’s natural processes or human modifications, and the future sustainability of our current actions in the light of our past experiences and ongoing trends such as urbanization, globalization and climate change.

The Recreation degree prepares students for leadership positions in public recreation and leisure services agencies. Such work enhances the quality of life for millions of people each day across the nation. Specializations available in the degree include the Sustainability Concentration, Youth Development Programming Concentration, and a Recreation Therapy Concentration that prepares students to sit for the state RT licensing exam.

Potential jobs in this rewarding field include program coordinators, supervisors and directors in a variety of areas including day camps, sports, youth, teen and older adult activities and classes and naturalist, park ranger positions. Many graduates from our program are leaders in leisure services organizations including Concord, Livermore, Oakland, Pleasanton, San Ramon, and the East Bay Regional Park District.

Anthropology is the multifaceted study of humanity from an evolutionary, historical, and global perspective. Students in anthropology learn about their own culture as well as those of other peoples as they are shaped by biological evolution, ecological constraints, political history, and sociological conditioning. The Department of Anthropology, Geography, and Environmental Studies offers ethnographic, theoretical and methodological courses in five sub-disciplines: biological anthropology, prehistory and archaeology, linguistic anthropology, sociocultural anthropology, and applied anthropology. Regional courses on major populations of the world, especially the heritage cultures of North and South America, and Asia, form an important component of the curriculum. The B.A. degree program bridges the sciences, social sciences, and humanities, preparing students for multidimensional careers. Fundamentally, the study of anthropology cultivates an appreciation of what all humans share, as well as how humans differ across time and space.

At the undergraduate level, students in the B.A. degree program may choose to focus on special interests in two combined sub-disciplines:

• Archaeology and Biological Anthropology emphasize the study of human biology, variation, evolution, and the reconstruction of past ways of life and cultural systems from material remains.
• Socio-Cultural and Applied Anthropology emphasize the study of social and cultural systems of more recent historical and contemporary populations, and the application of anthropological insights into present-day problems.

Anthropology is the multifaceted study of humanity from an evolutionary, historical, and global perspective. Students in anthropology learn about their own culture as well as those of other peoples as they are shaped by biological evolution, ecological constraints, political history, and sociological conditioning. The Department of Anthropology, Geography, and Environmental Studies offers ethnographic, theoretical and methodological courses in five sub-disciplines: biological anthropology, prehistory and archaeology, linguistic anthropology, sociocultural anthropology, and applied anthropology. Regional courses on major populations of the world, especially the heritage cultures of North and South America, and Asia, form an important component of the curriculum. The B.A. degree program bridges the sciences, social sciences, and humanities, preparing students for multidimensional careers. Fundamentally, the study of anthropology cultivates an appreciation of what all humans share, as well as how humans differ across time and space.

At the undergraduate level, students in the B.A. degree program may choose to focus on special interests in two combined sub-disciplines:

• Archaeology and Biological Anthropology emphasize the study of human biology, variation, evolution, and the reconstruction of past ways of life and cultural systems from material remains.
• Socio-Cultural and Applied Anthropology emphasize the study of social and cultural systems of more recent historical and contemporary populations, and the application of anthropological insights into present-day problems.

Biology is concerned with living matter in all its forms, responses, and interactions. It deals with the study of anything that has been or is alive: microbes, fungi, plants, “protists” and all animals, including humans. The science of biology includes a large number of highly integrated sub-disciplines such as microbiology, genetics, molecular biology, ecology, evolutionary biology, physiology, systematics, and behavior. Biologists must draw upon a wide variety of academic disciplines to make observations and form conclusions, and well-trained biologists have solid backgrounds in chemistry, mathematics, computer science, statistics, physics, and the humanities, as required by graduate programs and professional schools, to meet the demands of professions in the life sciences.

The M.B.A. program supports students’ career advancement by preparing them for positions of leadership in an increasingly diverse and globally competitive economy. The program is centered on the rigorous knowledge of the basic functional areas of business, an appreciation of management challenges in a global context, and opportunities to develop students’ interpersonal and executive leadership skills. It also enables students to deepen and broaden their knowledge and skills through elective courses in an area of concentration. The program offers a range of formats to cater to the needs of full and part time students and students seeking an executive style MBA.

The MBA Analytics for Managers concentration is designed for analytical business professionals who want to combine their managerial skills and training to advance into an information management role. It blends the teaching of core management disciplines and the science of information technology, tools, and skills. Students will expand their understanding of the business value and strategic importance of information. The program prepares students to assume managerial positions in business analytics. Students can broaden their experience and gain the skills they need to make impactful contributions to your organization. Students will develop an understanding of the need for lifelong learning, enabling them to use analytical tools and concepts benefiting their organization.

The Art Department offers three programs of study in the Bachelor of Arts (B.A.) Degree. The Art History and Visual Studies concentration develops students’ skills in research, visual analysis, and argumentation, leading to a range of careers in the arts or to graduate study. The concentration in Studio Arts and the concentration in Design provide broad survey art and design practices in preparation for continued professional development or creative and design careers.

The concentration in Art History and Visual Studies trains students in the critical and historical study of art and other visual media. Students in this concentration learn how to approach art objects and images with respect to the socio-political and cultural conditions of their making and reception. This fosters sensitivity for diverse viewpoints and promotes critical awareness of the ethical and aesthetic dimensions of how we see the world. Coursework introduces comparative studies of world cultures, critical investigations of old and new media technologies, and examination of the global impacts of contemporary visual cultures. Students are also encouraged to broaden the scope of their studies by locating cognate courses on visuality and visual practices outside the department. The concentration prepares graduates for a wide range of careers in the arts or for graduate work in art history, film and media studies, law, and education.

The MS in Economics combines a thorough grounding in modern economic theory with training in applied skills, informed by data analysis. It is the integration of all these elements that is powerful and distinctive; students not only master statistical methods and programming but, crucially, learn to interpret findings through the lens of economic theory. The program enables students to identify optimal actions in a variety of contexts, anticipate economic consequences, evaluate the effects of policy changes, understand strategic behavior, and explain and predict market outcomes. Students are prepared for a range of analytical careers through their quantitative skills: an ability to mathematically model and solve complex business and policy problems, as well as an advanced command of statistical tools. They may go on to work in corporate finance and banking, marketing research, consulting, public and non-governmental organization (NGO) administration, research, or teaching. Students declare one (and only one) concentration. The Quantitative Business Modeling concentration permits students to gain exposure to finance, marketing, and business analytics that is valuable in corporate careers, through selected courses in CBE’s business programs. The General Economics concentration is geared to advisory professions, the public sector, or PhD programs.

The university offers the B.A. degree in English with three distinct concentrations: literature, creative writing, and English language and literacies.  The student seeking a degree must observe the general university requirements stated elsewhere in this catalog as well as the specific departmental requirements stated here.