Bachelor of Science in Business Administration with Concentration in Marketing Management

at California State University - East Bay USA

The Department of Chemistry and Biochemistry provides a strong education in chemistry and biochemistry that prepares its students to function and thrive in our society. The department attempts to increase the problem solving and critical thinking skills of all students. Non-science students learn about the scientific and chemical aspects of everyday life that allow them to understand issues related to the environment, energy production, disease prevention, and nutrition. Students of the sciences learn the fundamentals of chemistry that control the interactions of elements and molecules. Chemistry majors receive extensive instruction in predicting chemical reactivity. Building on an understanding of mathematics and physics, chemistry majors receive a background in the major disciplines of chemistry including inorganic, analytical, organic, physical, and biochemistry. Students learn the protocols and techniques for working safely with chemicals. The department recognizes the importance of the pursuit of new knowledge in the development of skilled scientists and productive members of society, and encourages its students to participate in research projects and cooperative educational opportunities.

The Chemistry, B.S. degree is approved by the American Chemical Society (ACS). A certified degree is a valuable credential that serves as national-level recognition for completing a rigorous academic chemistry curriculum in an ACS-approved department. The extra rigor of an ACS certified degree is valued by both potential employers and graduate schools.

The Master of Arts degree in History is designed to meet the varied needs and interests of students seeking an advanced degree in history. The program educates students in advanced skills in historical research, writing, interpretation and research, and provides opportunities for training in teaching and public history. Four areas of concentration permit students to plan their coursework to best suit their goals within the overall program requirements and the range of courses offered. The program includes graduate course offerings in historical research and historiography, a  portfolio course, reading seminars, graduate elective units, a scholarly practicum, and a culminating master’s experience. Elective units may be taken in other fields with the approval of the History Graduate Coordinator. The Master’s culminating experience may be a university thesis, examinations in major and minor fields, a public history project or a graduate teaching project, depending on the concentration chosen. Because the majority of students in the master’s program are employed full-time during the day, graduate courses are offered in the evening, usually on a one-night-a-week basis, in fall and spring semesters. This schedule allows students time to complete regular assignments, carry on research, and make regular progress toward the M.A. degree.

The Art Department emphasizes study in our Bachelor of Fine Arts (B.F.A.) Program. This is a professional degree that offers students the opportunity to develop greater expertise through comprehensive and intensive study in a specific area of art or design - a program that leads to successful careers in the visual art and design industries. Students who intend to pursue graduate studies or advanced skills for a professional career typically choose the B.F.A degree.

The B.F.A. professional concentrations require 70 units of study in the Department to complete the major.  There is no application procedure to enter the Bachelor of Fine Arts program beyond declaring as a B.F.A. student with a specific concentration.  The concentrations are listed below under major requirements.

Photography Concentration
The concentration in Photography provides well-grounded studies in the aesthetic and practical areas of contemporary camera-generated imagery with an emphasis on digital technologies. Students take a wide range of classes, including fine art, studio lighting, and advanced digital imaging which culminate in a capstone class designed to prepare the students for a career in photography or to apply to graduate school. The program’s goal is to provide students with the visual, technical, conceptual, and professional vocabulary they need to succeed in their field.

The political science curriculum helps students to acquire an organized body of knowledge about government and to think analytically about public policy, law, and politics. The political science degree prepares graduates to enter careers in government, public service, public administration, public policy analysis, legislative advocacy, business, international relations, and teaching. Many Cal State East Bay political science graduates continue their academic careers in law school, or in the pursuit of graduate degrees in political science or public policy analysis.

The Department of Computer Science offers graduate study leading to the degree of Master of Science in Computer Science. This program is designed to extend the student’s knowledge in a broad manner beyond the baccalaureate degree major in Computer Science. It will both (1) deepen general understanding of theoretical principles and (2) provide exposure to important applications of Computer Science such as security, software engineering, database, networking, and others. This approach is especially important in Computer Science, where training in specific languages and systems and on specific machines is transitory, as these languages, systems, and machines evolve. In contrast, many of the principles will last, and generally apply to a wide variety of specializations within the field.  The breadth of subject material is important as many students will have a number of different job classifications in their working lives.

Health Sciences is an interdisciplinary field that focuses on the application of physical, biological, and social sciences to understand and to improve health in human beings. It is an applied science that focuses on knowledge necessary to practice in both clinical and population health settings.

Our program helps students to understand health at the individual level, the community level and the population level. In addition to the biomedical model of health, we ask students to think critically and to explore health from a variety of perspectives and to understand the role that culture has in constructing health.

The program also emphasizes problem-based learning. Our goal is to help students develop strong critical thinking skills, team work, and strong problem-solving skills rooted in a population perspective.

Our program emphasizes the environmental factors that impact human health. The effects of climate change have an immediate and long-term effect on human health and the communities of California. Our program focuses on helping students develop the skills to face some of these health challenges.

The BS in Health Sciences without a concentration is designed to prepare students to enter directly into careers in health care or to enter into post-graduate professional programs such as medicine, physician assistant, occupational therapy, nursing, radiation technician, and other clinical fields.

The Master of Science degree in Biological Science offers students the opportunity to obtain advanced academic and research experience in specialized areas.  Biological science is an exciting field offering students numerous options for rewarding careers and scientific advancement. The M.S. in Biological Science is a research-based thesis program that provides students with opportunities to develop and complete research projects to enhance advancement and career opportunities in biology.  It requires 30 semester units of coursework.

Geography is the study of spatial distributions, relations, processes and outcomes within the human-environment system. Attention is focused on historical and contemporary human activities in the natural and built environment, and on people as the major physical, social, cultural and economic change agents across the Earth’s surface. A curriculum in Geography helps students understand the world’s physical, social, economic and cultural landscapes and how they have been transformed or altered by either the Earth’s natural processes or human modifications, and the future sustainability of our current actions in the light of our past experiences and ongoing trends such as urbanization, globalization and climate change.

The political science curriculum helps students to acquire an organized body of knowledge about government and to think analytically about public policy, law, and politics. The political science degree prepares graduates to enter careers in government, public service, public administration, public policy analysis, legislative advocacy, business, international relations, and teaching. Many Cal State East Bay political science graduates continue their academic careers in law school, or in the pursuit of graduate degrees in political science or public policy analysis.

Psychology is the science of behavior and mental processes. Many psychologists work primarily with people to understand how they think, respond to stress, learn and forget, develop into unique personalities, and interact with one another. Others study the behavior and nervous systems of animals in order to find general principles that apply across species. Psychologists apply their knowledge to do therapy and counseling, to improve practices in schools, prisons, and rehabilitation centers, and to enhance performance in industrial and business settings.

The B.S. programs are designed for more specialized purposes. The concentration in Industrial/Organizational Psychology provides preparation for careers related to business, with an emphasis on personnel management. The concentration in Ergonomics and Human Factors provides preparation for careers in the design of work environments to take account of human limitations and strengths, for example, the design of equipment (computers, aircraft, automobiles) or the design of industrial procedures.