Bachelor of Science in Business Administration with Concentration in Marketing Management

at California State University - East Bay USA

Psychology is the science of behavior and mental processes. Many psychologists work primarily with people to understand how they think, respond to stress, learn and forget, develop into unique personalities, and interact with one another. Others study the behavior and nervous systems of animals in order to find general principles that apply across species. Psychologists apply their knowledge to do therapy and counseling, to improve practices in schools, prisons, and rehabilitation centers, and to enhance performance in industrial and business settings.

The B.S. programs are designed for more specialized purposes. The concentration in Industrial/Organizational Psychology provides preparation for careers related to business, with an emphasis on personnel management. The concentration in Ergonomics and Human Factors provides preparation for careers in the design of work environments to take account of human limitations and strengths, for example, the design of equipment (computers, aircraft, automobiles) or the design of industrial procedures.

In Physics, one attempts to discover, formulate, explain, and apply the basic laws of nature. Physicists work in areas as diverse as astrophysics, relativity, properties of materials, or the standard model of fundamental particles and interactions. The Principles of Physics provide the foundation for other sciences as well as engineering. Some of the examples of modern technological development from the application of physical principles include radio and television, computers, laser scanners, and communication by fiber optics. In addition, physicists explore problems in astronomy and theories for the origin and evolution of the universe.

At Cal State East Bay students can pursue a Bachelor of Science (B.S) degree. The B.S. degree major program is designed to give students an understanding of the fundamentals of physics including concepts of atomic and nuclear physics, classical mechanics, wave motion and sound, electromagnetism and optics, heat and thermodynamics, relativity, quantum mechanics, and elementary particles and their interactions.

The political science curriculum helps students to acquire an organized body of knowledge about government and to think analytically about public policy, law, and politics. The political science degree prepares graduates to enter careers in government, public service, public administration, public policy analysis, legislative advocacy, business, international relations, and teaching. Many Cal State East Bay political science graduates continue their academic careers in law school, or in the pursuit of graduate degrees in political science or public policy analysis.

Geology is the study of the earth and of life and the natural processes occurring on the planet through time. Students learn about the causes of processes such as earthquakes, volcanoes, the formation of mountains, the effect of erosion and deposition, and the formation of rocks and minerals and their uses. Coursework combined with observations on field trips provide Cal State East Bay students with an understanding of natural processes and the human impact on the environment.

The undergraduate degree programs consist of required courses plus electives designed to meet the needs of students with objectives including employment at the Bachelor’s degree level, preparation for a secondary school teaching credential, and graduate study in Geology. The Geology, B.S. program is the primary professional degree program in Geology offered by the department, and serves as preparation for employment in the field, usually in a technical capacity.

The Department of Public Administration offers a program of study leading to the degree of Master of Public Administration, with concentrations in public management and policy analysis (PMPA) and health care administration (HCA). The program is designed to assist full and part-time students in preparing for professional careers in positions of administrative leadership in public and quasi-public organizations, for teaching positions in the community colleges, and for advanced doctoral studies in public administration.

Anthropology is the multifaceted study of humanity from an evolutionary, historical, and global perspective. Students in anthropology learn about their own culture as well as those of other peoples as they are shaped by biological evolution, ecological constraints, political history, and sociological conditioning. The Department of Anthropology, Geography, and Environmental Studies offers ethnographic, theoretical and methodological courses in five sub-disciplines: biological anthropology, prehistory and archaeology, linguistic anthropology, sociocultural anthropology, and applied anthropology. Regional courses on major populations of the world, especially the heritage cultures of North and South America, and Asia, form an important component of the curriculum. The B.A. degree program bridges the sciences, social sciences, and humanities, preparing students for multidimensional careers. Fundamentally, the study of anthropology cultivates an appreciation of what all humans share, as well as how humans differ across time and space.

At the undergraduate level, students in the B.A. degree program may choose to focus on special interests in two combined sub-disciplines:

• Archaeology and Biological Anthropology emphasize the study of human biology, variation, evolution, and the reconstruction of past ways of life and cultural systems from material remains.
• Socio-Cultural and Applied Anthropology emphasize the study of social and cultural systems of more recent historical and contemporary populations, and the application of anthropological insights into present-day problems.

Psychology is the science of behavior and mental processes. Many psychologists work primarily with people to understand how they think, respond to stress, learn and forget, develop into unique personalities, and interact with one another. Others study the behavior and nervous systems of animals in order to find general principles that apply across species. Psychologists apply their knowledge to do therapy and counseling, to improve practices in schools, prisons, and rehabilitation centers, and to enhance performance in industrial and business settings.

The B.A. program is appropriate for most psychology students. It provides a basic understanding of human behavior and motivation that is valuable in many careers in business, government, and education. It also provides the background expected for entry into graduate programs in clinical psychology, counseling psychology, school psychology, health psychology, social psychology, or experimental psychology.

The Department of Chemistry and Biochemistry provides a strong education in chemistry and biochemistry that prepares its students to function and thrive in our society. The department attempts to increase the problem solving and critical thinking skills of all students. Non-science students learn about the scientific and chemical aspects of everyday life that allow them to understand issues related to the environment, energy production, disease prevention, and nutrition. Students of the sciences learn the fundamentals of chemistry that control the interactions of elements and molecules. Chemistry majors receive extensive instruction in predicting chemical reactivity. Building on an understanding of mathematics and physics, chemistry majors receive a background in the major disciplines of chemistry including inorganic, analytical, organic, physical, and biochemistry. Students learn the protocols and techniques for working safely with chemicals. The department recognizes the importance of the pursuit of new knowledge in the development of skilled scientists and productive members of society, and encourages its students to participate in research projects and cooperative educational opportunities.

The Chemistry, B.S. degree is approved by the American Chemical Society (ACS). A certified degree is a valuable credential that serves as national-level recognition for completing a rigorous academic chemistry curriculum in an ACS-approved department. The extra rigor of an ACS certified degree is valued by both potential employers and graduate schools.

The program offers students the ability to learn speaking, writing, and analytical skills in Spanish and has been designed to provide students with the cultural understanding and the academic knowledge necessary for future pursuits in various careers, especially in teaching Spanish and Spanish American literature and culture at multiple educational levels.

Recently CSUEB was declared a Hispanic Serving Institution due to the demographic impact of the Latino/Hispanic population in California, particularly in the East Bay area. With the growing involvement of the United States in international business and the increasingly multicultural character of American society itself within the exponential growth of its Latino, Hispanic population, the importance of Spanish in nearly every kind of occupation is considerable. A major in Spanish, therefore, may lead to teaching careers and represent direct, practical assets in other fields such as business, industry and commerce, civil service, law, library science, media, science, health services, social work, travel, and tourism.

The Art Department offers three programs of study in the Bachelor of Arts (B.A.) Degree. The Art History and Visual Studies concentration develops students’ skills in research, visual analysis, and argumentation, leading to a range of careers in the arts or to graduate study. The concentration in Studio Arts and the concentration in Design provide broad survey art and design practices in preparation for continued professional development or creative and design careers.

The Studio Arts Concentration is offered for students who want to develop a rigorous foundation in fine art practice. With an emphasis on 2D, 3D and emergent art media, students will gain a working knowledge of drawing, painting, digital media and photography. Following 2-3 semesters of study, faculty advisors work with students to design a coherent course of study, with focus in at least one area. Through hands-on studio courses, as well as art historical research, students will conclude their studies with a solo art exhibit and demonstrate a critical understanding of historical and contemporary art practice. (Intermediate and upper division courses in hands-on media are available to students pursing either the B.A. or the B.F.A. degrees.)