Master of Business Administration in Business Administration with Concentration in Marketing Management

at California State University - East Bay USA

The Department of Computer Science offers study leading to a Bachelor of Science degree or minor in Computer Science. This program is designed to prepare students for employment in the technology sector or for advanced study in Computer Science.  The curriculum provides a solid foundation of theoretical knowledge as well as experience with practical application in hardware and software.

Computer Science is the study of algorithms for addressing, processing, storing, and transmitting information. It encompasses a broad perspective that includes what constitutes a computer, computer uses and applications, and theoretical approaches to what can or can’t be computed. The core curriculum in Computer Science, involving a blend of theory and practice, offers opportunities for problem solving in many areas and provides experience with a variety of computer languages and software packages. A typical student’s experience includes programming through software engineering, hardware through operating systems, and can include data solutions, web design, networking, mobile computing, artificial intelligence, hardware design, and graphic implementations ranging from interface design to computer vision.  The breadth of subject material is important as many students can expect to have a number of different job classifications throughout their careers.

The College of Business and Economics, which offers the Bachelor of Science in Business Administration (B.S.B.A.) program, is committed to providing life-changing, quality business education to prepare students from diverse backgrounds to become successful business professionals and leaders. The B.S.B.A. program imparts students with the knowledge and skills necessary to understand the changing global business environment and to prepare students for success in their professional careers.

The B.S.B.A. major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization, i.e., concentration, corresponding to their desired career path. In addition, the program allows students flexibility to customize their specialization by choosing business elective courses. These electives may be chosen to further strengthen their preparation in their chosen concentration.

The undergraduate and the graduate programs in the College of Business and Economics are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).

The Recreation degree prepares students for leadership positions in public recreation and leisure services agencies. Such work enhances the quality of life for millions of people each day across the nation. Specializations available in the degree include the Sustainability Concentration, Youth Development Programming Concentration, and a Recreation Therapy Concentration that prepares students to sit for the state RT licensing exam.

Potential jobs in this rewarding field include program coordinators, supervisors and directors in a variety of areas including day camps, sports, youth, teen and older adult activities and classes and naturalist, park ranger positions. Many graduates from our program are leaders in leisure services organizations including Concord, Livermore, Oakland, Pleasanton, San Ramon, and the East Bay Regional Park District.

The Liberal Studies Major aims to provide a rich liberal art educational experience through selected courses from a wide range of academic disciplines, while at the same time allowing students to select a field for in-depth study of their own interest.  The broad-based, interdisciplinary nature of Liberal Studies provides a solid well-rounded undergraduate educational experience, integrating knowledge from arts and humanities, social science, and natural sciences, with analytical and communication skills well suited for many careers and professions.

The major consists of a common core and a choice from seven concentrations, designed to meet diverse student interests and needs not only for school teaching, but also for leadership in government, non-profit organizations, and business, and for graduate education in law, counseling, social work and services, public affairs and administration, and educational leadership.

The Master of Arts degree in History is designed to meet the varied needs and interests of students seeking an advanced degree in history. The program educates students in advanced skills in historical research, writing, interpretation and research, and provides opportunities for training in teaching and public history. Four areas of concentration permit students to plan their coursework to best suit their goals within the overall program requirements and the range of courses offered. The program includes graduate course offerings in historical research and historiography, a  portfolio course, reading seminars, graduate elective units, a scholarly practicum, and a culminating master’s experience. Elective units may be taken in other fields with the approval of the History Graduate Coordinator. The Master’s culminating experience may be a university thesis, examinations in major and minor fields, a public history project or a graduate teaching project, depending on the concentration chosen. Because the majority of students in the master’s program are employed full-time during the day, graduate courses are offered in the evening, usually on a one-night-a-week basis, in fall and spring semesters. This schedule allows students time to complete regular assignments, carry on research, and make regular progress toward the M.A. degree.

Cal State East Bay’s M.A. TESOL program provides students with a strong generalist preparation to work with adult English learners while still allowing students to explore particular specialties, such as general linguistics or composition studies. The program is organized around a cohort model which helps to create a strong sense of connection between classmates. There are eight required classes (28 units) as well as a departmental thesis (2 units). Most students complete the program in two academic years.

Geology is the study of the earth and of life and the natural processes occurring on the planet through time. Students learn about the causes of processes such as earthquakes, volcanoes, the formation of mountains, the effect of erosion and deposition, and the formation of rocks and minerals and their uses. Coursework combined with observations on field trips provide Cal State East Bay students with an understanding of natural processes and the human impact on the environment.

The Geology, B.A. program offers the student a greater degree of flexibility and may be more appropriate for those who do not plan to become certified professional geologists or pursue graduate study. (Note: Transfer from the Geology, B.A. to the Geology, B.S. program or vice versa can be accomplished.) Students wishing to do independent geological work professionally or plan on graduate study should enroll in the B.S. program; see the B.S. program in Geology in the Department of Earth and Environmental Sciences.

The Department of Earth and Environmental Sciences offers undergraduate study leading to the Bachelor of Science and Bachelor of Arts degrees in Geology, focusing on developing strong foundational knowledge and a broad set of field and laboratory skills in the Earth sciences.

The Communication Department features the integration of theories and criticism with the essential skills for media production, professional engagement, and meaningful research. Graduates will be able to make a positive, professional, and important contribution in communication theory and research, Strategic Communication, Multimedia Journalism, and Communication and Media Studies. Students will study, research and analyze the perspectives that will lead to their becoming inclusive, ethical, and effective leaders and participants in global and local communities. They will acquire skills in critical analysis, speaking, writing, and visual presentations across all media. They will learn about the changing world of today’s and future media as well as the long history of the relationship between communication, self, and society and they will be prepared for a broad array of careers or graduate studies. All undergraduates must complete 32 units in 8 core courses in communication and elect one of three concentrations: Multimedia Journalism emphasizing digital journalism for social justice that converges print, audio, visual, and video; Strategic Communication that converges the study of Advertising, Public Relations and Organizational Communication; and Communication and Media Studies that is designed to give students maximum flexibility in the 21st century job market while providing ample depth for those wishing to pursue graduate study.

The Master of Science in Counseling degree requires 60 units organized according to university and degree program requirements. Requirements are established to ensure that each degree candidate obtains adequate breadth in subject matter, field experiences, and research.

Marriage and Family Therapy Concentration
The primary focus of the concentration is to train psychotherapists who eventually plan to obtain a California Marriage and Family Therapy (MFT) and/or a Licensed Professional Clinical Counselor (LPCC) internship license. Additional units may be taken to meet the requirements for the LPCC and the MFT internship. (See BBS Sections 4980.37, 4980.41 (a)(4)&(5) for MFT and 4999.33 for LPCC.).   These additional LPCC courses lead to completion of the required hours of clinical experience for the license application. The LPCC units may be completed at the same time as the M.S. in Counseling, Marriage and Family Therapy concentration.

The  MFT course work is geared towards a relational approach to counseling that focuses on  multicultural diversity, collaborative treatment, wellness, resiliency, and recovery. Faculty orient students to promote resilience and practice strength-based interventions. Course work combined with clinical practicum training in the field prepares graduates to work from a relational perspective.

The Art Department emphasizes study in our Bachelor of Fine Arts (B.F.A.) Program. This is a professional degree that offers students the opportunity to develop greater expertise through comprehensive and intensive study in a specific area of art or design - a program that leads to successful careers in the visual art and design industries. Students who intend to pursue graduate studies or advanced skills for a professional career typically choose the B.F.A degree.

The B.F.A. professional concentrations require 70 units of study in the Department to complete the major.  There is no application procedure to enter the Bachelor of Fine Arts program beyond declaring as a B.F.A. student with a specific concentration.  The concentrations are listed below under major requirements.

Graphic Design Concentration
In the Graphic Design concentration students build a professional body of knowledge and the skills required for career entry as a visual designer. Projects enable students to acquire refined visual skills in research, aesthetics awareness, humanistic sensibilities, design composition and organization of information. Multifaceted design briefs require individual and collaborative teamwork, greater sophistication of design thinking, and skill sets for working within a broad application of traditional and new media formats. Students develop the ability to respond to more complex communication challenges with creative conceptual solutions and with enhanced technical expertise.