Master of Business Administration in Business Administration with Concentration in Marketing Management

at California State University - East Bay USA

The Art Department offers three programs of study in the Bachelor of Arts (B.A.) Degree. The Art History and Visual Studies concentration develops students’ skills in research, visual analysis, and argumentation, leading to a range of careers in the arts or to graduate study. The concentration in Studio Arts and the concentration in Design provide broad survey art and design practices in preparation for continued professional development or creative and design careers.

The concentration in Art History and Visual Studies trains students in the critical and historical study of art and other visual media. Students in this concentration learn how to approach art objects and images with respect to the socio-political and cultural conditions of their making and reception. This fosters sensitivity for diverse viewpoints and promotes critical awareness of the ethical and aesthetic dimensions of how we see the world. Coursework introduces comparative studies of world cultures, critical investigations of old and new media technologies, and examination of the global impacts of contemporary visual cultures. Students are also encouraged to broaden the scope of their studies by locating cognate courses on visuality and visual practices outside the department. The concentration prepares graduates for a wide range of careers in the arts or for graduate work in art history, film and media studies, law, and education.

The Liberal Studies Major aims to provide a rich liberal art educational experience through selected courses from a wide range of academic disciplines, while at the same time allowing students to select a field for in-depth study of their own interest.  The broad-based, interdisciplinary nature of Liberal Studies provides a solid well-rounded undergraduate educational experience, integrating knowledge from arts and humanities, social science, and natural sciences, with analytical and communication skills well suited for many careers and professions.

The major consists of a common core and a choice from seven concentrations, designed to meet diverse student interests and needs not only for school teaching, but also for leadership in government, non-profit organizations, and business, and for graduate education in law, counseling, social work and services, public affairs and administration, and educational leadership.

The Department of Statistics and Biostatistics offers graduate study leading to the degree Master of Science in Statistics. The program is flexible in order to serve the needs of students with varying backgrounds (including statistics, mathematics, computer science, engineering, business, economics and other quantitative fields) and with different career objectives. The program includes concentrations in in Actuarial Science, Applied Statistics, Data Science, and Mathematical Statistics. All students are expected to master a wide variety of applied statistical, computational, and probabilistic techniques and the theoretical foundations upon which these techniques are based. Students are expected to be familiar with recent developments in the field and to be able to use the statistical literature to learn new techniques and theories throughout their professional careers. In addition to the general requirements stated elsewhere in this catalog, students must satisfy the departmental requirements stated in the following paragraphs.

Reach your full potential in the field of engineering and - realize the future you envision with an undergraduate degree in Industrial Engineering from California State University, East Bay (CSUEB). As a graduate of CSUEB’s ABET accredited Industrial Engineering degree program you’ll be prepared for a highly rewarding professional career designing, building, and managing state-of-the-art manufacturing and service systems. Industrial Engineers serve an essential need in today’s technical society as the interface between humans and technology. Industrial engineers work to improve the quality and efficiency of the production of goods and delivery of services.

The Master of Science in Business Analytics (M.S.B.A.) provides students with a balanced and broad set of knowledge and skills in data analytics. This degree offers an in-depth study of advanced information technology used in business analytics. It also provides a comprehensive presentation of quantitative methods and software for business analytics, and develops students’ knowledge and skills in applying analytics to solve business problems.

Kinesiology is the disciplinary study of physical activity and how it impacts individual and societal health and well-being.  The discipline explores physical activity from a wide range of cognate disciplines, including, but not limited to, biomechanics, physiology, history, psychology, sociology, philosophy, and pedagogy.  It involves areas of study that include sports performance, fitness leadership, sports medicine and related allied health professions, socio-cultural analysis of sport, sport and exercise psychology, physical education, and coaching.    

The BS in Kinesiology degree prepares students for careers in the fitness and exercise and allied health professions. Our mission is to prepare graduates who are knowledgeable, professional, and take a multidisciplinary approach to promoting physical activity.  The degree not only examines the theoretical underpinning of sport, exercise, fitness and health, but is committed to addressing the practical issues concerning coaching and instructing, exercise, fitness and sport. It also addresses prescription; programming and safety in promoting health and performance-related physical activity; and issues of social justice in and through sport. The diverse curriculum strives to be innovative and encourage creative thinking and practice.

The Art Department emphasizes study in our Bachelor of Fine Arts (B.F.A.) Program. This is a professional degree that offers students the opportunity to develop greater expertise through comprehensive and intensive study in a specific area of art or design - a program that leads to successful careers in the visual art and design industries. Students who intend to pursue graduate studies or advanced skills for a professional career typically choose the B.F.A degree.

The B.F.A. professional concentrations require 70 units of study in the Department to complete the major.  There is no application procedure to enter the Bachelor of Fine Arts program beyond declaring as a B.F.A. student with a specific concentration.  The concentrations are listed below under major requirements.

Interaction & Game Design Concentration
Interaction Design focuses on the creation of meaningful experiences expressed as interactive applications and objects. Game Design applies this to entertainment, both experimental and commercial. Students analyze interactivity in art, design, and everyday life, acquire skills and develop prototypes, and work in collaborative teams to produce successful games and creatively solve real world problems.

The Department of Social Work offers graduate study leading to the Master of Social Work (M.S.W.). This program trains social workers for leadership and direct practice positions in social work and is accredited by the Council on Social Work Education. The program has a multicultural focus, preparing graduates to work in both non-profit and public agencies and to be proficient in serving diverse populations in urban communities.

The mission of the California State University, East Bay Master of Social Work program is to graduate culturally responsive urban social workers in the areas of Children, Youth, and Families and Community Mental Health. Social work graduates are prepared to address individual, family, group, and community needs caused by inequalities of class and identity including race, ethnicity, gender, age, disability, sexual orientation, immigration status, religion, caste, and other forms of social injustice. Advocacy and social change around these injustices form the core of the MSW program.

The mission of the B.A. program in Sociology is to provide a stimulating and cooperative learning atmosphere for a highly diverse group of students. The program seeks to foster a lifelong love of learning about the social, cultural, political, and economic institutions humans have created and the directions they are changing. The program’s goal is for students to think deeply about ways social structures and processes influence individuals’ lives and opportunities, and how individuals can contribute to building more inclusive and satisfying communities and organizations. The program’s faculty members are dedicated to providing students with tools that will empower and prepare them to be active citizens in their families, communities, organizations, and workplaces, and to expand their understanding of community engagement to include national and global projects aimed at addressing larger social problems. The wide range of courses and flexible program structure prepare successful students to enter master’s and doctoral programs in several fields including Sociology, Social Work, Anthropology, Law, Political Science, Counseling, Education, and Public Administration.

Students will increase their appreciation of the value of all human beings and a commitment to an inclusive and just society that addresses the needs of all groups of people. In acquiring a deep understanding of the structure of groups, organizations, and societies, and human interaction within these contexts, students develop their capacity for more personally rewarding and socially responsible participation and leadership in their families, their work, their communities, and society as a whole.

The Liberal Studies Major aims to provide a rich liberal art educational experience through selected courses from a wide range of academic disciplines, while at the same time allowing students to select a field for in-depth study of their own interest.  The broad-based, interdisciplinary nature of Liberal Studies provides a solid well-rounded undergraduate educational experience, integrating knowledge from arts and humanities, social science, and natural sciences, with analytical and communication skills well suited for many careers and professions.

The major consists of a common core and a choice from seven concentrations, designed to meet diverse student interests and needs not only for school teaching, but also for leadership in government, non-profit organizations, and business, and for graduate education in law, counseling, social work and services, public affairs and administration, and educational leadership.