Bachelor of Science in Business Administration - Marketing

at EDUCO - University of Nebraska - Lincoln USA

Applied climate professionals are active in assessing climate risk, informing decision makers, working with policy makers, and providing climate information to private and public sectors. The applied climate science (ACS) major will provide a foundation for understanding the climate system and its components, as well as interactions of the climate system components with, and impacts on, the environment and human activities. Upon the completion of the major, graduates will be prepared to address applied climate science issues such as climate change and climate variability.

The goal of the major is to provide a higher level of understanding in climatology in order to understand complex climate-based problems and their interrelationships with natural resources and ecosystem management issues that are pervasive today and will become even more important in the future. Issues such as natural hazard management, climate change, climate variability, changing frequency and severity of extreme climate events, environmental degradation, deforestation, and increased demand for water and other natural resources are at the root of this increased demand for applied climate professionals.

The women’s and gender studies (WGS) major is a multidisciplinary academic program with courses that focus on knowledge relating to women, gender, and sexuality.

The program is designed to help students to learn about the historical and contemporary contributions of women and to analyze the construction and representation of gender in the arts, literature, history, psychology, education, contemporary culture, politics, and society. Students are challenged to examine critically assumptions about women and gender held by academic disciplines and to evaluate them based on current research and individual experience. Students also explore sex roles, gender systems, and sexuality in various cultures as they change over time.

The environmental studies major is designed for students who want to make a difference and contribute to solving environmental challenges on a local to global scale. Solutions to challenges such as climate change, pollution, and resource conservation require individuals who have a broad-based knowledge in the natural and social sciences, as well as strength in a specific discipline. The environmental studies major will provide the knowledge and skills needed for students to work across disciplines and to be competitive in the job market. The environmental studies program uses a holistic approach and a framework of sustainability. This framework recognizes the necessity of meeting current resource needs without compromising the environment or the ability of future generations to meet their needs.

University of Nebraska–Lincoln students pursuing the bachelor of science degree in Grassland Systems will benefit from an interdisciplinary, holistic approach to the study of grasslands, rangelands, and prairies.  Approximately 60% of Nebraska’s landmass is grassland which offers exceptional experiential learning opportunities.  Students first develop a strong base with core courses in grassland systems, mathematics and statistics, communications, and natural sciences before advanced study in one of two options: grassland ecology and management (GECM) or grazing livestock systems (GLS).

The Department of Anthropology synthesizes humanistic and scientific perspectives on human biological and cultural diversity as well as the evolutionary trends seen for humankind. Students and faculty bring this integrated perspective to interactions and collaborations with others in a variety of departments and programs in each of the Colleges across the University.

Courses in anthropology acquaint students with the range of human behavior as differentially explored within each of the subdisciplines within anthropology—archaeology, biological anthropology, and cultural anthropology. Research or methodological courses outfit students with valuable analytic and research skills in qualitative, quantitative and GIS analysis as well as in content-appropriate analytic protocols, as for the analysis of archaeological and ethnographic materials.

Construction management (CNST) is a complete undergraduate degree program available to students within the Charles W. Durham School of Architectural Engineering and Construction located at Nebraska Hall on the Lincoln City Campus and at the Peter Kiewit Institute (PKI) on the Scott Campus in Omaha. Construction is one of the largest and most diversified industries in the country, accounting for approximately four percent of the U.S. gross domestic product (GDP). The key professional in this vast enterprise is the “constructor,” a term given to leaders and managers in the construction industry who are responsible for planning, scheduling, and building the projects designed by architects and engineers. These highly-specialized efforts are indispensable in meeting the country’s growing need for new structures, infrastructure and environmental controls that are of high quality and are cost effective, efficient and sustainable.

Construction firms vary in size from large corporations to small proprietorships and partnerships. These are often classified according to the kind of construction work they do—general contractors, heavy and highway contractors, specialty contractors—including mechanical and electrical—and residential builders and developers. Many firms engage in more than one category of work. Some larger companies incorporate the architectural and engineering design functions as part of their role as a design/build firm. Collectively, constructors manufacture our entire built environment—buildings for housing, commerce and industry, highways, railroads, waterways, airports, power plants, energy distribution systems, military bases and space center complexes. Thus, the construction management field is broad, requiring a unique educational background for its professional practitioners.

Although the range of construction activities appears wide and diverse, the general education requirements for construction management are universal regardless of a particular firm’s area of specialization. Since construction is primarily a business enterprise, the graduate must have a sound background in business management and administration as well as an understanding of the fundamentals of architecture and engineering as they relate to project design and the actual construction process in the field. Professional expertise lies in the fields of construction science, methods and management. A working knowledge of structural design, mechanical and electrical systems, methods and materials, soil mechanics and construction equipment is also essential.

What you will learn
Professionals in construction management make up the most diversified industry in the nation. As constructors, these individuals provide leadership for managing, coordinating, and supervising the construction processes during the concept development, design, and construction and facility management stages. Students will spend time at a building site as well as managing the contracts, execution of the building plans, and quality assurance. As part of the college's Durham School of Architectural Engineering and Construction, students will also enjoy innovative research and hands-on opportunities outside the classroom. There is a high demand for UNL graduates in this area.

We aim to develop both the mindset and skillset that will make our graduates outstanding global citizens who are effective in one of six functional areas, namely: business administration (i.e., general international business), economics, finance, management, marketing, and supply chain management and analytics. Our international business (IB) major is designed to give students a combination of skills in a functional area (i.e., a specialization) and global business.  Therefore, international business graduates pursue careers in one of the six areas they choose to specialize in.

To succeed in international business, one must thrive in unfamiliar and dynamic conditions. Cultural and language barriers, socioeconomic diversity, geopolitical tensions, and unstable legal regimes are some of the constant challenges we prepare our students to face. These conditions are present in domestic and international markets.

Excelling within such conditions requires a high level of understanding, patience, judgment and other social skills.  International Business students are well-grounded and confident even when they face being wrong in order to get it right. Their quest for understanding breeds good judgment and intuition to lead through empathy.

We push students to become aware of cognitive biases that permeate all human interaction and impede understanding and decision making. We give them tools to control their own biases using mindfulness practice. We also nurture skills for framing discussions to avoid biases in others. We study techniques developed in international diplomacy for negotiation in the international context. The ethical dilemmas common to international business and how they appear in everyday dealings are examined.

Our rigorous coursework draws on practical academic disciplines that prepare students to perform different business functions. In addition, we constantly strive to develop students’ skills and feed their intellectual curiosity. We require students to advance their foreign language skills, not simply for practical reasons but to develop empathy and neuroplasticity; and we require an international internship or practicum to develop character and experience. Finally, students immerse within the global context to challenge and develop their skills through our global immersion programs where they work on multidisciplinary projects in established markets (e.g., parts of Europe) as well as in frontier markets, including Africa, Asia, and South America.

What you will learn
The international business major combines the solid base of a bachelor of arts in business administration with advanced language study, international experience and academic studies in international business. Students in international business study the business practices of other nations and learn how international trade laws affect the world economy. They also learn about the culture and management methods that differ around the globe.

This specialization is a joint program between the Department of Textiles, Merchandising and Fashion Design and the College of Journalism and Mass Communications. The student combines a background in textiles including coursework in textile science, textile and apparel design and merchandising, with the advertising area of journalism.

The School of Art, Art History and Design offers students the opportunity to investigate visual art through a variety of experiences. The art major enables students to attain proficiency in the practice of art and knowledge of the history of art as part of a general college education. Some may want to devote themselves to a period of intensive studio art education, while others may be interested in pursuing art for the purpose of building cultural awareness and critical thinking skills. Two undergraduate degrees are available to art majors. The student’s career goals will determine the appropriate option.

The bachelor of arts degree (BA) is a liberal arts degree with about forty-five percent of the coursework in the School of Art, Art History and Design, providing the flexibility to study various academic disciplines outside of art. The bachelor of fine arts degree (BFA) is a professional degree, the usual preparation for professional careers or graduate study in studio art, and includes about seventy percent of the coursework from the School of Art, Art History and Design. Increased studio art requirements in the BFA allow for specialization within a chosen area or a customized studio experience.

The College of Business at the University of Nebraska–Lincoln has established an undergraduate supply chain management major to educate students to become supply chain management professionals. Supply chain management (SCM) includes all the activities that must take place to get the right products and services into the right customer’s hands in the right quantity at the right time—from raw material extraction to consumer purchase.

The topics that SCM covers are diverse and include procurement, order fulfillment, inventory management, supplier relationship management, product development and commercialization, returns management, physical distribution and shipping, warehousing, and outsourcing. With the depth and breadth of issues that it encompasses, industries that use SCM tools and approaches include transportation, hospitals, government organizations, construction, processing, social services, electronics, facility design, manufacturing, and warehousing.

What you will learn
Supply Chain Management (SCM) provides students with the skills and expertise to analyze and manage the chain of activities from concept development to distribution of products and services. Individuals skilled in SCM deliver insight to businesses for creating efficient and effective processes. SCM focuses on the core areas of business planning, purchasing, product assembly, distribution, sales, and customer service.