Bachelor of Science in Business Administration - Marketing

at EDUCO - University of Nebraska - Lincoln USA

A political science major combines the analytical and communication skills of a liberal arts degree with an in-depth understanding of governments and political processes. Your political science major prepares you for virtually any career path—from government to law, journalism to business. Courses in political science examine government and politics in the United States and around the world.

The graphic design major prepares students to integrate creativity with visual communication to create a wide variety of print and digital products. The School of Art, Art History and Design offers two undergraduate degrees for this major. Both include a solid base of knowledge in the principles and history of art and design. The bachelor of arts (BA) degree, with nearly fifty percent of its courses in the major, requires students to complement this foundation with another area of study. The bachelor of fine arts (BFA) degree expands on the basic coursework by providing additional experience in graphic design and related studio art areas. This intensive degree holds seventy percent of its courses in the major and is intended for those who want to work in a design career or pursue graduate study in graphic design.

The Department of English seeks to help students develop their critical reading, writing, and thinking skills. In addition, we hope to foster imaginative reasoning, which we define as the ability to use the imagination to think hypothetically about the world in all its diversity—the past, present, and future, the local and the global. Such an ability, learned through the study of diverse literature and film, the critical analysis of language, and the generation of creative work, enables students to thoughtfully engage with social, cultural, and political phenomena. It allows students to re-envision what is possible and to dream audacious solutions to seemingly insoluble problems. Imaginative reasoning, both as a value and as a skill, connects us to one another and leads us to look beyond boundaries, including the boundary of our own selves and our most immediate communities.

The courses we offer, our teaching methods, and our departmental culture further several core goals: the pursuit of social justice, the celebration of diversity, the creation of a broad array of communities based on empathetic understanding, the fostering of a sense of belonging in all of our students, and the development of a desire for civic engagement and responsibility.

The journalism major is built on a solid base of instruction in reporting and writing, copy editing, visual communication and multimedia journalism. The major also has broadened its curriculum in response to advancing technology and new electronic and mobile media. Elective choices include courses in magazine writing, depth reporting, feature writing, sports writing, business writing, photography, design, data visualization, Web design, videography and advanced editing.

Many of the journalism faculty members have extensive industry experience at a wide variety of media organizations such as The Miami Herald, ProPublica, The Detroit News, Business Week, Omaha World-Herald, Seward County Independent, Lincoln Journal-Star and The New York Times. The faculty continues to be connected to the industry, and its members are actively involved in professional media organizations. Students, likewise, are encouraged to further their professional goals through participation in student organizations such as the Alpha Epsilon Rho national broadcasting society, the Society of Professional Journalists, Northwest Broadcast News Association, Radio, Television News Directors Association, the Radio Television Digital News Association and the American Copy Editors Society.

This specialization is a joint program between the Department of Textiles, Merchandising and Fashion Design and the College of Journalism and Mass Communications. The student combines a background in textiles including coursework in textile science, textile and apparel design and merchandising, with the advertising area of journalism.

Philosophy is the critical study of the fundamental concepts and assumptions involved in all central areas of human experience, including religion, morality, science, and art. The department offers an introduction to philosophy course designed for the general student, as well as introductory courses in logic and current issues.

The basic philosophy curriculum includes courses in the history of philosophy covering the period which begins with the development of rational inquiry by the philosophers of ancient Greece and which concludes with the construction of the modern philosophical systems of the Enlightenment as well as courses in each of the major fields of philosophical study: ethics, which is concerned with the basis of morality; metaphysics, which explores different views about what fundamentally exists; epistemology, which examines the nature and limits of human knowledge; and logic, which studies general methods of reasoned argument and analysis.

A number of courses reflect the role of philosophy in investigating the fundamental concepts and assumptions of other disciplines, including courses in medical ethics, the philosophy of law, the philosophy of science, and the philosophy of mathematics.

Other courses focus on the role of philosophy in the critical analysis of basic evaluative conceptions and assumptions. Courses in political philosophy critically examine the evaluative concepts and assumptions involved in our beliefs about government, individual liberty, and social and economic justice. Courses in the philosophy of religion do the same for beliefs about the nature and existence of God and about the relations between faith and knowledge.

The department also offers courses in aesthetics, the philosophical study of art, music, and literature understood as fundamental forms of human culture and significant expressions of the human spirit.

The interdisciplinary character of philosophy, together with its focus on evaluative issues and its unique emphasis on general methods of reasoned argument and analysis, leads to an unusually broad and intellectually sound major for students preparing themselves for such professions as law, medicine, social work, government service, and the ministry. The philosophy major is indispensable for those who wish to prepare for a career as a philosopher within a college or university setting.

The degree program in water science is designed to educate students in basic and applied sciences related to water resources. The goal is to educate individuals to gather and synthesize information from several disciplines, to formulate rational and broadly informed solutions to complex water related problems, and to effectively implement various water-based programs.

The curriculum is designed to meet the needs of students who intend to pursue careers in public and private organizations that conduct scientific water research or manage water resources, in private consulting companies that offer water research or management services, in agencies that form or implement water related policy, and in a broad range of nonprofit institutions that are interested in water resources. The program also provides students the opportunity to prepare for graduate study in water/hydrological sciences and water resources.

Economic analysis is useful in many decisions made by individuals, businesses, nonprofit organizations, and governments. In addition to opportunities in teaching, economists are employed in many branches of government and on the staffs of corporations in manufacturing, insurance, banking, brokerage, and financial services. Economists often serve as consultants, either individually or in consulting firms. Today's economists deal with problems ranging from monetary and fiscal policy, monopoly and competition, environmental improvement, labor relations, regional development, urban reconstruction, economic development, and international business and finance. Economics is also a popular major for students planning to enter professional and graduate programs, particularly in law, foreign service, labor relations, business administration, or policy analysis.

The plant biology major is designed to provide a flexible entry for undergraduate students that have an interest in the plant sciences. Once enrolled in the program, students will take a core of classes that will allow them to continue in the plant biology major or would also allow them to easily transfer to other Life Sciences programs. Students will have the opportunity to interact with the faculty of the Center for Plant Science Innovation as well as other departments and schools for advising and research opportunities.

The goal of the plant biology program is to offer a field of study to students who are interested and talented in the basic sciences and mathematics and who:

• May never have considered applying this knowledge to plants.
• Have always dreamed of this field of study.
• Have always had an interest in plants but are uncertain that this field of study is right for them.

Studying plant biology will allow students to explore and understand plants at molecular, cellular, physiological, organismal, population, and community levels and by taking ecological, evolutionary, agricultural, and horticultural perspectives. This is accomplished through required courses in different scientific fields (e.g., biology, biochemistry, chemistry, agronomy, horticulture) and through different options in the major (ecology and management option and biotechnology option).

Biological systems engineering (BSEN) is one of two engineering degree programs offered in the Department of Biological Systems Engineering. Biological systems engineers need to understand biological phenomena and apply engineering principles to solve challenges faced by society. To solve complex problems, a biological systems engineer needs not only to develop expertise in a specific discipline but also be prepared to work across disciplinary boundaries in diverse professional communities. As such, BSEN students develop both depth through engineering coursework in one of three emphasis areas (biomedical engineering, food and bioprocess engineering, or environmental and water resources engineering) and breadth through purposefully selected coursework in the other areas. Biological systems engineers with an emphasis in biomedical engineering might work on systems to micropropagate tissue culture, design devices for monitoring and correcting heart arrhythmias, or develop biological sensors and imaging devices for detecting diseases in humans. Biological systems engineers with an emphasis in food and bioprocess engineering might advance products and manufacturing practices through the design of equipment and processes for producing foods and biofuels. Biological systems engineers with an emphasis in environmental and water resources engineering might restore streams, lakes and wetlands; manage ecosystems; minimize nonpoint source pollution; or design systems for animal waste management.