Bachelor of Science in Political Science

at EDUCO - University of Nebraska - Lincoln USA

The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, customer relationship management, merchandising, marketing communication, retailing, product management, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.

Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. For this reason it is important for the student to consult with a faculty member in the Department of Marketing before deciding on a particular course of study. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Marketing Information Systems, Digital Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.

This specialization is a joint program between the Department of Textiles, Merchandising and Fashion Design and the College of Journalism and Mass Communications. The student combines a background in textiles including coursework in textile science, textile and apparel design and merchandising, with the advertising area of journalism.

The School of Accountancy is separately accredited by the Association to Advance Collegiate Schools of Business (AACSB). The School's mission is to provide an exceptional educational opportunity, create high impact research, and engage and collaborate with the community. More specifically, the School of Accountancy community accomplishes its mission in advancing accounting education through:

• Fostering intellectual curiosity, academic excellence, business insights, and accounting expertise
• Creating high-impact, relevant research
• Engaging and collaborating with professional communities

The courses in accounting are designed to give business students a basic proficiency in accounting as an analytical tool for understanding business and public affairs, and to develop essential theory and application for those specializing in the field. Students who complete the College of Business program with a major in accounting and/or the master of professional accountancy (MPA) degree are well-prepared to accept positions in industry, commerce, government service, or public accounting.

Students interested in the accounting discipline are strongly encouraged to work closely with faculty members in the School to understand requirements and options available for those interested in careers as certified public accountants and options to pursue the five-year master of professional accountancy program. Requirements and processes vary with each of these options.

What you will learn
Students gain a solid foundation of accounting technical expertise and business insights, develop research and communication skills, become sensitive to ethical business practices, and interact with accounting and business professional communities. Internships before graduation are also common.

The nutrition, exercise and health science option is designed for those students interested in planning, conducting, and managing health-related fitness and wellness programs in a variety of settings. Graduates are prepared to enter a variety of health/fitness/recreation-related positions such as fitness/wellness programs provided by corporations for their employees; fitness, health assessment, and cardiac rehabilitation programs provided by hospitals or medical clinics; programs provided by YMCAs, private health clubs, and commercial fitness clubs; government or private agencies which provide health or fitness assessment or lifestyle behavior modification programs for employees or other groups of individuals; and community recreation centers and other health, fitness, or lifestyle-related endeavors. The nutrition, exercise and health science option provides an appropriate vehicle for premedical, predental, pre-chiropractic, and pre-physical therapy majors who may be able to obtain a degree in nutrition and simultaneously meet entrance requirements for a professional program.

This program offers comprehensive actor training through a core of six different acting courses, which move from basic process work to detailed exploration of specific technical and stylistic demands. Students may also take as many as four semesters each of voice and speech training and movement training.

A major in sociology within the College of Arts and Sciences provides students with vital intellectual and occupational skills. This includes analytical thinking; creative problem solving; effective written and oral communication; collecting, analyzing and interpreting data; and gaining expertise regarding the impact of social and cultural dynamics on individual and societal trends. Students may pursue broad training in sociology, or they may pursue a specific Focus Area, such as Crime/Deviance, Family, Health, Social Inequality, or Social Research. We also encourage students strongly to seize the opportunities provided for internships and a variety of research experiences, which play a key role in helping students define their career trajectory and build a resumé.

Our majors pursue careers in a variety of fields that reflect their substantive expertise, such as:

• Social-Justice Related Activism
• Law and Criminal Justice
• Education and Social/Human Services
• Research—especially public health and medicine, public opinion research, market research/marketing, as well as occupations requiring data collection, analysis, and project direction skills (e.g., nursing, policy work, journalism, engineering, computational sciences)
• Public Service/Government and Administration
• Private-sector for-profit companies and nonprofit organizations
• Management and Human Resources

We also encourage students to combine their interest in sociology with one of the many interdisciplinary programs/certificates offered in the College of Arts and Sciences and beyond. This includes but is not limited to Conflict Resolution, Environmental Studies, Ethnic Studies, Global Studies, Human Rights, Humanities and Medicine, Public Policy, Women’s and Gender Studies, plus the Center for Great Plains Studies and the Center for Civic Engagement.

The goal of any financial system is to allocate monetary resources to those individuals, companies, and governmental units that have the best ideas for usage. The study of finance focuses on the organization and development of capital markets and financial institutions in achieving the optimal usage of funds. As a finance student, you might want to examine how conflict of interest affects managerial performance, how risk influences investment decisions, or how investor psychology can impact the price of stocks and bonds. The finance faculty offer strong support for the exploration of such topics and the curriculum is designed to prepare students in areas of high employment demand.

The finance major offers coursework in the following areas of specialization:

• Banking and Risk Management
• Investments
• General Finance

Finance students must declare one of these specializations as a formal option within their major. Multiple options cannot be chosen. Students are encouraged to meet with their Business Advising and Student Engagement (BASE) advisors on a regular basis. The department chair is also available to answer questions regarding the selection of courses or other questions related to the finance curriculum.

What you will learn
Students will learn to apply the principles and techniques of time value of money, quantify and interpret risk/reward relationships using a variety of metrics, estimate the fundamental value of traded and non-traded assets, identify resources of risk and implement appropriate risk management techniques and analyze market conditions for strategic planning.

We aim to develop both the mindset and skillset that will make our graduates outstanding global citizens who are effective in one of six functional areas, namely: business administration (i.e., general international business), economics, finance, management, marketing, and supply chain management and analytics. Our international business (IB) major is designed to give students a combination of skills in a functional area (i.e., a specialization) and global business.  Therefore, international business graduates pursue careers in one of the six areas they choose to specialize in.

To succeed in international business, one must thrive in unfamiliar and dynamic conditions. Cultural and language barriers, socioeconomic diversity, geopolitical tensions, and unstable legal regimes are some of the constant challenges we prepare our students to face. These conditions are present in domestic and international markets.

Excelling within such conditions requires a high level of understanding, patience, judgment and other social skills.  International Business students are well-grounded and confident even when they face being wrong in order to get it right. Their quest for understanding breeds good judgment and intuition to lead through empathy.

We push students to become aware of cognitive biases that permeate all human interaction and impede understanding and decision making. We give them tools to control their own biases using mindfulness practice. We also nurture skills for framing discussions to avoid biases in others. We study techniques developed in international diplomacy for negotiation in the international context. The ethical dilemmas common to international business and how they appear in everyday dealings are examined.

Our rigorous coursework draws on practical academic disciplines that prepare students to perform different business functions. In addition, we constantly strive to develop students’ skills and feed their intellectual curiosity. We require students to advance their foreign language skills, not simply for practical reasons but to develop empathy and neuroplasticity; and we require an international internship or practicum to develop character and experience. Finally, students immerse within the global context to challenge and develop their skills through our global immersion programs where they work on multidisciplinary projects in established markets (e.g., parts of Europe) as well as in frontier markets, including Africa, Asia, and South America.

What you will learn
The international business major combines the solid base of a bachelor of arts in business administration with advanced language study, international experience and academic studies in international business. Students in international business study the business practices of other nations and learn how international trade laws affect the world economy. They also learn about the culture and management methods that differ around the globe.

Chemistry deals with the analysis, structure, properties, and synthesis of matter ranging in size from single atoms to biologically-active small molecules to DNA and proteins. A degree in chemistry prepares students for many career options: industry (research, analysis, production), teaching, graduate studies, or professional schools. Chemistry is also a valuable second major for students completing degrees in a number of science, math, or engineering disciplines.

A major in management at the University of Nebraska–Lincoln equips students with the essential skills to effectively manage people and resources in today’s business systems and organizational structures. Our management curriculum prepares students for careers in leadership and supervision of employees in the workplace, project management, starting up and managing a business, and utilizing the critical role of information in strategy and operations of the business world.

What you will learn
Management and entrepreneurship are critical to the future of the United States and other nations around the world. At the University of Nebraska–Lincoln, we equip students with the essential skills to effectively manage people and resources in today's business systems and organizational structures. Our curriculum prepares students for careers in leadership and supervision of employees in the workplace, starting and managing business ventures and analyzing information and data to create effective business strategies.