Bachelor of Arts in Advertising or Graphic Design

at Enrollment Advisory Group - Concord University USA

The Business Administration degree program at Concord University has  earned a business-specific accreditation through the Accreditation Council for Business Schools and Programs (ACBSP).  Why does this matter?  ACBSP accreditation is a standard of excellence and superiority among business schools.  Such designation is a sign of student success and satisfaction in learning programs.  ACBSP means you are part of the best of the best.

Management
The mission of the management emphasis is to offer business students a curriculum that will prepare them to be effective managers; to equip them with critical thinking skills which will provide them with the knowledge to manage organizations and work with employees; to learn development skills to effectively lead people and manage projects; and to be valuable contributions to their organization and society.

Within the management emphasis, students gain extensive knowledge of basic business practices, focusing on coordinating efforts of people in order to accomplish goals & objectives, by using available resources effectively & efficiently.  Critical thinking skills are instilled in students so that can better understand various theories and concepts involved in becoming a successful manager. Real-world examples & case studies are used to help students make the transition from the classroom into the corporate world. There are opportunities for students to participate in state wide Business Plan Competitions, international trips, & to achieve high recognition through CAPSIM Business Strategy Simulation.

Courses in Political Science are designed to stimulate in students a greater awareness and understanding of political institutions, processes, relationships, and their underlying principles. One goal of these courses is to generate the requisite interest and skilled civic participation that are so crucial to the maintenance of a just, responsible and democratic society. In addition, the program is designed to prepare students for graduate study and law school.

Students seeking the Bachelor of Arts degree may earn a major or a minor in political science. Note the required grade average in the Department of Social Sciences.

The general objective of the psychology program is to prepare students for professional training in the field of psychology by providing an overview of the essential methods and findings of experimental, clinical, and theoretical psychology. The primary theoretical orientation of the program is behavioral although the students will be exposed to multiple theoretical orientations. The scientist-practitioner model is emphasized in applied courses. Opportunities are provided for both human and non-human experimental research through environmental manipulation.

Students seeking the Bachelor of Science degree may earn a major or a minor in psychology. Note required grade average as described in the Department of Social Sciences.

Students learn to:

• Think critically about psychological issues
• Design and carry out scientific studies in the laboratory and in the field
• Communicate their ideas and conclusions effectively

The English Program provides students with a solid background in literary study, various forms of writing, and the study of English language and linguistics. Students receive a broad scope of knowledge in the survey classes and then a deep dive into particular subjects in other classes, preparing them for professional careers in a variety of fields such as publishing, editing, marketing, broadcasting, journalism, and professional writing, or graduate work in fields such as law, medicine, ministry, or mental health, especially when combined with a second major or minor pertinent to that field (for example, history, political science, business, biology, philosophy, psychology, etc.).

The Business Administration degree program at Concord University has  earned a business-specific accreditation through the Accreditation Council for Business Schools and Programs (ACBSP).  Why does this matter?  ACBSP accreditation is a standard of excellence and superiority among business schools.  Such designation is a sign of student success and satisfaction in learning programs.  ACBSP means you are part of the best of the best.

Marketing
Marketing is a career-oriented emphasis that provides a professional education as a Bachelor of Science.  Students will become well-informed in advertising, promotion, sales, consumer behavior, public relations, marketing strategy, research, and in delivering value to customers. The mission of our marketing emphasis is to foster successful marketing professionals who provide outstanding value to their customers, employers, and communities.   

Marketing careers attract driven individuals from the creative to the analytical. The marketing emphasis provides a curriculum that will challenge you to develop & learn the expertise essential to work in nearly any industry today with a focus heavily on customer satisfaction. The emphasis in marketing focuses on preparing students for careers such as Brand, Product, Sales, Marketing, Advertising, Social Media, or PR Managers, as well as Research Analyst/Director, Media Director, Entrepreneur/Small Business Owner, or CRM Specialist.

The Business Administration degree program at Concord University has  earned a business-specific accreditation through the Accreditation Council for Business Schools and Programs (ACBSP).  Why does this matter?  ACBSP accreditation is a standard of excellence and superiority among business schools.  Such designation is a sign of student success and satisfaction in learning programs.  ACBSP means you are part of the best of the best.

Accounting
The mission of the accounting emphasis is to equip students with relevant, foundational knowledge of business and accounting while fostering growth of critical thinking skills necessary for future professionals and academic success.
The emphasis in Accounting focuses on preparing students to understand "the language of business." Our students are employed by top CPA firms in WV & throughout the country.  They work in the area of audit, fraud detection, payroll reporting, financial reporting to the government & shareholders as well as bookkeeping, cost accounting, & taxation.

The goal of Sociology is to provide an understanding of the scientific study of human behavior in groups and social settings. Sociology is concerned with the growth of the individual within the wider context of society. In the study of sociology, the student is encouraged to develop a theoretical framework and techniques of investigation useful for analysis and insight into group behavior.

The Interdisciplinary Studies degree gives students the opportunity to design a course of study that includes music as an important component of their career or professional goals. This degree can lead to fulfilling careers in fields such as independent music teaching, arts management, music theatre, and music entrepreneurship. In addition to studies in music, students choose one or more complementary academic disciplines to fulfill their career goals including pre-approved tracks in theatre, public relations, and business administration. Students also have the option to work with a faculty member to design additional areas of study.

The Bachelor of Science in Biology - Pre-Professional. The pre-professional major is designed for students planning on going to medical school, dental school, veterinary school, or pursuing a career in another health related area and for students interested in graduate school or other pre-professional programs.

The Business Administration degree program at Concord University has  earned a business-specific accreditation through the Accreditation Council for Business Schools and Programs (ACBSP).  Why does this matter?  ACBSP accreditation is a standard of excellence and superiority among business schools.  Such designation is a sign of student success and satisfaction in learning programs.  ACBSP means you are part of the best of the best.

Finance
In accordance with the missions of Concord University and the Department of Business, the mission of the finance emphasis is to education our students with a thorough understanding of the fundamental principles of finance. We strive to transform our students into graduates who think critically, are able to analyze financial information, and make sound financial decisions for a modern corporation. Additionally, ethical awareness and behavior are discussed where relevant.

The emphasis in Finance focuses on providing students with a broad foundation in financial theory and practice. Our goal is to ensure that our students have a working knowledge of the tools they will use on a day-to-day basis to make financial decisions in financial institutions and markets. Students build this foundation through a curriculum that balances discussion of important theories and concepts with practical application of this information to perform analyses and make decisions that simulate real-world financial management scenarios.