Master of Arts in Management and Leadership with Emphasis in Marketing

at Global University Systems (GUS) - Webster University - St. Louis Campus USA

Advance your business skills to develop and implement value-creating ideas and solutions in today's worldwide economy. The innovative MBA program at Webster University is designed for professionals who want to shape their own career, upgrade credentials, and be strategic players in the world of business.

Why Choose the Webster MBA?

• A focus on creating value in an ESG (environmental, social, governance) framework consistent with modern business practice.
• A competency-based program that builds your skills in 18 business and nine personal effectiveness areas. 
• A "flipped classroom" option with two hours of in-class experiential learning each week.
• Gain international perspective by working with students from across the Webster network.
• Specialize with 10 areas of emphasis, and 12 dual-degree options.
• Annual flat-rate textbook fee for all MBA designated courses. 

Webster University's cybersecurity programs prepare students and professionals to succeed in demanding positions in both the public and private sectors, protecting the ever-expanding, global reach of computer systems. Graduates may oversee, operate, or protect critical computer systems, information, infrastructures, and communications networks from cyber crime, cyber fraud, or cyber espionage. Students who complete an undergraduate degree with an emphasis in cybersecurity, a cybersecurity degree, or a graduate certificate program are able to effectively propose solutions securing cyber networks and ensuring online security.

The film studies major is designed to provide students with a comprehensive theoretical study of film. Students develop an understanding of film history and aesthetics, as well as critical approaches to the study of film. Upper-level courses focus on in-depth analysis of film genres, filmmakers or international cinema. Film studies courses move from general survey to specific, in-depth studies of a genre, filmmaker or theory.

The Master of Science (MS) in forensic accounting program is designed to provide students with the skills necessary to be successful in the growing and exciting field of forensic accounting. The curriculum for this degree includes courses in criminal and civil investigation, legal procedure, management of evidence, cyber forensics, substantive law, valuation, economic damages and internal auditing. An important element of the courses is the integration, in the course activities, of a variety of cases and role playing exercises. Another important element is the faculty with their extensive backgrounds in forensic accounting, both from an academic and practical standpoint, who will both challenge and educate the students. Successful graduates of the program will have the ability to conduct successful investigations and be able to effectively communicate in writing and orally both in and out of the courtroom with respect to a variety of criminal and civil financial matters. Graduates of this program will be well prepared for a career in this interesting mix of accounting, investigation, valuation and law known as forensic accounting.

Learning Outcomes

• Students will be able to identify and apply the law, the rules of procedure and evidence and ethics that relate to forensic accounting.
• Students will be able to identify, investigate and discover fraud and other improper accounting activities.
• Students will be able to, orally and in writing, effectively communicate matters related to forensic accounting.

Students in the award-winning advertising and marketing communications major gain hands-on experience as they prepare to enter one of today's fastest-growing and rapidly evolving industries. Building on a strong academic base in the liberal arts, students are challenged to think strategically and creatively to solve client problems using a full spectrum of advertising and marketing communications tools. From traditional print and broadcast advertising, to social media, mobile applications and emerging technologies, students learn to develop fully integrated campaigns that will achieve a company or organization’s promotional objectives.

To give each student experience in multiple career roles, the foundation curriculum encourages active participation in all phases of the marketing communications process, including research, planning, strategy development, copywriting, visual communication, art direction, budgeting, media buying social media, mobile marketing and campaign analysis.  

To strengthen a specific area of interest and stand out in a competitive job market, students are encouraged to choose one of three area of study: planning and strategy, copywriting or art direction. Through one-on-one discussions with advisors, students choose highly focused specialization courses and fine-tune their portfolios to prepare for an internship most appropriate to their goals. The advanced courses are built around opportunities for real-world experience.

Students are encouraged to boost their skillset and marketability with a variety of minors and certificate programs. They are also encouraged to become active in the on-campus Webster Advertising Club (WAC) and its activities with local professional organizations for networking opportunities.

The management program examines the relationship between an organization, its leaders and employees. This program is designed to help students develop the competencies as both a business professional and scholar-practitioner with the capabilities to drive growth an innovation. In this program, students will acquire skills necessary to effectively manage people, analyze management problems, develop sound business practice and communicate effectively.

Emphasis in Sports and Entertainment Management
The emphasis in sports and entertainment management is designed to provide students, with the knowledge, skills and tools necessary to succeed in the business side of sports and entertainment, in addition to the skills provided in the management core curriculum. The administration of academic and professional sports and athletic franchises is a large and growing business both in the United States and around the world. Sometimes overlooked but also important, is the large and growing business of using professional sports venues to regularly host live entertainment events (concerts, ice events, children's shows). Recognizing the importance of both sports and entertainment, this program is designed to be an all inclusion approach so graduates of the program have what is necessary to be successful in both of these areas of business.

Learning Outcomes

• Analyze, understand and evaluate how legal, social, economic and global issues affect business.
• Integrate key theories to manage people, processes and resources in a diverse organization.
• Use appropriate tools and technology to critically analyze and interpret key business information.
• Apply concepts regarding ethics and corporate responsibility and how they impact managerial decisions.
• Build upon ambiguous and incomplete information to draft, support and defend innovative solutions to complex managerial challenges.
• Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in sports and entertainment management.
• Students will be able to identify and apply appropriate terminology, facts, concepts, principles, analytic techniques and theories used in sports and entertainment management when analyzing moderately complex situations.
• Students will be able to synthesize and integrate important concepts, principles and theories used in sports and entertainment management into solutions to moderately complex management problems.

The bachelor of science degree in management information systems integrates technology and business concepts, providing students the knowledge and skills they will need to solve current and future IT related business challenges.

Learning Outcomes
Upon completion of the program, students will be able to:

• Demonstrate mastery of information systems management in the following core areas:
• Application of information technology solutions
• Project management
• Data and information management
• Core business concepts
• Write and orally communicate technical material effectively and professionally
• Apply problem-solving skills and the knowledge of information systems management to formulate solutions

The master of arts (MA) in international relations enables students to analyze the complexities and processes involved in world politics and international affairs. Coursework provides exposure to the key subfields of the discipline and relevant issues such as globalization, human rights, humanitarian action and economic development. The program can help prepare students to compete for work with a governmental agency, an intergovernmental organization, a nongovernmental organization, or a multinational corporation. This program is also recommended for students planning to pursue a PhD or an academic career at another institution.

The degree requires satisfactory completion of 27 credit hours of the INTL curriculum and 9 credit hours of graduate electives for a total of 36 credit hours.

Learning Outcomes
Students who complete this program will be able to:

• Demonstrate a working knowledge of several subfields of the international relations discipline.
• Demonstrate strong research skills.
• Critically analyze international events and issues.
• Apply theories of international relations.
• Demonstrate effective written communication skills.

The management program examines the relationship between an organization, its leaders and employees. This program is designed to help students develop the competencies as both a business professional and scholar-practitioner with the capabilities to drive growth and innovation. In this program, students will acquire skills necessary to effectively manage people, analyze management problems, develop sound business practice and communicate effectively.

The BA in management is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes
A student who successfully completes the program requirements will be able to:

• Analyze, understand and evaluate how legal, social, economic and global issues affect business.
• Integrate key theories to manage people, processes and resources in a diverse organization.
• Use appropriate tools and technology to critically analyze and interpret key business information.
• Apply concepts regarding ethics and corporate responsibility and how they impact managerial decisions.
• Build upon ambiguous and incomplete information to draft, support and defend innovative solutions to complex managerial challenges

The Bachelor of Science degree in computer science with an emphasis in cybersecurity is designed around identified core knowledge areas of computer science. Students will also study foundational cybersecurity concepts. The program includes theoretical and practical approaches to prepare students entering the cybersecurity workforce or to continue their education in a professional graduate degree program.

Learning Outcomes
Upon completion of the program, students will be able to:

• Demonstrate mastery of computer science in the following core knowledge areas:
• Software development
• Algorithms and data structures
• Computer organization, hardware, and architecture
• Data and information management
• Describe how technological advances impact social issues and professional practice
• Write and orally communicate technical material effectively and professionally
• Apply problem-solving skills and the knowledge of computer science to solve problems
• Demonstrate an understanding of the vocabulary of cybersecurity terms and phraseology
• Demonstrate a working knowledge of cybersecurity threats to IT systems
• Describe the roles, responsibilities and tools of a cybersecurity professional