Bachelor of Business Administration in Marketing

at Grand Valley State University USA

The communications studies program stresses skills, such as the analysis of written and visual communication, designing clear and informative messages, building persuasive appeals, and critically analyzing the persuasive appeals of others. The curriculum covers a wide variety of topics, including courses from other major programs within and outside the School of Communications relevant to communication studies.

It is possible to combine communication studies with other major or minor programs, such as advertising and public relations, business, marketing, health communication, multimedia journalism, writing, photography, philosophy, sociology, political science, digital studies, and more.

Why Study Communication At Grand Valley?

• Communication studies majors have flexibility, options, and electives within their curriculum.
• Faculty members are engaged teachers and active scholars with various and complementary areas of academic and professional expertise.
• There are many opportunities to develop talents and gain professional experience through the campus newspaper (Lanthorn), student-run television (GVTV), and radio (Whale), as well as with the visual and performing arts, and internships in professional settings (PBS/NPR) both on and off campus.
• Coursework trains students to apply communication theories and concepts in a variety of work settings, while demonstrating the ability to think strategically, solve problems, and act ethically and legally.
• Career opportunities are varied and wide-ranging for communications professionals.

Grand Valley's unique combination of practical skills training within the context of a liberal arts education prepares graduates for a wide range of careers. The following degrees are offered to criminal justice majors:

• The Bachelor of Arts (B.A.)
• The Bachelor of Science (B.S.)
• Minor in Juvenile Justice or Criminal Justice

Why Study Criminal Justice At Grand Valley?

• Grand Valley has one of the largest criminal justice programs in the country and faculty who are nationally recognized for contributions in the discipline.
• Students have the chance to complete an internship in the agency or organization of their choosing.
• Faculty members bring diverse interests and practical experiences in the profession to the classroom.
• There are opportunities to assist faculty with fieldwork, gathering and analyzing data on community issues and programs.
• Grand Valley is known as a leader in the state for police academy training and continually sets the bar for law enforcement education.

Students are prepared for engineering careers and leadership roles through programs that integrate academic studies with hands-on learning and paid professional experiences in actual engineering companies. Grand Valley also offers a graduate program in engineering for those who want to expand their knowledge and skills.

PDM offers four emphasis areas:

• Design
• Robotics and controls
• Manufacturing systems
• General

Why Study Product Design And Manufacturing At Grand Valley?

• Program accredited by the Engineering Accreditation Commission of ABET, abet.org.
• Extensive hands-on and project-based learning in small, student-focused classes.
• Three semesters of paid cooperative-education work experience prior to graduation in recognized domestic and international engineering companies.
• Strong support from industrial partners who fund many engineering scholarships for graduate and undergraduate students, as well as sponsor Capstone design projects.
• A nearly 100-percent placement rate into work or graduate school for our graduates.
•  

The study of women, gender, and sexuality provides an interdisciplinary program grounded in the liberal arts, a culminating academic experience that links the insights of separate courses, and opportunities to apply theory to meaningful research or in internships, fieldwork, and service learning.

Why Study Women, Gender, And Sexuality Studies At Grand Valley?

• Explore the study of feminism, activism, and gender and its global impact.
• Prepare for careers in leadership, social services, and politics.
• Develop a commitment to community through internships, service learning, and volunteering.
• Actively engage in individual and collaborative research projects with impact on culture and society.
• Make an immediate impact on your community through the Gayle R. Davis Center for Women and Gender Equity, Milton E. Ford LGBT Resource Center, and Office of Multicultural Affairs.

The Bachelor of Business Administration in human resource management prepares you to be the business, nonprofit, and government organizational specialists who respond to employee concerns, administer labor and employment laws, and design policies enabling organizations to achieve strategic goals.

A Bachelor of Business Administration in Human Resource Management emphasizes the management of relationships between employers and employees. The program uses cutting-edge concepts, case studies, real company projects, experiential projects and internships to prepare students for future leadership roles.

Areas of study include diversity and inclusion, recruiting and selection, training and development, performance management, compensation and benefits, employment law, and labor relations.

Why Study Human Resource Management At Grand Valley?

• The human resources faculty, with distinguished credentials and business expertise, work closely with students to establish career goals and select courses to achieve those goals.
• Current technology is integrated into courses by use of the Internet, e-commerce, and enterprise resource planning.
• Internships and mentorship programs are available, so students can earn money while gaining valuable business experience.
• There are valuable networking opportunities available with major corporations for internships and job placement.
• Take classes in the heart of the thriving business environment in downtown Grand Rapids, MI.

Coursework is in history, economics, geography, and political science as well as in the social studies specific pedagogy.

Students choose from a Bachelor of Arts (B.A.) or a Bachelor of Science (B.S.) degree. Those seeking the B.A. must demonstrate third-semester proficiency in a foreign language.

Students seeking teacher certification also complete the professional program offered by the College of Education. The major meets State of Michigan content standards for teacher preparation in social studies.

Why Study Social Studies At Grand Valley?

• Students study the world from a variety of perspectives, giving them strong interdisciplinary training and skills.
• Our majors are trained to research problems and engage in problem solving through written and verbal communication.
• The curriculum prepares students to teach a complex subject in a changing world.
• Students have the opportunity to work closely with faculty members to learn the theoretical and practical aspects of teaching social studies.
• Social studies majors are highly sought after by schools that want to hire teachers capable of teaching a variety of courses.

Coursework is in history, economics, geography, and political science as well as in the social studies specific pedagogy.

Students choose from a Bachelor of Arts (B.A.) or a Bachelor of Science (B.S.) degree. Those seeking the B.A. must demonstrate third-semester proficiency in a foreign language.

Students seeking teacher certification also complete the professional program offered by the College of Education. The major meets State of Michigan content standards for teacher preparation in social studies.

Why Study Social Studies At Grand Valley?

• Students study the world from a variety of perspectives, giving them strong interdisciplinary training and skills.
• Our majors are trained to research problems and engage in problem solving through written and verbal communication.
• The curriculum prepares students to teach a complex subject in a changing world.
• Students have the opportunity to work closely with faculty members to learn the theoretical and practical aspects of teaching social studies.
• Social studies majors are highly sought after by schools that want to hire teachers capable of teaching a variety of courses.

The program provides a broad and rigorous curriculum, including field, laboratory, and classroom experiences with an emphasis on inquiry instruction to best prepare students to be effective teachers.

Why Study Earth Science At Grand Valley?

• In addition to knowledgeable, accomplished faculty members, the Geology department provides an excellent learning community and invaluable learning experiences outside the classroom.
• Students often conduct field studies and educational research where they can apply their earth science knowledge in real-world situations.
• Individually mentored educational, curriculum, or geologic research opportunities are available to undergraduate students, a rarity among similar programs at other universities.
• Students routinely attend and/or present their work at national, state, or regional professional meetings.
• The student-run Geology Club meets regularly and organizes events such as on-campus speakers, field experiences, and attendance at local, regional, and national conferences.

This major is designed to address the unique position of sport in the global economy. Sport management students acquire knowledge and skills to work in a wide-ranging sport industry and are prepared to pursue graduate degrees, if they desire.

Sport management majors receive a Bachelor of Science degree; students are encouraged to pursue a related minor. In addition, a certificate in sport coaching is available.

Why Study Sport Management At Grand Valley?

• The program offers a strong foundation in liberal arts; coursework is designed to develop a high level of competence to make a positive impact in the sports environment.
• The combination of coursework and experiential learning accommodates the diverse professional preparation needs of undergraduate students.
• There are many experiential opportunities that promote intellectual inquiry and develop sound professional ethics.
• Additional opportunities include volunteer and internship experiences locally, nationally, and internationally, to better prepare students for the professional workplace.

The program offers a flexible, practical education in the theatrical arts. It prepares students for careers in the entertainment industry and for careers that require skills in creativity, collaboration, communications, and problem-solving. In addition, the program provides professional orientation and background within a broad liberal arts framework.

Why Study Theatre At Grand Valley?

• Coursework includes a solid foundation of theatre training taught entirely by faculty members with years of professional experience.
• Students may take courses outside of theatre, pursue a minor, or double major in other disciplines to expand their education.
• Participation occurs at every level and area in theatre production, so students graduate with many marketable skills and experiences.
• The Thomas J. and Marcia J. Haas Center for Performing Arts features the state-of-the-art Linn Maxwell Keller Black Box Theatre for intimate productions, as well as a traditional proscenium space.
• There are opportunities for students to participate in touring productions.