Bachelor of Business Administration in Marketing

at Grand Valley State University USA

The goal of the information systems program is to provide students with the intellectual foundations and experiences necessary to use information technology effectively in their chosen careers.

Cognate classes emphasize communication skills and business fundamentals, including all classes required for a minor in general business.

Why Study Information Systems At Grand Valley?

The information systems program is unique in several ways:

• By choosing electives and minors in related subject areas, students can further tailor their degree to fit their individual interests and career goals.
• Theoretical foundation and practical experience offer excellent preparation for the job market, along with valuable industry experience.
• By focusing on the underlying principles behind cybersecurity, our program prepares students to handle future cybersecurity challenges, in addition to today's threats.
• Most faculty members hold doctoral degrees and have a breadth of experience in the industry.
• Dedicated, state-of-the-art computer labs offer relevant, hands-on learning.

The Bachelor of Business Administration in human resource management prepares you to be the business, nonprofit, and government organizational specialists who respond to employee concerns, administer labor and employment laws, and design policies enabling organizations to achieve strategic goals.

A Bachelor of Business Administration in Human Resource Management emphasizes the management of relationships between employers and employees. The program uses cutting-edge concepts, case studies, real company projects, experiential projects and internships to prepare students for future leadership roles.

Areas of study include diversity and inclusion, recruiting and selection, training and development, performance management, compensation and benefits, employment law, and labor relations.

Why Study Human Resource Management At Grand Valley?

• The human resources faculty, with distinguished credentials and business expertise, work closely with students to establish career goals and select courses to achieve those goals.
• Current technology is integrated into courses by use of the Internet, e-commerce, and enterprise resource planning.
• Internships and mentorship programs are available, so students can earn money while gaining valuable business experience.
• There are valuable networking opportunities available with major corporations for internships and job placement.
• Take classes in the heart of the thriving business environment in downtown Grand Rapids, MI.

The study of women, gender, and sexuality provides an interdisciplinary program grounded in the liberal arts, a culminating academic experience that links the insights of separate courses, and opportunities to apply theory to meaningful research or in internships, fieldwork, and service learning.

Why Study Women, Gender, And Sexuality Studies At Grand Valley?

• Explore the study of feminism, activism, and gender and its global impact.
• Prepare for careers in leadership, social services, and politics.
• Develop a commitment to community through internships, service learning, and volunteering.
• Actively engage in individual and collaborative research projects with impact on culture and society.
• Make an immediate impact on your community through the Gayle R. Davis Center for Women and Gender Equity, Milton E. Ford LGBT Resource Center, and Office of Multicultural Affairs.

The Bachelor of Social Work (B.S.W.) degree prepares students for a variety of conditions that limit people's ability to function. Grand Valley graduates are prepared to help such individuals and groups overcome these limitations.

The B.S.W. requires 120 semester credit hours. The program is built on a liberal arts foundation plus 31 hours of cognate and international courses. The required courses complement 48 credit hours of professional social work courses, which emphasize CSWE core competencies and foundation practice behaviors.

Topics include: social work practice, human behavior in context, values and ethics, social and economic justice, diversity, policy, research, and critical thinking.

Why Study Social Work At Grand Valley?

• The social work program provides a foundation curriculum in a high-quality learning environment that prepares students for success in the community social work concentration.
• Through the combined efforts of the faculty, staff, and the advising center, students are provided with the personal advising and support they need to get their degree, pursue a master's degree, or start their careers.
• Students learn from engaged faculty, many of whom are nationally known for their contributions in diverse areas of the social work profession.
• The School of Social Work hosts several faculty-led International programs. These programs are typically two-week-long programs with many opportunities to be involved in the social work process in a variety of settings.
• Accredited by the Council on Social Work Education.

The Master of Science in water resource policy will provide you with the foundation to take a leadership role in the development and implementation of future water resource policies. The curriculum is designed for a range of academic backgrounds including the sciences, public administration, political science, etc. In addition, the program has been developed to serve both traditional graduate students and professionals working in the environmental field.

Why Study Water Resource Policy At Grand Valley?

• This program is the first of its kind in the state of Michigan.
• The emerging need for well-trained water policy professionals. Demands on water resources will continue to grow over the next decade, which will drive program growth in the future.
• Relevant internship placements with organizations that deal with current and emerging water issues give you the opportunity to help research, discuss, and develop new policies.
• Opportunities for study at the Annis Water Resources Institute in Muskegon.
• Available to full- or part-time students. Many classes are offered in hybrid or online format to accommodate the schedules of working professionals.

General business majors pursue the bachelor of business administration (B.B.A.) degree and typically fall into one of two groups:

• Those who prefer to take a generalist approach to their business education.
• Those who have entrepreneurial interests.

There is secondary admission to this program.

Why Study General Business At Grand Valley?

• Faculty members have strong academic and professional credentials and are often asked to consult on real business issues.
• Small class sizes allow for personal faculty interaction.
• There are professional networking opportunities with business leaders and the Small Business Technology Development Center.
• Internships are set up to relate to the field of study and are scheduled around classes, so students can earn money while getting valuable business experience.
• Campus is located in the heart of an exciting business environment in downtown Grand Rapids,

Choose from the Bachelor of Arts or Bachelor of Science degree after completing 42 major-specific credits. The curriculum allows students to determine their own course of study, balancing creative and professional writing interests. Students also complete an internship to enhance their writing skills.

For students who wish to add to their current major and enhance their writing, the department offers the option to minor in writing.

Why Study Writing At Grand Valley?

• The writing major involves liberal arts training in which students become critical readers, careful thinkers, and skilled writers.
• The department offers one of the few independent undergraduate writing majors in the country.
• Students who want to focus on professional or technical writing can do so in a program that exposes them to the latest technologies for print and web environments.
• The department offers students a variety of extracurricular writing activities including a student-run literary journal, a visiting writing series, a student reading series, an organization for professional writers, a student-produced department newsletter, and opportunities for travel to writing conferences.
• Students may choose to complete a Distinction in Writing, a program that encourages them to pursue excellence beyond the classroom.

The program offers a flexible, practical education in the theatrical arts. It prepares students for careers in the entertainment industry and for careers that require skills in creativity, collaboration, communications, and problem-solving. In addition, the program provides professional orientation and background within a broad liberal arts framework.

Why Study Theatre At Grand Valley?

• Coursework includes a solid foundation of theatre training taught entirely by faculty members with years of professional experience.
• Students may take courses outside of theatre, pursue a minor, or double major in other disciplines to expand their education.
• Participation occurs at every level and area in theatre production, so students graduate with many marketable skills and experiences.
• The Thomas J. and Marcia J. Haas Center for Performing Arts features the state-of-the-art Linn Maxwell Keller Black Box Theatre for intimate productions, as well as a traditional proscenium space.
• There are opportunities for students to participate in touring productions.

The marketing major is for students who like interacting with people, are intrigued by human behavior, and like being rewarded for what they do. A B.B.A. degree is offered with the following emphases available:

• Distribution and logistics
• General marketing
• Professional sales

Why Study Advertising And Public Relations At Grand Valley?

• Courses are taught by faculty members who consult on real business issues, are experts in their business discipline, and have strong academic credentials.
• Internships, set up to relate to the field of study and scheduled around classes, let students earn money while getting valuable business experience.
• Network with successful business leaders for advice, internships, and job possibilities.
• Take classes in the heart of Grand Rapid's exciting business environment.
• Current and emerging technologies are integrated into courses to provide unique experiential learning.

In addition to studying artists and their work, art historians study the interpretation of visual material and how it changes over time. The program is accredited by the National Association of Schools of Art and Design.

Why Study Art History At Grand Valley?

• Examine the roles of visual media from diverse cultures and historical periods to gain an understanding of context and a global outlook that are necessary in our changing world.
• Learn in small classes that ensure individualized attention from faculty members at every level of the program.
• Benefit from a flexible, interdisciplinary curriculum that allows students to pursue a minor or double major while at GVSU.
• Develop the analytical abilities that are fundamental for the world of work and for engaged citizenship.
• Acquire the skills of self-advocacy essential for life after graduation.