Bachelor of Arts in Geology

at Kent State University USA

The Bachelor of Business Administration degree in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing).  The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.

The program gives students a generalist’s perspective and working knowledge of the theory and practice of marketing. Students learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell products to consumers and other businesses. Typically, a traditional lecture format is used by instructors in this program.

Marketing students may apply early to the M.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate an understanding of segmentation, target marketing, and positioning.
• Demonstrate an ability to collect and analyze market research data.
• Demonstrate an understanding of effective personal selling tactics.
• Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.

Graduates of all Bachelor of Business Administration programs will be able to:

• Recall strategic frameworks that are used to make business decisions.
• Perform basic calculations using quantitative tools that are used to support business decisions.
• Articulate and deliberate their ideas in writing.
• Articulate and deliberate their ideas orally.
• Identify ethical dilemmas and stakeholders.
• Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given.
• Identify global factors in making a business decision.
• Analyze global factors in making a business decision.

The Master of Education degree in Health Education and Promotion is designed to enable individuals to pursue their diverse interests in the field while addressing the competencies essential to the professional development of health educators

Students in the program utilize theoretical models of attitude and behavioral change in assessing educational needs, designing educational interventions, evaluating the effectiveness of program efforts, and advocating for creative and competent health education opportunities. These skills prepare graduates for various employment positions in local, state and national government; K-12 schools and community colleges; health care facilities; worksite wellness programs; and nonprofit organizations.

The Health Education and Promotion major comprises the following concentrations:

• The Community Health concentration provides background for those who will be involved in positions of leadership in a wide variety of health-related community settings, as well as for those who plan to pursue doctoral work in fields related to health education and health promotion. Students in the concentration can pursue certification as a Certified Health Education Specialist (CHES) or Master Certified Health Education Specialist (MCHES).

The Bachelor of Science degree in Computer Engineering Technology provides students with the opportunity to study computer systems and software-hardware interface so that they are capable of analyzing the problems in the computer and networking industry and producing computer engineering, networking and software solutions. The major's curriculum includes materials necessary for students to be eligible for industry certifications (e.g., Cisco, Microsoft, CompTIA) for career advancement.

Computer engineering technologists focus on hardware or software issues. When companies need custom applications and network systems designed, they call the computer engineering technologist. In this age of heavy computer usage, with companies using computers for a large variety of functions, the computer engineering technologist is invaluable in keeping equipment running, updating software, maintaining connectivity and interfacing with users.

Computer engineering technologists typically work for large companies, installing, testing, operating and maintaining the computer network ins. They may also find employment with companies that sell computers, at computer repair stores or at independent emergency repair facilities. Other common work locations include computer and peripheral manufacturing facilities, computer distribution facilities, computer research facilities and educational institutions.

Program Learning Outcomes

Graduates of this program will be able to:

• A general understanding, and a depth of knowledge in core computer engineering concepts, principles and applications.
• An understanding of recent, current, and upcoming trends and related applications in computer engineering.
• An acknowledgement of necessary design steps involved in making complex computer systems; and a practical understanding of the skills necessary to analyze existing systems.
• A practical knowledge of tools and techniques to design innovative solutions from requirements specifications.
• An understanding of the ethical issues involved with the use of computer engineering related technologies; and a clear desire to strive for the best practices.

The Master of Arts degree in Biology is for students wishing to gain additional knowledge in any area of the biological sciences. This is a non-thesis master's degree designed for secondary school science teachers, individuals looking for additional background or preparation for professional school (e.g. medicine, dentistry or Ph.D. programs) and those seeking employment in life science industries in a non-research capacity.

The Biology major includes the following concentration:

• The Environmental Biology concentration provides students with a balance between better understanding the relationships between organisms and the environment and how this balance can be sustained through environmental management and conservation.

Students who declare the Biology major with no concentration will select their area of specialization in consultation with an academic faculty advisor.

Program Learning Outcomes

Graduates of this program will be able to:

• Understand advanced biological concepts beyond the scope of the typical undergraduate degree and to increase the depth of their knowledge through coursework and hands-on experiences.
• Apply scientific principles and appreciate work outside of their particular field.
• Effectively communicate about science with colleagues as well as those outside of the student's area of expertise.
• Develop the necessary laboratory skills that will allow testing of hypotheses.

The Master of Arts degree in Speech Language Pathology educates competent speech-language pathologists to critically evaluate communication disorders and the methods used in the habilitation and rehabilitation of those disorders.

The Master of Public Health degree in Public Health is designed to help students develop real-world knowledge and skills needed to pursue success in the public health industry.

The Public Health major comprises the following concentrations:

• The Biostatistics concentration prepares students in the quantitative science of health data collection, storage, retrieval, analysis and interpretation. Graduates are equipped to use statistical methods to design and analyze health-related surveys and experiments for improving health. The college’s faculty research interests include applying biostatistical analysis to understand critical health problems. Graduates in biostatistics are in demand at hospitals, pharmaceutical companies, state and local health departments, federal health agencies and biotechnology companies to analyze the effectiveness of new drugs and interventions, identify risk factors for disease and develop effective prevention strategies.
• The Epidemiology concentration prepares students to analyze the distribution and determinants of disease, disabilities and death in populations. Graduates are able to apply quantitative and qualitative methods to investigate disease outbreaks, determine causal relationships between environmental and biological factors, and conduct studies to project health trends in populations. Students benefit from public health faculty research agendas in bio-preparedness, public health surveillance systems, chronic disease, cancer and infectious disease epidemiology. Career opportunities for graduates include research positions in universities, medical schools and pharmaceutical companies; disease prevention specialists in hospitals; and surveillance managers in state and local health departments.
• The Health Policy and Management concentration prepares students to address public health risks and develop effective health services delivery models. This concentration incorporates health services research, health policy analysis and health care planning and management. Given the active research of the college’s faculty in identifying service gaps and in developing evidence-based practices and policy analysis, students emerge with strong skills in health services management, alternative models of service financing and strategies for improving services. Career opportunities for graduates include administrative and management positions in hospitals, clinics, state and local health departments, nursing homes and mental health facilities; policy analyst positions in health planning organizations and governmental agencies; and planning and management positions in health maintenance organizations and health insurance companies.
• The Social and Behavioral Sciences concentration provides students with an interdisciplinary approach to improve health in populations across the life course. Students learn to apply theoretical principles to design, implement and evaluate effective programs that include behavioral and environmental approaches. Graduates are able to design and evaluate public health interventions intended to improve health for families, workplaces, communities and other settings. The active research of the college’s faculty—particularly in the areas of childhood obesity, violence and injury prevention, substance abuse prevention and chronic disease prevention—provides students the opportunity to work on large-scale externally funded prevention research. Students are prepared for careers in health promotion; program design and evaluation; and prevention program development for state and local health departments, workplace health promotion programs, hospitals, international health agencies, mental health centers and non-profit organizations.

Program Learning Outcomes
Graduates of this program will be able to:

• Explain public health history, philosophy and values
• Identify the core functions of public health and the 10 Essential Services
• Explain the role of quantitative and qualitative methods and sciences in describing and assessing a population’s health
• List major causes and trends of morbidity and mortality in the US or other community relevant to the school or program
• Discuss the science of primary, secondary and tertiary prevention in population health, including health promotion, screening, etc.
• Explain the critical importance of evidence in advancing public health knowledge
• Explain effects of environmental factors on a population’s health
• Explain biological and genetic factors that affect a population’s health
• Explain behavioral and psychological factors that affect a population’s health
• Explain the social, political and economic determinants of health and how they contribute to population health and health inequities
• Explain how globalization affects global burdens of disease
• Explain an ecological perspective on the connections among human health, animal health and ecosystem health (eg, One Health)
• Apply epidemiological methods to the breadth of settings and situations in public health practice
• Select quantitative and qualitative data collection methods appropriate for a given public health context
• Analyze quantitative and qualitative data using biostatistics, informatics, computer-based programming and software, as appropriate
• Interpret results of data analysis for public health research, policy or practice
• Compare the organization, structure and function of health care, public health and regulatory systems across national and international settings
• Discuss the means by which structural bias, social inequities and racism undermine health and create challenges to achieving health equity at organizational, community and societal levels
• Assess population needs, assets and capacities that affect communities’ health
• Apply awareness of cultural values and practices to the design or implementation of public health policies or programs
• Design a population-based policy, program, project or intervention
• Explain basic principles and tools of budget and resource management
• Select methods to evaluate public health programs
• Discuss multiple dimensions of the policy-making process, including the roles of ethics and evidence
• Propose strategies to identify stakeholders and build coalitions and partnerships for influencing public health outcomes
• Advocate for political, social or economic policies and programs that will improve health in diverse populations
• Evaluate policies for their impact on public health and health equity
• Apply principles of leadership, governance and management, which include creating a vision, empowering others, fostering collaboration and guiding decision making
• Apply negotiation and mediation skills to address organizational or community challenges
• Select communication strategies for different audiences and sectors
• Communicate audience-appropriate public health content, both in writing and through oral presentation
• Describe the importance of cultural competence in communicating public health content
• Perform effectively on interprofessional teams
• Apply systems thinking tools to a public health issue

The Bachelor of Science degree in Physical Education and Sport Performance prepares teachers who exemplify best practices in the PK-12 setting and professionals who promote high quality physical activity opportunities for individuals across the lifespan. The program places a strong emphasis on field experience, internships and professional development experiences.

The Physical Education and Sport Performance major comprises the following concentrations:

• The Health and Physical Education concentration is a five-year program that provides the curriculum necessary for students seeking Ohio teacher licensure in both health education and physical education. The program includes multiple field experiences in a variety of school districts, followed by a full semester of student teaching. Students teach in both subjects and are eligible to sit for the multi-age teacher licensing examinations. Students in combined bachelor's/master's degree programs may apply graduate courses toward the B.S.E. degree.
• The Physical Activity and Sport Performance concentration is grounded in the understanding that the study of physical activity and sport is important in themselves and as biological and social concepts. The concentration provides students with the opportunity to design their educational experience by developing an individualized program of study. Students in this concentration are required to declare a minor, either in a related field or outside the field.
• The Physical Education Teacher Licensure concentration prepares students to seek Ohio teacher licensure in physical education. The program includes multiple field experiences in a variety of school districts, followed by a full semester of student teaching. Graduates are eligible to sit for the multi-age teacher licensing examinations.

The Bachelor of Science degree in American Sign Language/English Interpreting prepares students to work with deaf and hard-of-hearing individuals in both educational and community settings, including schools and universities, businesses, medical and mental health agencies and social service offices, among others.

The coursework and nationally certified instructors guide students in developing interpreting expertise, sign language fluency and professional ethics. Coursework encompasses interpreting process models and their application; analytical approaches to professional and ethical decision-making; and interpreting comparative analyses of English and American Sign Language through the study of linguistics, discourse structures and features, pragmatics and sociolinguistics. Students learn self-assessment strategies for lifelong learning and gain 500 hours of practicum and experience with interpreter mentors.

Graduates may apply for licensure from the State of Ohio to interpret from pre-kindergarten to grade 12. They also have preparation toward the National Interpreter Certification (NIC) and the Educational Interpreter Performance Assessment (EIPA).

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate native or near-native fluency in spoken and written English (80% of the time as per the NCEIC), American Sign Language, Deaf and non-Deaf cultures
• Effectively interpret audio and video texts, as well as live presentations, across a variety of genres and be able to adapt interpretations to consumer modality preferences
• Demonstrate appropriate interpersonal skills and professionalism across all classroom/program-related settings, while interacting with others, with an awareness of linguistic, cultural, contextual and personality differences
• Make appropriate and effective ethical decisions, both in practical and authentic interpreting situations in alignment with RID's Code of Professional Conduct and Kent State University's Code of Student Conduct
• Demonstrate adaptability and teachability
• Articulate the impact of interpreting models, theories and best practices and how they inform one's work
• Recognize substantive linguistic and paralinguistic cues from others from a distance of 3-10 feet in a variety of environments

The Bachelor of Science degree in Mechanical Engineering Technology teaches design, operation, installation, maintenance and analysis of machinery. The program prepares students to become highly technical professionals in current and emerging fields using mechanical and computer-aided engineering. Students learn to develop innovative solutions to problems encountered in manufacturing.

Program Learning Outcomes

Graduates of this program will be able to:

• Use the techniques, skill and modern engineering tools necessary for engineering practice.
• Apply knowledge of mathematics, science and engineering.
• Design a system, component or process to meet desired needs within realistic constraints, such as economic, environmental, social, political, ethical, health and safety, manufacturability and sustainability.

The Bachelor of Science degree in Mathematics comprises core areas in algebra (number systems, equations, discrete structures), analysis (functions, limits, continuous processes), geometry (space, shape, form) and associated generalizations and abstractions.

The B.S. degree program is recommended for students interested in a flexible option of careers or graduate study in mathematics. Coupled with the Education minor, the program can lead to Ohio teacher licensure.

Students may apply early to the M.S.in Pure Mathematics program and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.

Program Learning Outcomes

Graduates of this program will be able to:

• Reason in mathematical arguments at a level appropriate to the discipline, including using precise definitions, articulating assumptions and reasoning logically to conclusions.
• Engage effectively in problem solving, including exploring examples, devising and testing conjectures and assessing the correctness of solutions.
• Approach mathematical problems creatively, including trying multiple approaches and modifying problems when necessary to make them more tractable.
• Communicate mathematics clearly both orally and in writing.
• Understand and appreciate connections among different subdisciplines of mathematics.
• Understand and appreciate connections between mathematics and other disciplines.
• Be aware of and understand a broad range of mathematical subdisciplines.