Master of Arts in Visual Communication Design

at Kent State University USA

The Bachelor of Science degree in Chemistry is designed to provide a thorough foundation in the various fields of chemistry and the related sciences. The program is for students planning careers in the chemical industries or governmental laboratories, or who intend to do graduate work in chemistry. Students in the program have the opportunity to participate in an exchange program with the University of Leicester in England.

The Chemistry major comprises the following concentrations:

• The Biochemistry concentration provides strong preparation for students interested in pursuing graduate studies in biochemistry or planning a career as a practicing biochemist in industrial research and development, government research laboratories or in academia. It also provides ideal preparation for students intending to pursue a Doctor of Pharmacy degree, having been designed to closely fit the requirements for admission to the Northeastern Ohio Medical University (NEOMED). With careful planning students may transfer to NEOMED after three years at Kent State, using 16 credit hours of courses from NEOMED to complete their Kent State degree requirements. With the selection of appropriate elective courses, this concentration meets the minimum requirements for certification by the American Chemical Society.
• The Biochemistry–Pre-Medicine/Pre-Osteopathy/Pre-Dentistry concentration is the recommended track for students intending to go on to medical or dental school.
• The Chemistry concentration is designed for students interested in careers as practicing chemists in industrial research and development, in government research laboratories or in academia. It includes a strong foundation in both chemistry and related disciplines (physics and mathematics) and provides opportunities to pursue advanced chemistry electives. This concentration meets the requirements for certification by the American Chemical Society and is ideal for students who plan to pursue graduate studies in chemistry.
• The Industrial Chemistry concentration provides solid background training in the major areas of chemistry, as well as practical training and related experiences in fields sought by local and regional chemical industries.
• The Materials Chemistry concentration is recommended for students interested in pursuing graduate study or industrial careers in materials science, including nanotechnology. Its requirements, similar to those of the traditional chemistry concentration, provide an opportunity for more in-depth study in the synthesis and characterization of inorganic and organic materials, including polymers.

The Master of Arts degree in Physics is a highly flexible program consisting of graduate coursework that can be customized according to the academic background and needs of the individual student. This flexibility is a good match for the needs of part-time students who continue to hold full-time employment in secondary education or in industry.

Program Learning Outcomes
Graduates of this program will be able to:

• Demonstrate cognitive skills important to a physicist, including to think critically and analytically and define and solve problems in physics.
• Demonstrate a core knowledge and understanding of the foundations of physics.

The Bachelor of Business Administration degree in Managerial Marketing prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom. Each course aims to strengthen writing skills by emphasizing logical flow, persuasiveness and succinctness. Because coursework is sequential and integrated, each course builds upon prior classes to give students a comprehensive body of knowledge, skills and abilities.

The objective of this program is to educate students to function effectively in business environments where they will have to make autonomous decisions and be required to take action on their own initiative.

Managerial Marketing students may apply early to the M.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.
• Demonstrate an understanding of segmentation and target marketing.
• Demonstrate an ability to analyze market research data.
• Demonstrate an ability to analyze markets and competitors within markets.

Graduates of all Bachelor of Business Administration programs will be able to:

• Recall strategic frameworks that are used to make business decisions.
• Perform basic calculations using quantitative tools that are used to support business decisions.
• Articulate and deliberate their ideas in writing.
• Articulate and deliberate their ideas orally.
• Identify ethical dilemmas and stakeholders.
• Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given.
• Identify global factors in making a business decision.
• Analyze global factors in making a business decision.

The Master of Science degree in Biological Sciences—Ecology and Evolutionary Biology provides opportunities to study in areas such as animal behavior, entomology, limnology, microbial ecology, ornithology, systems ecology, systematic and evolutionary biology, environmental physiology, vertebrate ecology and population and community ecology. Although courses of study are tailored to students’ interests and needs, the program for all students normally includes training in population, community, ecosystems and evolutionary ecology and statistical theory. Because of the interdisciplinary nature of ecology, students are encouraged to take courses in geology, mathematics, chemistry and other disciplines.

Program Learning Outcomes
Graduates of this program will be able to:

• Understand advanced biological concepts beyond the scope of the typical undergraduate degree, and increase the depth of their knowledge through coursework and hands-on experiences.
• Apply scientific principles and appreciate work outside of their particular field.
• Effectively communicate about science with colleagues as well as those outside of the student's area of expertise.
• Develop the necessary laboratory skills that will allow testing of hypotheses.

The Master of Business Administration degree for professionals (Executive M.B.A.) prepares students for leadership positions in regional, national and international organizations. Curricular and co-curricular emphases are on ethical leadership, teamwork, creative problem solving, global perspectives and skillful applications of information technology.

The Executive M.B.A. is a highly personalized and interactive educational experience. The program is structured such that students take all their classes together, study in teams and interact with senior business faculty. Professional development workshops and free career coaching are included in the program.

The program is offered in an accelerated delivery, with courses offered in seven-to-nine-week modules, and students being able to earn the degree in 19 months. Students enter the program in August, starting with a three-day overnight residency. After that, they meet once monthly on weekends for classes. A 10-day international business experience is included midway through the program, providing participants with an applied learning experience abroad.

Program Learning Outcomes
Graduates from the program will be able to:

• Identify the problem and select the appropriate tool(s) to resolve the problem.
• Analyze the problem in order to come to a decision or conclusion.
• Articulate their position and apply their ideas effectively in writing.
• Articulate their position and apply their ideas orally.
• Articulate their ideas collaboratively as part of a team and provide some meaningful contribution to the overall team effort.
• Identify stakeholders related to ethical dilemmas and understand the difference between the ethical and legal aspects of the dilemma.
• Identify alternatives and consequences regarding an ethical dilemma and support a course of action.
• Identify global factors involved in making business decisions.
• Prioritize and analyze alternatives and consequences related to global factors and support a strategic decision in a global business context.

The Bachelor of Arts degree in Communication Studies prepares students with the knowledge, skills, and abilities to succeed in a technological, multicultural and global environment. Our mission is to teach students to think analytically, reason critically, communicate effectively, and lead responsibly. We strive to develop communicators who are adaptive and ethical citizens who will thrive in the workplace, in the community, and in careers in government, business, non-profit, and education. We strive to understand how communication affects identities, communities, and cultures. We offer hands-on skill development opportunities to prepare students for meaningful and fulfilling careers.

The Communication Studies major comprises the following concentrations:

• The Applied Communication concentration offers an interdisciplinary program of study in which students gain expertise in organizational communication, advanced presentational speaking, professional writing and visual design. Students are trained to integrate theoretical knowledge and technical skills in order to perform professional tasks such as conducting training sessions and seminars, creating web content, designing promotional materials, managing communication campaigns and writing press releases.   
• The Communication Studies–General concentration features flexibility and choice. Students create a personalized plan of study tailored to their specific academic interests and career goals. This concentration is appropriate for those who have diverse academic interests.

Programs in the College of Communication and Information are, by nature, innovative, interdisciplinary and collaborative, which is critical to both professional and scholarly disciplines. Students are educated to work at the intersections of communication, information and technology. Through a core of diverse theory- and practice-based courses, students learn basic concepts that apply across the range of college programs and develop a sense of professional expectations and build toward interdisciplinary thinking and application.

Program Learning Outcomes

Graduates of this program will be able to:

• Display competence in verbal, nonverbal, and written communication.
• Advocate courses of action to stimulate improved decision-making.
• Influence others through demonstrated presentational speaking skills.
• Communicate ethically.
• Foster inclusive dialogues and tailor messages that respect diversity, empower others, and bring about social change.
• Articulate creative, effective, and evidenced-based solutions to communication problems.
• Coordinate action, solve problems, foster well-being, engage in critical thinking, and participate in civic life.
• Communicate effectively in a technological, multicultural, and global society to bring about meaningful social change.  
• Apply information and media literacy in an effective and ethical manner.

The program learning outcomes reflect the University's commitment to excellence in teaching, research, creativity, and community outreach and engagement.

The Bachelor of Arts degree in Geography emphasizes a growing field that offers a wide range of career options. Geographers study both natural science and social science. Natural science topics include spatial patterns of rocks, soils, animals, plants, climate and weather. Social science topics include spatial patterns of culture, policy, conflict, demographics, economics, resources and waste, with an emphasis on investigating the intersection of human activity and environmental processes. Geographers use a variety of geospatial technologies to map the world in different ways from the global to the local.

Geographers use data (environmental and social statistics, interviews, textual and landscape analysis and archival documents) to describe natural and social patterns. They then apply their knowledge of human and environmental processes to analyze why these patterns exist. Geographers work at the intersection of multiple disciplines—geology, ecology, climate science, urban planning, economics, sociology, computer science and the humanities—using this knowledge to examine spatial processes. Geographers use GIS software and remote sensing for spatial analysis and cartography.

Geography offers a unique way of seeing and understanding the world, combined with the ability to communicate this understanding to others.

The Geography major comprises the following concentrations:

• The Environmental Geography concentration prepares students to work as conservation or parks managers, surveyors, remote sensing technicians, ecologists, hydrologists, water resource managers, national park rangers, climatologists, meteorologists, hazards analysts, epidemiologists and climate change analysts.
• The Geographic Information Science concentration prepares students to work as analysts for the federal, state and local government, for businesses and non-profits. Geographic Information scientists also serve as GIS developers, remote sensors, instructors, web developers and cartographers.
• The Social Geography concentration prepares students to work as city engineers, urban planners, foreign affairs officers, preservationists, non-profit directors, demographers, cultural resources managers, lobbyists, congressional staffers, emergency management specialists, educators, journalists, community development directors, lawyers and market analysts.

The Master of Arts degree in Biology is for students wishing to gain additional knowledge in any area of the biological sciences. This is a non-thesis master's degree designed for secondary school science teachers, individuals looking for additional background or preparation for professional school (e.g. medicine, dentistry or Ph.D. programs) and those seeking employment in life science industries in a non-research capacity.

The Biology major includes the following concentration:

• The Environmental Biology concentration provides students with a balance between better understanding the relationships between organisms and the environment and how this balance can be sustained through environmental management and conservation.

Students who declare the Biology major with no concentration will select their area of specialization in consultation with an academic faculty advisor.

Program Learning Outcomes

Graduates of this program will be able to:

• Understand advanced biological concepts beyond the scope of the typical undergraduate degree and to increase the depth of their knowledge through coursework and hands-on experiences.
• Apply scientific principles and appreciate work outside of their particular field.
• Effectively communicate about science with colleagues as well as those outside of the student's area of expertise.
• Develop the necessary laboratory skills that will allow testing of hypotheses.

The Master of Arts in Economics degree provides prepares graduates for a career as an analyst in government or the private sector, as well as for doctoral study.

The Economics major comprises the following concentrations:

• The Financial Economics concentration is primarily designed for students who wish to pursue careers in the financial services industry, including commercial banking, investment banking, insurance, real estate and financial advising.

Program Learning Outcomes
Graduates of this program will be able to:

• Understand and apply fundamental economic concepts.
• Formulate and test hypotheses.
• Access and use appropriate information.
• Demonstrate analytic and quantitative skills.

The Master of Fine Arts degree in Visual Communication Design is recommended for students who already hold an undergraduate degree and are looking to enter the design industry or related fields and wish to advance their studio skills in print design, illustration, web design, 3-D design, motion graphics, interactive design, corporate identity, information architecture, interaction design or information graphics. The program offers individualized plans of study, experiential learning, design history and research. Interdisciplinary study is encouraged.

Program Learning Outcomes
Graduates of this program will be able to:

• Develop a body of creative work at a level appropriate for a graduate designer/illustrator/photographer.