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Bachelor of Business Administration in Managerial Marketing

Bachelor of Business Administration in Managerial Marketing

at Kent State University USA

Overview

The Bachelor of Business Administration degree in Managerial Marketing prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom. Each course aims to strengthen writing skills by emphasizing logical flow, persuasiveness and succinctness. Because coursework is sequential and integrated, each course builds upon prior classes to give students a comprehensive body of knowledge, skills and abilities.

The objective of this program is to educate students to function effectively in business environments where they will have to make autonomous decisions and be required to take action on their own initiative.

Managerial Marketing students may apply early to the M.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.

Program Learning Outcomes

Graduates of this program will be able to:

  • Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.
  • Demonstrate an understanding of segmentation and target marketing.
  • Demonstrate an ability to analyze market research data.
  • Demonstrate an ability to analyze markets and competitors within markets.

Graduates of all Bachelor of Business Administration programs will be able to:

  • Recall strategic frameworks that are used to make business decisions.
  • Perform basic calculations using quantitative tools that are used to support business decisions.
  • Articulate and deliberate their ideas in writing.
  • Articulate and deliberate their ideas orally.
  • Identify ethical dilemmas and stakeholders.
  • Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given.
  • Identify global factors in making a business decision.
  • Analyze global factors in making a business decision.
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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Kent State University

Location

Bachelor of Business Administration in Managerial Marketing Assistant Fee

$20613

Tuition Fee

$0

Average Cost of Living

$70

Application Fee

Bachelor of Business Administration in Managerial Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

71.0

Minimum Overall Score

48.0

Minimum Overall Score

Other Courses by Kent State University,USA

The Master of Science degree in Biological Sciences–Cell Biology and Molecular Genetics is an individualized program of study and research that prepares students for career opportunities in teaching and research in academic, governmental and industrial settings. A core series of courses sets a rigorous foundation in theory, experimental design and technical knowledge of contemporary investigations at the cellular level of organization. Areas of research include developmental biology, cellular and developmental neuroscience, immunology, reproductive biology, cellular endocrinology and molecular genetics.

Program Learning Outcomes
Graduates of this program will be able to:

  • Understand advanced biological concepts beyond the scope of the typical undergraduate degree and increase the depth of their knowledge through coursework and hands-on experiences.
  • Apply scientific principles and appreciate work outside of their particular field.
  • Effectively communicate about science with colleagues as well as those outside of the student's area of expertise.
  • Develop the necessary laboratory skills that will allow testing of hypotheses.

24 month

Duration

$ 21500

Tuition

Arts & Humanities

Master of Arts in English

The Master of Arts degree in English offers students broad learning in English studies while providing concentrated study in one area. The English major comprises the following concentrations:

The Concentration for Teachers is for educators interested in advanced study of literature and writing. Coursework focuses on current scholarship and approaches to literature and writing. While not a degree in literary and composition pedagogy, the concentration is designed to encourage the application of current literary and writing research to the work responsibilities of the practicing teacher.

The Literature and Writing concentration prepares students for further graduate study in English and related fields, for professional training in such fields as library and information science, and for careers in teaching. The program achieves this goal with distribution requirements, electives and a required focus in either literary traditions, critical theory or rhetoric and composition.

Program Learning Outcomes
Graduates of this program will be able to:

  • Demonstrate the ability to think critically about the literary texts they read and interpret.
  • Demonstrate how to write coherently and clearly about research topics and other topics.
  • Demonstrate an understanding on how disciplines are interconnected.
  • Apply appropriate research methods to objects of study.
  • Demonstrate effective teaching skills and knowledge of appropriate teaching theories, if on appointment.

24 month

Duration

$ 21500

Tuition

The Master of Music degree in Conducting is designed for current teachers of middle, junior and senior high school music ensemble programs; for professional church musicians; and for pre-professionals, including students continuing after completing undergraduate degrees. The program prepares post-undergraduate students for such paths as high school or college teaching, conducting positions and doctorates in conducting.

The M.M. degree in Conducting emphasizes development of skills, knowledge and background in the following areas: literature and repertoire; conducting technique; rehearsal technique; score study; choral and/or instrumental performance pedagogy; historical performance practices; interpretation and expression.

Program Learning Outcomes
Graduates of this program will be able to:

  • Recognize, identify, interpret and conduct representative literature from different historical periods, countries and composers.
  • Demonstrate and apply advanced conducting techniques, including baton technique, use of hands/arms, facial expressions and body language.
  • Plan and execute an efficient and productive rehearsal, including managing time, setting achievable goals, detecting and correcting errors and providing motivation and inspiration for expressive performance and focused work ethic.
  • Utilize and discuss score study techniques such as keyboard score reading, transposition of instruments, instrumental/vocal score order, compositional structure, analysis of chord and melodic structures and audiation skills.
  • Identify, explain and utilize performance pedagogy appropriate to the specific vocal or instrumental area of study.
  • Identify, associate, differentiate and utilize performance practices appropriate to the literature of the various stylistic periods.
  • Display interpretation and expression in music through discussion in conducting lessons, explanation in rehearsals and demonstration in rehearsal and performance settings through conducting gestures and the resulting musical product.

24 month

Duration

$ 21500

Tuition

The Master of Arts degree in Music Theory is designed to enhance music theory abilities of advanced students and to prepare them for admission to doctoral study. Based on a solid undergraduate music degree, the master's degree further develops abilities in music theory, including analytical, aural, written, keyboard and pedagogical skills. The program further develops breadth and depth in the area of Western music history and literature

Program Learning Outcomes
Graduates of this program will be able to:

  • Analyze music from a wide range of styles and style periods, and communicate results in written and oral formats.
  • Demonstrate and apply functional aural, written and keyboard skills.
  • Recognize, identify and analyze representative literature from different historical periods, countries and composers.
  • Communicate knowledge of music theory and other aspects of music as would be done in classroom and private teaching.

24 month

Duration

$ 21500

Tuition

The Master of Arts degree in Philosophy offers intensive, in-depth study of philosophy, with particular attention to the diversity of philosophical methods, perspectives and traditions, as well as their relation to other disciplines.

Program Learning Outcomes
Graduates of this program will be able to:

  • Demonstrate knowledge of the history of philosophy from the classical period to the present day, of the various fields of philosophical inquiry, and of central philosophical questions, both historical and contemporary.
  • Articulate and defend their positions through philosophical argumentation in both written and oral form.
  • Successfully navigate the professional academic world and prepare strong applications to doctoral programs, if they choose to continue their studies after completion of the master's degree.

24 month

Duration

$ 21500

Tuition

The Bachelor of Arts degree in Computer Science is designed for students who seek a liberal arts education combined with a solid foundation in computer science. Students may choose electives from any complementary liberal arts program beyond computer science.

Students have the option to have a double major to attain depth of knowledge across two related areas.

Program Learning Outcomes

Graduates of this program will be able to:

  • Understand the essential facts, concepts, principles and theories relating to computer science.
  • Apply computer science concepts to solve computer-related problems.
  • Analyze algorithms, computer science methods and techniques.
  • Analyze and plan the development of a typical professional computer science problem.
  • Make succinct oral presentations and written expositions about technical problems and their solutions.
  • Work effectively as a member of a software development team.

48 month

Duration

$ 20613

Tuition

The Bachelor of Arts degree in Classics provides a foundation in the Western humanities while sharpening a student’s analytical skills and English vocabulary though the systematic study of the ancient languages. Colloquia are offered regularly, covering such thematic topics as violence, gender, sexuality and ancient Christianities.

The Classics major comprises the following concentrations:

  • The Greek concentration offers opportunities for students to read original Greek texts by such authors as Plato and Homer to enrich their knowledge of classical languages. Students may select from a list of culture courses dealing with the art, archaeology, history, mythology and literature of the classical world.
  • The Latin concentration offers opportunities for students to read original Latin texts by such authors as Cicero and Vergil to enrich their knowledge of classical languages. Students may select from a list of culture courses dealing with the art, archaeology, history, mythology and literature of the Classical world. Students in the Latin concentration are eligible to pursue teacher licensure at the secondary level.
  • The Classical Civilization concentration is designed for students with a broad interest in the Classical world. The major offers a wide variety of diverse subjects, including the literature, art archaeology, history, law, religion, sport and mythology of the Classical world. The coursework is all in English, but students may take coursework in ancient Greek or Latin beyond the elementary level. The program provides students with a strong, general liberal arts education appropriate to many pursuits after college, including law, medicine, business, writing and publishing.
  • The Religion Studies concentration is founded on the study of the ancient multicultural traditions of the Mediterranean peoples, whose multiple worldviews gave rise to religious traditions that, together with the classical heritage, shaped successive Western civilizations. Students begin with a core of classics courses, in order to understand the cultural context within which the traditions of Second-Temple Judaism, Rabbinic Judaism and early Christianities arise. Concentration requirements form an introduction to the content of classical world religions, including major Eastern traditions and Islam, and to the study of religion as an academic discipline. Courses examine the classical and Western traditions in greater depth, explore the reception of and discourse about Western traditions with medieval and modern societies, or take a comparative approach to the examination of non-Western traditions. The program emphasizes critical thinking skills and provides a liberal arts education especially well-suited for those planning on careers as religious professionals.

48 month

Duration

$ 20613

Tuition

The Master of Education degree in School Counseling prepares students for employment as professional school counselors in K-12 schools. This program is designed to fulfill the educational requirements for licensure as a Licensed School Counselor in the state of Ohio. The program may be pursued on a part-time or full-time basis, although some full-time study is urged.

24 month

Duration

$ 21500

Tuition

Natural Sciences & Mathematics

Bachelor of Science in Chemistry (STEM)

The Bachelor of Science degree in Chemistry is designed to provide a thorough foundation in the various fields of chemistry and the related sciences. The program is for students planning careers in the chemical industries or governmental laboratories, or who intend to do graduate work in chemistry. Students in the program have the opportunity to participate in an exchange program with the University of Leicester in England.

The Chemistry major comprises the following concentrations:

  • The Biochemistry concentration provides strong preparation for students interested in pursuing graduate studies in biochemistry or planning a career as a practicing biochemist in industrial research and development, government research laboratories or in academia. It also provides ideal preparation for students intending to pursue a Doctor of Pharmacy degree, having been designed to closely fit the requirements for admission to the Northeastern Ohio Medical University (NEOMED). With careful planning students may transfer to NEOMED after three years at Kent State, using 16 credit hours of courses from NEOMED to complete their Kent State degree requirements. With the selection of appropriate elective courses, this concentration meets the minimum requirements for certification by the American Chemical Society.
  • The Biochemistry–Pre-Medicine/Pre-Osteopathy/Pre-Dentistry concentration is the recommended track for students intending to go on to medical or dental school.
  • The Chemistry concentration is designed for students interested in careers as practicing chemists in industrial research and development, in government research laboratories or in academia. It includes a strong foundation in both chemistry and related disciplines (physics and mathematics) and provides opportunities to pursue advanced chemistry electives. This concentration meets the requirements for certification by the American Chemical Society and is ideal for students who plan to pursue graduate studies in chemistry.
  • The Industrial Chemistry concentration provides solid background training in the major areas of chemistry, as well as practical training and related experiences in fields sought by local and regional chemical industries.
  • The Materials Chemistry concentration is recommended for students interested in pursuing graduate study or industrial careers in materials science, including nanotechnology. Its requirements, similar to those of the traditional chemistry concentration, provide an opportunity for more in-depth study in the synthesis and characterization of inorganic and organic materials, including polymers.

48 month

Duration

$ 20613

Tuition

The Master of Arts degree in Visual Communication Design is recommended for students who already hold an undergraduate degree and are looking to enter the design industry or related fields and wish to advance their studio skills in print design, illustration, web design, 3-D design, motion graphics, interactive design, corporate identity, information architecture, interaction design or information graphics. The program offers individualized plans of study, experiential learning, design history and research. Interdisciplinary study is encouraged.

Program Learning Outcomes
Graduates of this program will be able to:

  • Demonstrate an understanding of basic skills and knowledge of design processes, principles, vocabulary and history.
  • Develop a body of creative work at a level appropriate for a graduate designer/illustrator/photographer.

24 month

Duration

$ 21500

Tuition

View All Courses by Kent State University, USA

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