Bachelor of Business Administration in Managerial Marketing

at Kent State University USA

The Bachelor of Science degree in Applied Engineering provides students instruction in basic math and science, engineering principles, processes, project management and personnel management. Students learn in the classroom, as well as through hands-on experiments and real-world internships.

The degree program can also function as a completer degree for students with an associate degree in engineering technology.

The Applied Engineering major comprises the following concentrations:

The Applied Engineering and Technology Management concentration provides a focus on the application of management, design and technical skills for system integration; the execution of new product designs; the improvement of manufacturing processes and the management; and direction of physical and/or technical functions of an organization. Students also understand materials, facility design, quality and safety.

The Foundry Technology concentration prepares students for employment in the metal casting industry. Students complete coursework in materials and processes, cast metals, metallurgy and material science, solid modeling and solidification. In addition, students apply their knowledge and skills in the capstone course on foundry tooling and pattern making. They also will gain experience with programmable logic controllers, hydraulics, pneumatics and computer-aided manufacturing.

Program Learning Outcomes

Graduates of this program will be able to:

• Develop technical competencies based on engineering principles.
• Integrate communications, social and physical sciences to develop critical thinking and quantitative skills.
• Develop the necessary skill set to solve complex technological problems from a systems and sustainability perspective.

The Master of Architecture degree seeks to prepare graduates to lead in the field of architecture by stimulating the growth of technical knowledge and design creativity. The program fosters the refinement of design skills acquired in undergraduate programs. Master coursework affords opportunities for inquiry in architecture through the introduction of traditional scholarly research methods as well as approaches to research through design in a studio setting. Professional practice courses paired with Theory seminars and elective classes in areas of digital technology, building sciences, and history provide a comprehensive exposure to professional opportunities and a broad capacity for considering and postulating architecture in innovative ways.

Students may also pursue a dual degree program with the Master of Business Administration degree or with the Master of Urban Design degree.

Program Learning Outcomes

Graduates of this program will be able to:

• Increase level of intellectual discourse about architecture.
• Demonstrate enhanced verbal, graphic and writing skills.
• Develop and enhance student's research skills.
• Develop and enhance problem-solving and reasoning skills; an ability to critically analyze information and fundamental design skills.
• Understand the complexities of environmental design including both technical and theoretical components.
• Develop management and leadership skills; verbal and graphic
• Understand design and systems integration through a thesis or capstone experience through an array of professional practice and “field” related coursework.
• Demonstrate the ability to think critically and to gather, record and apply relevant information.
• Develop an awareness of and sensitivity to international cultures.
• Understand different cultural perspectives, values, customs and traditions.
• Understand western traditions.
• Understand the principles of building programming, including assessment of user needs, review of precedents, an inventory of space requirements, site analysis and review of the relevant laws and standards.
• Understand design principles and theories of urban design.
• Develop an ability to compare and contrast the perspectives, values, customs and traditions of student`s own culture from those held by other cultures.
• Develop and enhance student's writing skills.
• Understand the following professional practices: real estate and development, contract and planning law, leadership and ethics, office and finance management.
• Understand site.
• Understand the responsibility of the architect to elicit, understand and resolve the needs of the client.
• Develop an awareness of diverse cultures, ideals and beliefs.

The Bachelor of Science degree in Hospitality and Event Management prepares leaders for the hospitality industry. The curriculum combines specialty classes in hospitality and business management, preparing graduates for well-compensated positions as managers in restaurants, hotels and resorts, cruise ships, amusement parks, destination marketing organizations, convention centers, country clubs and many more.

The Hospitality and Event Management major comprises three concentrations, each encompassing two of the following three focus areas. Students must choose one concentration that matches their interests and career preferences.

• The Event Management concentration focuses on planning and managing events — from large to small and from corporate to personal — in addition to following protocols and ensuring safety and security during the events.
• The Hotel and Resort Management concentration focuses on business skills such as managing staff and revenue, as well as the specific skills such as managing clubs and casinos.
• The Food and Beverage Management concentration focuses on the business side of food, such as ordering and inventory, managing budgets and planning and pricing menus. In addition, students learn food science, food production and the pairing of food and beverages.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate foundational knowledge of the industry operations.
• Demonstrate competence in business practices and managerial decision making.
• Demonstrate effective written and verbal communication skills.
• Demonstrate interpersonal skills including professional behavior, collaborative relationships and proficiency in networking.
• Demonstrate analytical thinking and problem solving.

The Master of Arts degree in English offers students broad learning in English studies while providing concentrated study in one area. The English major comprises the following concentrations:

The Concentration for Teachers is for educators interested in advanced study of literature and writing. Coursework focuses on current scholarship and approaches to literature and writing. While not a degree in literary and composition pedagogy, the concentration is designed to encourage the application of current literary and writing research to the work responsibilities of the practicing teacher.

The Literature and Writing concentration prepares students for further graduate study in English and related fields, for professional training in such fields as library and information science, and for careers in teaching. The program achieves this goal with distribution requirements, electives and a required focus in either literary traditions, critical theory or rhetoric and composition.

Program Learning Outcomes
Graduates of this program will be able to:

• Demonstrate the ability to think critically about the literary texts they read and interpret.
• Demonstrate how to write coherently and clearly about research topics and other topics.
• Demonstrate an understanding on how disciplines are interconnected.
• Apply appropriate research methods to objects of study.
• Demonstrate effective teaching skills and knowledge of appropriate teaching theories, if on appointment.

The Bachelor of Business Administration degree in General Business is for students who desire a holistic understanding of all business areas rather than a specialized area of business, i.e., accounting, business management, computer information systems, economics, entrepreneurship, finance, human resource management, managerial marketing and marketing.

The Master of Fine Arts degree in Theatre Design and Technology is a terminal degree designed for those who are interested in achieving the artistry and skills necessary to qualify as practicing professionals in the entertainment industry and/or professional theatre educators. The program is a three-year course of study with a flexible curriculum for students to explore areas of special interest.

The Theatre Design and Technology major comprises the following concentrations:

• The Scene Design concentration balances focused classroom instruction with practical design and production experience. Students also study related artisan areas such as digital and traditional rendering techniques, 3D CAD, props, fabrication, scene painting and presentation techniques with particular emphasis on integrating contemporary digital techniques into the design process. The curriculum contains courses in construction theory, rigging, costume crafts and projection/media design.

Program Learning Outcomes
Graduates of this program will be able to:

• Acquire creative and technical ability to develop the design of a production from concept to finished product.
• Acquire advanced abilities in the unification of all design elements used in professional production.
• Understand analytical or academically oriented theatre studies in areas related to and supportive of the work in the major field such as history, theory, dramatic literature and performance studies.
• Understand information resources associated with theatrical design and production.
• Produce full working drawings for mounted productions.
• Analyze text, music and dance and the ways that historical, critical and theoretical content inform playwriting, acting, directing and design.
• Communicate ideas clearly and effectively to the theatre community, production teams and the public.
• Know the history of their area of specialization and have the ability to integrate that history into production design.
• Know current technology, tools and methods in their area of specialization and have the ability to integrate technology into production design.
• Know health and safety practices associated with theatre production.
• Communicate and navigate effectively within the field of professional theatrical production design.
• Demonstrate an understanding of professional ethics and practice.

The Master of Arts degree in English offers students broad learning in English studies while providing concentrated study in one area. The English major comprises the following concentration:

The Concentration for Teachers is for educators interested in advanced study of literature and writing. Coursework focuses on current scholarship and approaches to literature and writing. While not a degree in literary and composition pedagogy, the concentration is designed to encourage the application of current literary and writing research to the work responsibilities of the practicing teacher.

Program Learning Outcomes
Graduates of this program will be able to:

• Demonstrate the ability to think critically about the literary texts they read and interpret.
• Demonstrate how to write coherently and clearly about research topics and other topics.
• Demonstrate an understanding on how disciplines are interconnected.
• Apply appropriate research methods to objects of study.
• Demonstrate effective teaching skills and knowledge of appropriate teaching theories, if on appointment.

The Bachelor of Science degree in Educational Studies is a completer program designed for those who wish to work in education, health and human services settings. The program reflects a consideration for the nature of the setting in which individuals will work (e.g., youth center, social agency, museum, park, business), the particular skills and competencies required in such career (e.g., program planning, technology utilization, interpersonal and multicultural facilitation) and the nature of the particular function which characterizes the option (e.g., program design, instruction, service delivery).

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate a basic knowledge of education that meets the requirements of the College of Education, Health, and Human Services.
• Apply skills and competencies required in desired career paths.

The Bachelor of Science degree in Sport, Exercise and Performance Psychology provide students, athletes and those preparing for careers as coaches and sport practitioners with the knowledge of psychological theory and skills to enhance human behavior in the sport and exercise settings and the performing arts. The major differs from existing sport-related bachelor's degree programs due to its focus on psychological processes related to sport performance, as opposed to existing programs that focus on pedagogical, physiological or the business aspects of sport performance.

The Sport, Exercise and Performance Psychology major explores social-psychological concepts such as motivation, self-confidence, anxiety or burnout, and how these concepts interact with the sport environment to influence athletes (e.g., losing focus under pressure or having self-doubts during a game) and performance. The program prepares students with essential knowledge of psychological aspects of sport performance and ethical practice to work in wide-ranging sport-related fields or to further their education in their chosen careers via graduate programs and mental performance certification by the Association of Applied Sport Psychology.

The Master of Arts degree in Art History emphasizes obtaining a comprehensive view of world art and specializing in one area for the thesis. Specializations may include contemporary African, medieval, Renaissance, early modern, modern, American or contemporary art and critical theory.

Program Learning Outcomes
Graduates of this program will be able to:

• Demonstrate a comprehensive understanding of the diverse character of visual and performative art traditions from a diversity of historic and cultural traditions.
• Demonstrate advanced knowledge in a particular period of art or a particular non-Western culture.
• Engage with and develop a variety of arguments relevant to particular art historical projects.
• Demonstrate skills in written and oral discourse.
• Observe, describe and interpret art objects, events and concepts within a cultural context.
• Access and utilize relevant primary and secondary source material in diverse formats, including digital technology.