Bachelor of Business Administration in Managerial Marketing

at Kent State University USA

The Bachelor of Science degree in Digital Media Production educates students to create exciting fiction and non-fiction content for delivery in today’s most in-demand formats. Whether they want to produce the next award-winning podcast, write a hit streaming series, or influence millions with social media content, students learn from seasoned professionals using industry standard technology to tell their stories on screens big or small.

Many opportunities exist to collaborate with students from theatre and dance, game design, science, music, art, fashion and technology during the production of live TV, short films, audio series, documentaries and animated works.

Students also have the chance to work with Kent State’s TeleProductions operations, the nationally recognized Student Media outlets at the School, and even NPR affiliate WKSU.

With the added professional experience students earn from the required internship, they graduate ready to play a leading role in the entertainment industry of tomorrow.

Program Learning Outcomes

Graduates of this program will be able to:

• Demonstrate critical thinking, grounded in a legal and ethical framework.
• Gather information, analyze it, and make informed judgments using methods and tools appropriate to their professions.
• Demonstrate the ability to apply theory and research appropriate to their professions, including quantitative and qualitative methods.
• Demonstrate the ability to apply basic ethical principles to their professional work.
• Demonstrate the ability to apply laws and regulations applicable to their professional work.
• Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
• Demonstrate understanding of how media and their professions evolved historically, their role in societal development and their global interaction today with institutions and individuals.
• Demonstrate appreciation for diverse cultures and individual differences, and reflect that appreciation in their work.

The Master of Science degree in Mechatronics Engineering provides an advanced theoretical and/or research-oriented curriculum with significant depth in mechatronics-related discipline, beyond the general fundamentals of the engineering bachelor's degree.

Program Learning Outcomes
Graduates of this program will be able to:

• Conduct literature searches, comprehend advanced research materials and uncover connections between related work.
• Perform research, discovery and integration by applying advanced knowledge of mechatronics engineering.
• Communicate problems and solutions in mechatronics engineering clearly, both verbally and in writing.

The Master of Fine Arts degree in Theatre Design and Technology is a terminal degree designed for those who are interested in achieving the artistry and skills necessary to qualify as practicing professionals in the entertainment industry and/or professional theatre educators. The program is a three-year course of study with a flexible curriculum for students to explore areas of special interest.

The Theatre Design and Technology major comprises the following concentrations:

• The Scene Design concentration balances focused classroom instruction with practical design and production experience. Students also study related artisan areas such as digital and traditional rendering techniques, 3D CAD, props, fabrication, scene painting and presentation techniques with particular emphasis on integrating contemporary digital techniques into the design process. The curriculum contains courses in construction theory, rigging, costume crafts and projection/media design.

Program Learning Outcomes
Graduates of this program will be able to:

• Acquire creative and technical ability to develop the design of a production from concept to finished product.
• Acquire advanced abilities in the unification of all design elements used in professional production.
• Understand analytical or academically oriented theatre studies in areas related to and supportive of the work in the major field such as history, theory, dramatic literature and performance studies.
• Understand information resources associated with theatrical design and production.
• Produce full working drawings for mounted productions.
• Analyze text, music and dance and the ways that historical, critical and theoretical content inform playwriting, acting, directing and design.
• Communicate ideas clearly and effectively to the theatre community, production teams and the public.
• Know the history of their area of specialization and have the ability to integrate that history into production design.
• Know current technology, tools and methods in their area of specialization and have the ability to integrate technology into production design.
• Know health and safety practices associated with theatre production.
• Communicate and navigate effectively within the field of professional theatrical production design.
• Demonstrate an understanding of professional ethics and practice.

The Master of Education degree in Cultural Foundations, offered fully online or on campus, explores education through a range of disciplinary and interdisciplinary perspectives: philosophy of education, history of education, sociology of education, comparative/international education, anthropology of education, gender studies, multicultural studies and religious studies. Students examine the social contexts of education, with particular emphasis on structural inequalities, issues of access and the distribution of educational opportunity, normative considerations about the purposes of education, and the transformative potential of education.

The degree program promotes students' responsibilities as change agents in a range of educational settings, including schools, cultural and religious institutions and civic associations. Graduates of the program have the knowledge and skills to interpret and critique educational policies and practices and to promote innovative practices in a variety of educational settings, domestically and worldwide.

The Bachelor of Arts degree in Mathematics is a flexible program, grounded in the liberal arts and suited for students' individual interests and needs. The program combines well with a second major and/or minors.

The Master of Arts in Economics degree provides prepares graduates for a career as an analyst in government or the private sector, as well as for doctoral study.

The Economics major comprises the following concentrations:

• The Financial Economics concentration is primarily designed for students who wish to pursue careers in the financial services industry, including commercial banking, investment banking, insurance, real estate and financial advising.

Program Learning Outcomes
Graduates of this program will be able to:

• Understand and apply fundamental economic concepts.
• Formulate and test hypotheses.
• Access and use appropriate information.
• Demonstrate analytic and quantitative skills.

The Bachelor of Business Administration degree in Accounting is designed to provide students with a solid foundation in accounting theory and practice necessary for entry-level accounting positions and career advancement. It encompasses a common body of concepts, conventions, principles and theories essential to the professional competency of the certified public accountant, controller, industrial accountant, institutional accountant and governmental accountant.

Program Learning Outcomes

Graduates of this program will be able to:

• Given a defined financial accounting transaction, identify and analyze the issue, record the transaction in the books of original entry, and prepare the financial statement disclosure.
• Demonstrate an understanding of managerial and cost accounting with the ability to identify and analyze information useful in decision making.
• Gain a functional understanding of taxation of individuals.
• Understand financial statement auditing.
• Assemble, cleanse and analyze the information provided by information systems, and prepare summary reports useful for business decision-making.

Graduates of all Bachelor of Business Administration programs will be able to:

• Recall strategic frameworks that are used to make business decisions.
• Perform basic calculations using quantitative tools that are used to support business decisions.
• Articulate and deliberate their ideas in writing.
• Articulate and deliberate their ideas orally.
• Identify ethical dilemmas and stakeholders.
• Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given.
• Identify global factors in making a business decision.
• Analyze global factors in making a business decision.

The Master of Arts degree in English offers students broad learning in English studies while providing concentrated study in one area. The English major comprises the following concentrations:

The Concentration for Teachers is for educators interested in advanced study of literature and writing. Coursework focuses on current scholarship and approaches to literature and writing. While not a degree in literary and composition pedagogy, the concentration is designed to encourage the application of current literary and writing research to the work responsibilities of the practicing teacher.

The Literature and Writing concentration prepares students for further graduate study in English and related fields, for professional training in such fields as library and information science, and for careers in teaching. The program achieves this goal with distribution requirements, electives and a required focus in either literary traditions, critical theory or rhetoric and composition.

Program Learning Outcomes
Graduates of this program will be able to:

• Demonstrate the ability to think critically about the literary texts they read and interpret.
• Demonstrate how to write coherently and clearly about research topics and other topics.
• Demonstrate an understanding on how disciplines are interconnected.
• Apply appropriate research methods to objects of study.
• Demonstrate effective teaching skills and knowledge of appropriate teaching theories, if on appointment.

The Master of Arts degree in Computer Science enables students with a bachelor's degree in any area to enter the many fields that require both computer science skills and skills gained in a student's prior studies. The program requires no prior computer science training and covers a breadth of knowledge in advance computer science topics that can also be used to solve problems in the field of the student's bachelor's degree.

Program Learning Outcomes
Graduates of this program will be able to:

• Demonstrate breadth-of-knowledge and understanding of essential facts, concepts, principles and theories relating to advanced topics in computer science.
• Conduct literature searches, comprehend advanced research materials and uncover connections between related work and critical evaluation and synthesis.
• Perform research, discovery and integration by applying advanced knowledge of computer science.

The Bachelor of Science degree in Computer Science seeks to prepare students to have successful careers as computing professionals, with a solid understanding of software development and computer systems and the foundation for life-long learning in the field; to have an academic foundation suitable for graduate study in computer science or related areas; to be able to function effectively on software development teams, with oral and written communication skills. and with an understanding of professional ethics and responsibility.

Graduates of the B.S. degree in Computer Science have careers in developing, managing and building software in a variety of industries, including finance, health care, entertainment, telecommunications and manufacturing. The U.S. Bureau of Labor Statistics lists the following as top occupation choices for Computer Science majors: computer network architect; software developer; information security analyst; database administrator; computer systems analyst; computer programmer; and network and computer systems administrator.

The Computer Science major includes the following optional concentrations:

• The Data Engineering concentration prepares students to perform the data analysis and modeling needed by organizations and to process structured, semi-structured, and unstructured data using statistical and semantic analysis techniques to meet their employers’ needs.
• The Game Programming concentration provides students with a solid understanding of the algorithms, techniques and software used to construct interactive virtual environments. Students work in teams with content specialists and artists to develop the teamwork skills required in this multidisciplinary field, which includes a range of opportunities, from the game industry to education to training design.
• The Information Security concentration prepares students to meet the security needs of industry and government through coursework that provides a thorough understanding of security, privacy and cryptographic techniques and protocols used in computing and communication.
• The Robotics and Embedded Systems concentration prepares students to work with devices that combine hardware and software. Such devices include robots and most high tech mechanical devices like cars, planes, farm equipment and construction equipment.