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Bachelor of Business Administration in Managerial Marketing

Bachelor of Business Administration in Managerial Marketing

at Kent State University USA

Overview

The Bachelor of Business Administration degree in Managerial Marketing prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom. Each course aims to strengthen writing skills by emphasizing logical flow, persuasiveness and succinctness. Because coursework is sequential and integrated, each course builds upon prior classes to give students a comprehensive body of knowledge, skills and abilities.

The objective of this program is to educate students to function effectively in business environments where they will have to make autonomous decisions and be required to take action on their own initiative.

Managerial Marketing students may apply early to the M.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.

Program Learning Outcomes

Graduates of this program will be able to:

  • Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.
  • Demonstrate an understanding of segmentation and target marketing.
  • Demonstrate an ability to analyze market research data.
  • Demonstrate an ability to analyze markets and competitors within markets.

Graduates of all Bachelor of Business Administration programs will be able to:

  • Recall strategic frameworks that are used to make business decisions.
  • Perform basic calculations using quantitative tools that are used to support business decisions.
  • Articulate and deliberate their ideas in writing.
  • Articulate and deliberate their ideas orally.
  • Identify ethical dilemmas and stakeholders.
  • Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given.
  • Identify global factors in making a business decision.
  • Analyze global factors in making a business decision.
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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Kent State University

Location

Bachelor of Business Administration in Managerial Marketing Assistant Fee

$20613

Tuition Fee

$0

Average Cost of Living

$70

Application Fee

Bachelor of Business Administration in Managerial Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

71.0

Minimum Overall Score

48.0

Minimum Overall Score

Other Courses by Kent State University,USA

Architecture and Construction

Master of Urban Design

The Master of Urban Design degree expands on traditional architectural, landscape architecture and planning education with an understanding of the processes of urban development, and with the skills required to the physical shaping of urban places. The degree seeks to develop knowledgeable specialists who possess significant ability to identify opportunities in the urban environment an the sensibility to provide for design solutions to the most complex problems encountered.

Faculty work in close collaboration with students through rigorous curricula focused on the application of research in the design of layered and mutually reinforcing systems and public spaces.

Projects range from neighborhood plans to large scale urban and regional initiatives engaging cultural and environmental concerns. Project locations are often in Cleveland and similar regional cities, but they address far-reaching global concerns. Students can engage in applied research in the re-design of “Cities Growing Smaller,” systemic approaches to the development of urban environments, considerations of place and identity and the place-making potential of infrastructure. Further directions include the design of cities and neighborhoods that promote physical and mental health, studies of sustainable infrastructures that support sustainable ecological systems, the adaptation of traditional models of urbanism to changing conditions, and the future of urban economies as it relates to physical place-making.

Program Learning Outcomes
Graduates of this program will be able to:

  • Demonstrate the ability to build abstract relationships and understand the impact of ideas based on research and analysis of multiple theoretical, social, political, economic, cultural and environmental contexts. This includes the wider range of media used to think about urban and regional design, including writing, investigative skills, speaking, drawing and model making.
  • Develop an ability to utilize the technical instruments of the urban design field including: legal instruments, urban systems and their organization, the role of these varied elements in the implementation of design and their impact on the environment. This is inclusive of understanding and abilities at a range of scales from local to regional design and the implications of policy and design decision making at these ranges of scale.
  • Manage, advocate and act legally, ethically and critically for the good of society and the public. This includes collaborative, professional and leadership skills, especially in the public arena.

24 month

Duration

$ 21500

Tuition

The Bachelor of Fine Arts degree in Theatre Design, Technology and Production fosters the artistic development of theatre designers, technicians and artisans. Students study both traditional theatre practices and new methods, materials and technologies. Students must demonstrate continued progress through annual portfolio reviews, course work and production responsibilities. In addition, students are expected to complete a significant production assignment each semester.

Students will be able to apply design and technology concepts for the school’s theatrical and dance productions. Kent State’s Center for the Performing Arts houses three theatres, performance and rehearsal space, a scene shop, a costume shop and laboratories for costumes, drafting, lighting and scenery. In addition, the School of Theatre and Dance oversees the outdoor venue Porthouse Theatre.

The B.F.A. degree program prepares students for M.F.A. degree study, as well as such occupations as scenic designer, costume designer, lighting designer, sound/projection designer, prop master, scenic artist, stage manager, production manager, wardrobe supervisor, technical director and stage technicians.

Program Learning Outcomes

Graduates of this program will be able to:

  • Demonstrate ability to conceptualize and realize a design aesthetic consistent with the overall artistic concepts of a production.
  • Demonstrate ability to understand and articulate basic elements and principles of design theory.
  • Demonstrate ability to understand and articulate basic elements and principles of composition related to line, shape, color, texture and sound.
  • Demonstrate an understanding of the aesthetic use of color.
  • Demonstrate understanding of aesthetic use of sound.
  • Demonstrate ability to communicate design ideas and realities to other personnel involved in the production, including directors, other designers, stage managers and actors.
  • Demonstrate ability to produce and communicate design ideas with freehand drawings.
  • Demonstrate ability to provide formalized, accurate production models and drawings by hand and/or through the use of current industry standard software programs.
  • Demonstrate fundamental knowledge of the total design process, including the progression of raw materials through multiple design "shops" and the roles that various craftspeople play in the creation of a finished product.
  • Acquire knowledge of federal, state and local health and safety codes, best practices and industry standards as they relate to theatrical venues and production elements.
  • Prepare and present a professional resume and a portfolio of design- and technology-related work that demonstrate one's abilities, strengths, processes and experiences.
  • Acquire experiences in the design/technology aspects of theatre in a variety of formal and informal settings.

48 month

Duration

$ 20613

Tuition

The Bachelor of Arts degree in Africana Studies covers a broad spectrum of the global African experience, which allows students to investigate African connections and influences among and with other ethnic groups in the United States and other parts of the Americas and the world.

The Africana Studies major comprises the following concentrations:

  • The Community Activism, Strategy and Development concentration focuses on both historical and contemporary efforts to effect change in communities of color. It examines ways in which diasporic communities and individuals have coordinated political and social strategies for survival and development in spite of racism and socio-economic challenges. The concentration prepares students to work in areas such as education, law, public service, social work, research, business, grant-writing and community organizing and development. It also provides a good foundation for those interested in graduate studies.
  • The Global and Government Systems concentration focuses on historical and contemporary culture and politics of people of African descent in Africa and throughout the world. Using an interdisciplinary and comparative approach, this concentration prepares students to function in a diverse, global and multicultural environment, working in areas such as education, law, research, public health, international studies, political science, justice studies, foreign service and business.
  • The Race, Gender and Sexuality concentration focuses on the intersection of race, sex and/or gender primarily, though not exclusively, from the perspective of people of color. It examines issues of identity for both the individual and community. This concentration prepares students to work in areas such as education, advocacy, social work, counseling, multicultural programming and student support services; it is also a good foundation for graduate study.
  • The Arts in Culture and Society concentration focuses on the study of people of African descent in Africa, the Americas, the Caribbean, Europe, Asia and the Middle East through the study of literature, arts and culture, with some emphasis on popular as well as non-literary cultural expressions. This concentration provides insights into the challenges black communities face as well as their creativity. Career opportunities include such areas as the arts, museums, writing, multicultural programming and administration and theatre work. This concentration also provides a good foundation for those interested in continuing to graduate school in ethnic studies, art, education, comparative literature and global and world studies.

Study abroad opportunities exist at the University of Ghana, University of Cape Coast, and the West African Research Center in Senegal.

Program Learning Outcomes

Graduates of this program will be able to

  • Understand at the advanced level of the core, the historical experiences of people of African descent.
  • Interact with diverse communities and be informed and engaged global citizens.
  • Relate current political and social issues facing the Africana world to global historical events.
  • Read, analyze and critically articulate the contemporary socio-economic, political and cultural issues facing people of African descent.

48 month

Duration

$ 20613

Tuition

The Bachelor of Business Administration degree in Entrepreneurship provides students with the academic background and experiential opportunities needed to view business opportunities from an entrepreneurial perspective. The program helps students recognize market and business opportunities and learn when to seize them or take action, all while operating within the context of limited resources and creating value for the customer.

The program contains numerous opportunities to experience entrepreneurship firsthand. During their senior year, students earn course credit by launching and running a business of their own creation. A practicum can earn students credit while developing their own business or assisting entrepreneurs with their business. Students have many opportunities to meet experienced entrepreneurs who discuss their successes and failures in business. Courses in the major are hands-on, with experiential learning central to the course format.

48 month

Duration

$ 20613

Tuition

The Master of Science degree in Computer Science provides students with an educational and research environment to develop career paths through necessary training with emerging technologies. Graduates have the technical knowledge and skills necessary for success within the information and high technology industries.

The M.S. degree in Computer Science has two culminating options: thesis or non-thesis. Students planning to pursue a Ph.D. degree an/or academic research should select the thesis option. Students planning to pursue applied research and development in industry may select the non-thesis option. The thesis option requires original research and a written thesis. The non-thesis option requires a capstone project and an optional industrial internship.

The Computer Science major includes the following concentration:

  • The Computer Engineering concentration prepares students to meet the need of computer engineering professionals in the industry for designing and managing emerging smart devices and computer-integrated physical systems with programmable intelligence. Students learn the hardware-software co-design principles and theory, architecture of the associated software and hardware, devices and sensors communication protocols and the interfaces to effectively design, build and evolve such smart devices and computer-driven intelligent physical systems.

Students opting to not pursue a concentration will create a 12-credit hour individualized plan of study with their advisor.

Program Learning Outcomes
Graduates of this program will be able to:

  • Demonstrate breadth-of-knowledge and understanding of essential facts, concepts, principles and theories relating to advanced topics in computer science.
  • Conduct literature searches, comprehend advanced research materials and uncover connections between related work and critical evaluation and synthesis.
  • Perform research, discovery and integration by applying advanced knowledge of computer science.

24 month

Duration

$ 21500

Tuition

Business & Management

Master of Healthcare Design

The Master of Healthcare Design degree is a post-professional degree and one of the very few in the country focusing on the design of healthcare facilities. The MHCD program equips students with the knowledge and skills required to design spaces that are conducive to safety, satisfaction, and efficiency for all end users, including patients, staff, and caregivers. The MHD program is also designed for those professionals who want to have a deeper understanding of not just healthcare design, but of other drivers of healthcare innovations such as public policy, reimbursement, emerging technologies and what patient-centered care really means from the perspective of patients and families.

Upon graduation, our alumni are employed in healthcare-focused architecture and design firms. Kent State University's Healthcare Design program is also a member of the AIA's Design & Health Research Consortium.

Program curriculum is diverse by complementing required courses with electives from Colleges of Public Health, Nursing, and beyond. Connecting with professionals in the field is one of the core missions of the program, expanding students’ network and exposure to real-world projects.

To earn the degree, students must complete a master's project by designing a healthcare environment of their choice. Students will develop research-based design guidelines for their individual projects to guide their designs. The program takes one and a half or two years to complete, depending on course load.

24 month

Duration

$ 21500

Tuition

The Master of Fine Arts degree in Theatre Design and Technology is a terminal degree designed for those who are interested in achieving the artistry and skills necessary to qualify as practicing professionals in the entertainment industry and/or professional theatre educators. The program is a three-year course of study with a flexible curriculum for students to explore areas of special interest.

The Theatre Design and Technology major comprises the following concentrations:

  • The Scene Design concentration balances focused classroom instruction with practical design and production experience. Students also study related artisan areas such as digital and traditional rendering techniques, 3D CAD, props, fabrication, scene painting and presentation techniques with particular emphasis on integrating contemporary digital techniques into the design process. The curriculum contains courses in construction theory, rigging, costume crafts and projection/media design.

Program Learning Outcomes
Graduates of this program will be able to:

  • Acquire creative and technical ability to develop the design of a production from concept to finished product.
  • Acquire advanced abilities in the unification of all design elements used in professional production.
  • Understand analytical or academically oriented theatre studies in areas related to and supportive of the work in the major field such as history, theory, dramatic literature and performance studies.
  • Understand information resources associated with theatrical design and production.
  • Produce full working drawings for mounted productions.
  • Analyze text, music and dance and the ways that historical, critical and theoretical content inform playwriting, acting, directing and design.
  • Communicate ideas clearly and effectively to the theatre community, production teams and the public.
  • Know the history of their area of specialization and have the ability to integrate that history into production design.
  • Know current technology, tools and methods in their area of specialization and have the ability to integrate technology into production design.
  • Know health and safety practices associated with theatre production.
  • Communicate and navigate effectively within the field of professional theatrical production design.
  • Demonstrate an understanding of professional ethics and practice.

24 month

Duration

$ 21500

Tuition

The Master of Education degree in Cultural Foundations, offered fully online or on campus, explores education through a range of disciplinary and interdisciplinary perspectives: philosophy of education, history of education, sociology of education, comparative/international education, anthropology of education, gender studies, multicultural studies and religious studies. Students examine the social contexts of education, with particular emphasis on structural inequalities, issues of access and the distribution of educational opportunity, normative considerations about the purposes of education, and the transformative potential of education.

The degree program promotes students' responsibilities as change agents in a range of educational settings, including schools, cultural and religious institutions and civic associations. Graduates of the program have the knowledge and skills to interpret and critique educational policies and practices and to promote innovative practices in a variety of educational settings, domestically and worldwide.

24 month

Duration

$ 21500

Tuition

The Bachelor of Arts degree in Criminology and Justice Studies takes an interdisciplinary approach to the study of crime, law and justice. Faculty members view crime, deviance and society’s response from the fields of sociology, political science, psychology and traditional criminal justice viewpoints. The curriculum provides a firm understanding of the basic institutions of the criminal justice system. Students are also exposed to criminological theory and diversity courses, which help them understand the complex relationship between the individual, society and the criminal justice system. The program stresses effective writing and analytical skills. Students are afforded the opportunity to earn credit through internship placements.

Students select at least one concentration in consultation with a faculty advisor or the undergraduate coordinator. Consultations with faculty enable students to make informed choices about which combination of courses will maximize their preparation for future careers and graduate education.

The Criminology and Justice Studies major comprises the following concentrations:

  • The Corrections concentration is for students interested in pursuing careers in institutional corrections for adults or juveniles, or in such community corrections fields as probation and parole.
  • The Criminology and Deviance concentration is for students interested in understanding the origins and nature of deviance and crime, their patterns and societal responses; this concentration is appropriate for students preparing for graduate study in sociology, criminology, criminal justice, public policy or social work.
  • The General–Criminology and Justice Studies concentration is for students who either choose not to pursue specializations within the major or wish to pursue an individualized program of study (through general electives), which does not align with the other concentrations.
  • The Justice and Human Relations concentration is for students interested in such fields as social work, counseling, clinical psychology, victimology, victim advocacy, juvenile justice, public/community relations in criminal justice, community organizing, diversity or social justice. (Interdisciplinary training and/or specialized graduate training are necessary for careers in many of those fields.)
  • The Law and Society concentration is for students interested in the social relevance of law and social influences on law; this concentration is appropriate preparation for law school or graduate study in the social sciences.
  • The Policing concentration is for students intending careers in law enforcement and other occupations related to security and public safety.
  • The Victimology concentration is relevant for students interested in the scholarly study of crime victims, their treatment in the justice systems and programs that serve victims. It is useful for those interested in victim advocacy.

48 month

Duration

$ 20613

Tuition

Natural Sciences & Mathematics

Master of Arts in Chemistry (STEM)

The Master of Arts degree in Chemistry is for students interested in gaining additional knowledge of chemistry and biochemistry beyond the bachelor’s degree. This non-thesis degree program is flexible and can be taken on a full-tine or part-time basis. Several course sequences have been designed for students interested in career advancement. The biochemistry interest area is recommended for students seeking to further develop their academic background in biochemistry and chemistry prior to applying to medical school or dental school. The industrial chemistry interest area is ideal for students seeking additional preparation for employment in the chemical industry. Current and future K-12 educators may pursue the chemical education interest area for advance chemical instruction including chemistry pedagogy.

Program Learning Outcomes
Graduates of this program will be able to:

  • Demonstrate a core knowledge and understanding of chemical and/or biochemical concepts.
  • Demonstrate a depth of knowledge of specific topics in chemistry and/or biochemistry and/or chemical education.
  • Demonstrate critical thinking and problem solving skills in chemistry and/or biochemistry.
  • Effectively and clearly communicate chemical and/or biochemical concepts and knowledge.

24 month

Duration

$ 21500

Tuition

View All Courses by Kent State University, USA

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