Bachelor of Science in Business Administration with a major in Digital Marketing (STEM)

at MSM Group - University of Charleston USA

This program helps you better understand the behavior and processes of organisms, and to learn to appreciate psychology as a discipline, a science, and a profession.

Bachelor of Science in Psychology
This track is if you plan to pursue an advanced degree in psychology or related fields, such as social work.

In large part, students in the BS and BA tracks complete the same sequences of courses to achieve their degrees. Students pursuing the BS track typically follow a curriculum that includes more math and science courses, while those seeking a BA track will take courses that focus on more traditional liberal arts courses.

The Secondary Special Education program allows you to obtain a multi-categorical Secondary Special Education certification with content endorsements in Mathematics, English, and Social Studies. Through this program, you will earn three of the five content endorsements supported by the WV Department of Education to meet the Highly Qualified teacher credential.Upon completion of this degree, you will be prepared to teach Secondary Special Education in Social Studies, Mathematics, and English classrooms. Note that this is a certification in Multi-categorical Special Education only, and it does not lead to certification in general Secondary Education.

The Education program at the University of Charleston (UC) prepares students who will be committed educators, lifelong learners, and community servants. More specifically, the education faculty provides students with the opportunity to develop the knowledge, skills, and dispositions to become an effective educator.

To be more marketable in the teaching field, teacher candidates will often pursue more than one teacher certification, which allows them to teach in different areas. This double major provides you with two certifications: K-6 Elementary and K-6 Multi-categorical Special Education.

You’ll learn to reduce barriers to learning, provide appropriate supports for all learners, and acquire methods and strategies to accommodate the needs of diverse learners through adaptations, modifications, and proper assessment.

The Exercise Science Program at the University of Charleston offers students interested in pursuing a career in fitness/wellness, strength & conditioning, and rehabilitation sciences as an interdisciplinary approach to healthcare. Academic coursework in biology, exercise physiology, motor development, movement analysis, fitness, kinesiology, psychology, and strength & conditioning provide students a strong educational foundation followed by real-world, hands-on experience.

• Exercise Science focuses on the understanding and promotion of human movement and a healthy lifestyle.
• A strong health science emphasis provides students with a robust Exercise science foundation.
• Students will have the opportunity to work in collaboration with Strength & Conditioning Coaches and Human Movement Specialists from the University of Charleston and the surrounding area during practicum experiences and immersed internships.
• Exciting and practical immersed internship experiences.
• Eligible for certifications through the American College of Sports Medicine (ACSM), the National Strength and Conditioning Association (NSCA), and the National Academy of Sports Medicine (NASM).
• Enrolled students have opportunities to work with clientele of all ages, athletic ability, and motivation.

Exercise Science graduates will acquire the skills and knowledge for a wide range of career opportunities. Sample jobs titles include:

• Strength & Conditioning Coach/Specialist
• Fitness Personal Trainer
• Corrective Exercise Specialist 300 Return to Table of Contents
• Health & Fitness Educator
• Wellness Coordinator

Exercise Science graduates will have the foundation to pursue graduate programs in the following areas (additional prerequisites may be required)

• Athletic Training
• Exercise Physiology
• Occupational Therapy
• Health and Fitness
• Physical Therapy

The University of Charleston’s Digital Media Design Program is located on the Charleston campus and offers a 4-year Bachelor of Science degree. The program offers students opportunities to learn multiple programs and develop technology for Digital Media such as Web Development, Social Media, Animation and Motion, 3D prototypes, and App Design. Students will collaborate with current majors at UC in studio and classroom settings to develop tangible products. These courses will also take advantage of team teaching and professional mentors to further develop the student’s body of knowledge. The Digital Media Design program will help students to hone his or her skills in areas of interest such as Social Media Design, Web development, Product Design, and Animation to become a well-rounded UC student and future alum. The students will have an additional opportunity to serve as Social Media Ambassadors. The Ambassadors will apply what they learn in the Digital Media courses and develop a student-focused social media campaign to highlight student life at UC and the Digital Media Design program.

Students are encouraged to join UC’s DREAAM Studio and participate in developing digital workshops, think tanks, and other activities for UC and the community

The data analytics major provides students with the knowledge and skills needed to collect, integrate and analyze complex quantitative and qualitative data. Drawing upon the disciplines of statistics, mathematics and computer science, students will learn how computer programming, database management, data analysis, and data visualization tools can be utilized to collate, interpret and present complex data applicable to a wide variety of fields. Students have the opportunity to choose a minor focus area that provides domain expertise.

There are four major components that comprise the Data Analytics Major:

• Mathematics
• Focused Topics in Data Analytics
• Computer Science
• A concentrated Application Area

The primary mission/purpose of the Radiological Science Program is to provide challenging academic and clinical education for the development of the student as a compassionate, responsible, and multi competent radiology professional. The faculty is committed to:

1) Educating students, in a liberal learning environment, for a life of productive work as a practicing radiographer,

2) Guiding students on their journey to becoming life-long learners by modeling continued education, and

3) Demonstrating the importance of service to the greater Charleston community.

Program Description

• Accredited by the Joint Review Committee on Education in Radiologic Technology
• Baccalaureate prepared graduates
• Two activated classroom laboratories and a CR digitizer on site
• Opportunitiesfor advanced education and becoming multi-skilled in specialized imaging modalities
• Clinical rotationsthrough a variety of health care settings, including a LevelI Trauma Center, Cardiac Center, Pediatric Hospital, and Outpatient Facilities
• Highly selective program offers personal attention and low student/faculty ratio
• ASRT(R) to BSRT(R) Track offers opportunitiesfor professional and educational advancement to practicingradiographers

Our major in Digital Marketing is designed to appeal to learners with an interest in applying marketing principles to digital technology in order to improve business and marketing decision making. The digital marketing major studies the history of Marketing as a discipline with special attention to 21st century digital marketing trends. Foundational material, history, theory, applied simulation, and professional marketing certifications will combine to produce a skilled, market-ready, marketing practitioner.

The Digital Marketing program is designed to produce a work-ready marketing manager for 21st century employment. Through application the students will research, create, and execute a digital marketing campaign. The rapid growth of social media and digital media is fostering growth in the number of employment opportunities for graduates with the skill set and experience in the application of digital technology in marketing. This interdisciplinary program utilizes two courses from Digital Media Design and integrates professional preparation certifications, an internship experience, and a digital marketing strategy capstone experience to better prepare students with the digital marketing skills desired by employers.

Applied Computer Science emphasizes the application of algorithms for addressing, processing, storing, and transmitting information. The core curriculum in Applied Computer Science, involving a blend of theory and practice, offers opportunities for problem solving in many areas and provides experience with a variety of computer languages and software packages which apply to both networks and mobile platforms.

The program features a truly distinctive two semester professional work experience comprised of a 10 credit Co-op and a 12 credit capstone Co-op both of which provide students with the opportunity to gain practical experience through placements with technology companies and educational providers specializing in program development.

An optional Cyber Security concentration is available within the Applied Computer Science Program that offers the student additional course work in the practical aspects of writing and analyzing secure code