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Bachelor of Science in Business Administration with a major in Digital Marketing (STEM)

Bachelor of Science in Business Administration with a major in Digital Marketing (STEM)

at MSM Group - University of Charleston USA

Overview

Our major in Digital Marketing is designed to appeal to learners with an interest in applying marketing principles to digital technology in order to improve business and marketing decision making. The digital marketing major studies the history of Marketing as a discipline with special attention to 21st century digital marketing trends. Foundational material, history, theory, applied simulation, and professional marketing certifications will combine to produce a skilled, market-ready, marketing practitioner.

The Digital Marketing program is designed to produce a work-ready marketing manager for 21st century employment. Through application the students will research, create, and execute a digital marketing campaign. The rapid growth of social media and digital media is fostering growth in the number of employment opportunities for graduates with the skill set and experience in the application of digital technology in marketing. This interdisciplinary program utilizes two courses from Digital Media Design and integrates professional preparation certifications, an internship experience, and a digital marketing strategy capstone experience to better prepare students with the digital marketing skills desired by employers.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

MSM Group - University of Charleston

Location

Bachelor of Science in Business Administration with a major in Digital Marketing (STEM) Assistant Fee

$31400

Tuition Fee

$0

Average Cost of Living

$25

Application Fee

Bachelor of Science in Business Administration with a major in Digital Marketing (STEM) Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma or equivalent.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

61.0

Minimum Overall Score

54.0

Minimum Overall Score

Other Courses by MSM Group - University of Charleston,USA

This program helps you better understand the behavior and processes of organisms, and to learn to appreciate psychology as a discipline, a science, and a profession.

Bachelor of Arts in Psychology
This track is if you plan to pursue employment immediately following completion of your undergraduate degree. It is available both in-seat and online.

 

48 month

Duration

$ 31400

Tuition

The Education program at the University of Charleston (UC) prepares students who will be committed educators, lifelong learners, and community servants. More specifically, the education faculty provides students with the opportunity to develop the knowledge, skills, and dispositions to become an effective educator.

48 month

Duration

$ 31400

Tuition

Health Sciences, Nursing and Emergency Services

Bachelor of Science in Radiologic Science

The primary mission/purpose of the Radiological Science Program is to provide challenging academic and clinical education for the development of the student as a compassionate, responsible, and multi competent radiology professional. The faculty is committed to:

1) Educating students, in a liberal learning environment, for a life of productive work as a practicing radiographer,

2) Guiding students on their journey to becoming life-long learners by modeling continued education, and

3) Demonstrating the importance of service to the greater Charleston community.

Program Description

  • Accredited by the Joint Review Committee on Education in Radiologic Technology
  • Baccalaureate prepared graduates
  • Two activated classroom laboratories and a CR digitizer on site
  • Opportunitiesfor advanced education and becoming multi-skilled in specialized imaging modalities
  • Clinical rotationsthrough a variety of health care settings, including a LevelI Trauma Center, Cardiac Center, Pediatric Hospital, and Outpatient Facilities
  • Highly selective program offers personal attention and low student/faculty ratio
  • ASRT(R) to BSRT(R) Track offers opportunitiesfor professional and educational advancement to practicingradiographers

36 month

Duration

$ 31400

Tuition

Applied Computer Science emphasizes the application of algorithms for addressing, processing, storing, and transmitting information. The core curriculum in Applied Computer Science, involving a blend of theory and practice, offers opportunities for problem solving in many areas and provides experience with a variety of computer languages and software packages which apply to both networks and mobile platforms.

The program features a truly distinctive two semester professional work experience comprised of a 10 credit Co-op and a 12 credit capstone Co-op both of which provide students with the opportunity to gain practical experience through placements with technology companies and educational providers specializing in program development.

An optional Cyber Security concentration is available within the Applied Computer Science Program that offers the student additional course work in the practical aspects of writing and analyzing secure code

48 month

Duration

$ 31400

Tuition

Sport Analytics is an interdisciplinary major that incorporates computer science and data analytics courses, a 45-credit business core, and major courses in sport business and sport analytics. The major provides students with progressive learning opportunities that prepare them for possible career opportunities as a sport statistician, sport data analyst, sport sales analyst or market research analyst. In addition, students will be actively involved in experiential learning experiences that challenge their acquired skills and prepare them to contribute productively to their chosen communities.

  • Students complete an internship in Sport Analytics in their senior year.
  • Practical-based instruction from academic professionalswith experience in the sport industry. Experiential opportunities are included to gain applied experience outside the classroom.
  • Class assignments that prepare students for the work that is required in the sport industry; in-class work is focused on the application of knowledge gained.

A 45-credit core for the Business Administration degree (BSBA) prepares students for successful management, administrative and leadership roles in sport business and business administration. An option for aSportBusinessminorthat consists of 18 hoursin sport business courses as specified in the Sport Business Minor section.

The Sport Analytics program blends general education, business, data analytics, computer science and sport management courses in a curriculum designed to prepare graduates for positions in areas such as intercollegiate and interscholastic athletic programs, professional sport organizations, sport marketing agencies, and entrepreneurship development. Sport Analytics is a developing field in the sport industry and students are encouraged to pursue these new and exciting opportunities.

The Sport Analytics major is an in-seat residential program on the Charleston campus.

48 month

Duration

$ 31400

Tuition

To be more marketable in the teaching field, teacher candidates will often pursue more than one teacher certification, which allows them to teach in different areas. This double major provides you with two certifications: K-6 Elementary and K-6 Multi-categorical Special Education.

You’ll learn to reduce barriers to learning, provide appropriate supports for all learners, and acquire methods and strategies to accommodate the needs of diverse learners through adaptations, modifications, and proper assessment.

48 month

Duration

$ 31400

Tuition

The mission of the Political Science program is to prepare graduates for employment, scholarship, or further study in the areas of law, public policy, or criminal justice in service to their professional disciplines and social communities.

• The Criminal Justice Concentration focuses on developing the skills needed to pursue careers in law enforcement, criminology, homeland security, or corrections with a focus on those skills needed in management positions. Students are also prepared to pursue graduate studies in Criminal Justice. The program structure encouragesstudentsto double major in other fieldssuch as Psychology, English, or Business. Prestigious internship opportunities with local and state government agencies provide valuable field-work experience in the discipline. Opportunities to present student research at state, regional and national meetings provide students with real world skills and allow them to network with professionals in the field. Students work with experienced and engaged faculty who are published authors and have taught at both the undergraduate and graduate levels.

48 month

Duration

$ 31400

Tuition

The Entrepreneurship major is an in-seat residential program on the Charleston campus. It is designed to appeal to learners at all life stages, including traditional freshmen students and adult learners seeking a flexible, efficient, and innovative learning experience. Students who major in Entrepreneurship will develop an understanding of business ventures in all phases, including conception, launch, and sustainability. Emphasis will be placed on innovative and interdisciplinary problem solving, identifying viable business opportunities, securing financial resources, and successfully identifying and reaching target markets using the Business Model Canvas.

Students who graduate with this degree will develop skills that will prepare them for careers as either an entrepreneur who establishes their own business or an intrapreneur who utilizes their innovative skills for another organization.

These skills include:

  • Design-thinking problem identification and innovation
  • Methodologies for risk assessment and assessment of success and failure
  • Identifying consumer behavior patterns
  • Research skills
  • Analysis of market data

48 month

Duration

$ 31400

Tuition

The mission of the Political Science program is to prepare graduates for employment, scholarship, or further study in the areas of law, public policy, or criminal justice in service to their professional disciplines and social communities.

• The Public Policy Concentration emphasizes the interconnectedness of political science, policymaking, and specific policy areas. This concentration is appropriate for those who want to pursue positions working directly or indirectly with government. It is also appropriate for those who wish to continue their education with graduate studies in social sciences, such as Political Science, History, or Sociology.

48 month

Duration

$ 31400

Tuition

From amateur sports to professional leagues, sports announcing to event planning, our Sport Business degree will prepare you for a wide range of career possibilities. The program consists of core business classes and a diverse selection of sport business classes to focus your career goals within the sports industry. The design of the program also encourages you to complete a second major or a minor in another field, enhancing your marketability in the job field.

Program Highlights

  • Classes provide practicum opportunities, service-learning, and internship experiences that allow students to work and gain experience with a sports business organization.
  • You’ll learn valuable life lessons from professionals in the industry.
  • Small class sizes allow personal attention from faculty with sports industry experience.
  • The program is based on the Commission on Sport Management Accreditation (COSMA) standards.

48 month

Duration

$ 31400

Tuition

View All Courses by MSM Group - University of Charleston, USA

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