Bachelor of Science in Business Administration - Marketing

at Northern Arizona University - Flagstaff Campus USA

The B.A. in Comparative Cultural Studies is a 49-58 credit degree whose aim is to provide students with a comparative, integrative and global approach to the study of human culture in its diversity and interconnections. The different emphases in the CCS B.A. degree introduce students to the complexities of diverse human cultures, both past and present; in the process, they develop the skills of analysis, interpretation and communication crucial to both their academic and professional development.

The Bachelor of Fine Arts degree in Visual Commuication is designed to produce graduates who are skilled in using art, design and technology to creatively communicate ideas and transform messages into visual communication. Through the rigorous coursework, students will develop skills in using aesthetic and conceptual judgment, color, type, symbols, digital images, multi-media, interactivity, motion graphics, photography, and project management to produce messages that clearly inform, effectively communicate brand experience, and persuade viewers.

Graphic Design Emphasis

• The ability to solve communication problems, including the skills of problem identification, research and information gathering, analysis, generation of alternative solutions, and prototyping.
• The ability to describe and respond to the audiences and contexts which communication solutions must address, including recognition of the physical, cognitive, cultural, and social human factors that shape design decisions.
• The ability to create and develop visual form in response to communication problems, including an understanding of principles of visual organization/ composition, information hierarchy, symbolic representation, typography, aesthetics, and the construction of meaningful images.
• An understanding of tools and technology, including their roles in the creation, reproduction, and distribution of visual messages.
• An understanding of design history, theory, and criticism from a variety of perspectives, including those of art history, linguistics, communication and information theory, technology, and the social and cultural use of design objects.
• An understanding of basic business practices, including the ability to organize design projects and to work productively as a member of teams.

The Master of Arts program in the Department of Psychological sciences provides graduate students with advanced disciplinary training which equips students for entry into doctoral training programs, employment in a burgeoning behavioral health field, and positions that require sophisticated training in methodological procedures and quantitative reasoning.  From completion of core courses, all program students demonstrate proficient competencies in methodological design and intermediate-level statistical application; these skills are subsequently woven into 1) students' faculty-supervised research (including research dedicated to the completion of a thesis as well as additional non-thesis research), 2) opportunities for supervised applied experiences, such as program evaluation, field work/internship placements through local behavioral and mental health organizations, and 3) professional development experiences, such as teaching or statistical consultation, that benefit students in both employment and doctoral training programs. 

This degree builds on a strong set of core requirements, then sends students through a well orchestrated curriculum that includes private lessons, a performance exam, and major ensemble experience.

The purpose of the Bachelor of Arts degree program is to provide students with a background in music and musicianship that prepares them for a wide range of further educational and vocational activities that include music as a component.  Students are also prepared for further study at the graduate and/or professional level.

The study of Theatre Arts is an integral part of a liberal arts education. As such, Northern Arizona University Department of Theatre seeks to give the undergraduate theatre student the broadest possible understanding of the art and craft of theatre through the creative, critical, and applied practice of theatre, and provide opportunity through performance and production for the student to learn their art by doing their art in a learner centered environment. The program seeks to prepare students for the global society by creating an awareness of the “other”, practicing empathetical thinking, and sustainability with a global perspective.

Theatre: Emphasis in Theatre Studies

• Evaluate, analyze and apply a depth and breadth of knowledge about the global impact of Theatre history, literature, and practices to the scholarship and practice of Theatre.
  • Demonstrate a depth and breadth of knowledge about the numerous facets of Theatre by successfully participating in various positions in the process of making Theatre.
  • Successfully complete coursework from a wide variety of Theatrical sub-fields
  • Apply knowledge of select Theatrical positions in theory and practice.
  • Recognize the literary, theoretical, and historical practices of global Theatre by taking courses in Script Analysis, Modern Drama, and Theatre History.
  • Synthesize knowledge acquired through the study of Theatrical history, theory and criticism in order to articulate their own stances on the global stage of Theatre.
• Value and apply an understanding of and experience with Theatre as a collaborative art to the scholarship and practice of Theatre.
  • Practice effective communication within a collaborative environment through the hands-on process of Theatre-making.
  • Value and understand professional and ethical boundaries within the collaborative Theatrical process.
  • Apply active listening skills.
  • Evaluate and apply an appreciation of various areas of Theatre to effectively work in a specific area.
• Apply knowledge of theory to practical work in Theatre.
  • Identify and engage in the professional practices of the Theatre through successful completion of courses in either Stage Management or Theatre Management.
  • Recognize, characterize and implement an understanding of the human body and its relationship to narrative and expression through successful completion of performance courses.
  • Identify, implement, and critique the technology and processes used in the professional Theatre, both historically and contemporarily, through the successful completion of courses in Technical Theatre and Design.
• Articulate an understanding of sustainability in Theatre, in all its manifestations.
  • Identify and discuss current professional Theatrical practices aimed at increasing sustainability.
  • Recognize, discuss, and analyze the sustainability of storytelling as an art form that is socially, culturally, and historically contextualized.
• Effectively communicate the theory and practice of Theatre in the following modes: digital, literary, verbal, and non-verbal.
  • Engage in effective digital communication practices through successful completion of course work and practical work in the making of Theatre.
  • Demonstrate understanding and practice of effective written communication and research skills in the literary, theoretical, and historical practices of global Theatre by successfully completing courses in Script Analysis, Modern Drama, and Theatre History.
  • Practice effective verbal and non-verbal communication skills through successful completion of performance courses as well as practical application on stage.
  • Implement effective visual communication skills through the successful completion of courses in Technical Theatre and Design.
• Apply effective problem solving through creative and critical thinking.
  • Articulate the creative process through the successful completion of a Capstone defense.
  • Demonstrate the facility to synthesize and apply their liberal studies to the practice of Theatre.
  • Recognize and analyze Western and non-Western Theatrical practices through coursework and practical application.
  • Apply culturally-aware comparative critical analysis of diverse practices and theories.
  • Synthesize knowledge acquired throughout their academic experiences on and off of the stage.
  • Articulate personal positions on the global state of Theatre.
• Demonstrate the facility to synthesize and apply their liberal studies to the practice of Theatre.
  • Apply awareness and comprehension of the scope of university coursework taken in order to critically analyze historical and contemporary texts and practices.
  • Integrate university course work into analysis and discussion of historical, social, aesthetic, and political contexts for Theatrical practices and texts.
  • Articulate arguments about and analysis of the diversity of stories found in the Liberal studies curriculum.
  • Synthesize and apply their knowledge of all areas of Theatre and the liberal arts to effectively complete a capstone project.
• Practice an effective system of preparation and working habits.
  • Implement effective classroom strategies such as active discussion participation, engagement with course materials, and asking relevant questions.
  • Practice effective and efficient writing techniques, including outlining, peer reviewing, and revision.
  • Collaborate within groups to prepare and present course material.

Society’s demand for essentials such as clean water, efficient transportation systems and sustainable infrastructure pose large-scale, practical problems. Civil engineers design and operate facilities such as bridges, highway systems, waterworks (water supply, storm and sanitary sewer drainage and wastewater treatment), dams/levees and foundations. Civil engineering is the oldest of the engineering disciplines. This exciting engineering field requires a solid understanding of core concepts including mathematics, physics, statics, mechanics of materials, structural analysis, surveying, and fluid hydraulics. These courses serve as a basis for advanced content in:

• Transportation (traffic signal systems, highway design)
• Structural (reinforced concrete, structural steel design)
• Water resources (hydrology and flood control, open channel flow, municipal engineering).
• Geotechnical (soil mechanics and foundations)

In addition to this content, our civil engineering curriculum will provide you with a solid foundation in design, project management and preparation for professional licensure.

The mission of the Northern Arizona University undergraduate Finance Program, is to educate skilled and well trained finance professionals. The graduates with a major in finance will be well positioned to understand important issues and tools in the fields of investments, corporate finance and international finance. They will be prepared for their first position in the field of finance and prepared to continue to progress throughout their careers. Consistent with this goal, the Finance Area seeks to continuously improve the curriculum to ensure that our graduates possess those core competencies which are most closely aligned with the values of finance professionals. These competencies support the concept of learning as a continuum that begins in an academic setting and continues with life-long professional education and experience. This core competency framework focuses on skills and is not necessarily structured around traditional subject areas. While knowledge requirements will change with time, these core competencies have long-term value and will support a variety of career opportunities in the fields of Investments, Corporate Finance and Banking.

The Bachelor of Arts in English prepares graduates for any future that demands proficiency in literature, language, and writing, as well as general excellence in resourceful, well-informed communication. Our graduates recognize the close weave of logical thought and effective expression, strive for more persuasive or more creative uses of English, possess the sense and insight to appreciate the value and quality of literature, have developed their historical and cultural imaginations by studying the marks of other times and diverse peoples in language and text, and recognize the global contexts of English as well as the social, civic, and environmental responsibilities that come with a liberal education. Our graduates have attained the high-level literacy skills and have practiced the research methods needed to compete in graduate and professional schools and to succeed in the workplace. With our help, they have prepared themselves to become productive, responsible members of the communities in which they live and work.

The Literature Emphasis engages students in the study of the literary arts. Students gain an understanding of the sociohistorical context of literary production and reception and have the opportunity to study specific eras, cultural traditions, genres, and critical and interpretative methods, while simultaneously refining their skills in literary analysis. Students become well-versed in historical and contemporary discourse within the field and in the terminology used in literary studies. This work deepens their knowledge of how various texts (film, comics, video games, novels, poems, drama, etc.) evince meaning by using particular language structures, forms, and rhetorical strategies. Among other widely transferable skills, students learn how to write fluently and eloquently. They also learn how to make effective use of primary textual sources in their analyses and develop a repertoire of skills that includes the search for and incorporation of scholarly sources in support of their own analytical arguments.

The Personalized Learning Bachelor’s degree in Management is built around workplace competencies and prepares students to pursue management careers in a broad spectrum of opportunities in corporate, non-profit, public service or military settings. The curriculum is designed in consultation with business leaders and competencies identified by the Accreditation Council for Business Schools and Programs and the Society for Human Resource Management to ensure students a comprehensive and relevant educational experience.

 Human Resources Emphasis

• Evaluate strategic roles in human resource management
• Examine advanced concepts in employment law and regulatory environments
• Assess effective total employee compensation plans
• Review human resource management’s role in organizational training
• Integrate knowledge of strategic human resource management
• Examine statistical methods used to inform management decisions
• Integrate and apply learning through a Capstone project

The B.S. in Electrical Engineering will prepare you to work in a diverse discipline that applies the principles of mathematics, physics, and science for the analysis, design, test, manufacture, and maintenance of electrical and electronic systems.  Electrical engineers work with other engineers and scientists to develop innovative sensors and instrumentation, communication systems, radar systems, control systems, power generation and storage systems, navigation and guidance systems, and much more.
 
Coursework and learning experiences in our program provides students with professional preparation in the study and application of the underlying principles of electricity and electromagnetics to the design, manufacture, and implementation of electrical systems.  Our curriculum also provides you with a solid foundation in problem-solving, analysis, design, project management and preparation for professional licensure. Students have multiple opportunities to learn and practice design starting with our introductory engineering design class and culminating in a Capstone experience that involves engineering design, project management, teamwork and significant client communication.