Bachelor of Science in Business Administration - Marketing

at Northern Arizona University - Flagstaff Campus USA

The Personalized Learning Bachelor’s degree in Management is built around workplace competencies and prepares students to pursue management careers in a broad spectrum of opportunities in corporate, non-profit, public service or military settings. The curriculum is designed in consultation with business leaders and competencies identified by the Accreditation Council for Business Schools and Programs and the Society for Human Resource Management to ensure students a comprehensive and relevant educational experience.
 
PL Management students are provided with the knowledge, skills and abilities to enter the workforce with foundational skills in managing sustainable, ethical and socially responsible organizations. Students explore theories, concepts and practices through current case studies and literature that apply to managing business operations and personnel in the context of a global enterprise. Students analyze and interpret critical knowledge, skills and abilities required for success in managing innovative and traditional organizations. The program focuses on current issues and theory-to-practice exercises to prepare managers for immediate success in the field.
 
Students in the Human Resource emphasis study broadly from program core topics impacting global enterprise including leadership, ethics, finance, managing human capital, communication, supply chain management, marketing, critical thinking, strategic planning, technology and employment law. In addition, HR emphasis students complete coursework that prepares them to apply concepts and principles of job analyses, HR policy, human performance metrics and compensation.

Management Core

• Analyze management principles from a global perspective
• Engage in strategic, critical and innovative thinking
• Examine organizational ethics
• Engage in effective Managerial Communication
• Examine Leadership as it relates to Organizational Management
• Manage financial resources to support the fiscal health and strategic goals of an organization
• Analyze technology management and applications
• Examine the inextricable relationships between operations and the global movement of goods and services-supply chain
• Marketing to a global economy
• Recruit and manage talent as part of a strategic business plan

The Master of Arts in Political Science degree provides students with the knowledge, skills, and abilities to understand and participate in the political systems of the United States and the world.  This degree provides a broad perspective on experiences, international and domestic, from both theory and practice.

This degree builds a strong foundation in the advanced knowledge of the political world, and enables students to be able to use key concepts and analytical approaches from Public Policy, American Politics, Public Administration, Comparative Politics and International relations.

Through this Bachelor of Science degree in Parks and Recreation Management, recreation resource professionals are prepared for diverse careers in the field of parks and recreation. The PRM Program focuses on small class size, high student-teacher interaction, on-site field experiences, and experiential learning opportunities. The faculty are are dedicated to expanding the scholarly knowledge base of people and organizations to enhance the quality of leisure experiences and places.

The Northern Arizona University (NAU), Parks and Recreation Management faculty, staff and students are committed to promoting successful professional careers, service learning, active healthy life-styles, life-long education, global awareness, and creating meaningful social connections between individuals and their surrounding environment.

• Success as Professionals: We believe in equipping our students with essential entry level professional skills which lead to successful careers in parks, recreation, tourism or related organizations.
• Service Learning: We believe in integrating teaching and learning experiences through meaningful community service focusing on civic responsibility and strengthening communities.
• Global Awareness: We believe in creating opportunities, awareness and experiences focused on diversity, international travel, and education.
• Life-Long Education: We believe individuals who continually engage in new recreation and leisure experiences learn new skills and gain valuable knowledge and help promote positive aspects of human existence.
• Connection to others and the Environment: We believe that the human condition of compassion for others and the surrounding environment can be fostered and supported through participation in leisure activities which raise awareness of overall inter-connectedness and thereby creating a more sustainable future.
• Healthy Life-Styles: We believe that involvement in leisure and recreation activities leads to decision making for better balanced healthy life-styles, effectively lowering illness (both physical and psychological), and allows people to live more rewarding and fulfilled lives

A degree in Anthropology provides opportunities to study and understand human social, cultural, biological, prehistoric, and language systems. The program features a holistic cross-cultural approach that includes research, fieldwork, and service. Students round out their studies with four terms of language (or via CLEP-demonstrated proficiency).

The overall purpose of the Bachelor of Science in Communication Sciences and Disorders program is to provide students with foundational knowledge of the biological, physical, behavioral and cognitive aspects of human communication. Courses cover anatomical and physiological aspects of speech and hearing, development of cognitive and linguistic communicative functions and related disorders, and aspects of professional practice.
 
Students who complete the program will be prepared for graduate studies in speech-language pathology, audiology, speech and hearing sciences, or related disciplines and careers.

The Bachelor of Fine Arts in Studio Arts degree encompasses knowledge, skills, and dispositions that are in demand from an array of creative fields—including but not limited to medical, entertainment, and design—in addition to the skills needed to be studio artists. Studio artists work in a variety of different occupations that require a combination of hand skills, an understanding of a variety of material applications, and creative problem solving. Upon graduation, students are expected to exhibit the strong critical thinking, aesthetic design, and conceptual thinking skills needed to participate effectively in a competitive creative arts market.
 
Beyond the skills of artistic creation, students develop business practices for artists including graduate school application, grant application, gallery representation, self-promotion through web and print media, and maintaining a sustainable and safe studio practice. Studio Arts students learn how to apply their skills beyond traditional studio art applications to other industrial and non-industrial fields outside the world of art.

School of Art faculty teach students to apply critical thinking and analysis, innovation and creative solutions, as well as technical artistic processes towards the production of art while building an open mind to criticism respect for public opinion. All Studio Arts majors are required to complete a Foundation year which includes drawing and basic 2D, 3D, and 4D design coursework. Eventually, students work primarily in one of five emphases: Ceramics, New Media, Painting, Printmaking, or Sculpture.  Classes are studio-based and include classroom critiques and discussions about work produced in class, review of professional artwork and artists, and professional practices of an artistic practice. Each Studio Arts student works towards a senior thesis which reflects the student’s experiences and research the student has completed throughout the program.

Emphases Learning Outcomes  
Sculpture
The BFA Sculpture emphasis focuses on 3D physical and spatial design. Students begin with learning basic metal working and welding techniques. Over time students also learn to create 3D artworks with wood, cast metal, plastics, and other composite materials. Students develop their building and fabrication skills in service of developing 3D art. These skills can be applied in a variety of occupations and opportunities like architectural theming and product prototyping in addition to studio art

The undergraduate degree programs in Criminology and Criminal Justice (CCJ) combine foundational knowledge of criminal justice with a critical understanding of its institutions, processes and operations. CCJ students learn how social forces influence lawmaking, approaches to criminal justice, perceptions and experiences of justice; and how, in turn, criminal justice trends influence society. In accordance with our commitment to promote a more just society, CCJ students develop a firm understanding of the cultural, political, economic and moral complexities surrounding the creation and enforcement of law, and are prepared to become practitioners, advocates and defenders of social justice. CCJ students accomplish this through critical examinations of how power and privilege shape the social realities of criminal justice globally, nationally and locally and by utilizing the latest in legal and social science research to develop critical understandings of how these realities impact diverse groups of people. In addition, CCJ students investigate how social and cultural identities are related to differential experiences of criminalization, victimization, offending, and justice work.

The B.S. in Computer Engineering will prepare you to work with other engineers and scientists to develop innovative consumer electronics, sensors and instrumentation, integrated circuits, communication systems, computers, and control systems.  Computer engineers use digital design and engineering skills to design microcontrollers, microprocessors, and computing systems of all sizes.
 
Coursework and learning experiences in our program provides students with professional preparation in the study and application of the principles of mathematics, computer science, physics, and the natural sciences for the analysis, design, test, manufacture, and maintenance of computing systems.   In addition to the underlying principles of electricity and computing, our curriculum provides you with a solid foundation in problem-solving, analysis, design, project management and preparation for professional licensure.  Students have multiple opportunities to learn and practice design starting with our introductory engineering design class and culminating in a Capstone experience that involves engineering design, project management, teamwork and significant client communication.
 
Our curriculum will help you pursue a career designing and developing the latest smart phone, electronic chips, and products in between that benefit people by connecting, healing, informing, entertaining, defending, and providing the essentials for life.

The BSBA in Management program at NAU prepares graduates for entry-level business professional positions with the intention of providing a foundation to transition into managerial positions. Graduates’ skills include proficient analysis, skillful decision-making, and effective communication. Our graduates will add value to their organizations through competent management of relationships, processes, and projects to achieve results for improved performance. The Management Area’s vision for the NAU Franke College of Business undergraduate Management degree is to build students’ identities as leaders and decision makers. The AACSB-accredited management degree develops students’ knowledge and expertise in managing both complex and simple organizational forms (including both for-profit and not-for-profit ventures; in both the manufacturing and service sectors), and provides students with a comprehensive overview of the skills necessary to compete effectively in business and to become successful managers. The Management Area faculty seeks to build on the strengths of a NAU liberal arts foundation and the core of the business program, by further developing analytical skills, problem-solving skills, strategic thinking abilities, effective oral and written communication abilities, and effective leadership and teamwork skills. The program emphasizes behavioral dynamics, decision making skills, ethics and corporate social responsibility, entrepreneurial skills, leadership skills, project management, international relations, and human resources skills for students of traditional age (often minority and/or first generation students), who likely have little to no previous work experience.

Choral Conducting Emphasis
Advanced professionalism and independence in the area of specialization:

• Music performance, which includes instrumental performance, vocalperformance, choral conducting, and/or orchestral conducting; or
• Scholarly research in music utilizing historical and theoretical methods.

Continued growth in musical understanding through analytic, historic, pedagogical, and performance skills, which include:

• The ability to identify appropriate literature in support of their individual career path.
• Understanding stylistic differences among various types of music and applying that understanding in performance.
• The ability to apply pedagogical concepts within an educational environment.

Graduate and professional level research skills, which include:

• The use of advanced historical and critical methodologies across a wide variety of musical styles, genres, and time-periods.
• Advanced interpretative, analytical, and synthesis skills within the area of music theory.
• Clear, cogent writing skills.
• The ability to systematically support an argument in writing.
• The ability to identify appropriate primary and secondary sources and effectively cite the sources in a research document.

  Acknowledgement, awareness, and exploration of connections across music subdisciplines and human experiences by integrating knowledge learned within the contexts of:

• History;
• Theory;
• Performance; and
• Culture.

 Integration of knowledge and skills gained in performance and scholarship into a meaningful and intellectual life in a global society by:

• Identifying human experiences expressed in a variety of musics.
• Communicating those human experiences through scholarship and performance.