Bachelor of Science in Business Administration - Marketing

at Northern Arizona University - Flagstaff Campus USA

Suzuki Pedagogy (Violin) Emphasis
Students develop skills in the Suzuki Pedagogy method that will prepare them for careers as Suzuki violin teachers or for further study of the Suzuki method.

• Articulate and utilize Suzuki philosophy and concepts while teaching individual students and groups of students.
• Demonstrate teaching skills and mastery of repertoire appropriate to beginning, intermediate, and advanced students.
• Perform the Suzuki repertoire at a professional level.
• Demonstrate knowledge of child development, parent education, and parent engagement in the learning process.
• Identify appropriate repertoire for public performance and skill development for use with students with varying skills levels.

The BSBA in Management program at NAU prepares graduates for entry-level business professional positions with the intention of providing a foundation to transition into managerial positions. Graduates’ skills include proficient analysis, skillful decision-making, and effective communication. Our graduates will add value to their organizations through competent management of relationships, processes, and projects to achieve results for improved performance. The Management Area’s vision for the NAU Franke College of Business undergraduate Management degree is to build students’ identities as leaders and decision makers. The AACSB-accredited management degree develops students’ knowledge and expertise in managing both complex and simple organizational forms (including both for-profit and not-for-profit ventures; in both the manufacturing and service sectors), and provides students with a comprehensive overview of the skills necessary to compete effectively in business and to become successful managers. The Management Area faculty seeks to build on the strengths of a NAU liberal arts foundation and the core of the business program, by further developing analytical skills, problem-solving skills, strategic thinking abilities, effective oral and written communication abilities, and effective leadership and teamwork skills. The program emphasizes behavioral dynamics, decision making skills, ethics and corporate social responsibility, entrepreneurial skills, leadership skills, project management, international relations, and human resources skills for students of traditional age (often minority and/or first generation students), who likely have little to no previous work experience.

The Personalized Learning Bachelor’s degree in Management is built around workplace competencies and prepares students to pursue management careers in a broad spectrum of opportunities in corporate, non-profit, public service or military settings. The curriculum is designed in consultation with business leaders and competencies identified by the Accreditation Council for Business Schools and Programs and the Society for Human Resource Management to ensure students a comprehensive and relevant educational experience.
 
PL Management students are provided with the knowledge, skills and abilities to enter the workforce with foundational skills in managing sustainable, ethical and socially responsible organizations. Students explore theories, concepts and practices through current case studies and literature that apply to managing business operations and personnel in the context of a global enterprise. Students analyze and interpret critical knowledge, skills and abilities required for success in managing innovative and traditional organizations. The program focuses on current issues and theory-to-practice exercises to prepare managers for immediate success in the field.
 
Students in the Human Resource emphasis study broadly from program core topics impacting global enterprise including leadership, ethics, finance, managing human capital, communication, supply chain management, marketing, critical thinking, strategic planning, technology and employment law. In addition, HR emphasis students complete coursework that prepares them to apply concepts and principles of job analyses, HR policy, human performance metrics and compensation.

Healthcare Emphasis

• Review the state of US healthcare organizations
• Analyze healthcare operations, obligations and delivery
• Research legal and policy issues that govern the healthcare organization and workforce
• Evaluate quality management and risk management in healthcare
• Examine statistical methods used to inform management decisions
• Integrate and apply learning through a Capstone project

The Environmental Science program at NAU constructs an interdisciplinary base of knowledge and skills to explore and develop real-world solutions to environmental problems.

Our program provides a firm grounding in the natural and social sciences to ensure all students understand how chemical, physical and biological processes maintain life, and the complex relationships among humans and the environment. Students work together and individually in the classroom, field and laboratory to practice applying the scientific method to address environmental problems and explore creative solutions that apply cutting-edge technologies.

The broad range of emphases available within our program allows students to delve deeper into a specific knowledge base, then work individually and often together in Environmental Science courses to solve problems by applying the perspectives and knowledge they developed in their emphasis with students from other emphasis areas. To culminate the learning in the program, students develop an individually designed research project or internship addressing an environmental issue of importance to them, which in turn, is expected to further prepare students for a range of professional or graduate opportunities.

Environmental Communication Emphasis

• Understand environmental processes and problems as well as the nature, concepts, and process of communication.
• Learn how to communicate environmental concepts in written and oral form, through diverse media, to audiences of diverse viewpoints, backgrounds, and perspectives.

We build a strong foundation in the history, philosophy and ethics of journalism and photojournalism and emphasize how these disciplines serve varied communities and facilitate the free flow of information needed in a democratic society. Students learn to take a global perspective as they critically assess journalistic work from a variety of places and historical periods. By valuing the principles of the journalistic tradition, our students obtain the critical and creative edge to innovate and be relevant in an evolving media world.
 
Built upon the fundamentals of storytelling and nonfiction narrative, our curriculum ensures that students can cover breaking news as well as develop features and deeper, under-reported stories. Our students are informed and curious about their communities, and develop a critical understanding of media forms that allows them to identify audience needs and place stories within context. By honing methods of investigative research, relationship building and interviewing, our students learn to gather the materials needed to craft compelling narratives. Their creative works are refined through individual mentoring from instructors as well as through intensive student peer review.

The purpose of the Northern Arizona University Bachelor of Business Administration Program is to provide excellent business management and related higher education using the Malcolm Baldrige National Quality Award standards for education as applied through the Accreditation Council for Business Schools and Programs (ACBSP) accreditation. We seek to be a premier provider of Baldrige-Quality business management and related higher education with an emphasis on value and accessibility. We focus on core business competencies within a global context.

Students will be able to demonstrate the ability to:

• Think creatively, analyze and synthesize data from multiple perspectives
• Analyze and use financial information
• Solve problems using decision-making tools and theories,
• Engage others through effective interpersonal skills
• Communicate effectively in oral and written formats,
• Work well in team settings
• Design and implement effective strategies for the global marketplace, and
• Discern the underpinning ethical issues in local and global business decision-making, including those involving social responsibility, environmental sustainability, and profitability.

The global context for the core competencies will be addressed in all relevant classes across the curriculum. We provide online and hybrid classes for learning through the application of technology, as well as opportunities to study as part-time students. We provide opportunities for students to apply leadership skills through Phi Beta Lamda, as well as competitive challenges involving other business programs in Arizona and nationally. We collaborate with other universities globally and within the region to provide direct international experience. We facilitate regional business development through our innovative incubator program.

A degree in Anthropology provides opportunities to study and understand human social, cultural, biological, prehistoric, and language systems. The program features a holistic cross-cultural approach that includes research, fieldwork, and service. Students round out their studies with four terms of language (or via CLEP-demonstrated proficiency).

The core of the educational mission of the Department of Criminology and Criminal Justice is to provide both undergraduate and graduate students with the theoretical, methodological, and analytical skills to think critically and systematically about the nature of crime, the meaning of justice, and the efficacy of crime control policies and practices.
 
The Master of Science in Applied Criminology is an integrated program of study designed to provide graduate students with the theoretical perspectives, substantive knowledge and practical research skills needed to engage in independent, critical investigation of social justice and criminal justice issues, problems, and policies. The MS degree prepares students for professional employment in applied local, national, and international justice contexts or to pursue further education at the doctoral level.
 
The program’s core courses are designed to ensure that students acquire a graduate-level understanding of advanced theory and methods in criminology, justice system processes, and contemporary policy debates regarding crime and crime control. The graduate curriculum examines justice-related issues from a variety of criminological, social justice, and global perspectives and emphasizes three broad substantive areas of specialization:  transnational crime and justice, communities, health, and justice, and law, policy and social change.  Throughout the curriculum, students are expected to apply their core methodological and theoretical knowledge to analyze real-world justice challenges
 
The applied nature of the MS program is particularly emphasized in the diverse completion options available to students. Depending upon their career goals, our program facilitates experiential learning and the development of subject area expertise via a student designed project focused on research, teaching, or an internship in a justice agency. The opportunity to complete an independent project offers student-centered flexibility while also preparing students for their chosen professional career within the field of criminology. Applied Criminology graduates are critically informed citizens who value diversity and social justice and apply their methodological and theoretical knowledge to advance the cause of justice.

The Bachelor of Arts in Modern Languages provides students with a socio-cultural and historical background as well as linguistic abilities to engage with French, German, Japanese, and Spanish speaking populations from around the world in a variety of social and cultural contexts. Through linguistic, literary and cultural approaches to the study of the French, German, Japanese, and Spanish language, our students develop speaking, listening, reading, and writing skills that allow them to understand and interact effectively with diverse cultures. Throughout this process the students develop cognitive skills in critical thinking and analysis and recognize the importance of being able to function in a global society. With their linguistic abilities in French, German, Japanese, and Spanish, they are better able to compete for career opportunities in the domestic and global job markets and are prepared to become productive, responsible members of the local, national and international communities in which they live and work.

Japanese IGP Emphasis

• Create with language to express meanings orally on concrete topics relating to work, school, home, and leisure activities using all major time frames (present, past, and future). They can interact with native speakers unaccustomed to dealing with non-natives, and handle complicated or unexpected communicative tasks. (Speaking skills)
• Identify and use main ideas and details from connected aural discourse involving description and narration in different timeframes or aspects, and about a variety of topics beyond immediacy of the situation for communicative purposes. (Listening skills)
• Identify and use main ideas and details from authentic, connected, longer, written texts involving description and narration in different formats about a variety of topics for communicative purposes. (Reading skills)
• Create with language to express meanings in written form about familiar topics using the major timeframes with some control of aspect. (Writing skills)
• Think critically and analytically in response to socio-cultural, historical, and linguistic issues and/or classic and contemporary literary texts related to the culture of the target language. (Critical thinking and analytical skills)
• Understand the cultural, political and artistic diversity of perspectives, practices and products of the target language populations including how racial and ethnic diversity relates to those perspectives, practices and products. (Globalization - Diversity)
• Recognize, investigate, and produce written and oral discourse in the target language communicating findings about historical and contemporary issues important to life in countries of the target language.
• Explore how historical, political, religious and economic forces have shaped the current world system with its power inequalities and efforts to address them with a focus on the culture of the target language. (Globalization – Global Engagement)
• Analyze the structure and use of the language at the sound, word, and sentence level.
• Summarize different linguistic features observed in different dialects in terms of historical change, geographical location and social variables.
• Explore and analyze the role of human interactions with the environment and its relation to the root causes of many global problems focusing on those occurring in the culture of the target language. (Globalization - Environmental Sustainability)

The Master of Public Health prepares students for public health professions emphasizing the planning, implementation, and evaluation of health programs and policies. We aim to prepare public health professionals to address the health needs of diverse and underserved communities in northern Arizona and beyond. Students gain knowledge and skills in biostatistics, epidemiology, public health research, program planning and evaluation, health policy and management, and environmental health. We support student development through offering high quality instruction, which includes opportunities for professional growth and community engagement in public health and nutrition.

The Nutrition concentration emphasizes public health nutrition, culinary arts, foodservice management, and clinical nutrition. The Nutrition concentration is designed for students who are interested in careers as Registered Dietitian Nutritionists. With the training, research, and internship experiences offered, graduates are well prepared to address the health needs within their communities.