Bachelor of Arts in Communication - Interpersonal Communication

at Northwest Missouri State University USA

The comprehensive major in strategic advertising focuses on the business side of advertising. Students learn about creating and selling advertisements, as well as study marketing, management, consumer behavior and business-focused topics. Faculty ensure students are skilled in the areas of writing, designing, communicating and understanding the impact of the location of a message.

When students graduate, they will be capable of working in marketing or advertising departments of large brand and media companies. They’ll have well-rounded business skills focused on marketing, with the specific skill-sets related to planning, buying and creating advertisements.

Students majoring in mass media with an emphasis in applied advertising focus on the tangible media, the visual as well as creative aspects of advertising. At Northwest, students have opportunities to participate in creating and selling advertisements on the award-winning,  student-managed KZLX radio and KNWT television stations, Northwest Missourian newspaper and Tower yearbook as soon as the first semester of their freshman year.

Faculty focus on three core areas: business of advertising, creativity and media sales. In business of advertising, students learn legal and regulatory ethics, operational structure and media planning; the creativity component includes the message strategy, design concepts and knowledge of critical analysis; and media sales provide information about media mix concepts, messaging across sales, understanding media rates and the importance of digital and social media.

A Foods and Nutrition major at Northwest is the study the science of nutrition and how nutrition impacts the human body. Faculty focus on teaching students skills to modify and assess individualized nutrition such as meal plans; nutrition counseling as it relates to human behavior; food science; food preparation; and food service management.

The program is a three-step process. First, students complete Northwest’s accredited didactic foods and nutrition program requirements; second, students apply to and complete an accredited dietetics internship after graduation; and third, students take the national registered dietitian exam.

The Business Technology major is a unique combination of business and cutting-edge technology courses. Professors provide a strong foundation in business and technical skills that teach the most up-to-date techniques. Students complete the common professional component and high-demand courses that ultimately prepare them to be marketable and competitive for employment in a technology-driven environment.

Northwest’s Master of Science in Information Systems is a 16-month program that focuses on information systems analysis and design, cybersecurity, database design and development, human-computer interaction, financial decision making for information systems, business intelligence and management of IT projects. Additional coursework provides students with hands-on experience in today’s major platforms including Java, modern database engines and current project management tools.

A capstone Information Systems Development project is designed to expose the students to real world IT practices, enhancing their communication skills and preparing them to enter the job market.

Agronomy: Horticulture majors at Northwest gain a broad knowledge of agriculture, and are also exposed to many diverse greenhouse and nursery production, fruit and vegetable culture as well as landscape and turf fabrication.

Faculty focus on five core areas: greenhouse management and production; vegetable and fruit production methods; post-harvest technology along with food safety and local production issues; landscape, plants, design and maintenance; and sustainability in today’s horticulture industry.

A Foods and Nutrition major at Northwest is the study the science of nutrition and how nutrition impacts the human body. Faculty focus on teaching students skills to modify and assess individualized nutrition such as meal plans; nutrition counseling as it relates to human behavior; food science; food preparation; and food service management.

The program is a three-step process. First, students complete Northwest’s accredited didactic foods and nutrition program requirements; second, students apply to and complete an accredited dietetics internship after graduation; and third, students take the national registered dietitian exam.

Earning a Political Science degree at Northwest prepares students for multiple employment opportunities in public service and private sectors including federal, state and local government, law, criminal justice system, municipal planning, city management, urban affairs, education, non-profit administration, campaigns and elections, public policy analysis and internal development and relations.

The major has three areas of emphasis: the american institutions (formerly criminal justice) emphasis provides an understanding of legislatures, police prosecutors, public offenders and courts and corrections; the public administration emphasis focuses on the decision making process and job opportunities in public organizations and local, state, federal and international agencies; and the global affairs emphasis studies the global trends and events, and enhances intercultural understanding.

Wildlife ecology and conservation majors at Northwest study wildlife populations to understand patterns of distribution and abundance, and how these patterns may be used to manage and conserve populations. Faculty focus on ensuring students understand the natural history and ecology of mammals, birds, fish, reptiles and amphibians; gain the ability to conduct scientific experiments and surveys to monitor wildlife populations; learn techniques used to manage and conserve wildlife populations; and balance the needs of populations with people’s needs.

The food services program emphasizes the importance of marketing, management, nutrition, quantity food service, food science and menu design. It is available for students wanting a career in event planning or restaurant and bar management. To ensure student success after graduation, faculty focus on implementing hands-on experiences in the classroom with projects like establishing financial plans for a successful food service operation business.