Bachelor of Science in Strategic Advertising

at Northwest Missouri State University USA

Students majoring in mass media with an emphasis in sports media gain knowledge of information gathering, radio, recording and editing. Faculty focus on ensuring students receive knowledge that covers sports, basic journalism, use of audio and video as well as an emphasis on quality, clear writing skills.

Earning a Political Science degree at Northwest prepares students for multiple employment opportunities in public service and private sectors including federal, state and local government, law, criminal justice system, municipal planning, city management, urban affairs, education, non-profit administration, campaigns and elections, public policy analysis and internal development and relations.

The major has three areas of emphasis: the american institutions (formerly criminal justice) emphasis provides an understanding of legislatures, police prosecutors, public offenders and courts and corrections; the public administration emphasis focuses on the decision making process and job opportunities in public organizations and local, state, federal and international agencies; and the global affairs emphasis studies the global trends and events, and enhances intercultural understanding.

Comprehensive communication majors with an emphasis in interpersonal communication study how people create, send and receive messages, and analyze the ways in which messages affect the perception of the relationship. Students learn methods of identifying problems in communication, correcting problems, and training and developing communication abilities for members of various communities. At Northwest, faculty focus on communication theory and ensuring students are efficient in public speaking, writing, group behavior, persuasion and interpersonal communication.

The Business Technology major is a unique combination of business and cutting-edge technology courses. Professors provide a strong foundation in business and technical skills that teach the most up-to-date techniques. Students complete the common professional component and high-demand courses that ultimately prepare them to be marketable and competitive for employment in a technology-driven environment.

The early childhood education program prepares students to successfully complete the licensure requirements of the program and earn their teaching license with an endorsement in early childhood education. This license enables students to teach children birth through the third grade in multiple settings including public and non-public schools, homes and other community settings.

This program offers a strengths-based approach in working with all children including those with special needs and rights. Along with coursework that is focused on child-centered and culturally sensitive practices, students participate in embedded field experiences in the Phyllis and Richard Leet Center and Horace Mann Laboratory School and partnering community settings. Combined, these learning experiences provide the basis from which theories about development, learning and curriculum come to life for our students.

Individually and as a cohort of learners, students learn an integrated approach to teaching and learning through constructivist curriculum practices and strategies that offer meaningful learning within diverse systems and settings. Opportunities to learn together as critical colleagues who further each other’s reflective thinking skills prepares students for professional collaboration in their future careers.

Across the country, the importance of early childhood education continues to grow as studies indicate the long-term benefits educational opportunities in the early years have on shaping future learning outcomes. Faculty focus on preparing childhood teachers, decision makers and intellectual and ethical leaders to create opportunities for learning that ensures the well-being of children and families in their communities and beyond.

Economics majors at Northwest develop analytical, critical thinking and decision-making skills in preparation of evaluating the decisions made by businesses, consumers and government. The goal of this degree is to assess information and decisions in order understand the structure, operation and investigation of decisions.

In addition to small class sizes, Northwest students receive instruction from faculty who have received the Dean’s Award for Exemplary Teaching and the Governor’s Award for Excellence in Teaching. Classes are small and upper-level courses have an average of fewer than 10 students.

The art education major is designed for students who want to teach in schools, museums or community centers. This interdisciplinary program focuses on children’s artistic development, skills-based learning with two- and three-dimensional art, critical thinking regarding images in pop culture including logos, advertisements, television shows and memes; and issues-based learning that promotes problem-solving.

The digital media major at Northwest is an interdisciplinary program involving an emphasis in computer science, art or mass media. The courses offer a cross-section of skills in design as well as written and visual communication. The major produces graduates who are proficient in art, photography, design, communication, computer programming and legal or ethical considerations as they relate to media.

The new media emphasis focuses on content creation, coding and design. Students learn HTML, CSS and study methods businesses use to create winning digital strategies like social media, search engine optimization and digital advertising sales.

Agronomy majors at Northwest gain fundamental training in the study of crop and soil management. Faculty focus on three core areas to ensure student success: fundamental principles of producing healthy, bountiful and sustainable crops; science of soil as a natural resource and component of agro ecosystems; and methods of determining and implementing solutions to crop and soil management systems.

This major offers three different areas of focus:

• Crop Science
• Horticulture
• Soil Science

The comprehensive major in nanoscience is the study of structures in nanometer size which is smaller than cells but larger than most molecules. At Northwest, this interdisciplinary majors focuses on providing practical laboratory experiences, isolating DNA and synthesizing nanoparticles to construct solar cells. Students can choose to specialize in nanoscale biology, nanoscale chemistry or nanoscale physics.

• Nanoscale biology applies nanotechnology at the cellular level. Two approaches include using nanotechnology to study part of a living cell or use part of the living system as a model for creating nanoscale devices. This major utilizes cellular mechanisms to create new technologies.
• Nanoscale chemistry focuses on utilizing nanomaterials for drug delivery systems, carbon nanotubes, dye-sensitized solar cells and semiconductor nanowires. This major continues to evolve as chemists use their skills in synthesis and chemical modification, and employ state-of-the-art instrumentation and technology to characterize and manipulate nanostructures.
• Nanoscale physics focuses on the interaction of light and electromagnetic radiation at a nano level, the change in properties from the large scale to the nanoscale, and practical experience in designing and looking at materials at a nano level.