Bachelor of Science in Strategic Advertising

at Northwest Missouri State University USA

The Bachelor of Arts degree in Music (comprehensive) is for students who desire a broad approach to their Music education, including applied study, ensemble experiences, music composition, history and theory.

The B.A. in Music can also be paired with an emphasis area, which can include Audio Production, Business or Wellness. The B.A. in Music with Emphasis is intended to provide students with the same broad experience in Music that, when paired with the emphasis area, can lead to careers in Music Production, Arts Management/Administration, Entrepreneurship, Counseling, Studio Teaching and other Music-enhanced careers.

A major in Business Management at Northwest teaches students methods for managing and leading professional employees, motivating people on the job, producing quality products, scheduling maximum efficiency, and managing financial entanglements among companies. Students develop skills and knowledge in critical thinking, analyzing and effective communication techniques in a career. Hands-on approaches are utilized in preparation for a career in business while working in teams, learning negotiation skills, conflict resolution, operations of running a business, and presentation skills in upper level courses.

The curriculum is designed to provide the additional education necessary for students with vocational or technical non-transferable certificate/degrees to earn a bachelor's degree.

The Agricultural Science major at Northwest is an interdisciplinary program that prepares students for a career in a variety of agricultural-related occupations and farm operations. This major provides an opportunity to explore interests in agriculture. Students will gain the fundamental skills in agricultural economics, plant science, animal science and soils.

A comprehensive degree in Social Studies: History at Northwest prepares students to teach history, geography, economics, political science/government and behavioral science in secondary education (high school). This major must be completed as part of the Bachelor of Science in Education to align with Missouri teacher certification standards. A minor is not required as social studies is considered a comprehensive major. Recent Northwest graduates have obtained teacher positions in Iowa, Kansas, Nebraska and  Missouri, yet the particular certification for each state varies. Students learn the content of history, geography, economics, political science/government and behavioral sciences while also gaining understanding of the techniques of the teaching profession. This includes classroom management, lesson planning, special education, technology for classrooms and other related skills.

The food services program emphasizes the importance of marketing, management, nutrition, quantity food service, food science and menu design. It is available for students wanting a career in event planning or restaurant and bar management. To ensure student success after graduation, faculty focus on implementing hands-on experiences in the classroom with projects like establishing financial plans for a successful food service operation business.

Agronomy majors at Northwest gain fundamental training in the study of crop and soil management. Faculty focus on three core areas to ensure student success: fundamental principles of producing healthy, bountiful and sustainable crops; science of soil as a natural resource and component of agro ecosystems; and methods of determining and implementing solutions to crop and soil management systems.

This major offers three different areas of focus:

• Crop Science
• Horticulture
• Soil Science

The digital media major at Northwest is an interdisciplinary program involving an emphasis in computer science, art or mass media. The courses offer a cross-section of skills in design as well as written and visual communication. The major produces graduates who are proficient in art, photography, design, communication, computer programming and legal or ethical considerations as they relate to media.

The new media emphasis focuses on content creation, coding and design. Students learn HTML, CSS and study methods businesses use to create winning digital strategies like social media, search engine optimization and digital advertising sales.

Earning a Political Science degree at Northwest prepares students for multiple employment opportunities in public service and private sectors including federal, state and local government, law, criminal justice system, municipal planning, city management, urban affairs, education, non-profit administration, campaigns and elections, public policy analysis and internal development and relations.

The major has three areas of emphasis: the american institutions (formerly criminal justice) emphasis provides an understanding of legislatures, police prosecutors, public offenders and courts and corrections; the public administration emphasis focuses on the decision making process and job opportunities in public organizations and local, state, federal and international agencies; and the global affairs emphasis studies the global trends and events, and enhances intercultural understanding.

The Bachelor of Science in Criminology is an interdisciplinary study of crime and the criminal justice system. It is the broad investigation of the roles that sociological and psychological factors play in determining how a society defines crime, contributes to or deters criminal behavior, and responds to victims and offenders. Criminologists have a wide variety of career paths from which to choose. Those interested in working within the criminal justice system may pursue a number of government jobs including, careers within law enforcement, courts, or corrections.