Bachelor of Arts in Communication - Rhetoric

at Northwest Missouri State University USA

Comprehensive communication majors emphasizing in public relations learn methods to understanding targeted audiences, and explaining products, services and missions to a specific audience. Faculty focus on oral, written and verbal communication skills as well as problem-solving skills to effectively meet the needs of management and the targeted audience.

All faculty members teaching public relations classes have professional experience, providing practical knowledge as well as professional contacts in the field.

Earning a Political Science degree at Northwest prepares students for multiple employment opportunities in public service and private sectors including federal, state and local government, law, criminal justice system, municipal planning, city management, urban affairs, education, non-profit administration, campaigns and elections, public policy analysis and internal development and relations.

The major has three areas of emphasis: the american institutions (formerly criminal justice) emphasis provides an understanding of legislatures, police prosecutors, public offenders and courts and corrections; the public administration emphasis focuses on the decision making process and job opportunities in public organizations and local, state, federal and international agencies; and the global affairs emphasis studies the global trends and events, and enhances intercultural understanding.

The elementary education program focuses on ensuring that teacher candidates are proficient in the use of instructional strategies, teaching methodologies and classroom management techniques that engage all children in a variety of settings. The program emphasizes diverse field experiences and teaching opportunities beginning in the first semester of classes. The School of Education is dedicated to ensuring students are career-ready and prepared for a successful career as an educator.

Graduates of the elementary education program are certified to teach first through sixth grades and have completed a 21-hour concentration in a content area of their choice. Concentrations can be completed in language arts, social studies, science, mathematics, physical education, special education, technology or other content areas of choice.

A degree in History prepares students for careers in government, public service, business industry, archives, museums and historical preservation as well as writing and research.

As a history major at Northwest, students become familiar with the human experience and determine how history fits into the context of the world. Students will study the evolution of the earliest man to the present day, as well as events and values as well as causes and effects that determine how the world has been shaped. At Northwest, students are taught to become critical thinkers who study evidence in order to obtain a conclusion and communicate that information in clear, concise methods.  

Professors offer relatively small classes and close interaction with students. Additionally, all upper-level courses are taught by University instructors rather than graduate assistants.

Art majors with an emphasis in painting learn techniques in acrylic and oil paint, mixed media and develop skills in color manipulation and harmonization. Classes are divided between painting in the studio, formal analysis of art work and discussion of painting concepts. Faculty guide students to develop as visual artists and prepare them for a successful.

Students majoring in agricultural media with an emphasis in advertising focuses on the promotion of agriculture businesses.  The major focuses on advocating for agriculture by explaining science, technologies and complex agricultural issues within society while promoting products and services from agricultural companies, businesses and organizations. Coursework includes classes in agricultural science, advertising, marketing, journalism and media.

Students majoring in mass media with an emphasis in applied advertising focus on the tangible media, the visual as well as creative aspects of advertising. At Northwest, students have opportunities to participate in creating and selling advertisements on the award-winning,  student-managed KZLX radio and KNWT television stations, Northwest Missourian newspaper and Tower yearbook as soon as the first semester of their freshman year.

Faculty focus on three core areas: business of advertising, creativity and media sales. In business of advertising, students learn legal and regulatory ethics, operational structure and media planning; the creativity component includes the message strategy, design concepts and knowledge of critical analysis; and media sales provide information about media mix concepts, messaging across sales, understanding media rates and the importance of digital and social media.

Physics is the study of basic principles that govern the universe such as the underlying laws of matter, space, time, etc. Physics majors at Northwest get hands-on learning opportunities while using experimental equipment using the gamma ray spectroscopes to study nuclear physics and electrical circuits to study and understand the components and how they work.

Physics emphasis areas include:

• Biological Science
• Computer Science
• General
• Geological Science

Geology majors at Northwest study the solid portion of the Earth. Faculty focus on three core areas: rocks and minerals, the surface process that shapes the Earth, and tectonic forces that have occurred in the scale of geologic time.

By studying rocks and minerals composing the solid Earth, students learn where and how they are used daily. The surface process that shapes the Earth focuses on how rivers and glaciers sculpt the land, ultimately influencing soils, farming and national parks. Through the study of tectonic forces, students learn the history of Earth, its internal processes and gain an understanding of earthquakes and volcanic eruptions.

Students in the mathematics major will recognize, represent, and use patterns to creatively address problems in a wide variety of settings. At Northwest, students will see and explore the beauty and utility of mathematics from a diverse faculty of highly qualified and nationally recognized mathematicians.  Upon graduation, students will be able to compete successfully for jobs in business, industry, and government or continue in graduate studies.