Bachelor of Science in Agricultural Media: Production and Broadcasting

at Northwest Missouri State University USA

The digital media major at Northwest is an interdisciplinary program involving an emphasis in computer science, art or mass media. The courses offer a cross-section of skills in design as well as written and visual communication. The major produces graduates who are proficient in art, photography, design, communication, computer programming and legal or ethical considerations as they relate to media.

The new media emphasis focuses on content creation, coding and design. Students learn HTML, CSS and study methods businesses use to create winning digital strategies like social media, search engine optimization and digital advertising sales.

A Foods and Nutrition major at Northwest is the study the science of nutrition and how nutrition impacts the human body. Faculty focus on teaching students skills to modify and assess individualized nutrition such as meal plans; nutrition counseling as it relates to human behavior; food science; food preparation; and food service management.

The program is a three-step process. First, students complete Northwest’s accredited didactic foods and nutrition program requirements; second, students apply to and complete an accredited dietetics internship after graduation; and third, students take the national registered dietitian exam.

Animal Science is the study of the production with livestock. Coursework focuses on three core areas: science, research and experiential learning. Science refers to students learning the anatomy, physiology, hormones and appropriate nutrition for livestock; research teaches students how to conduct research; and experiential learning provides student with opportunities for experience at the R.T. Wright Farm including annual procedures such as pregnancy tests on cows, castration and vaccination.

If students are interested in becoming a veterinarian, the Animal Science (Pre-Vet) program is an option. This is a rigorous program that emphasizes in anatomy, physiology, chemistry, organic chemistry, physics and histology.

Biology/Psychology: Biology majors emphasizing in Biomedical Sciences at Northwest study topics such as human anatomy, the positioning, structure and function of bones, muscles and organs within the human body; human physiology, the study of the interrelationship between organs and organ systems; and other fundamentals of the physical and life sciences.

Students majoring in mass media with an emphasis in applied advertising focus on the tangible media, the visual as well as creative aspects of advertising. At Northwest, students have opportunities to participate in creating and selling advertisements on the award-winning,  student-managed KZLX radio and KNWT television stations, Northwest Missourian newspaper and Tower yearbook as soon as the first semester of their freshman year.

Faculty focus on three core areas: business of advertising, creativity and media sales. In business of advertising, students learn legal and regulatory ethics, operational structure and media planning; the creativity component includes the message strategy, design concepts and knowledge of critical analysis; and media sales provide information about media mix concepts, messaging across sales, understanding media rates and the importance of digital and social media.

The comprehensive major in nanoscience is the study of structures in nanometer size which is smaller than cells but larger than most molecules. At Northwest, this interdisciplinary majors focuses on providing practical laboratory experiences, isolating DNA and synthesizing nanoparticles to construct solar cells. Students can choose to specialize in nanoscale biology, nanoscale chemistry or nanoscale physics.

• Nanoscale biology applies nanotechnology at the cellular level. Two approaches include using nanotechnology to study part of a living cell or use part of the living system as a model for creating nanoscale devices. This major utilizes cellular mechanisms to create new technologies.
• Nanoscale chemistry focuses on utilizing nanomaterials for drug delivery systems, carbon nanotubes, dye-sensitized solar cells and semiconductor nanowires. This major continues to evolve as chemists use their skills in synthesis and chemical modification, and employ state-of-the-art instrumentation and technology to characterize and manipulate nanostructures.
• Nanoscale physics focuses on the interaction of light and electromagnetic radiation at a nano level, the change in properties from the large scale to the nanoscale, and practical experience in designing and looking at materials at a nano level.

Agronomy: Horticulture majors at Northwest gain a broad knowledge of agriculture, and are also exposed to many diverse greenhouse and nursery production, fruit and vegetable culture as well as landscape and turf fabrication.

Faculty focus on five core areas: greenhouse management and production; vegetable and fruit production methods; post-harvest technology along with food safety and local production issues; landscape, plants, design and maintenance; and sustainability in today’s horticulture industry.

A major in Business Management at Northwest teaches students methods for managing and leading professional employees, motivating people on the job, producing quality products, scheduling maximum efficiency, and managing financial entanglements among companies. Students develop skills and knowledge in critical thinking, analyzing and effective communication techniques in a career. Hands-on approaches are utilized in preparation for a career in business while working in teams, learning negotiation skills, conflict resolution, operations of running a business, and presentation skills in upper level courses.

Biology/Psychology majors at Northwest study the brain and how it functions and controls human behavior. Faculty focus on three areas: genetics, evolution and neuroscience or the study of the brain. Genetics courses concentrate on the inherited factors that influence behavior such as mental illness and behavioral traits; evolution courses emphasize the significance and benefits of the size of the brain; and courses about the brain focus on the functions, malfunctions and brain disease.

The digital media major at Northwest is an interdisciplinary program involving an emphasis in computer science, graphic design or new media. The courses offer a cross-section of skills in design as well as written and visual communication. The major produces graduates who are proficient in art, photography, design, communication, computer programming and legal or ethical considerations as they relate to media.

Northwest offers computer labs equipped with open source software that prevents students from having to purchase additional software.