Bachelor of Science in Agricultural Media: Production and Broadcasting

at Northwest Missouri State University USA

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

Radiologic science is the study of obtaining and interpreting medical images for medical diagnosis, assessment and treatment of disease. At Northwest, faculty focus on teaching students basic principles of anatomy, the positioning and function of bones and muscles and their relationships within the human body; physiology, the study of interrelationship between organs and organ systems; basic pharmacology and clinical and patient techniques.

With radiologic technologist positions requiring a degree, Northwest offers a unique two-year program that provides students with the foundation knowledge in requirements for the admission to radiologic schools. Students then attend a radiology school for an additional two years to complete a bachelor’s degree.

The food services program emphasizes the importance of marketing, management, nutrition, quantity food service, food science and menu design. It is available for students wanting a career in event planning or restaurant and bar management. To ensure student success after graduation, faculty focus on implementing hands-on experiences in the classroom with projects like establishing financial plans for a successful food service operation business.

Biology/Psychology: Biology majors emphasizing in Biomedical Sciences at Northwest study topics such as human anatomy, the positioning, structure and function of bones, muscles and organs within the human body; human physiology, the study of the interrelationship between organs and organ systems; and other fundamentals of the physical and life sciences.

The digital media major at Northwest is an interdisciplinary program involving an emphasis in computer science, art or mass media. The courses offer a cross-section of skills in design as well as written and visual communication. The major produces graduates who are proficient in art, photography, design, communication, computer programming and legal or ethical considerations as they relate to media.

The new media emphasis focuses on content creation, coding and design. Students learn HTML, CSS and study methods businesses use to create winning digital strategies like social media, search engine optimization and digital advertising sales.

The five degree programs of the Discipline of Art and Design provide students with the skills needed to accomplish the tasks of their professions and to awaken them to that intellectual level of existence which will cause them to lead fuller, more rewarding lives regardless of the professional area they enter.

Study in these programs offers students the opportunity to learn to communicate ideas effectively, to develop analytical skills, to synthesize ideas, to evaluate implications of present actions against historical perspective, and to develop discriminating aesthetic judgments.

The Discipline of Art has among its quality objectives: (a) to provide an environment conducive to learning and creative production, (b) to develop an understanding and sensitivity to the visual arts of the past and present, (c) to prepare students for careers in the visual arts and design including the teaching of art and design, (d) to furnish the students with sufficient mastery of technical skills to allow for future independent development and creative production, and (e) to prepare students for advanced study in the visual arts.

In addition to the academic programs, the Exhibitions Program and Visiting Artists Series assist in broadening the learning experiences of all students. The exhibitions are shown in the Gallery of the Olive DeLuce Fine Arts Building and are drawn from national as well as regional sources. The Visiting Artists Series brings outstanding artists and art historians to the department where they conduct workshops, give demonstrations, hold discussions, and give slide presentations and lectures that are open to all persons in the University and regional community.

The curriculum is designed to provide the additional education necessary for students with vocational or technical non-transferable certificate/degrees to earn a bachelor's degree.

Earning a Political Science degree at Northwest prepares students for multiple employment opportunities in public service and private sectors including federal, state and local government, law, criminal justice system, municipal planning, city management, urban affairs, education, non-profit administration, campaigns and elections, public policy analysis and internal development and relations.

The major has three areas of emphasis: the american institutions (formerly criminal justice) emphasis provides an understanding of legislatures, police prosecutors, public offenders and courts and corrections; the public administration emphasis focuses on the decision making process and job opportunities in public organizations and local, state, federal and international agencies; and the global affairs emphasis studies the global trends and events, and enhances intercultural understanding.

The Applied Health Science major at Northwest prepares students for careers in the health, fitness, and wellness industry and for graduate studies in areas such as athletic training, occupational therapy, and physical therapy. Students graduating from the program are prepared to develop and deliver comprehensive health and wellness programs that enhance physical, cognitive, and psychosocial well-being of individuals and the community as a whole.

Courses in the Applied Health Science program include content such as human anatomy, the positioning and function of bones, and muscles, and their relationships within the human body; human physiology, the study of the interrelationship between organs and organ systems; exercise science, how the body reacts and performs with physical activity; promoting health, teaching health-related and disease prevention concepts to the general public.

A major in Agricultural Media with an emphasis in production and broadcasting is designed for students with a strong interest in agriculture and radio or television. The major is designed to give students a foundation in communication practices which can be applied in the agriculture community. Students will gain hands-on learning experiences including techniques for pre- and post-production, recording methods, microphone and camera operation and script and story writing. Coursework includes classes in agricultural science, advertising, marketing, journalism and media.