Bachelor of Science in Agricultural Media: Production and Broadcasting

at Northwest Missouri State University USA

Biology/Psychology majors at Northwest study the brain and how it functions and controls human behavior. Faculty focus on three areas: genetics, evolution and neuroscience or the study of the brain. Genetics courses concentrate on the inherited factors that influence behavior such as mental illness and behavioral traits; evolution courses emphasize the significance and benefits of the size of the brain; and courses about the brain focus on the functions, malfunctions and brain disease.

The School of Health Science and Wellness at Northwest Missouri State University offers a Master of Science in Applied Health and Sports Science dedicated to the development of future leaders in a variety of health, wellness, and physical activity and sport settings.

Through this program, students will gain knowledge in key areas of health and sport science, including the physical, psychological, and environmental aspects of human performance. Courses and requirements in the program will allow students the opportunity to expand their knowledge, skills and competencies.

The Bachelor of Arts degree in Music (comprehensive) is for students who desire a broad approach to their Music education, including applied study, ensemble experiences, music composition, history and theory.

The B.A. in Music can also be paired with an emphasis area, which can include Audio Production, Business or Wellness. The B.A. in Music with Emphasis is intended to provide students with the same broad experience in Music that, when paired with the emphasis area, can lead to careers in Music Production, Arts Management/Administration, Entrepreneurship, Counseling, Studio Teaching and other Music-enhanced careers.

Students majoring in mass media with an emphasis in applied advertising focus on the tangible media, the visual as well as creative aspects of advertising. At Northwest, students have opportunities to participate in creating and selling advertisements on the award-winning,  student-managed KZLX radio and KNWT television stations, Northwest Missourian newspaper and Tower yearbook as soon as the first semester of their freshman year.

Faculty focus on three core areas: business of advertising, creativity and media sales. In business of advertising, students learn legal and regulatory ethics, operational structure and media planning; the creativity component includes the message strategy, design concepts and knowledge of critical analysis; and media sales provide information about media mix concepts, messaging across sales, understanding media rates and the importance of digital and social media.

Physics is the study of basic principles that govern the universe such as the underlying laws of matter, space, time, etc. Physics majors at Northwest get hands-on learning opportunities while using experimental equipment using the gamma ray spectroscopes to study nuclear physics and electrical circuits to study and understand the components and how they work.

Physics emphasis areas include:

• Biological Science
• Computer Science
• General
• Geological Science

Spanish majors study the experience of language, life and culture through the lens of the Spanish language. Faculty focus on literary research and cultural studies ensuring students are proficient in speaking and writing in Spanish. Students gain specialty knowledge in film studies, language education and teaching, pluralism and multiculturalism, international relations and politics and language policy.

The comprehensive major in strategic advertising focuses on the business side of advertising. Students learn about creating and selling advertisements, as well as study marketing, management, consumer behavior and business-focused topics. Faculty ensure students are skilled in the areas of writing, designing, communicating and understanding the impact of the location of a message.

When students graduate, they will be capable of working in marketing or advertising departments of large brand and media companies. They’ll have well-rounded business skills focused on marketing, with the specific skill-sets related to planning, buying and creating advertisements.

The biomedical science major emphasizing the chiropractic track is designed for students who want to enter the chiropractic field.

With more chiropractic schools requiring a bachelor’s degree, Northwest offers a unique program that provides students with foundational knowledge in biomedical sciences for three years. During the fourth year, students attend a chiropractic school, gain hands-on experiences, and return to Northwest to finish their bachelor’s degree. Northwest has articulation agreements with Palmer College of Chiropractic in Davenport, Iowa, and Logan University in Chesterfield, Mo.

Northwest faculty focus on teaching students human anatomy, the positioning and function of bones and muscles, and their relationships within the human body; human physiology, interrelationship between organs and organ systems, and the fundamentals of physical and life sciences.

The Agricultural Science major at Northwest is an interdisciplinary program that prepares students for a career in a variety of agricultural-related occupations and farm operations. This major provides an opportunity to explore interests in agriculture. Students will gain the fundamental skills in agricultural economics, plant science, animal science and soils.

A degree in History prepares students for careers in government, public service, business industry, archives, museums and historical preservation as well as writing and research.

As a history major at Northwest, students become familiar with the human experience and determine how history fits into the context of the world. Students will study the evolution of the earliest man to the present day, as well as events and values as well as causes and effects that determine how the world has been shaped. At Northwest, students are taught to become critical thinkers who study evidence in order to obtain a conclusion and communicate that information in clear, concise methods.  

Professors offer relatively small classes and close interaction with students. Additionally, all upper-level courses are taught by University instructors rather than graduate assistants.