Bachelor of Science in Communication - Rhetoric

at Northwest Missouri State University USA

The business education major provides hands-on, cutting-edge courses in the areas of business, technology, marketing, accounting and economics while providing the core principles of effective education. This major is designed to prepare students to teach at the secondary level (grades 9-12). The business education major is recognized nationally and by the state as an outstanding business education program, and Northwest is the only public institution in Missouri north of I-70 that offers a business education program.

At the high school level, teachers are trained to educate students on more specialized content such as the theories of business, marketing, accounting and technology. At the middle school level, teachers focus on the basics of keyboarding, computer applications, introduction to business and money management.

Art majors with an emphasis in ceramics gain hands-on experiences through the study of clay and making it functional. Faculty focus on hand-building techniques, processes of making glaze with earth materials, the history of ceramics, wheel throwing, kiln theory and assisting students in defining a broader approaches.

The Business Technology major is a unique combination of business and cutting-edge technology courses. Professors provide a strong foundation in business and technical skills that teach the most up-to-date techniques. Students complete the common professional component and high-demand courses that ultimately prepare them to be marketable and competitive for employment in a technology-driven environment.

A degree in History prepares students for careers in government, public service, business industry, archives, museums and historical preservation as well as writing and research.

As a history major at Northwest, students become familiar with the human experience and determine how history fits into the context of the world. Students will study the evolution of the earliest man to the present day, as well as events and values as well as causes and effects that determine how the world has been shaped. At Northwest, students are taught to become critical thinkers who study evidence in order to obtain a conclusion and communicate that information in clear, concise methods.  

Professors offer relatively small classes and close interaction with students. Additionally, all upper-level courses are taught by University instructors rather than graduate assistants.

The Emergency and Disaster Management major is a multidisciplinary, customizable program that focuses on three core areas: emergency management (preparation, mitigation, response and recovery), humanitarian relief in conjunction with homeland security, and defense. Within these key areas, you become an expert in leadership, followership and working under extreme pressure while developing critical thinking and problem solving skills.

The comprehensive major in strategic advertising focuses on the business side of advertising. Students learn about creating and selling advertisements, as well as study marketing, management, consumer behavior and business-focused topics. Faculty ensure students are skilled in the areas of writing, designing, communicating and understanding the impact of the location of a message.

When students graduate, they will be capable of working in marketing or advertising departments of large brand and media companies. They’ll have well-rounded business skills focused on marketing, with the specific skill-sets related to planning, buying and creating advertisements.

Students majoring in mass media with an emphasis in applied advertising focus on the tangible media, the visual as well as creative aspects of advertising. At Northwest, students have opportunities to participate in creating and selling advertisements on the award-winning,  student-managed KZLX radio and KNWT television stations, Northwest Missourian newspaper and Tower yearbook as soon as the first semester of their freshman year.

Faculty focus on three core areas: business of advertising, creativity and media sales. In business of advertising, students learn legal and regulatory ethics, operational structure and media planning; the creativity component includes the message strategy, design concepts and knowledge of critical analysis; and media sales provide information about media mix concepts, messaging across sales, understanding media rates and the importance of digital and social media.

A comprehensive degree in Social Studies: History at Northwest prepares students to teach history, geography, economics, political science/government and behavioral science in secondary education (high school). This major must be completed as part of the Bachelor of Science in Education to align with Missouri teacher certification standards. A minor is not required as social studies is considered a comprehensive major. Recent Northwest graduates have obtained teacher positions in Iowa, Kansas, Nebraska and  Missouri, yet the particular certification for each state varies. Students learn the content of history, geography, economics, political science/government and behavioral sciences while also gaining understanding of the techniques of the teaching profession. This includes classroom management, lesson planning, special education, technology for classrooms and other related skills.

Students in the mathematics major will recognize, represent, and use patterns to creatively address problems in a wide variety of settings. At Northwest, students will see and explore the beauty and utility of mathematics from a diverse faculty of highly qualified and nationally recognized mathematicians.  Upon graduation, students will be able to compete successfully for jobs in business, industry, and government or continue in graduate studies.

Animal Science is the study of the production with livestock. Coursework focuses on three core areas: science, research and experiential learning. Science refers to students learning the anatomy, physiology, hormones and appropriate nutrition for livestock; research teaches students how to conduct research; and experiential learning provides student with opportunities for experience at the R.T. Wright Farm including annual procedures such as pregnancy tests on cows, castration and vaccination.

If students are interested in becoming a veterinarian, the Animal Science (Pre-Vet) program is an option. This is a rigorous program that emphasizes in anatomy, physiology, chemistry, organic chemistry, physics and histology.