Bachelor of Science in Communication - Rhetoric

at Northwest Missouri State University USA

The comprehensive major in strategic advertising focuses on the business side of advertising. Students learn about creating and selling advertisements, as well as study marketing, management, consumer behavior and business-focused topics. Faculty ensure students are skilled in the areas of writing, designing, communicating and understanding the impact of the location of a message.

When students graduate, they will be capable of working in marketing or advertising departments of large brand and media companies. They’ll have well-rounded business skills focused on marketing, with the specific skill-sets related to planning, buying and creating advertisements.

Computer science powers modern society. Whether you make a purchase on Amazon, do a search on Google, send a tweet, or check your email on a smartphone, you are leveraging the power of computer science. There is literally no area of human endeavor in which computer science does not play a major role. Agriculture, banking, healthcare, social media, everywhere you look, computer science is there. It is transformative.

Our program teaches both the theory and practice of computer science, preparing students for a career in computing or a path to graduate school. Students learn the essential theory that underlies the discipline, knowledge that makes them well-rounded and informs them as they develop software. On the practical side, students learn how to discover and document what end-users need; develop algorithms to solve those problems; assess the efficiency of those algorithms; and finally how to implement those algorithms in various programming languages.

Students can get a general degree in computer science, or focus on one of three emphasis areas: Information Security and Assurance, Data Management or Mobile Computing.

Animal Science is the study of the production with livestock. Coursework focuses on three core areas: science, research and experiential learning. Science refers to students learning the anatomy, physiology, hormones and appropriate nutrition for livestock; research teaches students how to conduct research; and experiential learning provides student with opportunities for experience at the R.T. Wright Farm including annual procedures such as pregnancy tests on cows, castration and vaccination.

If students are interested in becoming a veterinarian, the Animal Science (Pre-Vet) program is an option. This is a rigorous program that emphasizes in anatomy, physiology, chemistry, organic chemistry, physics and histology.

The digital media major at Northwest is an interdisciplinary program involving an emphasis in computer science, art or mass media. The courses offer a cross-section of skills in design as well as written and visual communication. The major produces graduates who are proficient in art, photography, design, communication, computer programming and legal or ethical considerations as they relate to media.

The new media emphasis focuses on content creation, coding and design. Students learn HTML, CSS and study methods businesses use to create winning digital strategies like social media, search engine optimization and digital advertising sales.

The Human Services major at Northwest is designed to meet human needs through interdisciplinary knowledge, focus on prevention as well as remediation of problems, and maintain a commitment to improving the overall quality of life. Faculty focus on preparing students to effectively serve individuals, families, groups and communities in the human services field; communicate efficiently with clients and professionals; and develop culturally competent skills.

A career in the human service profession promotes improved service by refining accessibility, accountability and coordination among professionals and agencies in service delivery.

Chemistry Education majors at Northwest study the chemistry curriculum and learn methods to applying it in the classroom. This major prepares students to teach all chemistry courses at the secondary education level (grades 9-12).

Like all Northwest chemistry majors, students study of the science of matter and it’s transformations from one form to another. Faculty focus on providing practical laboratory experience and foundational knowledge in organic chemistry, inorganic chemistry, biochemistry, physical chemistry and analytical chemistry.

In education courses, faculty incorporate practical teaching knowledge where students learn to implement a curriculum in the classroom, create a positive classroom environment, methods of effective communication, and techniques of assessing learner’s progress in the classroom.

Spanish majors study the experience of language, life and culture through the lens of the Spanish language. Faculty focus on literary research and cultural studies ensuring students are proficient in speaking and writing in Spanish. Students gain specialty knowledge in film studies, language education and teaching, pluralism and multiculturalism, international relations and politics and language policy.

Northwest’s Master of Science in Applied Computer Science is a 16-month program that offers a hands-on, professional education in today's high demand areas including big data, web and cross-platform mobile development, security and design of user experience. Applied development courses coupled with data, projects as well as software and IT management enable students to distinguish themselves and graduate ready to contribute in a competitive, global market.

Students in the mathematics major will recognize, represent, and use patterns to creatively address problems in a wide variety of settings. At Northwest, students will see and explore the beauty and utility of mathematics from a diverse faculty of highly qualified and nationally recognized mathematicians.  Upon graduation, students will be able to compete successfully for jobs in business, industry, and government or continue in graduate studies.

Physics is the study of basic principles that govern the universe such as the underlying laws of matter, space, time, etc. Physics majors at Northwest get hands-on learning opportunities while using experimental equipment using the gamma ray spectroscopes to study nuclear physics and electrical circuits to study and understand the components and how they work.

Physics emphasis areas include:

• Biological Science
• Computer Science
• General
• Geological Science