Bachelor of Science in Digital Media - Content Strategy

at Northwest Missouri State University USA

A major in Agricultural Media with an emphasis in production and broadcasting is designed for students with a strong interest in agriculture and radio or television. The major is designed to give students a foundation in communication practices which can be applied in the agriculture community. Students will gain hands-on learning experiences including techniques for pre- and post-production, recording methods, microphone and camera operation and script and story writing. Coursework includes classes in agricultural science, advertising, marketing, journalism and media.

A degree in English education prepares students for meaningful careers in middle and high school classrooms. As an English education major at Northwest, students learn the skills to be successful in the classroom – classroom management, differentiated instruction, professionalism, practical strategies for teaching reading and writing – but they also learn about the teaching of English as a craft and an art.

Through books, English teachers expose students to other cultures and time periods, giving insight into how others think and have thought. Through writing instruction, English teachers give students a voice of their own and the means to express themselves to their world. Often, English teaching is associated with spelling, punctuation, grammar and other basic skills. As an English education major, students learn how to teach those skills, but also promote social justice and give kids the tools to thrive in an evolving world through reading and writing.

The General Studies major is both an interdisciplinary and multidisciplinary program. This provides you the opportunity to explore your interests and is adoptable to your needs by discovering electives from any discipline that appeals to you. As a student of the program, you gain the fundamental skills in problem-solving and communication as well as critical reading, writing and speaking. The goal of this program is to introduce you to contextual framing of any discipline in the arts and sciences and achieve the broad knowledge and training that employers require.

Earning a Political Science degree at Northwest prepares students for multiple employment opportunities in public service and private sectors including federal, state and local government, law, criminal justice system, municipal planning, city management, urban affairs, education, non-profit administration, campaigns and elections, public policy analysis and internal development and relations.

The major has three areas of emphasis: the american institutions (formerly criminal justice) emphasis provides an understanding of legislatures, police prosecutors, public offenders and courts and corrections; the public administration emphasis focuses on the decision making process and job opportunities in public organizations and local, state, federal and international agencies; and the global affairs emphasis studies the global trends and events, and enhances intercultural understanding.

A Foods and Nutrition major at Northwest is the study the science of nutrition and how nutrition impacts the human body. Faculty focus on teaching students skills to modify and assess individualized nutrition such as meal plans; nutrition counseling as it relates to human behavior; food science; food preparation; and food service management.

The program is a three-step process. First, students complete Northwest’s accredited didactic foods and nutrition program requirements; second, students apply to and complete an accredited dietetics internship after graduation; and third, students take the national registered dietitian exam.

Students majoring in mass media with an emphasis in sports media gain knowledge of information gathering, radio, recording and editing. Faculty focus on ensuring students receive knowledge that covers sports, basic journalism, use of audio and video as well as an emphasis on quality, clear writing skills.

Animal Science is the study of the production with livestock. Coursework focuses on three core areas: science, research and experiential learning. Science refers to students learning the anatomy, physiology, hormones and appropriate nutrition for livestock; research teaches students how to conduct research; and experiential learning provides student with opportunities for experience at the R.T. Wright Farm including annual procedures such as pregnancy tests on cows, castration and vaccination.

If students are interested in becoming a veterinarian, the Animal Science (Pre-Vet) program is an option. This is a rigorous program that emphasizes in anatomy, physiology, chemistry, organic chemistry, physics and histology.

Students majoring in mass media with an emphasis in applied advertising focus on the tangible media, the visual as well as creative aspects of advertising. At Northwest, students have opportunities to participate in creating and selling advertisements on the award-winning,  student-managed KZLX radio and KNWT television stations, Northwest Missourian newspaper and Tower yearbook as soon as the first semester of their freshman year.

Faculty focus on three core areas: business of advertising, creativity and media sales. In business of advertising, students learn legal and regulatory ethics, operational structure and media planning; the creativity component includes the message strategy, design concepts and knowledge of critical analysis; and media sales provide information about media mix concepts, messaging across sales, understanding media rates and the importance of digital and social media.

Finance majors at Northwest focus on three areas: financial services, corporate finance and finance management.

• Financial Services prepares students for the financial services industry. This comprises the professions of brokerage, insurance, real estate, and banking. In this business sector the students will need to understand the products customers purchase and how to relate this information to the customer.
• Corporate Finance provides students with the tools to work within the corporate structure under the chief financial officer, where accounting and financial information is used to make corporate decisions. Students will communicate with both the financial and accounting personnel and identify accounting information and financial models for decision making.
• Financial Management permits students to prepare for a position in management rather than a staff position in finance under the corporate treasurer. This option blends the knowledge of finance and management so the student is prepared to make management decisions that require an understanding of finance. Almost all decisions in business require a balance of interests from all functional business areas, using the decision-making process and the tools of finance to guide the corporation to the achievement of its goal.

Agricultural Business majors at Northwest gain the knowledge and experiences of agriculture as well as business foundations. Faculty focus on four core areas: agriculture finance, agricultural marketing, agricultural policy and economics of agricultural production.

Agricultural finance teaches students tools to plan expenditures on assets that extend beyond one year; agricultural marketing provides a method of determining the value for land in order to ensure a profitable investment; agricultural policy, students are exposed to tools the government uses to modify free market outcomes associated with the production and marketing of specific crops and livestock; and economics of agricultural production describes the importance of farmers and agribusinesses reliance on factors and events that occur internationally and determine price.