Bachelor of Business Administration in Marketing with Emphasis in Digital Marketing Strategy

at Shorelight Group - University of Mississippi USA

University of Mississippi French majors study the language, linguistics, literature, history and culture of the French-speaking world. They gain the cultural awareness and intellectual strategies necessary to successfully navigate the interconnected and multicultural world in which we live.

The study of French provides students with the practical instruction in a second language required to function in a nonnative environment, as well as the cultural awareness and intellectual strategies necessary to successfully navigate a foreign landscape.

Learn to identify opportunities, become innovative problem solvers, create and develop programs to support customer service, and build new projects inside or outside the traditional corporate setting within the Ole Miss entrepreneurship program.

What makes for a successful entrepreneur?
The ability to innovate and execute. To convey a compelling vision. To maintain focus on that vision but adapt when circumstances shift. Thanks to the School of Business entrepreneurship program, you’ll get the opportunity to do all that.

What will you learn?
An entrepreneur knows how to:

• Identify opportunities
• Problem solve in new and innovative ways
• Create and develop programs to support customer service
• Build new projects inside or outside a traditional corporate setting

The Department of Mathematics offers a B.S. in mathematics for students who wish to pursue graduate training in mathematics or to undertake careers in mathematically oriented professions. The B.S. degree allows the freedom to pursue mathematical depth in areas such as pure mathematics, applied mathematics, statistics, discrete mathematics, mathematics and computer science, or finance and actuarial science.

The M.S. in engineering science is offered in a number of emphasis areas: aeroacoustics, chemical engineering, civil engineering, computational hydroscience, computer engineering, computer science, electrical engineering, electromagnetics, environmental engineering, geology, geological engineering, hydrology, mechanical engineering, material science and engineering, and telecommunications.

Emphasis - Computer Science
A M.S. in engineering science with emphasis in computer science prepares a student with advanced technical knowledge and communication skills for pursuing a career in industry, engineering research and development, public service, or for doctoral work.

The Bachelor of Arts in Sport and Recreation Administration degree program is designed to develop skills preparatory to leadership and supervisory roles in a variety of sport and leisure service careers, including municipal, outdoor, therapeutic, military, church, youth, commercial/tourism, and industrial agencies and organizations..

Improve the health and quality of life while gaining an understanding of the business and administration of sport and recreation

The Bachelor of Arts in Sport and Recreation Administration degree program prepares students for leadership, direct service, and even supervisory roles in sport franchises, sport tourism, community recreation agencies, or college recreation departments.

Political science is the study of political institutions and political behavior at the local, state, national, and international levels. Students of political science will develop critical thinking, writing, and oral communication skills essential to effective citizenship, as well as many careers.

Analyze political institutions, processes, and behavior at the local, state, national, and international levels.

Political science majors at the University of Mississippi conduct policy analysis and study political actors and organizations within the context of American government and politics, comparative government and politics, and international relations. The department offers optional emphases in Campaigns & Elections, International Conflict & Cooperation, Politics of Developing Countries, or Law & Courts.

Marketing students learn how to research target audiences, advise on how to develop products for consumer desires, and determine product pricing structure. Students learn to select effective channels to communicate with customers and develop and implement promotional strategies.

Marketing is a creative, fast-paced industry. Our faculty will help you get inside the mind of prospective customers so you’ll know how to promote, develop, and sell products to them. Remember, without a plan, there is no sale!

What will you learn?
Marketing students learn how to research target audiences, develop products for consumer desires, and determine a product’s pricing structure. You’ll learn how to select effective channels to communicate with customers and develop and implement promotional strategies.

You’ll get a solid grounding in:

• General marketing
• Sales
• Digital marketing strategy
• Global supply chain management
• Retail
• Advertising
• Public relations
• Market research
• Consumer behavior
• Communication
• Product management
• Distribution management

The M.S. in biological science prepares a student for various academic, industry, or government professional positions that involve freshwater biology, medicine, education, molecular genetics, ecology and conservation biology.

The B.A. in psychology prepares students for careers in which a fuller understanding of human behavior is needed or to enter graduate programs in psychology and professional schools such as law and medicine. Students learn the scientific approach to the study of human and animal behavior, and can take courses in a variety of subfields, such as social, cognitive, personality, abnormal, developmental, and behavioral neuroscience. Students also learn the research process: experimental design, data collection, analysis, and interpretation.

Seek to understand what motivates people and why people behave the way they do.

Psychology majors at the University of Mississippi learn the scientific approach to the study of human and animal behavior, and can take courses in a variety of subfields, such as social, cognitive, personality, abnormal, developmental, and behavioral neuroscience. They also learn the research process: experimental design, data collection, analysis, and interpretation.

Students may earn a degree in economics at the University of Mississippi three different ways: the Bachelor of Business Administration with a major in economics, the Bachelor of Arts in economics, and the new, more technical Bachelor of Science in economics. The quantitative B.S. degree is more suitable for those who wish to prepare for graduate study in economics. Students take advanced mathematics, introductory and advanced micro and macro economics, econometrics, and mathematical economics.