Bachelor of Arts in Mass Communications, Specialization in Advertising and Strategic Media

at Southern Illinois University Edwardsville USA

This program, which is held within SIUE's School of Education, Health and Human Behavior, is intended for students who seek master's-level training appropriate for clinical work with primarily adult clients. This training often leads to employment in organizations providing clinical psychological services (e.g., community mental health agencies, hospitals, mental health facilities) or continued education in doctoral training programs. The clinical psychology program in the Department of Psychology is a full-time program only, with most courses offered during the day in seminar rooms and clinical settings.

What can I do with a degree in Clinical Psychology?
Many of our graduates enter doctoral programs in clinical psychology, counseling psychology or other fields, either immediately after graduation or after some time in the field. Those who enter the workforce immediately after graduation have obtained positions in psychiatric hospitals, research institutions and various types of clinical agencies.

The mission of the environmental sciences graduate program is to cultivate students’ perspectives of environmental issues and provide students with refined knowledge of environmental issues at the local, regional and global scale. The program will increase the student’s technical competence in addressing and analyzing these issues, their origins, ramifications and resolutions. The environmental sciences graduate program at SIUE is designed to enhance and promote professional education and career opportunities in a wide area of interests.

What can I do with a degree in Environmental Sciences?
Students completing the graduate program in environmental sciences have career opportunities with governmental agencies, private industries, consulting firms and educational institutions. Areas of responsibility may include environmental field or laboratory research and analysis, environmental policy and law, environmental remediation, solid and hazardous waste management, groundwater pollution control, water management, air quality management, environmental and ecological risk assessments, and restoration environmental engineering.

The Department of Applied Communication Studies, housed in the College of Arts and Sciences, offers a program leading to the master of arts in applied communication studies, with specializations available in corporate and organizational communication, health communication, interpersonal communication, or public relations.

The graduate program in applied communication studies provides students with a broad curriculum, designed to deepen their understanding of communication theory and their ability to analyze, generate and apply communication research, as well as to enhance their knowledge and skills necessary for their development as leaders across an array of communication professions.

What can I do with a degree in Applied Communication Studies?
Graduates with a master's degree in applied communication studies are qualified for careers in business, industry, nonprofit and governmental settings, as well as in higher education (at the community college level). Mastery of communication theory, research methods and application strategies is particularly relevant for students seeking careers in fields such as management, training and development, sales, advertising, public relations, community relations, intra- and inter-organizational communication, consulting, fundraising, event organizing, community health relations, communication training in health organizations, and human resources.

While pharmacists work to manage patient care with emphasis on therapies using existing drugs, pharmaceutical scientists are engaged in the discovery and development of new drugs. The Department of Pharmaceutical Sciences provides a multidisciplinary approach to not only determine the detailed biological mechanism of disease, but develop the molecular interventions that can provide the treatment or cure. Students in SIUE's School of Pharmacy are taught in state-of-the-art laboratories by an internationally recognized faculty with many years of both academic and pharmaceutical industry experience.

Students who are curious about the world around them, interested in the environment, sustainability, culture and technology should consider majoring in geography at SIUE. Geography is more than learning to read maps and memorize state capitals. The Department of Geography and Geographic Information Sciences in the College of Arts and Sciences offers a variety of courses in human, physical, and regional geography, as well as geospatial techniques. Our faculty conduct research on a wide variety of topics at the local, regional and global scale. Majoring in geography prepares students for careers in a wide range of fields.

What can I do with a degree in Geography?
A variety of career opportunities await graduates with a degree in geography from SIUE. We offer the only geography program in the St. Louis metropolitan area and as such, our graduates are in demand for positions in the region’s growing geospatial workforce. Employers include federal and state government agencies; national security contractors; tech companies; engineering firms; utility companies; local and regional governments; agricultural companies; and environmental nonprofit organizations. Our geography graduates work as geospatial analysts, cartographers, imagery analysts, urban planners, retail location analysts, climate scientists, resource managers, sustainability consultants, and park rangers.

The fast change of pace in our society is creating new career opportunities for individuals trained in multiple disciplines. The Master of Science in integrative studies allows students to access expertise from two or three areas and integrate courses into a degree that meets the needs of an emerging career field.

Consider integrative studies if:

• You have diverse interests that span two or three academic disciplines and you want to blend these interests into one cohesive program
• You have a career interest in an emerging field that crosses academic disciplines, such as cultural heritage and resources management or marketing communications
• You want to advance in a non-traditional sector or start your own business

What can I do with a degree in Integrative Studies?
A Master of Science in integrative studies can lead to a multitude of career paths as well as entry into doctoral programs. The degree will meet the needs of students seeking knowledge for advancement in a specific industry, looking to move to an emerging field that is multidisciplinary or starting their own business. Employment outlook and salary information for these careers vary widely. A carefully designed plan of study will provide students with a unique combination of skills and knowledge that will be advantageous in the job market.

Organizational Communication and Management
In order to be competitive in this ever-growing global economy, it is important for organizational leaders to have effective communication and managerial skills. A competent manager is cognizant of the importance of an efficient communication system as the building block of strong organizations. In addition to being a source of information for organizational members, communication is a crucial tool for promoting motivation and altering attitudes in order to advance the mission and goals of an organization. Successful managers are equipped to recognize barriers in communication and to strategize and devise preventive ways to avoid those barriers.

How does a statistician design an experiment to test a new drug? What is an efficient algorithm to solve a differential equation, and when does it work? How do you determine a fair price for an annuity? Given a complex network of nodes and edges, what is the shortest path from one vertex to another? How can you teach problem solving in a diverse high school classroom?

These are only some of the questions to be explored in our five undergraduate study options in the Department of Mathematics and Statistics. In the College of Arts and Sciences at SIUE, we have a faculty-to-undergraduate major student ratio of five to one, so our students receive personalized attention from faculty recognized for outstanding teaching and excellent research.

What can I do with a degree in Math?
Professionals holding positions in the mathematics field as mathematicians, statisticians, and actuaries consistently rank their careers at the top of surveys on job satisfaction and security. According to The Bureau of Labor Statistics, the job outlook in these fields remains strong, and growth is projected at 25% over the next 10 years.

Statistics
Election polls, economic trends, product design, market research and social behaviors. Statistics is an ideal concentration for those interested in analysis and interpretation of data as a fundamental process in decision-making. Statistics uses the scientific application of mathematics to collect and analyze information in such a way that a conclusion can be developed.

The relevance of statistics cannot be understated, as it touches virtually every career field. Statisticians develop consumer surveys, study purchasing behaviors, measure the cost of living, and analyze market trends for potential business growth.

The biological sciences encompass the study of all life on Earth. Biological sciences programs are offered through the Department of Biological Sciences in the College of Arts and Sciences. At SIUE, our diverse programs of study include specializations that allow students the opportunity to pursue any areas that are of interest to them. Students can customize their academic program in order to better prepare them for their chosen career.

What can I do with a degree in Biological Sciences?
Many careers are available for people with basic or advanced training in biology. There are opportunities in botany, ecology, education, fisheries, forensics, forestry, genetic engineering, horticulture, medical technology, microbiology, molecular biology, parasitology, physiology, wildlife management and zoology. Technical and supervisory positions are available in federal, state, industrial and university laboratories. Environment and health-related occupations almost always require sound, basic training in biology. Most students entering schools of medicine, dentistry, optometry, osteopathy, veterinary science, chiropractic and podiatry are biology majors. Basic training in biology is essential for careers in allied health sciences, including nutrition, pharmacy, occupational therapy and physical therapy.

Medical Science
The medical sciences specialization, a pre-health professions curriculum, will prepare students for entry into medical, dental, pharmacy, veterinary, optometry, osteopathy, chiropractic, and podiatry schools, as well as into many other allied health programs.

The study of communication involves the development of theories and research tools to analyze, explain and improve human interaction. The applied communication studies program is offered in the College of Arts and Sciences through the Department of Applied Communication Studies. Departmental courses focus on two-person interaction, small-group decision making, communication patterns in organizations and other complex systems, public relations, and speaker-audience interaction in public speaking.

What can I do with a degree in Applied Communication Studies?
In America, employers increasingly recognize the need for more effective communication. As a result, job opportunities for graduates trained in applied communication studies are prevalent in business and industry, government agencies, educational systems, nonprofit organizations, and community-based resource centers. Graduates often have several career choices. Examples of communication careers departmental graduates have entered are: teaching and administration; management, training and consulting in organizations; public relations; human relations and employee assistance programs; sales; and government service. Graduates find employment in various types of for-profit and nonprofit organizations locally, regionally, nationally and internationally. Applied communication is also an in-demand minor for students majoring in areas such as, business, mass communications, political science and sociology. Our graduates are also well-prepared for graduate school.

Track Option: Public Relations
Students in the public relations track will study under a model program, designed to meet and exceed national guidelines for undergraduate public relations education described in Public Relations Education for the 21st Century: A Port of Entry, sponsored by the Commission on Public Relations Education. This track stresses written, oral, graphic, and technological applications of communication skills. Elements of the program are designed to keep entry-level students in touch with upper-division students, and past graduates in touch with all students. In addition, students will experience the "paired course" concept, an idea that helps students integrate materials across their sequence of study. And finally, students may join SIUE's award-winning chapter of the Public Relations Student Society of America (PRSSA), which is affiliated with the national professional association, Public Relations Society of America (PRSA).

The Department of Applied Communication Studies, housed in the College of Arts and Sciences, offers a program leading to the master of arts in applied communication studies, with specializations available in corporate and organizational communication, health communication, interpersonal communication, or public relations.

The graduate program in applied communication studies provides students with a broad curriculum, designed to deepen their understanding of communication theory and their ability to analyze, generate and apply communication research, as well as to enhance their knowledge and skills necessary for their development as leaders across an array of communication professions.

What can I do with a degree in Applied Communication Studies?
Graduates with a master's degree in applied communication studies are qualified for careers in business, industry, nonprofit and governmental settings, as well as in higher education (at the community college level). Mastery of communication theory, research methods and application strategies is particularly relevant for students seeking careers in fields such as management, training and development, sales, advertising, public relations, community relations, intra- and inter-organizational communication, consulting, fundraising, event organizing, community health relations, communication training in health organizations, and human resources.