Bachelor of Arts in Mass Communications, Specialization in Advertising and Strategic Media

at Southern Illinois University Edwardsville USA

The biological sciences encompass the study of all life on Earth. Biological sciences programs are offered through the Department of Biological Sciences in the College of Arts and Sciences. At SIUE, our diverse programs of study include specializations that allow students the opportunity to pursue any areas that are of interest to them. Students can customize their academic program in order to better prepare them for their chosen career.

What can I do with a degree in Biological Sciences?
Many careers are available for people with basic or advanced training in biology. There are opportunities in botany, ecology, education, fisheries, forensics, forestry, genetic engineering, horticulture, medical technology, microbiology, molecular biology, parasitology, physiology, wildlife management and zoology. Technical and supervisory positions are available in federal, state, industrial and university laboratories. Environment and health-related occupations almost always require sound, basic training in biology. Most students entering schools of medicine, dentistry, optometry, osteopathy, veterinary science, chiropractic and podiatry are biology majors. Basic training in biology is essential for careers in allied health sciences, including nutrition, pharmacy, occupational therapy and physical therapy.

Genetics and Cellular Biology
Genetic engineering and cellular biology are rapidly expanding fields in biology. Genetic engineering is a defined method for producing genetic changes in a variety or organisms in the laboratory. Cellular biology is a field that studies all aspects of gene regulation, protein trafficking, cell physiology, and apoptosis. A large number of industrial companies and many research laboratories use genetic engineering and cell biology techniques in their work. Job opportunities are numerous and growing in number. Students with training in genetic engineering and cellular biology may be employed in diverse laboratory settings including plant breeding, insecticide development, and the production of pharmaceuticals.

The study of communication involves the development of theories and research tools to analyze, explain and improve human interaction. The applied communication studies program is offered in the College of Arts and Sciences through the Department of Applied Communication Studies. Departmental courses focus on two-person interaction, small-group decision making, communication patterns in organizations and other complex systems, public relations, and speaker-audience interaction in public speaking.

What can I do with a degree in Applied Communication Studies?
In America, employers increasingly recognize the need for more effective communication. As a result, job opportunities for graduates trained in applied communication studies are prevalent in business and industry, government agencies, educational systems, nonprofit organizations, and community-based resource centers. Graduates often have several career choices. Examples of communication careers departmental graduates have entered are: teaching and administration; management, training and consulting in organizations; public relations; human relations and employee assistance programs; sales; and government service. Graduates find employment in various types of for-profit and nonprofit organizations locally, regionally, nationally and internationally. Applied communication is also an in-demand minor for students majoring in areas such as, business, mass communications, political science and sociology. Our graduates are also well-prepared for graduate school.

Track Option: Corporate and Organizational Communication
Students who choose the corporate and organizational communication track focus on communication within the context of businesses and other organizations. Effective communication in organizations is necessary both for the attainment of organizational goals and for individual productivity and satisfaction. This track is designed for those who will work in organizational settings and who want to become more effective in their interactions with others for a more successful and fulfilling work life. This knowledge is especially important now that the "world of work" is undergoing such rapid change. In addition to learning, understanding, and applying organizational theories and research, students will develop important organizational skills such as conflict management, decision making, goal setting and team building. Students completing this track will be prepared for careers in a wide variety of organizational settings and roles (sales, management, human resources and training), as well as for graduate study in communication or business.

The construction management program in the Department of Construction at SIUE blends business and engineering coursework to provide graduates with the knowledge and skills necessary for the multi-faceted aspects of careers in construction management. Students in the School of Engineering study engineering fundamentals and construction management practices and procedures, and integrate a business administration minor to develop a strong foundation that allows them to rapidly advance in the construction industry.

What can I do with a degree in Construction Management?
The construction industry is one of the largest components of the U.S. economy, and according to the U.S. Bureau of Labor Statistics, the construction management field is expected to grow 10% through 2028. The scope of construction ranges from single buildings to mega-projects with total costs in the billions of dollars.

Continual changes in the industry require construction professionals with a diverse set of skills and knowledge in business management, engineering principles and construction methods and technology.

The biological sciences encompass the study of all life on Earth. Biological sciences programs are offered through the Department of Biological Sciences in the College of Arts and Sciences. At SIUE, our diverse programs of study include specializations that allow students the opportunity to pursue any areas that are of interest to them. Students can customize their academic program in order to better prepare them for their chosen career.

What can I do with a degree in Biological Sciences?
Many careers are available for people with basic or advanced training in biology. There are opportunities in botany, ecology, education, fisheries, forensics, forestry, genetic engineering, horticulture, medical technology, microbiology, molecular biology, parasitology, physiology, wildlife management and zoology. Technical and supervisory positions are available in federal, state, industrial and university laboratories. Environment and health-related occupations almost always require sound, basic training in biology. Most students entering schools of medicine, dentistry, optometry, osteopathy, veterinary science, chiropractic and podiatry are biology majors. Basic training in biology is essential for careers in allied health sciences, including nutrition, pharmacy, occupational therapy and physical therapy.

Medical Science
The medical sciences specialization, a pre-health professions curriculum, will prepare students for entry into medical, dental, pharmacy, veterinary, optometry, osteopathy, chiropractic, and podiatry schools, as well as into many other allied health programs.

The Department of Applied Health prepares students for the next step in their career with three specialization options within the kinesiology program.

The fast change of pace in our society is creating new career opportunities for individuals trained in multiple disciplines. The Master of Arts in integrative studies allows students to access expertise from two or three areas and integrate courses into a degree that meets the needs of an emerging career field.

Consider integrative studies if:

• You have diverse interests that span two or three academic disciplines and you want to blend these interests into one cohesive program
• You have a career interest in an emerging field that crosses academic disciplines, such as cultural heritage and resources management or marketing communications
• You want to advance in a non-traditional sector or start your own business

What can I do with a degree in Integrative Studies?
A Master of Arts in integrative studies can lead to a multitude of career paths as well as entry into doctoral programs. The degree will meet the needs of students seeking knowledge for advancement in a specific industry, looking to move to an emerging field that is multidisciplinary or starting their own business. Employment outlook and salary information for these careers vary widely. A carefully designed plan of study will provide students with a unique combination of skills and knowledge that will be advantageous in the job market.

Sustainability
The integrative studies degree with a focus in sustainability prepares students to apply sustainability concepts, principles and technical approaches to address “green” career needs in a variety of fields. The curriculum integrates sustainable sociology and environmental management, with special focuses on sustainability research, planning and leadership skills, environmental regulation requirements, and community-based sustainable management of natural resources. Through innovative curriculum and training, students will explore institutional, social and environmental approaches to better understand and provide innovative solutions to complex sustainability challenges.

At SIUE, a Bachelor of Fine Arts prepares students to be lifelong practitioners of the studio arts who can demonstrate professional competencies, conceptual, technical and visual; in one specialized area within the department’s studio offerings.

Students in the Bachelor of Fine Arts program can take coursework in:

• Ceramics
• Drawing
• Graphic Design
• Metalsmithing
• Painting
• Photography
• Printmaking
• Sculpture
• Textiles

Art and design students at SIUE study in newly built and renovated facilities offering state-of-the-art technology, and are challenged to view themselves as professionals on the first day they step into a classroom.

The Bachelor of Fine Arts, offered through the Department of Art and Design in the College of Arts and Sciences, is considered the professional degree in visual arts. It is the entry-level degree by which students enter the professional field of graphic design, and is considered the necessary degree for a student interested in becoming a lifelong professional artist. Students will also be well prepared to pursue graduate studies.

What can I do with a degree in Art and Design?
An undergraduate degree in art and design prepares majors for a wide variety of careers, including work in museums, art galleries, cultural institutions and academia. Our students are also well-prepared for graduate school. Some of our recent graduates are pursuing advanced degrees at Indiana University, University of Nebraska, Maryland Institute College of Art, The State University of New York at Albany, University of Wisconsin at Madison, Syracuse University, the School of the Art Institute of Chicago, and the Rhode Island School of Design, among others.

Mechanical engineering is based on the application of physics and mathematics. It is challenging, rewarding, and is one of the most diverse disciplines among engineering programs. In the Department of Mechanical and Mechatronics Engineering at SIUE, mechanical engineering students develop skill sets necessary for a number of engineering jobs, including applications in aerospace, automotive, biomedical, robotics, energy and more.

Mechanical engineers are problem solvers, critical thinkers and designers. Mechanical engineers design and create complex machines that can impact every facet of human life. They work in teams to design and operate robots, engines, machine parts, medical devices and much more. In the School of Engineering at SIUE, you will gain an expertise that will remain with you throughout your engineering career and will enable you to make a difference in society.

What can I do with a degree in Mechanical Engineering?
At SIUE, earning an undergraduate degree in mechanical engineering is only the beginning for our students. Our graduates have a wide variety of opportunities available to them upon graduation, and are prepared to contribute to society through professional practice in industry or governmental positions. Some of our students may also choose to pursue careers in related areas such as business, law or medicine.

The program integrates theory, research and practice, and includes the study of cognitive, emotional, psychological and social factors that influence sport and exercise behaviors, as well as the effects of physical activity on psychological factors. In addition to coursework in sport psychology, exercise psychology, rehabilitation and health psychology, sport sociology, psychology of coaching, and physical activity promotion, students may enroll in elective courses throughout the University to match their educational experience to their career objectives. The program also has close ties to SIUE's Division I athletics program.

SIUE’s exercise and sport psychology program offers a number of distinct advantages, including:

• Development of knowledge and skills in students' areas of interest through strong faculty mentoring.
• An optimal student-faculty ratio, ensuring students receive personalized attention.
• Advising focused on career success through the selection of courses, research topics and applied experiences.
• Required courses are offered in the afternoon or evening to meet the needs of professionals.

What can I do with a degree in Exercise and Sport Psychology?
Graduates of the exercise and sport psychology specialization have careers in mental training, fitness, campus recreation, exercise administration, sport administration, coaching, personal training, sport psychology, and exercise and rehab settings. Our graduates are also employed in exercise (fitness) and rehabilitation (clinic, hospital) settings. Some graduates choose to continue their education at the doctoral level.

The Master of Fine Arts (MFA) is a terminal studio degree designed to further the individual development of degree candidates and to provide them with professional competency in the studio arts. Areas of concentration in the Department of Art and Design include:

• Ceramics
• Drawing
• Graphic Design
• Metalsmithing
• Painting
• Photography and Digital Imaging
• Printmaking
• Sculpture
• Textiles

At SIUE, all areas of study are taught by College of Arts and Sciences faculty who are practicing art professionals who, maintaining vigorous national exhibition schedules, make SIUE one of the most comprehensive studio art programs in the region.

What can I do with a degree in Art and Design?
A graduate degree in art studio is intended to prepare students for a wide variety of careers, including work in museums, art galleries, cultural institutions and academia.