Bachelor of Science in Mass Communications

at Southern Illinois University Edwardsville USA

The Master of Marketing Research (MMR) program in the School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and is designed to prepare individuals with diverse backgrounds for careers in marketing research and to meet the needs of business, government or nonprofit organizations for competent marketing research professionals. The MMR program at SIUE consistently boasts 100% job placement within three months of graduation, and 95% of all students receive significant financial assistance, including full tuition waivers.

The MMR graduate will be well prepared to practice marketing research and to make substantial contributions to the marketing research profession. The curriculum combines coursework involving a balance of theoretical studies and applications through projects with emphasis on the role of research and the effectiveness of marketing decisions within organizations. Most courses in the MMR program are offered in a flexible, evening/hybrid format.

The study of history begins with questions about the past; how things came to be as they are or were. These questions can contribute to a greater understanding of ourselves, others and the world in which we live.

Historians approach the study of the past from various perspectives, but all analyze the patterns and causes of change in human thought and action across space and time and the consequences of those changes. Some, working within or across national histories, focus on the trajectory of particular social institutions, such as the family, government, business or religion. Alternately, historians can investigate the historical development of ideologies or of cultural concepts such as race or gender. Historians borrow investigative strategies freely from other disciplines. For some historians, the methodologies of the social sciences become critical tools for the study of the past, while others prefer a historical approach involving the methods of the humanities and literature. Most adopt some mixture of methodologies.

In the College of Arts and Sciences at SIUE, the Department of History emphasizes the study of primary sources beginning with our freshman-level survey labs, through the senior research projects. We also provide numerous opportunities for hands-on learning through class projects and internships at many venues in the greater St. Louis region and in the Metro East. A specialization in applied historical methods is also available for those interested in museums, editing and digital technology. The social science secondary education minor for licensure in teaching is housed in the Department of History.

What can I do with a degree in History?
Traditionally, a bachelor’s degree in history was thought to primarily provide a knowledge base for two careers: licensure in teaching, or as a foundation for attending law school. While teaching and attending law school are still viable options for students with a degree in history, the degree is becoming broadly recognized as a foundation for many other careers. Students are pursuing careers in local, state and federal government, including the Foreign Service and city or town management; nonprofit organizations; politics, including political advising; curatorial and archival management in libraries, museums and art galleries; media, public relations, digital editing and film consulting; and business, in corporate training and development.

The environmental sciences undergraduate program, in the College of Arts and Sciences at SIUE, is interdisciplinary, and is designed to cultivate students' perspectives of environmental issues, and to provide them with refined knowledge of environmental issues on a local, regional and global scale. The curriculum within the Department of Environmental Sciences will increase students’ technical competence in addressing these environmental issues, their origins, ramifications and resolutions. The program will promote experiential learning and professional education to prepare students for career opportunities in a wide variety of workplaces.

What can I do with a degree in Environmental Sciences?
According to the U.S. Department of Labor, employment of environmental scientists and specialists is projected to grow 8% through 2028, which is faster than the average for all occupations in the U.S. Graduates with a Bachelor of Science or Bachelor of Arts with specializations in environmental health, environmental toxicology and environmental management will have career opportunities in their areas of interest. For example, a licensed environmental health practitioner can be employed for inspection, sampling and reporting for sanitary, food safety, sewage and waste disposal, drinking water, pest control, or industrial hygiene.

Environmental Health
The environmental health specialization provides students with the education necessary to identify, evaluate and control (prevent or mitigate) environmental conditions which may have significant impacts on human health. Examples of the problem areas requiring environmental health expertise are:

• Maintaining adequate quality and quantities of food and drinking water.
• Safe treatment and disposal of domestic and industrial waste materials.
• Limiting or reducing air and noise pollution.
• Reducing occupational exposure to hazardous substances and unsafe conditions.
• Assuring safe and healthful housing.
• Controlling the spread of insect and rodent-borne illnesses.
• Proper selection and use of pesticides.
• Understanding the effects of global climate changes on human health.

The fast change of pace in our society is creating new career opportunities for individuals trained in multiple disciplines. The Master of Science in integrative studies allows students to access expertise from two or three areas and integrate courses into a degree that meets the needs of an emerging career field.

Consider integrative studies if:

• You have diverse interests that span two or three academic disciplines and you want to blend these interests into one cohesive program
• You have a career interest in an emerging field that crosses academic disciplines, such as cultural heritage and resources management or marketing communications
• You want to advance in a non-traditional sector or start your own business

What can I do with a degree in Integrative Studies?
A Master of Science in integrative studies can lead to a multitude of career paths as well as entry into doctoral programs. The degree will meet the needs of students seeking knowledge for advancement in a specific industry, looking to move to an emerging field that is multidisciplinary or starting their own business. Employment outlook and salary information for these careers vary widely. A carefully designed plan of study will provide students with a unique combination of skills and knowledge that will be advantageous in the job market.

Organizational Communication and Management
In order to be competitive in this ever-growing global economy, it is important for organizational leaders to have effective communication and managerial skills. A competent manager is cognizant of the importance of an efficient communication system as the building block of strong organizations. In addition to being a source of information for organizational members, communication is a crucial tool for promoting motivation and altering attitudes in order to advance the mission and goals of an organization. Successful managers are equipped to recognize barriers in communication and to strategize and devise preventive ways to avoid those barriers.

The art education program at SIUE, offered through the Department of Art and Design in the College of Arts and Sciences, is a K-12 teacher licensure program in visual arts education for the state of Illinois. The program is built on an understanding and application of skills in the fields of art studio, art history, and the role and function of art to general education and to the culture it serves. Our program is grounded in the School of Education, Health and Human Behavior knowledge base, which promotes the “Teacher as an Inquirer-Professional.” The program is based on the initial level for teacher preparation in the areas of knowledge application and development, instructional process, context and foundations of education, learners and learning, interpersonal relation skills, and professional relationships. At SIUE, our students are engaged in inquiry and reflection, which are necessary components in the development of successful learning environments in various contexts. Our students observe and interact with a wide variety of art education professionals in diverse art program settings in order to understand the role of each program to the needs of their future students and instructional objectives.

The art education program at SIUE stresses the development of the student as an artist-teacher, the student as a professional teacher and the development of the student’s teaching skills in school. Students at SIUE have access to excellent facilities and a variety of equipment for creating art. These facilities and equipment allow students to obtain hands-on experience in creating art, presenting lessons and writing curriculum. Our students are prepared for their future careers as artist-teachers with a broad, general background in intermediate-level courses in studio art, art history, art education and professional education. To complete the art education program, students participate in intensive student teaching for one semester in two school settings at K-12 public schools throughout Illinois.

What can I do with a degree in Art Education?
Graduates of the art education program at SIUE are prepared to successfully compete for career and graduate education opportunities. Our students pursue advanced Master of Fine Arts (MFA) and Master of Arts (MA) degrees in visual arts education and studio art, and gain employment with area public and private schools, teaching in K-12 classrooms.

Faculty in the Department of Music believe students in undergraduate academic programs in music should receive a comprehensive musical background that includes cultural knowledge through the general education program, individual performance, ensemble performance, scholarly studies in music theory and history/literature, and where applicable, teacher education courses. The intent is to develop skilled and informed musicians, able scholars, and excellent and enthusiastic teachers.

The Bachelor of Music curriculum prepares students for professional careers and advanced graduate study in music performance and music education. The Bachelor of Arts, designed for students who wish to specialize in music within a liberal arts curriculum, may serve as the foundation for advanced studies in music.

Music Theory and Composition
The theory and composition specialization at SIUE allows students to gain experience in creating their own music and in understanding and explaining the principles and structures of music. In addition to the core curriculum, students specializing in theory and composition take advanced courses in analysis, arranging, and modern music, as well as private lessons in composition. Over four years, our students build a portfolio of their music while working directly with faculty and guest artists, and receive opportunities every semester to hear their music performed. Classes in music theory and composition are taught exclusively by full-time professors, and composition lessons are always one-on-one with a professor.

The focus of this specialization is to prepare students for graduate study or immediate employment, with a nearly 100% placement rate. The rigorous curriculum emphasizes fundamentals of form, harmony, orchestration, notation and musicianship applicable to any style or genre of music, from traditional concert music to film and game music.

At SIUE, we take our students out into the world and bring the world to our students. Our program curriculum includes subject areas focusing on the languages, literatures, cultures and histories of diverse regions and countries. Our K-12 teacher certification program is accredited by the Council for the Accreditation of Educator Preparation and the American Council on the Teaching of Foreign Languages (CAEP/ACTFL).

Language learners are brought together in a variety of settings including classroom, language lab, study abroad destinations, language conversation hours and student organizations. While offering opportunities to study many different languages from around the world, we provide a balance between delivering courses to students majoring in foreign languages and literature, and contributing to general education course requirements. Study abroad opportunities are offered in countries all around the world.

In addition to our concentration areas in French, German and Spanish, language courses are offered in Arabic, Chinese, Greek, Italian, Latin and Yoruba. Interdisciplinary minors are available in African studies, Asian studies, classical studies, European studies and Latin American studies.

What can I do with a degree in Foreign Languages and Literature?
Increasing diversity in the United States requires more professionals have diverse language skills and cultural awareness. Students graduating with knowledge of one or more foreign languages will have a competitive edge in today’s high level of globalization in the world economy. Some recent graduates from the Department of Foreign Languages and Literature hold positions with companies such as Alloy Holdings, Boeing, Express Scripts, Deloitte Tohmatsu, Anheuser-Busch, the AIDS Foundation and Wells Fargo.

The mass communications program in the College of Arts and Sciences at SIUE prepares students to succeed in careers in one of the fastest growing and most dynamic areas: the mass media.

The Department of Mass Communications at SIUE is accredited by the highly selective Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). This means our students get one-on-one attention from their instructors due to small class sizes and curriculum that keeps with changes in the media industry. Our students have access to state-of-the-art facilities and faculty members who dedicate themselves to serving the professional and intellectual needs of the students.

The Department of Mass Communications offers three sequences: journalism, media production, and advertising and strategic media. While most of the curriculum is a shared experience by all majors, students take advanced courses specific to their chosen sequence. This approach is in keeping with the converged nature of today’s media industries. At its heart, our department is all about teaching students how to tell stories, whether in the form of advertising campaigns, news stories, documentaries, or any of an almost limitless use of this major. Students who major in mass communications but choose not to enter the media industry will be well-prepared, thoughtful and effective communicators.

What can I do with a degree in Mass Communications?
Graduates of the Department of Mass Communications choose various career paths. Our graduates have become reporters, editors and photojournalists for newspapers, magazines, and online publications. Others work in radio and television, for advertising agencies, and in marketing and communications positions at major corporations and non-profits; many become the social media experts in their positions. Some graduates take an entrepreneurial approach and create careers as independent videographers, event planners, graphic designers, web developers, and freelance communications specialists.

Our comprehensive program, offered through the School of Engineering, allows students to pursue a graduate degree in civil engineering while gaining expertise in the field. Students may choose a concentration in environmental/water resources, geotechnical, structural or transportation engineering. Whether students are working professionals or full-time students, the graduate program introduces them to the skills and knowledge they need for professional advancement. Students will have opportunities to conduct field and lab-based research, and learn from highly qualified faculty who are experts in their respective fields.

Why earn a master's in Civil Engineering?
Future professional engineering (PE) licenses might require a Master of Science. Our program prepares students to meet engineering education requirements established by the American Society of Civil Engineers (ASCE).

Improve your ability to take and pass the Practices and Principles of Engineering exam.

• Our graduate program allows you to complete one year of experience toward your PE license, a benefit that does not apply to an MBA. (Learn more.)
• Learn materials relevant to the PE exam.
• Take advantage of courses to refine your study skills for preparing to take the PE exam.
• Textbooks from your master’s courses are useful references for the PE exam and to build your personal library.

What can I do with a degree in Civil Engineering?
A graduate degree in civil engineering from SIUE opens doors for students in a variety of areas. Potential employers consist of consulting engineering companies, government agencies, industries, or academia. With the right experience and advanced education, students can become self-employed consultants. An education from SIUE prepares students for advancement opportunities and places them in a better position to get the job they want in a competitive employment market.

Structural Engineering
Structural engineering includes the design of buildings and bridges, considering loads such as wind, earthquakes and people. Designs could include materials such as concrete, steel, timber, masonry and fiber-reinforced polymers.

The study of communication involves the development of theories and research tools to analyze, explain and improve human interaction. The applied communication studies program is offered in the College of Arts and Sciences through the Department of Applied Communication Studies. Departmental courses focus on two-person interaction, small-group decision making, communication patterns in organizations and other complex systems, public relations, and speaker-audience interaction in public speaking.

What can I do with a degree in Applied Communication Studies?
In America, employers increasingly recognize the need for more effective communication. As a result, job opportunities for graduates trained in applied communication studies are prevalent in business and industry, government agencies, educational systems, nonprofit organizations, and community-based resource centers. Graduates often have several career choices. Examples of communication careers departmental graduates have entered are: teaching and administration; management, training and consulting in organizations; public relations; human relations and employee assistance programs; sales; and government service. Graduates find employment in various types of for-profit and nonprofit organizations locally, regionally, nationally and internationally. Applied communication is also an in-demand minor for students majoring in areas such as, business, mass communications, political science and sociology. Our graduates are also well-prepared for graduate school.

Track Option: Corporate and Organizational Communication
Students who choose the corporate and organizational communication track focus on communication within the context of businesses and other organizations. Effective communication in organizations is necessary both for the attainment of organizational goals and for individual productivity and satisfaction. This track is designed for those who will work in organizational settings and who want to become more effective in their interactions with others for a more successful and fulfilling work life. This knowledge is especially important now that the "world of work" is undergoing such rapid change. In addition to learning, understanding, and applying organizational theories and research, students will develop important organizational skills such as conflict management, decision making, goal setting and team building. Students completing this track will be prepared for careers in a wide variety of organizational settings and roles (sales, management, human resources and training), as well as for graduate study in communication or business.