Master of Marketing Research, Specialization in Business Analytics

at Southern Illinois University Edwardsville USA

Graduates of the Department of Sociology master’s program are equipped with the skills and understanding necessary to address today’s social problems and policies. Through the program’s advanced study, students examine theory, conduct research and analyze data on issues such as:

• Deviance and crime
• Gender/sexualities
• Race and ethnic relations
• Medicine
• Leadership and organizations
• Sustainability
• Social inequality
• Research methods and statistics

What can I do with a degree in Sociology?
Many graduates of the master’s program are regionally recognized leaders in their fields who command titles such as director, executive director, manager or owner quickly upon graduating. Others have used their degrees as stepping stones to a PhD or law degree, a credential for a teaching position at a community college, or preparation for doing research for private business or public service agencies.

The business administration program is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and provides a broad education in the functional areas of modern business, the behavior of organizations and decision-making processes, as well as analytical methods for solving basic problems affecting commerce and business practices. Our students find that the combination of knowledge acquisition and skill development is appealing and rewarding. Students in the School of Business will also learn about the ethical and global issues facing today’s businesses, while refining their communication skills and abilities. They will also learn to make leadership decisions based on quantitative data using analytical tools.

What can I do with a degree in Business Administration?
Graduates of the business administration program are well prepared to become business professionals who understand the environment in which business operates, and can analyze how business operations are impacted by economic, social, political and legal environments. Graduates of the program are prepared for careers in administration or management of business firms, in banking and insurance, and in federal, state, and local government agencies, as well as a variety of other settings where knowledge of business functions and practices is required. According to the Bureau of Labor Statistics, employment in business and financial operations occupations is projected to grow 5% through 2029.

Marketing
The marketing specialization is designed to enable students to analyze the problems of providing consumer and industrial goods and services to a wide variety of markets. The curriculum prepares students for positions in sales, advertising, promotion, research, product management, and marketing management. Further, the study of dynamic problems that affect all enterprises in communicating with their constituencies prepares students for careers in commercial, governmental, and service organizations that serve the public in ways other than producing tangible goods

How does a statistician design an experiment to test a new drug? What is an efficient algorithm to solve a differential equation, and when does it work? How do you determine a fair price for an annuity? Given a complex network of nodes and edges, what is the shortest path from one vertex to another? How can you teach problem solving in a diverse high school classroom?

These are only some of the questions to be explored in our five undergraduate study options in the Department of Mathematics and Statistics. In the College of Arts and Sciences at SIUE, we have a faculty-to-undergraduate major student ratio of five to one, so our students receive personalized attention from faculty recognized for outstanding teaching and excellent research.

What can I do with a degree in Math?
Professionals holding positions in the mathematics field as mathematicians, statisticians, and actuaries consistently rank their careers at the top of surveys on job satisfaction and security. According to The Bureau of Labor Statistics, the job outlook in these fields remains strong, and growth is projected at 25% over the next 10 years.

Students in the mechatronics and robotics engineering program, offered through the Department of Mechanical and Mechatronics Engineering, create intelligent devices by combining mechanical and electrical engineering principles. Graduates from the School of Engineering are shaping the future by designing smarter cars, autonomous farm equipment, robots for the manufacturing industry and much more. These devices have mechanical and electrical components, sensors and computer software - all working together, harmoniously.

As automation and robotics increase around us, so does the need for engineers with specialized knowledge of these topics. The field of mechatronics and robotics engineering emerged out of this need to develop the best possible design while seamlessly merging mechanical and electronics knowledge. Mechatronics and robotics engineers have the interdisciplinary knowledge necessary to oversee the design and development of such intelligent devices from beginning to end, rather than completing mechanical, electrical and control designs separately.

What can I do with a degree in Mechatronics and Robotics Engineering?
Mechatronics and robotics engineers find jobs in companies that design, develop and manufacture intelligent devices, systems and equipment for medical, automotive, communication, agriculture, construction and entertainment industries. Some examples of these are:

• Mobile or industrial robots
• Quadcopters and drones
• Autonomous vehicles
• High-tech prosthetic limbs
• Consumer electronics
• Space and defense
• Smart home, smart city and smart planet

The study of communication involves the development of theories and research tools to analyze, explain and improve human interaction. The applied communication studies program is offered in the College of Arts and Sciences through the Department of Applied Communication Studies. Departmental courses focus on two-person interaction, small-group decision making, communication patterns in organizations and other complex systems, public relations, and speaker-audience interaction in public speaking.

What can I do with a degree in Applied Communication Studies?
In America, employers increasingly recognize the need for more effective communication. As a result, job opportunities for graduates trained in applied communication studies are prevalent in business and industry, government agencies, educational systems, nonprofit organizations, and community-based resource centers. Graduates often have several career choices. Examples of communication careers departmental graduates have entered are: teaching and administration; management, training and consulting in organizations; public relations; human relations and employee assistance programs; sales; and government service. Graduates find employment in various types of for-profit and nonprofit organizations locally, regionally, nationally and internationally. Applied communication is also an in-demand minor for students majoring in areas such as, business, mass communications, political science and sociology. Our graduates are also well-prepared for graduate school.

Track Option: Public Relations
Students in the public relations track will study under a model program, designed to meet and exceed national guidelines for undergraduate public relations education described in Public Relations Education for the 21st Century: A Port of Entry, sponsored by the Commission on Public Relations Education. This track stresses written, oral, graphic, and technological applications of communication skills. Elements of the program are designed to keep entry-level students in touch with upper-division students, and past graduates in touch with all students. In addition, students will experience the "paired course" concept, an idea that helps students integrate materials across their sequence of study. And finally, students may join SIUE's award-winning chapter of the Public Relations Student Society of America (PRSSA), which is affiliated with the national professional association, Public Relations Society of America (PRSA).

The mass communications program in the College of Arts and Sciences at SIUE prepares students to succeed in careers in one of the fastest growing and most dynamic areas: the mass media.

The Department of Mass Communications at SIUE is accredited by the highly selective Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). This means our students get one-on-one attention from their instructors due to small class sizes and curriculum that keeps with changes in the media industry. Our students have access to state-of-the-art facilities and faculty members who dedicate themselves to serving the professional and intellectual needs of the students.

The Department of Mass Communications offers three sequences: journalism, media production, and advertising and strategic media. While most of the curriculum is a shared experience by all majors, students take advanced courses specific to their chosen sequence. This approach is in keeping with the converged nature of today’s media industries. At its heart, our department is all about teaching students how to tell stories, whether in the form of advertising campaigns, news stories, documentaries, or any of an almost limitless use of this major. Students who major in mass communications but choose not to enter the media industry will be well-prepared, thoughtful and effective communicators.

What can I do with a degree in Mass Communications?
Graduates of the Department of Mass Communications choose various career paths. Our graduates have become reporters, editors and photojournalists for newspapers, magazines, and online publications. Others work in radio and television, for advertising agencies, and in marketing and communications positions at major corporations and non-profits; many become the social media experts in their positions. Some graduates take an entrepreneurial approach and create careers as independent videographers, event planners, graphic designers, web developers, and freelance communications specialists.

The newly redesigned secondary education program in the School of Education, Health and Human Behavior focuses on anti-racism and social justice. In response to the Illinois Professional Teaching Standards, this program utilizes the brand new Culturally Responsive Teacher and Leader Standards as they join Illinois in their collective effort to have the teaching force reflect the demographics of students in K-12 in the next four years.

What can I do with a degree in Secondary Education?
Students pursuing most majors in the College of Arts and Sciences and Professional Educator Licensure through the School of Education, Health and Human Behavior are presented with two career pathways; that of their major area of study, and that of a career educator. According to the U.S. Bureau of Education and the Illinois State Board of Education, the employment outlook for 2016-2026 is strong for high school teachers, both nationally and within the state. As is the case with all teacher education programs at SIUE, the secondary education program has an exceptional record of preparing highly effective teachers.

Graduates of the computer science program at SIUE will typically find careers as software engineers. However, some pursue careers as research scientists, technology infrastructure specialists or technology consultants. In recent years, 80-90% of graduates have accepted a career position before graduation day. The U.S. Bureau of Labor Statistics predicts that demand and salaries for computer scientists and software engineers will continue to increase in the coming decade.

While pharmacists work to manage patient care with emphasis on therapies using existing drugs, pharmaceutical scientists are engaged in the discovery and development of new drugs. The Department of Pharmaceutical Sciences provides a multidisciplinary approach to not only determine the detailed biological mechanism of disease, but develop the molecular interventions that can provide the treatment or cure. Students in SIUE's School of Pharmacy are taught in state-of-the-art laboratories by an internationally recognized faculty with many years of both academic and pharmaceutical industry experience.

The study of communication involves the development of theories and research tools to analyze, explain and improve human interaction. The applied communication studies program is offered in the College of Arts and Sciences through the Department of Applied Communication Studies. Departmental courses focus on two-person interaction, small-group decision making, communication patterns in organizations and other complex systems, public relations, and speaker-audience interaction in public speaking.

What can I do with a degree in Applied Communication Studies?
In America, employers increasingly recognize the need for more effective communication. As a result, job opportunities for graduates trained in applied communication studies are prevalent in business and industry, government agencies, educational systems, nonprofit organizations, and community-based resource centers. Graduates often have several career choices. Examples of communication careers departmental graduates have entered are: teaching and administration; management, training and consulting in organizations; public relations; human relations and employee assistance programs; sales; and government service. Graduates find employment in various types of for-profit and nonprofit organizations locally, regionally, nationally and internationally. Applied communication is also an in-demand minor for students majoring in areas such as, business, mass communications, political science and sociology. Our graduates are also well-prepared for graduate school.

Track Option: Interpersonal Communication
Students in the interpersonal communication track are generally attracted to it for the solid preparation it provides for graduate school. This track provides students with a thorough theoretical and practical understanding of the ways in which verbal and nonverbal communication are used in defining, negotiating, and modifying relationships. This track also increases students' awareness both of the many types of, and the myriad influences on, interpersonal relationships. A thorough, systematic examination of relevant theory and research regarding interpersonal communication is provided. Students who select this track as pre-graduate study preparation will find themselves with an excellent foundation upon which to begin careers in the academic community, such as professor, researcher, or administrator. Those choosing this track also will be well prepared for positions in the business sector such as recruiters and trainers.