Master of Marketing Research, Specialization in Business Analytics

at Southern Illinois University Edwardsville USA

SIUE’s industrial-organizational psychology master's program within the School of Education, Health and Human Behavior follows the scientist-practitioner model, requiring students to complete both a research-based thesis and practicum hours. All required classes incorporate a mix of research and application. SIUE's location, just 23 miles from downtown St. Louis, offers the opportunity for professional endeavors and networking, balanced by a quiet, semi-rural environment conducive to study.

What can I do with a degree in Industrial-Organizational Psychology?
Most graduates from the program leave with their master’s degree and go to work immediately in a corporate setting, either in a company human resource/personnel department, organizational development/training department or as an organizational/management consultant. Some students seek and are successfully admitted to doctoral programs to further their study.

The study of communication involves the development of theories and research tools to analyze, explain and improve human interaction. The applied communication studies program is offered in the College of Arts and Sciences through the Department of Applied Communication Studies. Departmental courses focus on two-person interaction, small-group decision making, communication patterns in organizations and other complex systems, public relations, and speaker-audience interaction in public speaking.

What can I do with a degree in Applied Communication Studies?
In America, employers increasingly recognize the need for more effective communication. As a result, job opportunities for graduates trained in applied communication studies are prevalent in business and industry, government agencies, educational systems, nonprofit organizations, and community-based resource centers. Graduates often have several career choices. Examples of communication careers departmental graduates have entered are: teaching and administration; management, training and consulting in organizations; public relations; human relations and employee assistance programs; sales; and government service. Graduates find employment in various types of for-profit and nonprofit organizations locally, regionally, nationally and internationally. Applied communication is also an in-demand minor for students majoring in areas such as, business, mass communications, political science and sociology. Our graduates are also well-prepared for graduate school.

Track Option: Interpersonal Communication
Students in the interpersonal communication track are generally attracted to it for the solid preparation it provides for graduate school. This track provides students with a thorough theoretical and practical understanding of the ways in which verbal and nonverbal communication are used in defining, negotiating, and modifying relationships. This track also increases students' awareness both of the many types of, and the myriad influences on, interpersonal relationships. A thorough, systematic examination of relevant theory and research regarding interpersonal communication is provided. Students who select this track as pre-graduate study preparation will find themselves with an excellent foundation upon which to begin careers in the academic community, such as professor, researcher, or administrator. Those choosing this track also will be well prepared for positions in the business sector such as recruiters and trainers.

The study of communication involves the development of theories and research tools to analyze, explain and improve human interaction. The applied communication studies program is offered in the College of Arts and Sciences through the Department of Applied Communication Studies. Departmental courses focus on two-person interaction, small-group decision making, communication patterns in organizations and other complex systems, public relations, and speaker-audience interaction in public speaking.

What can I do with a degree in Applied Communication Studies?
In America, employers increasingly recognize the need for more effective communication. As a result, job opportunities for graduates trained in applied communication studies are prevalent in business and industry, government agencies, educational systems, nonprofit organizations, and community-based resource centers. Graduates often have several career choices. Examples of communication careers departmental graduates have entered are: teaching and administration; management, training and consulting in organizations; public relations; human relations and employee assistance programs; sales; and government service. Graduates find employment in various types of for-profit and nonprofit organizations locally, regionally, nationally and internationally. Applied communication is also an in-demand minor for students majoring in areas such as, business, mass communications, political science and sociology. Our graduates are also well-prepared for graduate school.

Track Option: Corporate and Organizational Communication
Students who choose the corporate and organizational communication track focus on communication within the context of businesses and other organizations. Effective communication in organizations is necessary both for the attainment of organizational goals and for individual productivity and satisfaction. This track is designed for those who will work in organizational settings and who want to become more effective in their interactions with others for a more successful and fulfilling work life. This knowledge is especially important now that the "world of work" is undergoing such rapid change. In addition to learning, understanding, and applying organizational theories and research, students will develop important organizational skills such as conflict management, decision making, goal setting and team building. Students completing this track will be prepared for careers in a wide variety of organizational settings and roles (sales, management, human resources and training), as well as for graduate study in communication or business.

The study of communication involves the development of theories and research tools to analyze, explain and improve human interaction. The applied communication studies program is offered in the College of Arts and Sciences through the Department of Applied Communication Studies. Departmental courses focus on two-person interaction, small-group decision making, communication patterns in organizations and other complex systems, public relations, and speaker-audience interaction in public speaking.

What can I do with a degree in Applied Communication Studies?
In America, employers increasingly recognize the need for more effective communication. As a result, job opportunities for graduates trained in applied communication studies are prevalent in business and industry, government agencies, educational systems, nonprofit organizations, and community-based resource centers. Graduates often have several career choices. Examples of communication careers departmental graduates have entered are: teaching and administration; management, training and consulting in organizations; public relations; human relations and employee assistance programs; sales; and government service. Graduates find employment in various types of for-profit and nonprofit organizations locally, regionally, nationally and internationally. Applied communication is also an in-demand minor for students majoring in areas such as, business, mass communications, political science and sociology. Our graduates are also well-prepared for graduate school.

Track Option: Public Relations
Students in the public relations track will study under a model program, designed to meet and exceed national guidelines for undergraduate public relations education described in Public Relations Education for the 21st Century: A Port of Entry, sponsored by the Commission on Public Relations Education. This track stresses written, oral, graphic, and technological applications of communication skills. Elements of the program are designed to keep entry-level students in touch with upper-division students, and past graduates in touch with all students. In addition, students will experience the "paired course" concept, an idea that helps students integrate materials across their sequence of study. And finally, students may join SIUE's award-winning chapter of the Public Relations Student Society of America (PRSSA), which is affiliated with the national professional association, Public Relations Society of America (PRSA).

The mass communications program in the College of Arts and Sciences at SIUE prepares students to succeed in careers in one of the fastest growing and most dynamic areas: the mass media.

The Department of Mass Communications at SIUE is accredited by the highly selective Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). This means our students get one-on-one attention from their instructors due to small class sizes and curriculum that keeps with changes in the media industry. Our students have access to state-of-the-art facilities and faculty members who dedicate themselves to serving the professional and intellectual needs of the students.

The Department of Mass Communications offers three sequences: journalism, media production, and advertising and strategic media. While most of the curriculum is a shared experience by all majors, students take advanced courses specific to their chosen sequence. This approach is in keeping with the converged nature of today’s media industries. At its heart, our department is all about teaching students how to tell stories, whether in the form of advertising campaigns, news stories, documentaries, or any of an almost limitless use of this major. Students who major in mass communications but choose not to enter the media industry will be well-prepared, thoughtful and effective communicators.

What can I do with a degree in Mass Communications?
Graduates of the Department of Mass Communications choose various career paths. Our graduates have become reporters, editors and photojournalists for newspapers, magazines, and online publications. Others work in radio and television, for advertising agencies, and in marketing and communications positions at major corporations and non-profits; many become the social media experts in their positions. Some graduates take an entrepreneurial approach and create careers as independent videographers, event planners, graphic designers, web developers, and freelance communications specialists.

Students who are curious about the world around them, interested in the environment, sustainability, culture and technology should consider majoring in geography at SIUE. Geography is more than learning to read maps and memorize state capitals. The Department of Geography and Geographic Information Sciences in the College of Arts and Sciences offers a variety of courses in human, physical, and regional geography, as well as geospatial techniques. Our faculty conduct research on a wide variety of topics at the local, regional and global scale. Majoring in geography prepares students for careers in a wide range of fields.

What can I do with a degree in Geography?
A variety of career opportunities await graduates with a degree in geography from SIUE. We offer the only geography program in the St. Louis metropolitan area and as such, our graduates are in demand for positions in the region’s growing geospatial workforce. Employers include federal and state government agencies; national security contractors; tech companies; engineering firms; utility companies; local and regional governments; agricultural companies; and environmental nonprofit organizations. Our geography graduates work as geospatial analysts, cartographers, imagery analysts, urban planners, retail location analysts, climate scientists, resource managers, sustainability consultants, and park rangers.

Sociologists are interested in changing the world. But, we do so by systematically studying society rather than using our biases or assumptions. Once we understand the larger social forces that influence our own behavior and that of others, we can create policies, organizations, and even families that benefit the majority of people rather than the powerful few.

At SIUE, we focus on application. Students in the Department of Sociology participate in hands-on experiences so they can apply what they learn in their classes. Students pursuing general sociology work in communities helping gather data and provide suggestions on how to make those communities stronger. Diversity and social justice students complete internships in nonprofit organizations learning to write grants and help groups find resources. Students specializing in employment relations complete internships in organizations where they help uncover how to make workers more committed and productive. Through systematically gathering information from different groups, sociology can be a powerful tool for the betterment of communities and organizations.

Employment Relations
The specialization option in employment relations is designed to prepare students to apply sociological knowledge to the practical problems of the workplace. Fundamental changes in work and industry have intensified employer demands for broadly skilled professionals, supervisors, administrators, coordinators and consultants capable of critically evaluating, planning and implementing workplace changes.

The biological sciences encompass the study of all life on Earth. Biological sciences programs are offered through the Department of Biological Sciences in the College of Arts and Sciences. At SIUE, our diverse programs of study include specializations that allow students the opportunity to pursue any areas that are of interest to them. Students can customize their academic program in order to better prepare them for their chosen career.

What can I do with a degree in Biological Sciences?
Many careers are available for people with basic or advanced training in biology. There are opportunities in botany, ecology, education, fisheries, forensics, forestry, genetic engineering, horticulture, medical technology, microbiology, molecular biology, parasitology, physiology, wildlife management and zoology. Technical and supervisory positions are available in federal, state, industrial and university laboratories. Environment and health-related occupations almost always require sound, basic training in biology. Most students entering schools of medicine, dentistry, optometry, osteopathy, veterinary science, chiropractic and podiatry are biology majors. Basic training in biology is essential for careers in allied health sciences, including nutrition, pharmacy, occupational therapy and physical therapy.

Ecology, Evolution and Conservation
The bachelor's in biological sciences with a specialization in ecology, evolution and conservation at SIUE prepares students for positions that require the application of ecological principles to the solution of environmental problems. The specialization also prepares students for advanced study in all areas of biology, including wildlife ecology and forestry. Students selecting this specialization will take a planned sequence of courses that includes basic biological sciences, ecology, evolution, and environmental science. This study may include laboratory and field research. A variety of elective courses are available to allow students to pursue special interests such as plant or animal ecology, environmental management, and evolutionary biology, at either the organismal or cellular level. Students should consult their advisor to devise a course schedule to fit their specific talents and interests.

How does a statistician design an experiment to test a new drug? What is an efficient algorithm to solve a differential equation, and when does it work? How do you determine a fair price for an annuity? Given a complex network of nodes and edges, what is the shortest path from one vertex to another? How can you teach problem solving in a diverse high school classroom?

These are only some of the questions to be explored in our five undergraduate study options in the Department of Mathematics and Statistics. In the College of Arts and Sciences at SIUE, we have a faculty-to-undergraduate major student ratio of five to one, so our students receive personalized attention from faculty recognized for outstanding teaching and excellent research.

What can I do with a degree in Math?
Professionals holding positions in the mathematics field as mathematicians, statisticians, and actuaries consistently rank their careers at the top of surveys on job satisfaction and security. According to The Bureau of Labor Statistics, the job outlook in these fields remains strong, and growth is projected at 25% over the next 10 years.

Applied Mathematics
A concentration in applied mathematics focuses on using mathematical theories to solve real-world problems, such as those related to structural stability, chemical interactions or wave propagation. Applied mathematics encompasses the use of probability theory, numerical and data analysis, modeling, algorithm development, and simulations to explore the connections between mathematics, science, and our environment.

Applied mathematics is used extensively in the fields of physics, geology, engineering and technology. Several emerging career paths have been identified by the Society for Industrial and Applied Mathematics, including bioinformatics, materials science, computer animation and digital imaging, finance, climatology, and ecology/environmental organizations.

The biological sciences encompass the study of all life on Earth. Biological sciences programs are offered through the Department of Biological Sciences in the College of Arts and Sciences. At SIUE, our diverse programs of study include specializations that allow students the opportunity to pursue any areas that are of interest to them. Students can customize their academic program in order to better prepare them for their chosen career.

What can I do with a degree in Biological Sciences?
Many careers are available for people with basic or advanced training in biology. There are opportunities in botany, ecology, education, fisheries, forensics, forestry, genetic engineering, horticulture, medical technology, microbiology, molecular biology, parasitology, physiology, wildlife management and zoology. Technical and supervisory positions are available in federal, state, industrial and university laboratories. Environment and health-related occupations almost always require sound, basic training in biology. Most students entering schools of medicine, dentistry, optometry, osteopathy, veterinary science, chiropractic and podiatry are biology majors. Basic training in biology is essential for careers in allied health sciences, including nutrition, pharmacy, occupational therapy and physical therapy.

Integrative Biology
The curriculum in this program is designed to provide a firm basis in biological sciences for students with a variety of goals. It is an attractive major for students planning to enter graduate school or for students pursuing careers in biological research or in applied work in areas such as agriculture, conservation, and wildlife management. Students in this program may elect to concentrate in such specific disciplines as botany, microbiology, physiology, cellular and molecular biology, genetics, and zoology by completing their electives through courses in these areas. Some disciplines require chemistry courses beyond the minimum requirements.