Bachelor of Arts, Major in Communication

at Southern New Hampshire University USA

In a world where data has quickly gone from a scarce resource to an abundant one, statistical tools are rapidly evolving. This concentration helps students learn the skills necessary to build and interpret statistical models, in the age of "big data," "data science," and "data analytics."

Concentration Outcomes

• Utilize effective oral and written communication strategies in the construction, evaluation, and presentation of statistical models.
• Obtain and clean data sets, engineering new features where appropriate.
• Identify, communicate, and justify assumptions made prior to the model construction phase.
• Apply mathematical and statistical reasoning, analysis, and problem-solving to hypothesize and construct meaningful models that reflect real-world processes.

Students selecting a concentration in mental health will take coursework in counseling techniques and psychological assessment. They will also gain direct experience in the field as early as their freshman year, with placements including school guidance offices, community mental health centers, and social service programs throughout the Manchester NH area. Graduates of SNHU's Bachelor of Arts in Psychology with a concentration in Mental Health have taken jobs as case managers, residential counselors, and intake coordinators, among other psychology-related professions. This concentration further helps to prepare students for graduate programs in mental health counseling, clinical psychology, and social work.

The Bachelor of Arts in Communications major at Southern New Hampshire University helps you develop and deliver key messages to diverse audiences.

You'll learn communication theory and industry concepts, and build public speaking, presentation and interviewing skills. You'll also gain experience with business communication, graphic design and public relations through courses and minors in advertising, film, journalism, information technology or marketing. Electives in 3D animation and modeling, digital illustration and digital video production are also offered.

A master's in information technology degree is a vital tool in today's competitive business environment. Organizations in every industry seek IT professionals who can think beyond traditional computer programming and basic technology expertise. Learn how to bridge the gaps between communications, IT and business management and increase your marketable skills with the Master of Science in Information Technology degree program at Southern New Hampshire University.

Looking for a specialized MBA to help you stand out in a competitive marketplace? Consider the following concentration:

Business Analytics
Integrate the three areas of business analytics – descriptive, predictive and prescriptive – into your curriculum. You’ll develop the management science techniques that create solutions to business problems, as well as learn how to comb through data and gain insights into operations.

Program Outcomes

• Develop innovative and agile, computer-based solutions to business problems through a systems analysis approach and technology integration and application
• Design a plan for implementing and monitoring solutions that incorporate core information technologies, concepts and methods appropriate for secure information use across an enterprise
• Collaborate and communicate effectively in a variety of environments through situational awareness and audience analysis
• Develop an implementation plan for systematic information risk assessment for change management plans and processes within enterprise business and information technology environments
• Using computational logic and critical analysis, construct ethically sound, technology-informed procedures to ensure legal compliance and maintain security within enterprise information technology environments

The Bachelor of Science in Business Administration concentration in Finance provides students with an overview of financial management for both organizations and individuals that includes various financial planning strategies and investment vehicles. Students analyze quantitative and qualitative data to address a variety of financial scenarios. Students are introduced to corporate finance in a global setting and examine the effects that exchange rate volatility, international risk, and macroeconomic fluctuations have on financial planning and decision-making.

Rooted in a global perspective, the Bachelor of Science in Business Administration with a concentration in Hospitality Business will provide you with a broad foundation in hospitality, sustainability, leadership and operations.

The hospitality world is always changing, especially now, and this concentration will prepare you to enter an always-evolving industry. This concentration incorporates knowledge regarding the planet, people, profit, ethics and equity of the hospitality world. In this concentration, you will learn from faculty experts who bring with them specialized knowledge and experience across various sectors of the industry. You will also have opportunities to expand your network through experiential learning and real-world client engagements.

The curriculum for this program will help you master the technical foundations of the industry while developing essential leadership and management skills.

 Analyzes effective managerial processes including the initiation, planning, execution and successful completion of a project. You’ll cover topics including project scope, timing, cost, quality, risk, resources, communications and best practices to manage stakeholder expectations. You’ll may also take a course that helps prepare you for the Project Management Professional (PMP)® exam – enhancing your marketability in the workforce.

• Demonstrate specialized knowledge in project management that builds upon and extends the core competencies of effective business administration

The Accounting/Finance degree offers students the course work they need to qualify for careers in the accounting or finance professions. The degree prepares graduates for meaningful employment in accounting, banking, corporate finance, insurance, investments and personal finance.

Program Outcomes

• Identify long-term corporate investment opportunities to increase shareholder value
• Apply theories of asset allocation, security analysis, & portfolio diversification to efficiently manage an investment portfolio
• Demonstrate knowledge of the rules and regulations for financial accounting and reporting and how they are established in a global economy
• Generate financial records and financial statements for internal and external users in accordance with applicable governing rules and regulations
• Analyze, interpret, and communicate financial and accounting information to various internal and external stakeholders

The history major provides students with the mental discipline needed for them to assume lives of positive impact in any specific vocational field. In pursuit of this goal, the program cultivates a historical perspective, which is integrative of all fields of human knowledge; analyzes the choices, and consequences of those choices, of various human communities; appreciates the development of wisdom and beauty; develops advanced critical thinking and communication skills through intensive examination of the elements of history (among them texts, images, objects, landscapes) and the crafting of contemporary historical arguments based upon those sources; examines the creation of history through the work of historians; and encourages civic engagement through a deeper and more nuanced understanding of the development of human societies and the importance of competent, creative, and generous leadership in forging peaceful societies.

In addition to the prescribed coursework, students are strongly encouraged to participate in internships and study abroad programs as a way of broadening their intellectual and cultural development and preparing them for success in a wide range of fields.

Program Outcomes

• Demonstrate knowledge of the development of human societies by analyzing and interpreting a variety of sources that provide evidence to support an argument about the past
• Utilize critical thinking skills for formulating effective analysis of appropriate primary and secondary sources
• Develop historical perspectives and arguments and express those arguments in effective and applicable formats
• Practice civic engagement through the application of history in the public realm
• Analyze multiple historical and theoretical viewpoints effectively through an open-minded, empathetic perspective on the past

Sociology is the scientific study of social life and the causes and consequences of human behavior, social groups, and societies. The term social life encompasses all interpersonal relationships, all groups, all types of social organizations, and all human culture; past and present. We want our majors to experience Sociology. Our emphasis is on professional practices as well as scholarship, with a career orientation and experiential learning approach. We provide first-person experiences in analyzing and dealing with processes, problems and institutions of society. In a world of globalization and cultural diversity, Sociology is of increased practical importance in many career paths. Partnering with community organizations, the Sociology major emphasizes a hands-on approach to learning.

Graduates of our program seek employment in social services and counseling, management and administrative support, teaching, research, sales, marketing, public relations, criminal justice positions, and many other fields. Our program also prepares students to continue their education to obtain a graduate degree in Sociology or in other areas: for example, entrance into law school or a MBA program

Program Outcomes

• Analyze group behavior through current and emerging sociological theory for a broader understanding of society
• Analyze and employ appropriate sociological research to critically assess published research and develop sociological research proposals that address contemporary social issues
• Evaluate the social construction of realities for their impact on human social interactions and their consequences across cultures
• Develop sociological questions demonstrating versatility of thought and problem-solving skills in addressing contemporary social issues, employing ethical and professional communication of sociological information
• Cultivate the sociological perspective in communicating research interests and career goals in the social sciences
• Analyze social structures and processes within social institutions for recognizing patterns and relationships across cultures