Bachelor of Science in Luxury Brand Marketing and Management

at Susquehanna University USA

When The Princeton Review recently recognized Susquehanna University as one of the nation’s best institutions for undergraduates, surveyed Susquehanna students pointed to a variety of academic offerings that make Susquehanna stand out, including the university’s “top-notch” creative writing program.

Since one in 12 students at Susquehanna is a creative writing major, we have dedicated creative writing housing, poetry slams, seven student-run publications and frequent late-night literary gatherings.

From Day One, your work will be critiqued by professional, published authors — who are also your professors — and you’ll have plenty of chances to interact one-on-one with them.

Do you dream of working at a publishing house, indie magazine or scholarly journal? Then our publishing and editing major is for you.

You won’t find this kind of program at any other liberal arts colleges — or at many far larger colleges either. We offer one of the only publishing majors in the nation.

Publishing is all about connecting. Writers and readers. Art and business. Traditional and new technologies. Gain the knowledge and skills to navigate these interconnections, and reflect on the:

• Cultural role of publishing
• History of the book
• Implications of the shift to digital publishing

Our publishing and editing program is big enough that you’ll have access to a high-tech, dedicated lab and eight department student publications, and small enough that you’ll get hands-on, personalized attention from faculty. Our students have even helped produce a professional publication, which saw two pieces nominated for the Pushcart Prize.

Our economics department consistently ranks as one of the top liberal arts economics departments for research by the Federal Reserve.

The research training you receive here will show prospective employers in any field that you know how to solve problems. Using cutting-edge approaches, you’ll conduct both extensive examinations of policy-related problems and quick analyses to get the gist of an issue.

You’ll complete at least one major research project and have the chance to present your research at conferences on campus and on the national stage.

Master the Spanish language and immerse yourself in the cultures of the Spanish-speaking world.

We’re one of the only universities that requires semester-long study abroad for language majors. Connect with native Spanish speakers in Valencia, Spain; Heredia, Costa Rica; Merida, Mexico; or Havana, Cuba — to name a few.

While abroad, you’ll live with host families, do internships in fields such as health and grant-writing, and take courses in a broad array of disciplines. You will also travel and make new, long-lasting friendships.

When you return to Susquehanna, you’ll bring back firsthand knowledge of the cultures you’ve experienced and a grasp of the Spanish language only achieved through immersion!

• Connect with Spanish-speakers on campus! Take courses on the literatures, cultures and histories of Spanish-speaking communities around the world. Study Spanish translation, and get involved with activities outside of the classroom.
• Come to our Latinx Initiative, which promotes the understanding of Latino cultures through exhibits, film, presentations, workshops and speakers.
• Join in conversation tables with Fulbright Fellows from Spain and Latin America.
• Share your interests with a growing number of Susquehanna students interested in Latinx cultures and heritage by joining ALAS (Association of Latinx and American Students).

Advertising and public relations are vital functions in dynamic companies. Different than marketers, advertising and public relations professionals take a creative look at strategic communications, blending research and art to craft all messages for a company.

You will learn to take your natural creativity and analytical thinking and combine them to create comprehensive and connected brands and communications strategies. Plus, you can choose a minor, like international studies or leadership, to give you a broad perspective of what it takes to be a creative leader.

Discover the keys of strategic communication

Learn what makes an effective visual ad, a good tweet and a compelling story. At Susquehanna, you will

• Study foundational theories of strategic communication,
• Practice the essential skills of a communication professional — oral, visual, written and research — and
• Explore ethics that connect professional communicators.

As an accounting student, you’ll get the skills, hands-on experience and knowledge to excel in whatever industry you’d like. We have a high rate of success in preparing accounting majors to land jobs before or shortly after graduation. Understanding accounting rules and regulations is just one factor for career success. Today’s accountants analyze data to provide meaningful insights to help clients and businesses prepare for their futures.

Because our bold curriculum is rooted in the liberal arts, you’ll develop essential skills that most sought-after accountants excel at

• Writing
• Teamwork
• Presentations
• Critical thinking
• Interpersonal relationships
• Leadership

Get hands-on experience in a wide range of production and design disciplines to refine your interests, hone your skills, and prepare you for a lifetime of creativity in theatre.

You’ll work like the professionals do, and you will assume responsibilities that stand out on resumes.

Students just like you run most of the production operations here. Our productions couldn’t exist without student dedication.

Our hands-on production labs are small and focused on your development. And our productions rival any conservancy program in scope and quality.

Our students often begin performing on the main stage in their first semester.

• There are four mainstage productions each year, including a student-directed show and a major musical
• You’ll collaborate with the Department of Music on their annual opera program
• We offer a second stage season-experimental, edgy and fueled by students’ artistic desires

Our earth and environmental sciences program links the study of hydrology, geology, meteorology and soil science — water, rocks, air and soil — to explore how Earth’s systems work and how humans impact those systems.

Earth and environmental sciences examines the nonliving components of our environment and how they impact living things. It’s the scientific study of water, rocks, air and soil and their dynamic interactions. You’ll take courses in hydrology, geology, weather, soil science and more, with lots of hands-on field and lab work, culminating in a research collaboration with faculty.

Sports is a multi-billion dollar industry. Get the training and insight to work everywhere from professional beats to the front offices of teams followed by millions.

Learn the practical elements of being a broadcaster or journalist in an ever-growing market and the history of sports to understand the context of what you’ll be covering.

Discuss the contribution of Jackie Robinson and how sports and race have become intertwined in our society. Look at the gender gap and monumental moments that have helped close it. Debate current events and how they’re covered by social and traditional media.

Contemplate the complex moral and ethical issues faced by humanity — existence, meaning, values, truth and more.

Open your eyes to ideas you didn’t even know existed. We take on the complex issues that are rarely discussed.

You’ll be well-versed in classical philosophical thinking on age-old questions, like does God exist? We’re one of few universities to connect that kind of thinking to contemporary issues. We were the first university in the nation with a philosophy class on HBO’s “The Wire.” You’ll also study love and desire, environmental ethics, hip hop and other contemporary topics from a philosophical standpoint.

Even more than thought-provoking classes and great job opportunities, studying philosophy will help you understand yourself and lead a full and satisfying life.