Bachelor of Arts in Communication - Advertising and Public Relations

at Susquehanna University USA

Advertising and public relations are vital functions in dynamic companies. Different than marketers, advertising and public relations professionals take a creative look at strategic communications, blending research and art to craft all messages for a company.

You will learn to take your natural creativity and analytical thinking and combine them to create comprehensive and connected brands and communications strategies. Plus, you can choose a minor, like international studies or leadership, to give you a broad perspective of what it takes to be a creative leader.

Discover the keys of strategic communication

Learn what makes an effective visual ad, a good tweet and a compelling story. At Susquehanna, you will

• Study foundational theories of strategic communication,
• Practice the essential skills of a communication professional — oral, visual, written and research — and
• Explore ethics that connect professional communicators.

You’ll step right into a finance career with the real-world skills you gain at Susquehanna to work as an analyst, in investor relations or as a financial adviser.

We have a state-of-the-art investment research lab with 11 Bloomberg terminals, an exception for a school our size. Bloomberg terminals allow you to analyze financial market in real time. You’ll also learn about placing and tracking trades by investing real university funds in the stock market through the River Hawk Investment Fund.

Our graduates achieve, with rewarding careers with brokerages or investment advisory firms, banks, insurance companies, manufacturing and service organizations. In addition to offering our students jobs, these companies help our students with internships.

At Susquehanna, you’ll learn the foundational skills of all communication disciplines, as well as the integral theories and ethics that bind them all together. As a communication studies major, you will prepare for graduate study or a career in qualitative research, critical theory or interpersonal communications. With plenty of on-campus media outlets, you can sharpen all your communications skills at Susquehanna.

Explore the world of communication

Gain a broad view of mass communication or target a couple of disciplines to master with the communication studies major.

• You’ll learn the principles of professional communication and digital media, media law and ethics, graphic design and public speaking.
• You will also study the ways we communicate with each other, including group communication, intercultural communication and listening.

With Susquehanna’s renowned study-abroad program, you won’t just learn in the classroom. You will have the opportunity to study with professional communicators and researchers. This worldly perspective will help you be a better communicator after graduation.

If music is your passion, there’s no place like Susquehanna. Enjoy small-school advantages and big-school opportunities at one of the best liberal arts music programs in the country.

We encourage you to double major. It gives you a unique educational experience and invaluable flexibility when it comes to your career.

Grow as a musician, performer and thinker

You’ll get one-on-one mentoring from teachers who are experienced educators and active performers. We’re an undergraduate-only program so you won’t compete with graduate students for performance opportunities.

Enjoy bright, airy rehearsal and performance facilities-even our practice rooms have windows! Our magnificent Stretansky Concert Hall is an ideal performance space for acoustic music.

Whether you’re interested in a career in research, behavioral health, social work, counseling or some other profession, psychology provides excellent preparation.

Our psychology majors have a track record of success in multiple career paths. Consistently accepted to among the best graduate and professional schools, they’ve demonstrated their versatility by excelling in a variety of professions.

Want to be a writer or an attorney? You’ll need to ensure your words resonate. Are you a future business manager or consultant? You’ll have to understand what motivates people and how they interact in groups. These are just a few ways psychology is critical in many careers.

From your first semester, you can take advantage of opportunities to perform in our many choral, instrumental, opera and chamber music ensembles. You can perform in our weekly department recitals, and you’ll give a solo recital in both your junior and senior years. With no graduate students, the focus and attention is on you!

Off stage, you’ll get a thorough education in music theory and history, including repertoire and pedagogy classes for your instrument from professors who are experienced educators and active performers.

Enjoy bright, airy rehearsal and performance facilities — even our practice rooms have windows!

Our finest venue for live music, Stretansky Concert Hall, seats 320 and is used for everything from student recitals to fully staged opera performances with orchestra. The acoustics are amazing.

A Master of Education in Curriculum & Instruction (M.Ed.) degree from Susquehanna will make you a better teacher by deepening your understanding of teaching and learning. In as few as five semesters (34 semester hours), you’ll become a more productive, creative, and reflective educational leader.

With classes in curriculum design, research methods, critical media literacy, and inclusive classroom strategies, you’ll be prepared to lead students and be a resource to peers. You’ll be paired with professors based on your research and content interests, so your studies will have the most applicable impact on your teaching.

Beyond the satisfaction of becoming a better teacher, public school teachers will see a significant raise in pay from their districts. Locally, teachers with master’s degrees earn, on average, $1,700 more per year than their bachelor’s degree holding counterparts.

Combine your love of physics, interest in chemistry and outstanding math skills into career opportunities with exciting growth potential. Chemical physics is the perfect major if you’re interested in how our world works on a chemical level, but don’t want to pursue a double major.

Chemical physics graduates have a variety of career options that span many industries

• Material engineering
• Physics and/or chemistry research
• Biotechnology
• Electronics
• Petroleum
• Pharmaceuticals
• Medicine

Explore society at every level — small groups, subcultures, cultures, organizations and institutions — and study how people interact.

When you study sociology here, you’ll learn to think critically about how race, class, gender, sexuality, law, culture, social media, social movements and the state impact individual, lived experience.

Develop useful and competitive skills

Studying sociology builds critical thinking skills and the ability to examine complex questions — skills valued by employers in all fields. You’ll learn there are multiple ways to approach any given problem.

You will design research projects, analyze data and identify useful ways to investigate questions about public policy, public health, community development, globalization, education and the law.

For you to excel, we guarantee you an international internship as a student in our international business program. Many students study in another country, but how many get to work in one before they graduate? Our award-winning Global Opportunities study abroad program also offers added overseas learning. Employers will value your experience living in another country, working in a foreign business environment and engaging with diverse cultures.

You’ll graduate from Susquehanna ready to compete against other top candidates seeking employment in international business, marketing, accounting, government, human resources, trade, finance and non-profit work.

Because our bold curriculum is rooted in the liberal arts, you will develop essential skills that employers seek, like

• Writing, teamwork
• Presentations
• Critical thinking
• Interpersonal relationships
• Leadership