Bachelor of Arts in Communication - Advertising and Public Relations

at Susquehanna University USA

The sheer amount of data collected by businesses like Google, Facebook, and Amazon is staggering — and they all need someone to interpret what it means.

With a degree in business data science from Susquehanna, that someone will be you. From accounting firms to major consumer brands to healthcare systems, businesses of all types and sizes are collecting data.

You’ll learn to manipulate large data sets and how to speak the language of data crunchers and C-suite executives. You’ll be the one they consult to translate the numbers into actionable business intelligence.

Do you dream of working at a publishing house, indie magazine or scholarly journal? Then our publishing and editing major is for you.

You won’t find this kind of program at any other liberal arts colleges — or at many far larger colleges either. We offer one of the only publishing majors in the nation.

Publishing is all about connecting. Writers and readers. Art and business. Traditional and new technologies. Gain the knowledge and skills to navigate these interconnections, and reflect on the:

• Cultural role of publishing
• History of the book
• Implications of the shift to digital publishing

Our publishing and editing program is big enough that you’ll have access to a high-tech, dedicated lab and eight department student publications, and small enough that you’ll get hands-on, personalized attention from faculty. Our students have even helped produce a professional publication, which saw two pieces nominated for the Pushcart Prize.

Our earth and environmental sciences program links the study of hydrology, geology, meteorology and soil science — water, rocks, air and soil — to explore how Earth’s systems work and how humans impact those systems.

Earth and environmental sciences examines the nonliving components of our environment and how they impact living things. It’s the scientific study of water, rocks, air and soil and their dynamic interactions. You’ll take courses in hydrology, geology, weather, soil science and more, with lots of hands-on field and lab work, culminating in a research collaboration with faculty.

Get hands-on experience in a wide range of production and design disciplines to refine your interests, hone your skills, and prepare you for a lifetime of creativity in theatre.

You’ll work like the professionals do, and you will assume responsibilities that stand out on resumes.

Students just like you run most of the production operations here. Our productions couldn’t exist without student dedication.

Our hands-on production labs are small and focused on your development. And our productions rival any conservancy program in scope and quality.

Our students often begin performing on the main stage in their first semester.

• There are four mainstage productions each year, including a student-directed show and a major musical
• You’ll collaborate with the Department of Music on their annual opera program
• We offer a second stage season-experimental, edgy and fueled by students’ artistic desires

Art is the representational record of history, and we invite you to take a closer look.

Piece together visual clues in images, buildings and objects to shed light on the human experience past and present with faculty dedicated to your intellectual development.

You’ll debate art theory and criticism, while developing keen skills in visual analysis — an invaluable tool in our increasingly image-driven world.

Travel to major museums in Washington, D.C., Philadelphia and New York City, or visit our own Lore Degenstein Gallery to carefully study works of art from various times and places.

Popular classes embrace the interdisciplinary nature of art history, examining art through the lenses of diversity, gender and politics. Art history also pairs well with a major or minor in anything from anthropology to communications to foreign language.

Studying literature gives you the analytical tools and writing skills employers in any industry covet.

At Susquehanna, you’ll harness the power of language, while learning to express yourself with style and grace.

From studying forms of writing to analyzing Shakespeare, every class you take builds toward a senior capstone project-modeled on grad school programs-that challenges you to think more deeply about your past four years.

You’ll have ample opportunities to publish your own work and contribute to eight department-focused student publications. Creative outlets on campus for literature majors include the Literature Club or the Comic Book Club.

Fall in love with language all over again as a French major or minor at Susquehanna.

Courses are taught in French so you’ll become proficient and comfortable speaking and writing as you earn your degree.

You’ll sharpen those skills through fun activities and clubs on campus and by studying abroad through our Global Opportunities program.

Majors can study in semester-long programs in a French city, while minors can also choose from shorter programs restoring a medieval castle or learning language and culture in the French countryside. Adding one of our interdisciplinary minors like applied linguistics and international studies help you gain a better understanding of important topics in today’s world.

For you to excel, we guarantee you an international internship as a student in our international business program. Many students study in another country, but how many get to work in one before they graduate? Our award-winning Global Opportunities study abroad program also offers added overseas learning. Employers will value your experience living in another country, working in a foreign business environment and engaging with diverse cultures.

You’ll graduate from Susquehanna ready to compete against other top candidates seeking employment in international business, marketing, accounting, government, human resources, trade, finance and non-profit work.

Because our bold curriculum is rooted in the liberal arts, you will develop essential skills that employers seek, like

• Writing, teamwork
• Presentations
• Critical thinking
• Interpersonal relationships
• Leadership

Whether you see yourself doing research, teaching, practicing medicine or working in law enforcement, a chemistry degree prepares you for a fulfilling career. You’ll be ready to step right into a job or a graduate program with experience on a research internship or presenting research at national conferences.

About half of our graduates pursue graduate studies in organic, physical and inorganic chemistry. A chemistry major sets you apart on dental and medical school applications — they know you can easily master challenging material. Our interdisciplinary minors help you gain a better understanding of important topics in today’s world.

Get the thrill of hearing your work performed live during your first year. We hold a composers’ concert each semester devoted to student-created work.

Our music department is collaborative yet competitive, pushing you to grow as a musician and composer.

You’ll explore a variety of musical styles, conduct student ensembles and become well-versed in music literature and theory.

We’re one of a few undergraduate-only institutions to offer a music composition degree program. It’s small and selective, giving you plenty of chances to work one-on-one with faculty who are experienced educators and active performers.