Bachelor of Arts in Communication - Advertising and Public Relations

at Susquehanna University USA

At Susquehanna, you’ll learn the foundational skills of all communication disciplines, as well as the integral theories and ethics that bind them all together. As a communication studies major, you will prepare for graduate study or a career in qualitative research, critical theory or interpersonal communications. With plenty of on-campus media outlets, you can sharpen all your communications skills at Susquehanna.

Explore the world of communication

Gain a broad view of mass communication or target a couple of disciplines to master with the communication studies major.

• You’ll learn the principles of professional communication and digital media, media law and ethics, graphic design and public speaking.
• You will also study the ways we communicate with each other, including group communication, intercultural communication and listening.

With Susquehanna’s renowned study-abroad program, you won’t just learn in the classroom. You will have the opportunity to study with professional communicators and researchers. This worldly perspective will help you be a better communicator after graduation.

Get hands-on experience in a wide range of production and design disciplines to refine your interests, hone your skills, and prepare you for a lifetime of creativity in theatre.

You’ll work like the professionals do, and you will assume responsibilities that stand out on resumes.

Students just like you run most of the production operations here. Our productions couldn’t exist without student dedication.

Our hands-on production labs are small and focused on your development. And our productions rival any conservancy program in scope and quality.

Our students often begin performing on the main stage in their first semester.

• There are four mainstage productions each year, including a student-directed show and a major musical
• You’ll collaborate with the Department of Music on their annual opera program
• We offer a second stage season-experimental, edgy and fueled by students’ artistic desires

As an anthropology major, you’ll learn to understand the remarkably different ways we express our humanity.

You’ll examine how culture affects the way we experience the world — how we make choices, how we’re alike and different, and why we act and interact the way we do.

In an increasingly interconnected world, being able to examine, analyze and think critically about culture is highly valued by employers in the business sector, education and beyond.

If you want theatre as the cornerstone of your undergrad experience, this academically rigorous, broad-based course of study is for you!

Connect fresh audiences to the power of theatre and re-invigorate seasoned participants with new works and exciting approaches to well-known plays.

Learn about theatrical theories, best practices, historical challenges, and the great artists and thinkers of yesterday who make today’s performances meaningful.

Classes range from acting to production and design courses. Combined with history and dramaturgical work, you’ll have a better understanding of human communication, culture and the place theatre has in the world.

Thinking about medical school or other health professions? Our biomedical sciences major is for you!

This versatile program will fully prepare you for any health-related field. Focused on health sciences, it still leaves ample room for developing other interests that enhance your application to professional schools.

If you want to be a health care professional, you may also wish to consider biology, biochemistry, chemistry, neuroscience and psychology as they are great points of entry to a career in health care. Many academic majors will prepare you for admission to professional schools if you also complete the required pre-requisite courses.

Jump into a career as a biomedical researcher or continue your studies to work in health care as a:

• Physician (MD and DO)
• Dentist
• Veterinarian
• Optometrist
• Physical therapist
• Pharmacist
• Podiatrist

You’ll also be ready for graduate study programs in biomedicine — including cell and molecular biology, cancer biology, immunology or microbiology — and to work in biomedical research.

Susquehanna will power your natural curiosity and storytelling abilities. You will gain foundational skills like writing, editing, interviewing and even multimedia production — plus the critical-thinking and problem-solving skills from your well-rounded liberal arts education — to empower your storytelling. From podcasting to traditional newspaper reporting, you will develop research skills and learn to adapt content for varying news media to succeed in the ever-evolving world of journalism.

Susquehanna provides platforms for journalism and digital content majors, including the student-run newspaper, The Quill, the LensFlare student broadcasting group and other professional student clubs.

As a marketer, you’ll have the ability to measure and read the pulse of the market — so you can help deliver what customers want while meeting the goals of your organization.

Susquehanna’s courses, experiences and faculty mentoring will prepare you for success.

We guarantee international internships for all business students. We have students who intern in dynamic cities such as London, Barcelona, Tokyo, Hamburg and many more. We also have internship partnerships at top organizations in the U.S., where experience can give you the edge before graduation.

In our program, you’ll learn to understand your consumers and evaluate competitors, make decisions on product development and determine distribution strategies. You’ll have a solid foundation of marketing basics, including market research, market segmentation, consumer behavior, digital marketing, pricing strategies and marketing communications.

The graphic design program at Susquehanna is focused, close-knit, challenging, intense and ultimately very rewarding. Our work is a fixture in regional and national student design competitions, and our best graduates ascend to art director and creative director positions with astonishing regularity. Our graduates don’t just make pretty pictures, they are sophisticated critical thinkers and problem solvers, and they have the skills required to win jobs at the best design and advertising agencies in the country. This is the ‘Real World’ of graphic design: our students tackle the same sorts of problems and projects faced every day by design professionals at the top end of the business.

Our majors have a wide variety of opportunities to connect with industry professionals and high profile alumni; opportunities for guest speakers, field trips, portfolio reviews, workshops, juried competitions and internships abound.

Studying literature gives you the analytical tools and writing skills employers in any industry covet.

At Susquehanna, you’ll harness the power of language, while learning to express yourself with style and grace.

From studying forms of writing to analyzing Shakespeare, every class you take builds toward a senior capstone project-modeled on grad school programs-that challenges you to think more deeply about your past four years.

You’ll have ample opportunities to publish your own work and contribute to eight department-focused student publications. Creative outlets on campus for literature majors include the Literature Club or the Comic Book Club.

Fall in love with language all over again as a French major or minor at Susquehanna.

Courses are taught in French so you’ll become proficient and comfortable speaking and writing as you earn your degree.

You’ll sharpen those skills through fun activities and clubs on campus and by studying abroad through our Global Opportunities program.

Majors can study in semester-long programs in a French city, while minors can also choose from shorter programs restoring a medieval castle or learning language and culture in the French countryside. Adding one of our interdisciplinary minors like applied linguistics and international studies help you gain a better understanding of important topics in today’s world.