Bachelor of Science, Major in Business Administration with Concentration in Marketing

at University of Massachusetts Lowell USA

The Master of Science in Plastics Engineering program offers professional training at the master's level designed to provide the opportunity for the study of more advanced theory and practice in plastics materials, design, and manufacturing. There also are concentrations in elastomer technology, medical plastics, and sustainability. This graduate program also is designed to broaden the background of experienced professionals to help them keep up with the latest fundamental developments in the field.

Students can take courses in the history of philosophy and philosophical movements; political, mathematical and scientific philosophies; metaphysics; linguistics and aesthetics. Students will learn how to analyze, reason, deduct and apply persuasive arguments in a disciplined and systematic way while developing their oral and written communication skills.

The department does not specify particular course work for the major, but recommends that the sequence of courses be designed in close consultation with the student’s faculty advisor. Students who plan to go to graduate school are strongly encouraged to take at least two courses from the History of Philosophy series. They should also consider a second major in a cognate field, e.g., American studies, English, French, history, mathematics, or political science.

In this concentration, students learn how to write for an audience as a journalist, technical communicator, or a writer in other professional contexts. Students begin by taking Introduction to Professional Writing and continue with coursework that focuses on learning different aspects of professional writing. Journal and Professional Writing courses offer opportunities to learn about digital rhetoric, editing, publishing, grant writing, language and literacy, new media, reflective writing and visual rhetoric, just to name a few. All students in this track complete a portfolio that showcases their work in professional settings. That work often comes as part of an internship. Ultimately, the Journalism and Professional Writing concentration prepares students for writing situations and challenges beyond the classroom.

The Music Studies and Education programs at UMass Lowell are exciting, highly creative learning environments designed to help our students realize their full potential as teachers and leaders in their communities.

One of our primary objectives is to provide our music education students with the musical and pedagogical foundation and tools to create rich learning opportunities for their students to develop their creative potential and experience the world from multiple perspectives. Teachers must utilize all means necessary to create the kinds of learning environments that encourage students to take risks, be adventurous in their thinking and problem-solving, and unleash the imaginations they come into the world with.

We strive to create a learning environment in our programs that encourages active learning and engagement, one that models real-world activities. Since the application of knowledge involves ‘doing,’ our courses have been designed to maximize hands-on experiences, through problem solving activities, critical, creative and reflective thinking, in order to create a classroom environment supportive of the construction of knowledge, collaboration, and risk-taking. Our students work on a variety of projects both independently and collaboratively, involving research, creating, composing, improvising, and teaching mini-lessons. Since we feel it’s important to provide as many opportunities as possible for the students to interact with each other, as well as with the teacher, many of the projects and class activities are collaborative in nature, may involve technology and will support the active construction of knowledge. In many of these activities our students are asked to put themselves in the role of student creators allowing them to understand the teaching process from the learner’s perspective.

Students gain education and training in radiation sciences, radiation protection, medical applications of radiation, and dosimetry, which includes laboratory work and clinical internship. The MS program duration is designed to be two years plus one summer semester, although the typical academic plan may be different due to elective courses and the length of thesis research. The duration of the Ph.D. program depends on the student’s academic progress, and it is usually between four and six years. Both the M.S. thesis and Ph.D. dissertation must be based on hypothesis- or development-driven research, and the student is expected to submit the results to a peer-reviewed journal.

The MS Degree in Medical Physics qualifies students for all medical physics specialties and prepares them for residency programs, junior medical physicist positions, and future ABR exams. The clinical component provides the students with training dominantly in radiation therapy, but diagnostic imaging traineeships are also available.

Upon graduation, medical physics students are prepared to receive advanced clinical training through working under the direction of a board-certified medical physicist or entering a medical physics residency program. The students will be prepared for a career as:

• A professional clinical medical physicist.
• A medical physicist in a research laboratory.
• A medical physicist in industry.
• For Ph.D. students, career as a medical physicist in an academic environment.
• For MS students, further research training in a Ph.D. medical physics program.

The International Business Concentration provides you with the broad range of skills you will need for an international career in a rapidly evolving global workplace. Concentration coursework will assist you to:

• Develop an awareness of management concepts, systems and practices in different countries and institutional settings.
• Understand cultural dynamics, economics and political constraints as they affect the marketing and sales aspect of international business.
• Assess and evaluate the financial risks associated with multi-national firms, and address global sourcing strategies. This includes; managing supply and demand uncertainties, distribution strategies for global operations, and managing strategic alliances.
• Learn more about the role that information technology and Enterprise Resource Planning (ERP) plays in managing global supply chains.
• Enhance your understanding of the details and nuances of international trade.

International Business is your choice if you:

• Aspire to study abroad or participate in a significant international experience outside of the classroom such as an international internship.
• Want to tour international campuses and experience what it is like to study at a university in another country.
• Envision yourself to be an active participant in the world economy.

he department offers a Master of Science in Engineering (MSE) program and a combined B.S.E./M.S.E. program, both of which offer a thesis and a non-thesis option. The masters degree requires a minimum of thirty credit hours of acceptable graduate work, including nine credit hours of research for the thesis option or nine credit hours in an acceptable out-of-department minor for the non-thesis option. Refer to the graduate catalog for more information on research, thesis and core requirements, as well as degree concentrations.

Students who wish to pursue an MSE in mechanical engineering with a bachelors degree in a physical science or in another field of engineering may be required to take up to five undergraduate mechanical engineering courses. This requirement is to ensure that students have the sufficient fundamentals to complete the master of science in mechanical engineering degree.

Business analytics is the process of transforming raw data into business intelligence and insight. As companies generate more data at ever faster rates, the need for business analytics professionals is growing. The Master of Science in Business Analytics program will help you:

• Develop the ability to collect, manage and analyze data from a variety of sources.
• Enhance your understanding of business processes and systems.
• Develop the ability to understand and communicate insights gleaned from descriptive, predictive and prescriptive analytics.

Private and public firms in fields as diverse as health care, finance, logistics and marketing need business analysts to help them identify and solve problems related to forecasting, customer relationship management and revenue optimization — to name only a few. Experts predict that in the next 10 years, hundreds of thousands of new jobs will be created in the domain of business analytics.

The pandemic exposed the critical role that public health professionals play to prevent diseases and promote health. With a B.S. in public health, you’ll be prepared for a career that creates healthy communities through education, research and promotion of healthy environments and lifestyles.
The cornerstone of the program is health promotion and disease prevention, rather than on diagnosing and treating illnesses and conditions after they occur.
Public health jobs exist in private industry, organizations, local communities, and state and national settings. We offer the Public Health BS in two options: Community Health/Health Promotion and Health Sciences. See more details below. Students will also attain a foundation of knowledge that is necessary to pursue graduate studies in public health and health sciences.

Health Sciences - Concentration
This option will provide a strong emphasis on health sciences with flexibility in selecting health science courses and electives under academic advisor guidance. Sufficient elective credits are included in health science coursework to allow students the opportunity to select science courses in an area of their interest within a public health framework. This option not only prepares students to work in the field of public health, but could also be used as a pathway to graduate degrees in various areas of health sciences such as direct entry graduate nursing programs, occupational therapy, and post-graduate professional health programs, including medical school.

Business analytics is the process of transforming raw data into business intelligence and insight. As companies generate more data at ever faster rates, the need for business analytics professionals is growing. The Master of Science in Business Analytics program will help you:

• Develop the ability to collect, manage and analyze data from a variety of sources.
• Enhance your understanding of business processes and systems.
• Develop the ability to understand and communicate insights gleaned from descriptive, predictive and prescriptive analytics.

Private and public firms in fields as diverse as health care, finance, logistics and marketing need business analysts to help them identify and solve problems related to forecasting, customer relationship management and revenue optimization — to name only a few. Experts predict that in the next 10 years, hundreds of thousands of new jobs will be created in the domain of business analytics.