Bachelor of Science, Major in Business Administration with Concentration in Marketing

at University of Massachusetts Lowell USA

The Bachelor of Arts in Digital Media at UMass Lowell helps students turn their talent and passion into careers in the diverse and rapidly expanding field of media production. With an interdisciplinary structure and real-world approach, this program offers a rigorous curriculum taught by industry experts. Students can build their skills and explore their interests through a wide range of courses in video, film, sound production, editing, motion graphics, broadcasting and screenwriting.

The digital media program offers many opportunities for students to gain hands-on experience with regional media companies through professional internships and co-ops in film, TV, animation, marketing and digital production. See examples below.

The Creative Writing concentration invites English majors to study literary artistry in small group workshop classes that emphasize style, technique, and other aspects of craft. Where most undergraduate programs staff creative writing classrooms with visiting lecturers or graduate students, UMass Lowell retains a permanent faculty of distinguished writers specializing in poetry, fiction, and creative nonfiction. Focused on reading widely and writing well, the concentration’s multi-genre, progressively rigorous course of study culminates in a capstone portfolio project.

Students can expect to take part in the English Department's vibrant and active literary and creative community. The campus literary magazine, The Offering, is entirely student-run and -edited, and many creative writing students work on the editorial team or publish work in the magazine. Students have access to any number of public literary events each semester, including student readings, and can meet and speak to award-winning, nationally recognized authors through our Writers on Campus series. Our program, like the other department concentrations, offers a degree in English, and provides a solid foundation for students hoping to pursue a writing life beyond the classroom. Graduates of our program have published work in prominent literary magazines, been accepted in top-ranked MFA programs, released books with major publishers, and won prestigious national awards.

Sociologists study many different subjects: race and ethnicity, social policy, gender and sexuality, family and kinship, the nature of industrial capitalism, the effect of technology on modern society and interpersonal relationships. These are just a few of the many areas sociologists are interested in understanding. What draws these different areas together is the emphasis on understanding social life, both in our own society and cross-culturally.

The sociology major offers students the opportunity to learn about our social world. Courses cover a wide range of fields. As part of their program, students are encouraged to work in the Lowell community. Many students complete corporate or agency internships in which they work within a field setting to gain needed job experience.

Department members value the search for meaningful social change. Students who are interested in working in human services, social work, personnel management, urban planning, elder services, communications, law, education, research, community activism or full-time academic work might consider a major in sociology.   

Policy and Social Problems Concentration
Students may choose a concentration in Policy and Social Problems, which provides a pathway for those who want to focus specifically on applying analytical tools of sociological thinking to social problems and their solutions.

The Bachelor of Science in Business Administration with a Concentration in Accounting is designed to provide students with a general understanding of multiple areas of accounting and the knowledge and skills needed to prepare them for entry-level accounting positions that require only an undergraduate degree, and for graduate business and accounting programs. Accounting courses will help students learn the “language of business" and translate the daily activities of a business into useful financial information to facilitate decision making.

The bachelor's degree program with accounting concentration is based on the UMass Lowell general education courses that consist of 56 credits in areas outside of the Manning School of Business. In addition, the Manning School of Business foundation and core curriculum include 67 hours of courses from all the business disciplines including 24 hours of courses from accounting.

The B.F.A. degree prepares students for careers in studio arts and graphic design. Within these disciplines, students may choose to focus on photography, sculpture, painting, ceramics, animation, 3D modeling, drawing, printmaking or interactive digital media.

The art major is designed to develop a rigorous art practice. Students gain a deep knowledge of the technical and conceptual abilities needed to succeed in the professional world. The Art & Design Department offers the professional degree of Bachelor of Fine Arts (B.F.A.).

Through a rigorous competence-building sequence of core courses (Graphic Design I,II,III and Typography I,II,III) students learn the fundamentals of design as well as a wide variety of skills such as team building, critical thinking and problem-solving, which are necessary to succeed in the field. They also gain competences in public speaking and writing. In addition, they learn how to continually adapt to new technology.

Assignments focus on Graphic Design systems, Graphic Design in context and professional practice. In addition to these core courses students can take advantage of courses in web design, motion graphics, animation, interactive design and advanced independent studies.
The final year, students focus on their capstone project. The Senior Studio project is a year-long exploration where students develop their online portfolio, resume and create a self-directed project that reflects their talent and skills.

High quality professors, rigorous and relevant curriculum and state-of-the art facilities create an environment that produces excellent student achievement. The graphic design concentration at UMass Lowell provides students with the tools necessary to reach their highest potential as designers and to have a successful design career in today’s global world.

The Department of World Languages and Cultures offers a Bachelor of Arts degree with a major in World Languages and Cultures that allows students to pursue one of four options:

• French Option
• French / Spanish Option
• Italian / Spanish Option
• Spanish Option

Each option requires specific foundation courses that prepare students for advanced study; students then select specialized courses that complement this core and allow for exploration of individual interests.

The main purpose of the World Languages major is to provide students with the ability to function more effectively in the multicultural world we live in. The courses offer students the opportunity to acquire an ability to use a second language and to become aware of the cultures in which they flourish.

The options focus on the major intellectual concerns, culture and communication. Serving as the paradigmatic model for thinking in the human sciences, language occupies a high rung in the conceptualization of numerous disciplines. Language courses offer an understanding of language as a system and a model of communication in its cultural context, in addition to providing skills in a number of languages. The learning of languages facilitates the cultural connections with the various linguistic groups of a region. The specific areas of study include instruction in language, literature, linguistics, civilization and culture.

Computer Science is the study of the design and use of computer systems. The curriculum’s required courses give students a strong foundation in both the software and hardware aspects of computing, as well as the mathematics and science that underlie the discipline. The electives in the later years allow students to study a particular area of computer science in greater depth.

The BS in EE track provides a thorough grounding in the fundamentals of electrical engineering that would allow a graduate to function effectively in industry or continue on to graduate school. Students seeking admission into the BS Eng in EE program should be familiar with the admission and retention requirements of the College of Engineering – refer to the Office of Admissions.

The International Business Concentration provides you with the broad range of skills you will need for an international career in a rapidly evolving global workplace. Concentration coursework will assist you to:

• Develop an awareness of management concepts, systems and practices in different countries and institutional settings.
• Understand cultural dynamics, economics and political constraints as they affect the marketing and sales aspect of international business.
• Assess and evaluate the financial risks associated with multi-national firms, and address global sourcing strategies. This includes; managing supply and demand uncertainties, distribution strategies for global operations, and managing strategic alliances.
• Learn more about the role that information technology and Enterprise Resource Planning (ERP) plays in managing global supply chains.
• Enhance your understanding of the details and nuances of international trade.

International Business is your choice if you:

• Aspire to study abroad or participate in a significant international experience outside of the classroom such as an international internship.
• Want to tour international campuses and experience what it is like to study at a university in another country.
• Envision yourself to be an active participant in the world economy.

Students can take courses in the history of philosophy and philosophical movements; political, mathematical and scientific philosophies; metaphysics; linguistics and aesthetics. Students will learn how to analyze, reason, deduct and apply persuasive arguments in a disciplined and systematic way while developing their oral and written communication skills.

The department does not specify particular course work for the major, but recommends that the sequence of courses be designed in close consultation with the student’s faculty advisor. Students who plan to go to graduate school are strongly encouraged to take at least two courses from the History of Philosophy series. They should also consider a second major in a cognate field, e.g., American studies, English, French, history, mathematics, or political science.

Religious Studies - Concentration
A major in Philosophy with a concentration in Philosophy & Religious Studies requires a combination of required introductory courses, Philosophy and Religious Studies electives and Interdisciplinary courses.

Students should choose those courses that are most suitable to their particular interests. Not all of these courses will be offered in a given academic year; students may contact the Chair of Philosophy to determine when a given course will be offered. New courses relevant to Philosophy & Religious Studies may be added to the catalog from time to time; students may contact their advisors to determine whether a new course will count towards the Philosophy & Religious Studies concentration.

In satisfying the Philosophy & Religious Studies electives requirement, students may also take courses from other departments that are relevant to the Philosophy & Religious Studies concentration.