Bachelor of Science, Major in Business Administration with Concentration in Marketing

at University of Massachusetts Lowell USA

The Bachelor of Science in Business Administration with a Concentration in Accounting is designed to provide students with a general understanding of multiple areas of accounting and the knowledge and skills needed to prepare them for entry-level accounting positions that require only an undergraduate degree, and for graduate business and accounting programs. Accounting courses will help students learn the “language of business" and translate the daily activities of a business into useful financial information to facilitate decision making.

The bachelor's degree program with accounting concentration is based on the UMass Lowell general education courses that consist of 56 credits in areas outside of the Manning School of Business. In addition, the Manning School of Business foundation and core curriculum include 67 hours of courses from all the business disciplines including 24 hours of courses from accounting.

With a concentration in finance in business administration, you will gain:

• The ability to analyze complex capital budgeting problems
• The ability to assess investment opportunities for institutes and individuals
• An understanding of the techniques needed to finance corporate operations and expansion
• The ability to communicate financial concepts to others

Finance graduates can choose from careers that include banking, financial planning, corporate finance, financial analysis, insurance, real estate, cash management and forecasting.

Business analytics is the process of transforming raw data into business intelligence and insight. As companies generate more data at ever faster rates, the need for business analytics professionals is growing. The Master of Science in Business Analytics program will help you:

• Develop the ability to collect, manage and analyze data from a variety of sources.
• Enhance your understanding of business processes and systems.
• Develop the ability to understand and communicate insights gleaned from descriptive, predictive and prescriptive analytics.

Private and public firms in fields as diverse as health care, finance, logistics and marketing need business analysts to help them identify and solve problems related to forecasting, customer relationship management and revenue optimization — to name only a few. Experts predict that in the next 10 years, hundreds of thousands of new jobs will be created in the domain of business analytics.

Mechanical engineers are problem solvers who help industries tackle important challenges such as developing new power and autonomous systems and advanced composite materials, as well as new methods of enhancing productivity and quality in manufacturing.

Students in the UMass Lowell mechanical engineering program learn how to apply fundamental principles with competence and sensitivity to meet the needs of industry and society. Our program emphasizes hands-on experience based in the design-build test methodology, in which students have the opportunity to build and test their theoretical designs. Accredited by the Engineering Accreditation Commission of ABET (https://www.abet.org), the mechanical engineering program features award-winning researchers and dedicated academics committed to providing students with a high-quality, comprehensive education.

Our students follow a rigorous and well-rounded curriculum that provides a solid science and engineering foundation in the fields of mechanics, fluid flow, heat transfer, energy, material science and dynamic systems. In addition, students take relevant courses in the humanities and social sciences.

The Music Studies and Education programs at UMass Lowell are exciting, highly creative learning environments designed to help our students realize their full potential as teachers and leaders in their communities.

One of our primary objectives is to provide our music education students with the musical and pedagogical foundation and tools to create rich learning opportunities for their students to develop their creative potential and experience the world from multiple perspectives. Teachers must utilize all means necessary to create the kinds of learning environments that encourage students to take risks, be adventurous in their thinking and problem-solving, and unleash the imaginations they come into the world with.

We strive to create a learning environment in our programs that encourages active learning and engagement, one that models real-world activities. Since the application of knowledge involves ‘doing,’ our courses have been designed to maximize hands-on experiences, through problem solving activities, critical, creative and reflective thinking, in order to create a classroom environment supportive of the construction of knowledge, collaboration, and risk-taking. Our students work on a variety of projects both independently and collaboratively, involving research, creating, composing, improvising, and teaching mini-lessons. Since we feel it’s important to provide as many opportunities as possible for the students to interact with each other, as well as with the teacher, many of the projects and class activities are collaborative in nature, may involve technology and will support the active construction of knowledge. In many of these activities our students are asked to put themselves in the role of student creators allowing them to understand the teaching process from the learner’s perspective.

The Master of Science in Plastics Engineering program offers professional training at the master's level designed to provide the opportunity for the study of more advanced theory and practice in plastics materials, design, and manufacturing. There also are concentrations in elastomer technology, medical plastics, and sustainability. This graduate program also is designed to broaden the background of experienced professionals to help them keep up with the latest fundamental developments in the field.

The Master of Science program in Security Studies prepares students for careers in the rapid expanding field of cyber security, as well as weapons of mass destruction (CBRNE) and how to address threats to our critical infrastructure.

Industrial and Economic Security - Concentration
Students pursuing this area of concentration will focus their studies and research on topics related to the private sector, including energy security, computer network and facility security, and the defense industry. Courses will also examine global trafficking, economic crime, and the policies and legal frameworks for combating these threats.

The Creative Writing concentration invites English majors to study literary artistry in small group workshop classes that emphasize style, technique, and other aspects of craft. Where most undergraduate programs staff creative writing classrooms with visiting lecturers or graduate students, UMass Lowell retains a permanent faculty of distinguished writers specializing in poetry, fiction, and creative nonfiction. Focused on reading widely and writing well, the concentration’s multi-genre, progressively rigorous course of study culminates in a capstone portfolio project.

Students can expect to take part in the English Department's vibrant and active literary and creative community. The campus literary magazine, The Offering, is entirely student-run and -edited, and many creative writing students work on the editorial team or publish work in the magazine. Students have access to any number of public literary events each semester, including student readings, and can meet and speak to award-winning, nationally recognized authors through our Writers on Campus series. Our program, like the other department concentrations, offers a degree in English, and provides a solid foundation for students hoping to pursue a writing life beyond the classroom. Graduates of our program have published work in prominent literary magazines, been accepted in top-ranked MFA programs, released books with major publishers, and won prestigious national awards.

The UMass Lowell American Studies Program offers both a major and a minor. It includes faculty from departments such as English, Cultural Studies, History, Psychology, Sociology and Political Science.

Graduates of the program have pursued careers in government and social services; others seek certification to teach elementary or high school. Having developed skills in writing and analysis, American Studies majors have become successful executives, public relations representatives, product managers, speech writers, press secretaries, and journalists. American Studies has proven a strong foundation for students continuing their studies in law or in library and information sciences.

American Studies is a vibrant interdisciplinary field practiced around the nation and world. It examines the intersection between such subjects as globalization and economics, music and politics, history and gender, race and environment, technology and art. This willingness to cross the boundaries of traditional disciplines allows for creative critical thinking and research.

The International Business Concentration provides you with the broad range of skills you will need for an international career in a rapidly evolving global workplace. Concentration coursework will assist you to:

• Develop an awareness of management concepts, systems and practices in different countries and institutional settings.
• Understand cultural dynamics, economics and political constraints as they affect the marketing and sales aspect of international business.
• Assess and evaluate the financial risks associated with multi-national firms, and address global sourcing strategies. This includes; managing supply and demand uncertainties, distribution strategies for global operations, and managing strategic alliances.
• Learn more about the role that information technology and Enterprise Resource Planning (ERP) plays in managing global supply chains.
• Enhance your understanding of the details and nuances of international trade.

International Business is your choice if you:

• Aspire to study abroad or participate in a significant international experience outside of the classroom such as an international internship.
• Want to tour international campuses and experience what it is like to study at a university in another country.
• Envision yourself to be an active participant in the world economy.