Bachelor of Arts in Communication with Concentration in Public Relations and Digital Media

at University of New Haven USA

Whether your goal is to become an entrepreneur or to pursue a career in a Fortune 500 company, a University of New Haven degree in business management will help you discover your niche and prepare you to set your sights on the top of the corporate ladder.

You’ll learn what it takes to manage staff, develop workable action plans, accomplish major goals, and thrive in the global business environment. You will be immersed in a leadership-building curriculum that includes courses in accounting, finance, marketing, economics, quantitative analysis, business law, and data management.

Specialize in an area you are passionate about
You can pursue our general management concentration, or you choose from one of these focus areas:

• Esports management: Learn how to become a leader in this billion dollar – and growing – industry by studying in the only esports administration program that is part of a business curriculum accredited by AACSB. Want a deeper immersion into the field? See our B.S. in Esports and Gaming.
• Sport management: Prepare for a career in professional sport management or collegiate athletics administration.
• Human resource management: Become a leader in helping to develop the most important capital of any business: its employees.
• Criminal Justice: Prepare to manage security forces, cybersecurity professionals, and others who mitigate the wide range of risks facing any private company or enterprise. Learn more.

As a criminal justice major at the University of New Haven, you’ll join one of the nation’s most established and diversified criminal justice programs. It’s a program that allows you to customize a major that fuses your interests with pragmatic, sought-after learning opportunities that will lead you to a successful and fulfilling career in this challenging and rewarding field.

You will gain an acute understanding of crime-solving and public safety issues as you learn to not only navigate the intricate fields of criminal justice but also shape the future of our justice system.

As a criminal justice major at the University of New Haven, you’ll join one of the nation’s most established and diversified criminal justice programs. It’s a program that allows you to customize a major that fuses your interests with pragmatic, sought-after learning opportunities that will lead you to a successful and fulfilling career in this challenging and rewarding field.

Program Outcomes:

• Analyze a substantial body of literature related to police, corrections, or courts.
• Communicate criminal justice concepts orally and in writing.
• Evaluate and moral issues in a professional/disciplinary setting.
• Demonstrate the knowledge of theory, methods, and empirical findings related to issues of police, correction, and courts.

While Homeland Security deals with threats from within the U.S., national security combats terrorist threats that come from abroad. As a national security major at the University of New Haven, you will develop the knowledge and skills you will need for a career with the CIA, the FBI, the NSA, the Defense Intelligence Agency, the Department of State, or the Department of Defense. The University of New Haven is one of the few universities in the U.S. where you can pursue this in-demand calling.

Through the renowned Henry C. Lee College of Criminal Justice and Forensic Sciences, you will prepare to work for your country as an intelligence analyst by:

• Developing a proficiency in foreign languages through at least two years of study (Russian, Chinese or Arabic are suggested)
• Studying abroad in a country whose language you’ve mastered
• Gaining analytical skills like critical incident mapping, data mining, data analysis, and intelligence reporting, plus hands-on experience with professional tools and software
• Understanding how to play both defense and offense in cyberwar
• Gaining intensive internship experience so you can contribute to national security from day one on the job

Students earning a B.S. degree in Business Management are required to complete 121 credits, including the university core curriculum (41 credits) and the business program core (30 credits).  The major allows the flexibility to minor in a wide array of related areas such as entrepreneurship or marketing.

Our Cybersecurity and Networks program prepares you for these careers with a combination of practical skills and cutting-edge knowledge, leading you to success as an Information Security Analyst, Digital Forensic Examiner, Network Engineer, or System Administrator — to name just a few of your possible career titles.

There are two versions to the program. One version is for those who already hold a bachelor’s degree in computer science or a closely related field, while the other is for those with no prior education in these areas. Those coming to the program without this education simply complete a set of four additional bridge courses on the topics of programming and computer systems. These will help you transition from your previous background to a level of readiness that enables you to successfully pursue the rest of the degree program.

A Serious Project Prepares You for the Real World of Cybersecurity and Networks

You will complete a substantial project that will demonstrate your level of expertise and professionalism so that you can hit the ground running when you land that coveted position in your chosen area. There are three ways to satisfy the project requirement: a thesis for which research would be done; taking a course in which a significant project occurs; or taking a separate course specifically dedicated to a project.

Our master’s degree in sport management is the most established such program in Connecticut and the oldest program in the United States continually housed in a business school.

We have always focused on business and continue to lead the nation in cutting-edge business applications in sports. Boiled down to its essence, our degree is focused on cultivating and training industry leaders to work in the sports industry, or any other industry through hands-on experiential education.

Students may choose between a general M.S. Sport Management degree and two concentrations:

• The M.S. Sport Management with a concentration in Business Analytics (36 credits and STEM designated) provides an in-depth framework for use of analytics and how data is driving critical decisions in the industry. The goal of this degree program is to enhance students’ quantitative and statistical skills (including predictive modeling and data management), build an understanding of the relationship between data and decisions, and develop the skills to communicate those relationships.
• The M.S. Sport Management with a concentration in Collegiate Athletic Administration (30 credits) is a focused degree designed to provide an understanding of the management of college athletic departments/programs.
• The general M.S. Sport Management degree (30 credits) allows the student to build a set of Sport Management and general business electives around the Sport Management core that reflect their particular interests and professional objectives

Program Outcomes

1. Knowledge Base of Psychology Students will demonstrate familiarity with the major concepts, theoretical perspectives, empirical findings, ethical principles, and historical trends in psychology.

2. Research Methods in Psychology Students will understand and apply basic research methods in psychology, including research design, data analysis, and interpretation

3. Critical Thinking Skills in Psychology Students will use critical and creative thinking, skeptical inquiry, reflection, and, when possible, the scientific approach to solve problems related to behavior and mental processes.

4. Communication in Psychology Students will learn how to communicate competently and in a scholarly manner about psychological concepts in writing and orally.

The B.A. in psychology program requires the completion of 122 credits, 53-62 of which are required to complete the major.

To complete the major, students must complete 25 credits of core psychology courses, 7 credits of non-psychology required courses, and select one of the following: a 21-credit concentration in general psychology, a 27-credit concentration in clinical psychology, a 27-credit concentration in community and society, or a 30-credit concentration in forensic psychology; and complete the University Core Curriculum with the following restrictions:

In the digital age, the artist’s palette overflows with new opportunities for creative expression in industries that barely existed a decade ago.  The BFA in Graphic Design - Digital Art and Design concentration is tailored for students who seek training in the latest technologies and the chance to transform the visual landscape of technologies yet to come.

The introductory courses in the graphic design program concentrate on basic design vocabulary, composition, color perception, and drawing. Students apply long-established principles to the evolving aesthetics of computer-generated art and electronic media. The BFA in Graphic Design - Digital Art and Design concentration prepares students for successful careers in design, whether that be in print, web, or multimedia and graduates are poised to make meaningful and culturally notable contributions in the digital arts. Additionally, the rigorous course of study provides students with the foundation to continue with graduate studies in the field.

Program Outcomes

• Assess the relationship between form and content.
• Design syntactically consistent typographic systems.  
• Design an environment (real or virtual) which communicates clearly through the use of space, time, sound, and lighting.
• Assess the use of authoring software and their impact on communication.
• Formulate informed responses to art form through the analysis of the form, content, context and methods of production using appropriate disciplinary terminology through writing.
• Utilize the design process which follow through from the screen to physical form.
• Formulate a personal creative research project in an area of interest.
• Design a unique graphic identity that aligns with personal professional goals.

Data Science is an emerging field that combines methods from machine learning, artificial intelligence, and statistics with entirely new technologies for handling vast amounts of complex and quickly-changing data. The job of a data scientist is to apply these methods to gather information and achieve goals that are otherwise impossible for human experts due the large quantities and complexity of the data.

In the University of New Haven’s M.S. in data science program, you will develop proficiencies in the key skills expected of leading data scientists, including deep learning and statistical analysis, and the data skills needed to work with unstructured data and Natural Language Processing (NLP).

Possible roles and applications include:

• Energy: Creating a system for the best distribution of electricity on a city’s power grid, to maximizing utilization of wind and solar resources through quickly-changing weather conditions.
• Commerce: Detecting and adapting to patterns of fraudulent transactions in the 500 billion online transactions performed each day.
• Healthcare:Developing systems for monitoring data collection captured by wearable devices to identify potential warning signs at an early stage.
• Law Enforcement:Identifying potential warnings of upcoming terrorist activity by scanning the thousands of hours of video uploaded to YouTube each day.

The objective of the Master of Science in Accounting program is to provide an in-depth framework for artificial intelligence (AI)/analytics, corporate, forensic, and taxation accounting inquiry, devised in structure and content from the entire scope and process of accounting-information-based economic decision-making. The existence of such a framework is intended to provide graduate accountants and professional practitioners with an opportunity to share in the development and assessment of issues of accounting interest within a decision-making context. Additionally, the Master of Science in Accounting program is designed to provide non-accountants and practitioners with the accounting credits requisite for certification.

Program Outcomes:

• Students will demonstrate familiarity with the fundamental concepts and knowledge in their concentration areas of Corporate, Forensic, Tax, or AI/Analytics.
• Students will be able to apply knowledge from 1.1 toward analysis and analyze data using technology and information systems and using appropriate quantitative and analytical techniques.
• Students will able to integrate knowledge from functional Accounting areas and formulate solutions that consider both the internal and the external environments of an organization.
• Students will be able to analyze the effects of business transactions using Accounting fundamentals.
• Students will able to demonstrate an understanding of social responsibility in accounting and its effects on stakeholders.
• Students will able to demonstrate the ability to apply a variety of ethical principles within the Accounting practice.
• Students will be able create well written documents related to Accounting topics.
• Students will recognize and explain how different Accounting sub-disciplines interrelate.