Bachelor of Science in Marketing with Concentration in Marketing Analytics

at University of New Haven USA

The Master of Science in Human Resources is designed to prepare professionals to advance their careers in the field of human resources. The program emphasizes the strategic role that human resources plays in the achievement of a firm’s competitive strategy, while providing students with the knowledge and skills needed to be effective human resource leaders. Specific focus will be on the emerging set of human resource competencies and skills needed to navigate the evolving human resources field including globalization, diversity and inclusion, corporate social responsibility, and strategic leadership.

Students will examine each of the major human resources functional areas including recruitment and selection, compensation and benefits, performance management, employee relations, change management, and learning and development. Students will also learn about key human resource processes, human resource analytics, and the set of skills needed to be a strategic business partner with an organization’s business lines and other enabling functions.

This program requires 36 graduate credits: 21 credits from core courses, 12 credits from one of three concentrations, and 3 credits from a restricted elective.

Program Outcomes: 
By the end of the program students will be able to: 

• Exhibit sophisticated knowledge of HR/business management practices that lead to professional HR career-related success.
• Employ strategic thinking necessary to be an effective business partner.
• Demonstrate reasoning leading to ethical, legal and socially responsible decision-making.
• Demonstrate compelling oral and written communication capabilities.
• (For the Talent Management Concentration)
• Create plans to recruit, hire, train, retain, and motivate a diverse and global workforce.
• (For the Organizational Leadership Concentration)
• Demonstrate interaction skills in working effectively with others and change management skills in such a way as to be influential in a leadership capacity.
• (For the Employee Relations Concentration)
• Effectively utilize and apply conflict intervention and negotiation strategies in the management and resolution of workplace disputes.

Marketing exists all throughout the world around us, and has many roles in business. Behind the every great concept or product is a creative mind helping to market it and promote to the masses. As a marketing major at the University of New Haven you’ll complement a strong foundation in the principles of business by specializing in how e-commerce and marketing technologies such as social media, database marketing, Google AdWords, and data mining have impacted – and forever changed – the traditional study and practice of marketing

You’ll also:

• Learn about modern competitive strategies, development processes, consumer research and distribution channels
• Explore advertising and international marketing
• Gain real-world experience through a supervised practicum or internship
• Have the opportunity to study abroad at our Tuscany, Italy, campus, for a semester or during a two-week program
• Create Google AdWords campaigns for real clients
• Be part of our AACSB-accredited Pompea College of Business, a distinction placing us among the top five percent of business schools worldwide
• Have the option to study in the Fast Track Program, which allows you to complete your B.S. in three years or your B.S. and MBA in four years (3 + 1)
• Participate in the University’s chapter of the American Marketing Association, which draws industry leaders to campus and provides extensive opportunities for networking

When you major in marine biology at the University of New Haven, you are surrounded by diverse marine ecosystems teeming with life and just waiting to be explored. Starting with your first semester, you will be on and in the water, exploring and learning.

You will have the opportunity to take advantage of our close relationships with local aquariums, museums, nonprofit organizations, and federal and state research laboratories, and you will benefit from faculty-mentored research opportunities.

You will learn about our world's oceans, marine environments and organisms, and how humans interact with these systems in our broad, comprehensive program by:

• Integrating diverse courses as you gain hands-on and research-focused experience
• Studying invertebrate and vertebrate marine animals, marine botany, oceanography, and marine ecology
• Personalizing your course of study to meet your career goals
• Exploring career opportunities within the large and diverse field of marine science
• Complementing your coursework with internships, summer research opportunities, or a yearlong senior research project
• Broadening your horizons as you experience other habitats and cultures through study abroad and study away opportunities. (Students travel to Australia, South Africa, Hawaii, Alaska, and the Gerace Research Centre on San Salvador Island in the Bahamas.)

Whether your goal is to become an entrepreneur or to pursue a career in a Fortune 500 company, a University of New Haven degree in business management will help you discover your niche and prepare you to set your sights on the top of the corporate ladder.

You’ll learn what it takes to manage staff, develop workable action plans, accomplish major goals, and thrive in the global business environment. You will be immersed in a leadership-building curriculum that includes courses in accounting, finance, marketing, economics, quantitative analysis, business law, and data management.

Specialize in an area you are passionate about
You can pursue our general management concentration, or you choose from one of these focus areas:

• Esports management: Learn how to become a leader in this billion dollar – and growing – industry by studying in the only esports administration program that is part of a business curriculum accredited by AACSB. Want a deeper immersion into the field? See our B.S. in Esports and Gaming.
• Sport management: Prepare for a career in professional sport management or collegiate athletics administration.
• Human resource management: Become a leader in helping to develop the most important capital of any business: its employees.
• Criminal Justice: Prepare to manage security forces, cybersecurity professionals, and others who mitigate the wide range of risks facing any private company or enterprise. Learn more.

The University of New Haven's Art program offers you professional art training within the context of a top-tier university, enriched by the resources of a liberal arts education. The department places a particular emphasis on the history and context of art and design, weaving contemporary visual culture together with the world around us.

You’ll develop your critical thinking skills early — in foundation classes that lend themselves to producing work that is both technically proficient and challenges conventional ideas of art. A low student-to-faculty ratio, paired with faculty mentorship, guidance, and independent study opportunities, promote an atmosphere of exploration, communication, and artistic growth.

Learn from accomplished artists

Our faculty is accomplished, exhibiting and in collections both locally and internationally. With a broad expertise that includes drawing, painting, photography, printmaking, sculpture, and 3D animation, each instructor brings a wealth of knowledge and experience to the studio

As a criminal justice major at the University of New Haven, you’ll join one of the nation’s most established and diversified criminal justice programs. It’s a program that allows you to customize a major that fuses your interests with pragmatic, sought-after learning opportunities that will lead you to a successful and fulfilling career in this challenging and rewarding field.

You will gain an acute understanding of crime-solving and public safety issues as you learn to not only navigate the intricate fields of criminal justice but also shape the future of our justice system.

As a criminal justice major at the University of New Haven, you’ll join one of the nation’s most established and diversified criminal justice programs. It’s a program that allows you to customize a major that fuses your interests with pragmatic, sought-after learning opportunities that will lead you to a successful and fulfilling career in this challenging and rewarding field.

Program Outcomes:

• Demonstrate the knowledge of theory, methods, and empirical findings related to issues of police, correction, and courts.
• Analyze a substantial body of literature related to police, corrections, or courts.
• Communicate criminal justice concepts orally and in writing.
• Evaluate and moral issues in a professional/disciplinary setting.

To be successful in the field of accounting, you must not only have a full understanding of accounting principles and the skills to put them into practice but, you also must be an expert in the sub-disciplines within accounting.

That’s why our program is focused on preparing you for a career that requires significant exposure to — and a firm grasp of — these sub-disciplines:

AI/Analytics concentration (STEM-certified): Develop a competency for data analysis and the tools used in auditing, predictive modeling, forensic accounting, and business operations analytics, equipping you with the skills need to succeed in a cutting-edge field in the modern American marketplace.

Corporate concentration: Refine your accounting skills for a career in either a publicly held or private company. Learn about financial, managerial, taxation and International accounting and taxation standards and procedures and how to apply them to various entities.

Forensic concentration:  Learn about investigative accounting, valuation theory and practice, fraud examination, building the skills you need to work in the growing field of forensic accounting

Taxation concentration: Build the skills you need to advise clients regarding the tax law. This track concentrates on federal income taxation as it relates to corporations, partnerships,  and limited liability companies.

The Communication program at the University of New Haven are designed to give you the specialized skills you need to creatively and successfully adapt to the continuing evolution of both interpersonal and mass communication.

• Our Bachelor of Arts in Communication will provide you with a comprehensive understanding of how to frame and deliver the message through interpersonal communication, organizational communication, public relations, advertising, mass communication, journalism, radio, television, and film.

The program features limitless opportunities that will prepare you to step into this dynamic and exciting field with confidence and professionalism. Among them are:

• Training on professional equipment and software in the state-of-the-art Laurel Vlock Center for Convergent Media
• Accessing on-campus field and studio production facilities, editing labs, a fully equipped television studio, and award-winning radio station WNHU, 24/7
• Creating competitive and scholarly projects in film, journalism, theory and social media
• Joining professional organizations and on-campus clubs to stay on top of trends and increase networking opportunities
• Participating in real-world meetings and experiences by interning at nearby organizations, such as ESPN, The New York Times and Disney, as well as international opportunities at the Cannes Film Festival and our Prato, Italy campus
• Combining your education with practical, paid work experience through the University’s Co-op Program

Not all of the bad guys are out roaming the streets. Many of them work indoors, plying their “trade” in cyber crime and a host of devastatingly destructive financial crimes. Want to help fend off their attacks? Go on offense with our B.S. in Business Management with a concentration in Criminal Justice — and prepare to manage the security forces, cybersecurity professionals and other experts who stay one-step ahead of fraudsters and other white-collar criminals. Just imagine the immense satisfaction you’ll have in helping to bust them.

You’ll have the skills and knowledge needed to direct such operations through a program that provides a powerful combination of human resource and financial management expertise, marketing and business strategy, and the critical competencies inherent in a criminal justice concentration. And that will make you a force to be reckoned with.

Our Cybersecurity and Networks program prepares you for these careers with a combination of practical skills and cutting-edge knowledge, leading you to success as an Information Security Analyst, Digital Forensic Examiner, Network Engineer, or System Administrator — to name just a few of your possible career titles.

There are two versions to the program. One version is for those who already hold a bachelor’s degree in computer science or a closely related field, while the other is for those with no prior education in these areas. Those coming to the program without this education simply complete a set of four additional bridge courses on the topics of programming and computer systems. These will help you transition from your previous background to a level of readiness that enables you to successfully pursue the rest of the degree program.

A Serious Project Prepares You for the Real World of Cybersecurity and Networks

You will complete a substantial project that will demonstrate your level of expertise and professionalism so that you can hit the ground running when you land that coveted position in your chosen area. There are three ways to satisfy the project requirement: a thesis for which research would be done; taking a course in which a significant project occurs; or taking a separate course specifically dedicated to a project.