Bachelor of Science in Marketing with Concentration in Marketing Analytics

at University of New Haven USA

Within each program option described above, students may concentrate in industrial-human resources, organizational development, or conflict management. A concentration requires 12 credits of electives, which are counted as part of the 21 credits required in the elective option (Thesis, Internship/Practicum, or Approved Electives) selected by the student. If a concentration is selected, the student must notify the program coordinator as well as the Registrar. A concentration is not required if the student’s educational or career goals can best be met without this specialization.

Program Outcomes

• Students will master theory and techniques related to core areas of industrial-organizational psychology including talent identification and development, work motivation, training, human capital practices, organization and group behavior.
• Students will learn how to employ the knowledge gained through their classes to the workplace through supervised experiential learning opportunities such as internships, practicum, case studies, and applied research projects.
• Students will conduct applied organizational research and interpret research used to make business decisions.

A total of 45 credits is required of candidates for the master of arts degree in industrial/organizational psychology. Candidates for this degree must complete 24 credits of basic program requirements. Another 21 credits (including concentrations, program options, and electives) are chosen after consultation with the program coordinator in light of the student’s academic and professional goals. Students may not complete more than nine credits of electives until they have satisfied the basic requirements. Up to nine credits of electives may be taken in other departments, such as industrial engineering, economics, management, marketing, and public administration.

Chemistry is considered the "central science" because it connects the physical sciences with the life sciences and applied sciences. Our lives revolve around it. Chemistry is involved in everything we do, from growing and cooking food to cleaning our homes and bodies to launching a space shuttle.

As a chemistry major at the University of New Haven, you’ll study this powerful science in depth. The program is uniquely flexible, allowing you to concentrate, minor, or double major in related fields. You’ll create your own path — and be closely guided by our expert faculty along the way.

You will also:

• Gain hands-on experience that most colleges delay until graduate school
• Have access to state-of-the-art chemistry labs and equipment
• Be prepared for a career in a variety of fields, such as forensics, business, biotechnology, pharmaceutical research, or education
• Get real-world experience through internships
• Have the opportunity to study abroad at our Prato, Italy campus
• Collaborate with instructors through independent study, laboratory research, or a thesis topic
• Participate in the University of New Haven chapter of the American Chemical Society

Whether your goal is to become an entrepreneur or to pursue a career in a Fortune 500 company, a University of New Haven degree in business management will help you discover your niche and prepare you to set your sights on the top of the corporate ladder.

You’ll learn what it takes to manage staff, develop workable action plans, accomplish major goals, and thrive in the global business environment. You will be immersed in a leadership-building curriculum that includes courses in accounting, finance, marketing, economics, quantitative analysis, business law, and data management.

Students earning a B.S. degree in Business Management are required to complete 121 credits, including the university core curriculum (41 credits) and the business program core (30 credits).  The major allows the flexibility to minor in a wide array of related areas such as entrepreneurship or marketing.

Students earning a B.A. degree in communication with a concentration in public relations and digital media will build specialized knowledge and skills related to public relations across a variety of platforms and contexts in addition to acquiring a solid grounding in digital media production.  Through coursework emphasizing writing, campaigns, and persuasion, as well as laboratory and field experiences in digital media design and production along with internship opportunities, students will learn to become competent and well-rounded public relations professionals.

Students earning a B.A. degree in communication with a concentration in public relations and digital media are required to complete a total of 121 credits as follows.

Program Outcomes

• Students completing the program will be able to demonstrate specific interpersonal and applied communication skills in human communication theory; convergent media production aesthetics, theory and technical areas; media writing and journalism.
• Students will have the ability to be effective team members in newsroom, news websites and public relations firms and offices. 
• Students will be able to complete increasingly complex aesthetic and skill -based projects in print and convergent journalism and strategic communication.
• Students can use industry based software and create real world applied solutions to increasingly complex real and case study problems.

Music thrives as a performance and cultural practice in the U.S. and abroad. The Bachelor of Arts in Music is a dynamic program for the study of music within a liberal arts curriculum. The B.A. program is distinctive in its treatment of music as a worldwide performance and cultural phenomenon, offering students the opportunity to define their degree track with courses and performance ensembles that meet and enhance their interests in music. The program is flexible, allowing students to focus on performance or musicology.

What Does Music Mean to You?

Are you writing songs to reach people? Does the stage beckon? Can you be a great session player? Or do you envision yourself as a scholar of music? Our program meets you at your goals and aspires to pique your interests further and develop your capabilities. You will be guided and encouraged to channel your musical aptitude in a chosen direction and provided the enrichment of a liberal arts curriculum.

Our graduates have pursued careers as performers, studio musicians, composers, music publishers, music critics and journalists, educators, curators, and librarians. A degree in music has practical applications that support your love of listening, composing, and performing.

The world runs on systems — transportation systems, food-supply systems, communication systems, government systems, and too many more to mention. These huge systems need men and women with the special talent to ensure they run smoothly. They need "big picture" people — industrial and systems engineers.

That need is steadily increasing as the world’s resources continue to shrink and cost effectiveness becomes paramount. Right now, the demand for industrial and systems engineers is actually greater than the current labor pool. 

With an outlook this exciting, you need a program that gives you every advantage in training for the real world before you graduate. The University of New Haven program does that. Collaborating with each other, our engineering faculty, future employers, students, alumni, and business and industry professionals designed and built an innovative program that teaches you to:

• Apply your knowledge of mathematics, science, and engineering in designing engineering systems
• Design and conduct experiments as well as analyze and interpret data to improve operations and systems
• Design a system, component, or process to meet desired needs within realistic constraints — in other words, the economic, environmental, social, political, ethical, health and safety, manufacturability, and sustainability factors
• Function on multidisciplinary teams and communicate effectively
• Identify, formulate, and solve engineering problems

The 12-credit community development concentration provides students with additional skills focused on the administration of both traditional and non-traditional programs and services. The concentration addresses planning, development, and evaluation of innovative approaches to treatment and prevention in the public and private human service sectors as well as in business and industry.

Program Outcomes:

• Students will demonstrate competence in all 8 core domains of counseling, as well as the concentration of clinical mental health counseling.
• Students successfully synthesize major theoretical concepts in the core counseling curriculum and their concentration area with their practicum experience.
• Students demonstrate, at a professional level, applied intervention skills in the internship.

The program consists of 60 credits, 48 of which compose the core curriculum completed by all students, and 12 of which constitute one of three concentration areas: general, forensic mental health, or community development.

The University of New Haven's Art program offers you professional art training within the context of a top-tier university, enriched by the resources of a liberal arts education. The department places a particular emphasis on the history and context of art and design, weaving contemporary visual culture together with the world around us.

You’ll develop your critical thinking skills early — in foundation classes that lend themselves to producing work that is both technically proficient and challenges conventional ideas of art. A low student-to-faculty ratio, paired with faculty mentorship, guidance, and independent study opportunities, promote an atmosphere of exploration, communication, and artistic growth.

Learn from accomplished artists

Our faculty is accomplished, exhibiting and in collections both locally and internationally. With a broad expertise that includes drawing, painting, photography, printmaking, sculpture, and 3D animation, each instructor brings a wealth of knowledge and experience to the studio

The bachelor of science in fire science is offered with a choice of two concentrations to allow the student to major in fire science and specialize in an area of interest. The concentration areas are fire/arson investigation and fire administration.

Program Outcomes:

• Students can analyze and manage multi-hazard emergency conditions, and make appropriate strategic, tactical and task decisions to mitigate the incident.
• Students can establish an incident command system at an emergency in accordance with national standards.
• Students can identify causes of fires within the community and establish appropriate fire prevention strategies
• Students understand the role of a fire officer within the local government and can apply knowledge of leadership, organizational issues, regulations and standards to ensure organizational effectiveness in the administration of a fire fighting company, battalion or department.
• Ability to make strategic and tactical decisions relating to management of a fire service organization in the areas of budgeting, project management, contract negotiations, discipline and conflict resolution.

The University of New Haven's M.S. in finance is designed for students to become:

• Experts in financial theory and practice
• Experienced users of data and analytical tools
• Good contributors and team players on group projects
• Persuasive presenters and deal makers 

Our M.S. in finance is STEM-certified (science, technology, engineering, and math) by the federal government, which enables students to gain the technical and analytical skills that are valued in the workplace.

Learn By Doing

Student-managed portfolios where our students pick stocks and bonds and manage money.

Competitions where our finance students compete against other students at other schools, in stock trading, investment reports, and analyst presentations.

Finance data sets and tools similar to those used by financial firms. Competency with the tools, such as the Bloomberg, allows you to gain a good internship and a good job.

Become a CFA.  We have CFA review courses. Our faculty will help you with Level I and Level II exams.

Strong connection to local finance professionals.   In addition to our outstanding faculty, we draw in professionals from the securities industry to guide students.

Several courses have integrated the CFA® curriculum as provided by CFA Institute and are based on the Candidate Body of Knowledge (CBOK) from the CFA® Program. Topics in these courses assist students in preparation for the CFA® exam.*

The College offers state-of-the-art resources such as the Bergami Learning Center for Finance and Technology, providing Bloomberg Professional™ real-time trading information and hands-on financial management experience.