Bachelor of Science in Marketing with Concentration in Marketing Analytics

at University of New Haven USA

Marketing exists all throughout the world around us, and has many roles in business. Behind the every great concept or product is a creative mind helping to market it and promote to the masses. As a marketing major at the University of New Haven you’ll complement a strong foundation in the principles of business by specializing in how e-commerce and marketing technologies such as social media, database marketing, Google AdWords, and data mining have impacted – and forever changed – the traditional study and practice of marketing

You’ll also

• Learn about modern competitive strategies, development processes, consumer research and distribution channels
• Explore advertising and international marketing
• Gain real-world experience through a supervised practicum or internship
• Have the opportunity to study abroad at our Tuscany, Italy, campus, for a semester or during a two-week program
• Create Google AdWords campaigns for real clients
• Be part of our AACSB-accredited Pompea College of Business, a distinction placing us among the top five percent of business schools worldwide
• Have the option to study in the Fast Track Program, which allows you to complete your B.S. in three years or your B.S. and MBA in four years (3 + 1)
• Participate in the University’s chapter of the American Marketing Association, which draws industry leaders to campus and provides extensive opportunities for networking

Students earning a B.S. degree in marketing are required to complete 121 credits, including the university core curriculum (40 credits) and the business program core (30 credits).    Further clarification and additional requirements are outlined below: