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Bachelor of Science in Marketing with Concentration in Marketing Analytics

Bachelor of Science in Marketing with Concentration in Marketing Analytics

at University of New Haven USA

Overview

Marketing exists all throughout the world around us, and has many roles in business. Behind the every great concept or product is a creative mind helping to market it and promote to the masses. As a marketing major at the University of New Haven you’ll complement a strong foundation in the principles of business by specializing in how e-commerce and marketing technologies such as social media, database marketing, Google AdWords, and data mining have impacted – and forever changed – the traditional study and practice of marketing

You’ll also
  • Learn about modern competitive strategies, development processes, consumer research and distribution channels
  • Explore advertising and international marketing
  • Gain real-world experience through a supervised practicum or internship
  • Have the opportunity to study abroad at our Tuscany, Italy, campus, for a semester or during a two-week program
  • Create Google AdWords campaigns for real clients
  • Be part of our AACSB-accredited Pompea College of Business, a distinction placing us among the top five percent of business schools worldwide
  • Have the option to study in the Fast Track Program, which allows you to complete your B.S. in three years or your B.S. and MBA in four years (3 + 1)
  • Participate in the University’s chapter of the American Marketing Association, which draws industry leaders to campus and provides extensive opportunities for networking

Students earning a B.S. degree in marketing are required to complete 121 credits, including the university core curriculum (40 credits) and the business program core (30 credits).    Further clarification and additional requirements are outlined below:

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

University of New Haven

Location

Bachelor of Science in Marketing with Concentration in Marketing Analytics Assistant Fee

$43500

Tuition Fee

$0

Average Cost of Living

$50

Application Fee

Bachelor of Science in Marketing with Concentration in Marketing Analytics Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

75.0

Minimum Overall Score

53.0

Minimum Overall Score

Other Courses by University of New Haven,USA

At the graduate level, the electrical engineering program allows students to flourish through analysis, design, development, or research on electrical and computer engineering systems while staying abreast of the latest trends in technology in focus areas such as communication, signal processing, power systems, control systems, and digital and computer systems.

Customize your pathFull-time and part-time students may choose a customized course of study while enjoying state-of-the-art facilities in small, personable classroom sizes.

24 month

Duration

$ 18000

Tuition

The International Business - Economics degree is designed to provide in-depth expertise in the discipline of economics while it concurrently provides students with a broader, global business perspective. Such perspective is essential to operating in today’s increasing complex multi-national business context. The program ensures students have a proficiency in a second language, enhanced socio-cultural awareness and a robust study abroad experience. Today’s business climate is marked by fluid and interconnected financial markets, widely available technological advancements that increase global connectivity, increased international trade, and the emergence of vibrant growing economies in what were formerly considered third world countries. Increased globalization has necessitated that managers have a broad, holistic perspective that incorporates the diverse components of an international business degree. Such a degree will become increasingly valuable as the trends associated with 21st century commerce progress.

Program Outcomes

  • Demonstrate ability to convey economic concepts via data visualization.
  • Students will evaluate how the cultural and legal differences between the country in which they studied abroad and the U.S. would impact how they operate in that country.
  • Students earning a B.S. degree in international business - economics are required to complete 121 credits, including the university core curriculum (41 credits) and the business program core (30 credits).    Further clarification and additional requirements are outlined below:

48 month

Duration

$ 43500

Tuition

The University’s full-time MBA program, which is one of only two in Connecticut – and less than 30 across the U.S. – that offer concentrations that are STEM (science, technology, engineering, and math) certified by the federal government, enables you to both master new skills through rigorous coursework and build a portfolio of experience through internships and real-world learning opportunities that will prepare you to excel.

Our program is a great choice for those who’ve recently completed an undergraduate degree or who are looking to continue their education straight out of college. The program’s schedule allows for students to complete the program in as few as 12 months for those who meet the criteria to waive the three business foundation courses, and carry a 12-credit hour load. Students who do not meet the waiver criteria may complete the program in less than two years.

 Strategy Leadership

The concentration advances knowledge of the process of formulating an organization’s vision and mission and of the assessment of the various environmental factors to implement cross-functional decisions in order to achieve comprehensive business objectives.

12 month

Duration

$ 17500

Tuition

The Bachelor of Science in National Security is designed to prepare students to enter the important areas of employment associated with the national security infrastructure of the United States. Graduates of this program will understand the nature and scope of the various national security agencies, the national security strategy, and the connections between the nation’s national security strategy and the policies developed to help ensure our nation’s security. Students in this concentration learn to use the tools and skills employed in the Intelligence Community (IC); develop the analytical foundations to be able to analyze alternative threats to security; to map and model threats using geospatial analysis; and the laws, ethics, and regulations that structure national security operations.

Program Outcomes:

  • Develop a working knowledge of the most prominent features of the global national security construct with an emphasis on the United States’ (U.S.) national security enterprise and its U.S. Constitutional roots.
  • Understand key security studies concepts, along with the language, logic and legal foundations of national security with an emphasis on the U.S. programs and key individual actors within it and attention on international culture and conflict zones.
  • Apply a variety of models (DIME-FIL; Objective/Ends, Ways, Means, and Risks; Structured Analytic Techniques) when engaged in problem solving and critical thinking about contemporary nation-state security issues; Apply qualitative and quantitative methods in problem solving.
  • Explore in high impact practices and/or create a research design/paper, policy analysis brief, or national security brief using qualitative and/or quantitative methods regarding implementation of national security policy and practices.
  • Conceptualize and formulate potential solutions to contemporary problems; predict future concerns.

48 month

Duration

$ 43500

Tuition

The Hotel and Resort Management Concentration focuses on training students to fulfill management-level careers in hotel and resort industries. After gaining functional business competencies, students specialize in areas that are critical to success in a range of leadership and managerial positions within hotels, restaurants, spas, resorts, clubs, and theme parks. Students in this concentration are exposed to several experiential learning and industry collaboration opportunities.

Students earning a B.S. degree in Hospitality and Tourism Management with a concentration in Hotel and Resort Management are required to complete 121 credits, including the University core curriculum (41 credits), Hospitality and Tourism Management major requirements (36 credits), Hotel and Resort Management concentration (12 credits), Writing Across the Curriculum elective (3 credits), fieldwork (2 credits), service requirement (1 credit), internship (3 credits) and free electives (23 credits).

48 month

Duration

$ 43500

Tuition

As a criminal justice major at the University of New Haven, you’ll join one of the nation’s most established and diversified criminal justice programs. It’s a program that allows you to customize a major that fuses your interests with pragmatic, sought-after learning opportunities that will lead you to a successful and fulfilling career in this challenging and rewarding field.

You will gain an acute understanding of crime-solving and public safety issues as you learn to not only navigate the intricate fields of criminal justice but also shape the future of our justice system.

As a criminal justice major at the University of New Haven, you’ll join one of the nation’s most established and diversified criminal justice programs. It’s a program that allows you to customize a major that fuses your interests with pragmatic, sought-after learning opportunities that will lead you to a successful and fulfilling career in this challenging and rewarding field.

Program Outcomes:

  • Demonstrate the knowledge of theory, methods, and empirical findings related to issues of police, correction, and courts.
  • Analyze a substantial body of literature related to police, corrections, or courts.
  • Communicate criminal justice concepts orally and in writing.
  • Evaluate and moral issues in a professional/disciplinary setting.

48 month

Duration

$ 43500

Tuition

The University’s full-time MBA program, which is one of only two in Connecticut – and less than 30 across the U.S. – that offer concentrations that are STEM (science, technology, engineering, and math) certified by the federal government, enables you to both master new skills through rigorous coursework and build a portfolio of experience through internships and real-world learning opportunities that will prepare you to excel.

Our program is a great choice for those who’ve recently completed an undergraduate degree or who are looking to continue their education straight out of college. The program’s schedule allows for students to complete the program in as few as 12 months for those who meet the criteria to waive the three business foundation courses, and carry a 12-credit hour load. Students who do not meet the waiver criteria may complete the program in less than two years.

Global Supply Chain Management

The concentration advances the student’s knowledge of and proficiency in the administration of integrated decision practices that create efficiencies within the organization.

12 month

Duration

$ 17500

Tuition

Natural Sciences & Mathematics

Bachelor of Arts in Mathematics (STEM)

Math is everywhere, from the spiral of a shell to the timing of a symphony, and it is integral to everything around us. As a mathematics major at the University of New Haven, you’ll apply math’s universal language to your area of interest, while sharpening your ability to reason and problem solve.

Through the B.A. program, you will:

Develop proficiency in critical reasoning skills that will provide you an opportunity to pursue a range of careers. The flexibility in the B.A. degree enables you to pursue a second B.A. degree or a minor in another field, enabling you to expand and diversify your skill set and enhance your marketability.

The Absolute Value of the 2022 Mathematics Research Community

The American Mathematics Society (AMS) has accepted a proposal by faculty members — including the University of New Haven’s Daniel Cicala — for a Mathematics Research Community on Applied Category Theory to be held in the summer of 2022. The faculty will lead 40 early-career mathematicians through an intensive week of research on that topic. The AMS Mathematics Research Communities is a professional development program for mathematicians who are just starting out. The program helps them develop collaborative research skills and build a network centered around an active research domain. Mentoring from leaders in the specific topic area and valuable career guidance are also part of the equation.

48 month

Duration

$ 43500

Tuition

With challenging, professionally-oriented courses in classroom settings, students quickly develop the skills necessary to provide ground breaking solutions to complex environmental problems through an interdisciplinary study of environmental protection issues, water quality and purification, wastewater treatment, solid waste management, site remediation, and emission control measures.

Small classroom sizes equipped with state-of-the-art technology provides graduates with a uniquely personable learning experience while a required project facilitates in-depth exploration of contemporary environmental issues that challenge our ever-changing world.

24 month

Duration

$ 18000

Tuition

Computer engineering is concerned with design and implementation of digital systems such as computer systems, computer-based control systems, interfaces between digital and analog systems, interfaces between hardware and software, and control software for embedded computer systems. This program spans the disciplines of both electrical engineering and computer science, and can be described as bridging the area between the two.

Computers are used in almost every device or system manufactured today, from large multicomputer systems to cell phones and credit card reading devices. In addition, they are used in signal processing applications, speech recognition, medical imaging, and picture and data communication. The Internet is possible in part because of advances made in computing machines and data communications by people working in the capacity of computer engineers. Careers for computer engineers are found in all phases of the production of these devices and systems, from design, manufacturing, and maintenance to marketing and sales.

Recognizing the changing trend in engineering education, the Computer Engineering program has adopted a multidisciplinary approach for teaching and learning by incorporating a series of newly developed project-oriented courses based on the spiral curriculum

Program Outcomes:

  • Identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics.
  • Apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors.
  • Communicate effectively with a range of audiences.
  • Recognize ethical and professional responsibilities in engineering situations and make informed judgments, which must consider the impact of engineering solutions in global, economic, environmental, and societal context.
  • Function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives.
  • Develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgment to draw conclusions.
  • Acquire and apply new knowledge as needed, using appropriate learning strategies.

48 month

Duration

$ 43500

Tuition

View All Courses by University of New Haven, USA

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