Bachelor of Science in Marketing with Concentration in Marketing Analytics

at University of New Haven USA

Students earning a B.S. degree in Business Management are required to complete 121 credits, including the university core curriculum (41 credits) and the business program core (30 credits).  The major allows the flexibility to minor in a wide array of related areas such as entrepreneurship or marketing.

As a student in the University of New Haven’s Master of Arts program in industrial/organizational psychology, you will bring psychological principles to the workplace to benefit both employees and employers.

Through this program, you will:

• Learn to work with individuals and groups on organizational change and development, leadership and management development, conflict management, team dynamics, and strategic human resource management
• Benefit from opportunities to participate in internships or complete thesis research.
• Enjoy a flexible course curriculum and schedule that accommodates graduate assistantships, internships, or full-time jobs
• Have the option to complete a practicum project at the organization where you are currently employed
• Complete the program in two years (full time) or less than three years (part time)

Marine Affairs is an interdisciplinary field that studies the relationships between humans and the marine environment with the goal of achieving sustainability of marine resources, as well as social and environmental justice.

Marine Affairs professionals work to develop better policies and management strategies to address the many complex issues related to human uses of the world’s coasts and oceans. Examples of some of the major issues we are currently facing include natural resource decline, pollution, climate change, impacts of coastal development, among others.

When you pursue a career in Marine Affairs, you will play an integral role in finding better ways to educate and inform the public about these issues and potential solutions.

You'll be prepared to pursue a career with a variety of entities, including government agencies that oversee the management of marine resources (e.g. NOAA and EPA or state and local agencies), as well as non-governmental organizations (NGOs) interested in creating solutions for the sustainable use of the marine and coastal resources and educating the public about these issues.

You'll also have opportunities with international organizations dedicated to preserving the environment or academic institutions, where you can teach and do research to inform better policies.

In addition, students who major in Marine Affairs go on to pursue advanced degrees in areas such as:

• Marine affairs, environmental policy and management, natural resource conservation
• Law – particularly environmental law and ocean law – and marine environmental advocacy and lobbying
• Science education and communication

The 12-credit community development concentration provides students with additional skills focused on the administration of both traditional and non-traditional programs and services. The concentration addresses planning, development, and evaluation of innovative approaches to treatment and prevention in the public and private human service sectors as well as in business and industry.

Program Outcomes:

• Students will demonstrate competence in all 8 core domains of counseling, as well as the concentration of clinical mental health counseling.
• Students successfully synthesize major theoretical concepts in the core counseling curriculum and their concentration area with their practicum experience.
• Students demonstrate, at a professional level, applied intervention skills in the internship.

The program consists of 60 credits, 48 of which compose the core curriculum completed by all students, and 12 of which constitute one of three concentration areas: general, forensic mental health, or community development.

Economics is the study of making choices. It is both a lens and an occupation. As a lens, economics enables us to view, organize, and explain the world around us in a coherent systematic manner. As an occupation, we find its fundamental principles are most often applied in the world of business-although not exclusively. Economics also prepares students for careers in fields as diverse as government service, law, and non-governmental institutions. Importantly, the economics degree offers outstanding preparation for graduate and professional programs.

The University of New Haven’s undergraduate program in economics provides students with the analytical and technical skills that employers value. And we place considerable emphasis on providing our students with the wide array of practical skills and acquired intelligence necessary to respond to a changing natural and human environment. Our graduates bring a high degree of critical thinking, solid writing, and presentations kills to their employment field of choice. They are well-adapted, attentive, and prepared to respond to the inevitability of surprise, spontaneity, and innovation.

In addition to the General Education requirements, the B.A. Economics requires 33 credits. The 33-credit program is comprised of 24 credits of courses required for all B.A. Economics majors and 9 credits from one of two concentrations. The Behavioral Economics concentration entails taking a series of more specialized economics courses leading towards the Behavioral Economics focus. Alternatively, a student can choose to retain a more general and broader overview of Economics through the General Economics concentration.

The academic objectives of the program are to provide students with the following:

• A systemic and holistic approach to problem solving founded on broad-based interdisciplinary knowledge crafted around sound economic principles and skillful use of traditional economics quantitative and technical skills.
• A strong reliance on the scientific method as the foundation for approaching the understanding of risk and uncertainty in human, social, and natural systems.
• A general understanding of economics sustainability issues stressing the importance of systemic interactions as the building blocks of the greater world.
• Inter-disciplinary thinking and collaboration in facing and solving complex issues of the modern world.
• Highly developed individual behaviors and attitudes towards the natural and social environments based on introspection, reflection, creativity, and the scientific method.

Recognized nationally as a leader in experiential education, the University of New Haven offers an intensive, 30-credit master’s degree program in mechanical engineering. Take advantage of hands-on study both inside and outside of the classroom with studies in thermodynamics, computer-aided engineering, advanced fluid mechanics, system vibrations, and more. Course study is enhanced through a number of interactive, state-of-the-art facilities including our instrumentation laboratory, thermo/fluids laboratory, solar testing and training laboratory, and more.

You will also have the opportunity to choose between a project or thesis option to complete your program with a focus on an area of research of your choosing. You will enjoy small, personalized classes with an average of 15 students per class.

Experience the Program with Hands-On Application
Mechanical engineering students can choose the topic for their research projects. A group of students recently opted for the highly relevant and newsworthy topic of renewable, alternative energy sources for their project. Their work explored solar heating of domestic hot water systems, wind turbine energy, and heat pipe theory as it relates to evacuated solar collectors.

Music is always being created. But in the ever-evolving relationship between music and commerce, new questions about the commodification of music are being generated, and answers to old questions are being reevaluated:

• How can music effectively attract listeners?
• Where will we find the next generation of artists?
• What are all of the options for monetizing music?
• How do creators get compensated?

The Bachelor of Arts in Music Industry is a dynamic program that provides the intellectual tools to address these questions and presents creative opportunities to learn from professionals to craft the answers. Students take a unique balance of courses that prepare you for technology-driven careers in record company operations, touring and concert promotion, artist management, marketing in the digital realm, music supervision, music publishing, and other industry roles.

Music Is the Means, You Discover the Ends

A degree in Music Industry focuses on business and legal concepts as they apply to the commodification of the art form of music. Our program, in combination with courses from the Pompea College of Business, provides students with a foundation in the economic and creative structures of the music industry and introduces them to the varied possibilities to utilize that knowledge.

We believe that, to apply these practices, students should have significant knowledge of and experience with the art form itself. As such, students have a selection of course options in the theory, practice, performance, and histories of music and the processes and technologies for recording music.

Comprehensive instruction in combination with practical internship opportunities and interactions with industry professionals provides students with the 21st-century background necessary for numerous industry opportunities and for pursuing innovative and entrepreneurial business endeavors.

The Master of Public Administration is the most widely accepted and valued professional degree in the field of Public Service. Our MPA program provides students with the core skills and knowledge necessary to be a successful professional in Public Service, as well as offering students an opportunity to complete a concentration in one of five timely areas: 1) Municipal Management, 2) Public Financial Management, 3) Public Safety, 4) Nonprofit Management, and 5) Fire and Emergency Medical Services. Our MPA accommodates the needs of students new to the field as well as those already working in public service. In both cases, we seek students who are motivated to increase their knowledge and gain the skills necessary to take on challenging assignments in public service, particularly at the state and local level.

The Public Safety concentration is designed to give students a focused background in local and state Public Safety, from the perspectives of Emergency Management, Criminal Justice, Fire Science, or National Security. In consultation with their academic advisor, students who choose this concentration must choose three courses (9 credits) from the array of graduate public safety courses offered by the Henry C. Lee College of Criminal Justice and Forensic Sciences.  Course include those from within the domains of Criminal Justice, Emergency Management, Fire Science, Investigations, Legal Studies or National Security as well as others that are approved by the student’s academic advisor.

To be successful in the field of accounting, you must not only have a full understanding of accounting principles and the skills to put them into practice but, you also must be an expert in the sub-disciplines within accounting.

That’s why our program is focused on preparing you for a career that requires significant exposure to — and a firm grasp of — these sub-disciplines:

AI/Analytics concentration (STEM-certified): Develop a competency for data analysis and the tools used in auditing, predictive modeling, forensic accounting, and business operations analytics, equipping you with the skills need to succeed in a cutting-edge field in the modern American marketplace.

Corporate concentration: Refine your accounting skills for a career in either a publicly held or private company. Learn about financial, managerial, taxation and International accounting and taxation standards and procedures and how to apply them to various entities.

Forensic concentration:  Learn about investigative accounting, valuation theory and practice, fraud examination, building the skills you need to work in the growing field of forensic accounting

Taxation concentration: Build the skills you need to advise clients regarding the tax law. This track concentrates on federal income taxation as it relates to corporations, partnerships,  and limited liability companies.

Within each program option described above, students may concentrate in industrial-human resources, organizational development, or conflict management. A concentration requires 12 credits of electives, which are counted as part of the 21 credits required in the elective option (Thesis, Internship/Practicum, or Approved Electives) selected by the student. If a concentration is selected, the student must notify the program coordinator as well as the Registrar. A concentration is not required if the student’s educational or career goals can best be met without this specialization.

Program Outcomes

• Students will master theory and techniques related to core areas of industrial-organizational psychology including talent identification and development, work motivation, training, human capital practices, organization and group behavior.
• Students will learn how to employ the knowledge gained through their classes to the workplace through supervised experiential learning opportunities such as internships, practicum, case studies, and applied research projects.
• Students will conduct applied organizational research and interpret research used to make business decisions.

A total of 45 credits is required of candidates for the master of arts degree in industrial/organizational psychology. Candidates for this degree must complete 24 credits of basic program requirements. Another 21 credits (including concentrations, program options, and electives) are chosen after consultation with the program coordinator in light of the student’s academic and professional goals. Students may not complete more than nine credits of electives until they have satisfied the basic requirements. Up to nine credits of electives may be taken in other departments, such as industrial engineering, economics, management, marketing, and public administration.