Bachelor of Arts, Major in Communication and Media Arts with Concentrations in Journalism and Public Communication

at University of St. Francis USA

The function of marketing is to create interest, value, and satisfaction for customers of for-profit and not-for-profit firms. It is the mechanism that matches buyers and sellers through product development, pricing, logistics and integrated marketing communications.

Marketing professionals are dynamic people with creative strengths who interact with customers to interpret their needs.

As a Marketing major, you’ll be inspired by research and development, translating products and services into terms of benefits and features that consumers will really understand. Marketing is a crucial strategic business function. USF’s Marketing degree will help you develop the tools, skills, and confidence you need to enjoy a successful and rewarding career in the field.

An added benefit, seniors who feel inspired to keep studying to obtain an MBA or M.S. degree may take graduate-level courses during their last two semesters for dual undergraduate and graduate credit. That means students can take nine graduate-level credit hours during senior year, and can complete their MBA or M.S. one year after graduating if they attend full time. See course catalog for additional details about the “3 to Degree” program.

The Finance degree is designed for students who intend to assume professional roles as financial managers. USF will prepare you with the knowledge, skills and tools you’ll need to be an effective manager of financial resources. A student may choose one of four concentrations that combine a traditional and certification-ready curriculum, experiential learning and practitioner-based instruction.

Finance students will learn to weigh benefits and costs by applying fundamental and advanced financial concepts in the decision making process. They will design financial spreadsheet models to solve real-world financial management problems, and will help advance the study of finance and its impact, both locally and globally, to make the world a better place.

An added benefit, seniors who feel inspired to keep studying to obtain an MBA or M.S. degree may take graduate-level courses during their last two semesters for dual undergraduate and graduate credit. That means students can take nine graduate-level credit hours during senior year, and can complete their MBA or M.S. one year after graduating if they attend full time. See course catalog for additional details about the “3 to Degree” program.

On the front page, on the home page, on camera, or behind the microphone… these are just a few of the places you’ll find University of St. Francis Communication & Media Arts (CMMA) majors.

Communication & Media Arts is a broad field that touches on every aspect of human social behavior. Along with traditional communication theory, media writing, and broadcast/print production, you will learn about new and emerging electronic media. Digital media, wikis, video sharing, podcasts, blogs and social media are altering the way we communicate. In CMMA you will explore the fast-changing fields of advertising, public relations, journalism and broadcasting.

Students are encouraged to “jump in with both feet” from the moment they step on campus by:

• Writing articles or taking photos for the USF Encounter student news magazine
• Filling air shifts on USF’s radio station, WCSF 88.7 FM
• Creating graphics for a television or video production
• Producing on-location video news stories
• Designing websites for the community and completing real world projects
• Developing storytelling techniques for social media

The Master of Science Degree in Health Administration (M.S.) program at the University of St. Francis is designed for students who have knowledge and experience in specific areas of health care and are seeking a broader understanding of the field.

While the program is offered in a convenient format, the content is rigorous. The curriculum includes both the theories of management and its practical application in the health care field. Sound administrative skills—systematic, critical and open-minded investigation of literature and data for the solution of challenging problems—are essential for professionals preparing for increasingly significant roles in today’s society.

Mathematics permeates virtually every intellectual discipline. Carl Friedrich Gauss called mathematics the “queen of the sciences” and indeed, it forms an integral part of scientific thought and is a necessary component of contemporary advances in all scientific fields. Mathematics majors are analytical, detail-oriented and methodical.

It’s a great time to be a mathematician! The career outlook for mathematicians is favorable and healthy. The Bureau of Labor Statistics reports that the median salary for mathematicians and statisticians as $84,760 with a projected 33 percent increase in employment by 2026.

The mathematics program at the University of St. exposes students to the various topics in undergraduate mathematics along with analytical skills to continue lifelong learning and application of mathematics. Dedicated faculty members get excited about innovations in technology and education and bring both to their classrooms. They also work closely with their students to cultivate a student’s personal interest.

The Master of Business Administration, or MBA, is the most popular educational path for graduate students in the United States. It is popular because of its value in business, industry, non-profit organizations, and public institutions. Chicago MBA

The USF Master of Business Administration (MBA) is available entirely online or in a hybrid program (with a mix of online and on-campus courses), depending on your needs. It is a competitive, technologically focused, global approach to management and business.

USF’s relevant and on-trend curriculum focuses on:

• Global and competitive challenges
• The value chain of business
• Analytical thinking
• Leadership and decision making

The Master of Science Degree in Health Administration (M.S.) program at the University of St. Francis is designed for students who have knowledge and experience in specific areas of health care and are seeking a broader understanding of the field.

While the program is offered in a convenient format, the content is rigorous. The curriculum includes both the theories of management and its practical application in the health care field. Sound administrative skills—systematic, critical and open-minded investigation of literature and data for the solution of challenging problems—are essential for professionals preparing for increasingly significant roles in today’s society.

The USF science faculty is committed to the success of Biology majors, which is proven by the fact that more than 97 percent of natural science students obtain employment or enter graduate school within six months of graduating. The new LaVerne and Dorothy Brown Science Hall offers a unique, state-of-the-art learning environment where students will have top scientific labs, tools and resources at their fingertips and interaction with faculty and peers is made more effective through the clustering of programs in the building.

As a biology major, you will use biological models and simulation to understand complex biological systems. A main goal of the Biology program is to enable students to use the scientific method to formulate testable hypotheses, design appropriate experiments, analyze quantitative and qualitative data and draw appropriate conclusions in biological sciences.

You’ll do research and report on your findings using scientific literature. Through your courses, you’ll integrate and relate information from biology, chem­istry, physics, mathematics, and the liberal arts to make meaningful connections to society and the natural world and to apply this knowledge to new situations.

On the front page, on the home page, on camera, or behind the microphone… these are just a few of the places you’ll find University of St. Francis Communication & Media Arts (CMMA) majors.

Communication & Media Arts is a broad field that touches on every aspect of human social behavior. Along with traditional communication theory, media writing, and broadcast/print production, you will learn about new and emerging electronic media. Digital media, wikis, video sharing, podcasts, blogs and social media are altering the way we communicate. In CMMA you will explore the fast-changing fields of advertising, public relations, journalism and broadcasting.

Students are encouraged to “jump in with both feet” from the moment they step on campus by:

• Writing articles or taking photos for the USF Encounter student news magazine
• Filling air shifts on USF’s radio station, WCSF 88.7 FM
• Creating graphics for a television or video production
• Producing on-location video news stories
• Designing websites for the community and completing real world projects
• Developing storytelling techniques for social media

If you are interested in how and why people make the choices they make then economics is your degree. As a combination of psychology, finance, business, and government, a degree in economics is incredibly useful and can lead to many interesting career choices.

Economics is a social science and graduates with an “econ” degree are in high demand. It provides you with a useful skill set and background for careers in business, finance, banking, government policy, or development.