Bachelor of Arts in French

at University of Wisconsin - Milwaukee USA

Marketing is a key factor contributing to the success of any business organization. It is the dynamic and creative process of the development, pricing, promotion, and distribution of products and services to satisfy customer and organizational objectives. Effective marketing requires an integration of eclectic knowledge and the skills pertinent to understanding consumer behavior, planning and analyzing marketing research data, thinking strategically, and managing people.

Students learn how marketing supports an organization's objectives; how to examine consumer motivation and behavior; how to price, promote, and distribute products and services; and how to plan and analyze market research data to make good decisions.

Graduates of the marketing major find an exciting and broad spectrum of career opportunities in brand/product management, industrial selling, retailing, sales management, advertising, marketing research, customer-service management, and other areas.

This concentration is designed primarily for the student with an undergraduate degree in music education or performance who wishes to pursue advanced training in Conducting: Choral Emphsis plus related studies in music performance and allied areas. A student must successfully pass an audition that demonstrates an advanced level of conducting skill to qualify for admission to the program.  Students may also have to pass other audition(s) in performance area(s), depending on their focus.

Spanish is spoken by 400 million people worldwide and is an official language in 21 countries and a number of international organizations. Spanish is among the three most spoken languages in the world and, by some estimates, has more native speakers than English. Fluency in Spanish opens countless career opportunities for students.

A Spanish major provides exceptional preparation for students interested in a career in business, international affairs, social services, government, health care, communication, translation, marketing, teaching or any profession that requires bilingual written or oral communication skills and cultural understanding. Whether you already have some Spanish communication skills or are starting at the beginning, you will develop both your language capabilities as well as your cultural competence as part of our major. Classes focus on not only language, but literature, linguistics, customs, values, and culture so that students leave UWM ready to speak, read, write and understand Spanish in business and social contexts. Students are strongly encouraged to utilize our Center for International Education to take advantage of study abroad experiences available in Argentina, Chile, Ecuador, Mexico, Peru and Spain. Some students go short-term such as a week or two while others choose to stay abroad for a summer program, a semester or a year.

Medical laboratory scientists are trained in the theoretical and practical aspects of laboratory medicine, which are critical to the detection, diagnosis, and treatment of diseases. Medical Laboratory Science offers a wide variety of career options, including hospitals, clinics, independent laboratories, public health facilities, business, industry, research, sales, and marketing. Students also may use this major to prepare for medical or graduate school. Students successfully completing this program are eligible to sit for a national certification exam offered by the American Society for Clinical Pathology (ASCP-BOC). The UWM Medical Laboratory Science Program is accredited by the National Accrediting Agency for Clinical Laboratory Sciences (NAACLS).

As one of the five largest world economies, professional opportunities exist for individuals who are proficient in the Japanese language and who can understand and integrate into Japanese culture.

A Committee Interdisciplinary Major with a focus on Japanese language and culture can be the first step towards a career path in teaching, translation, interpretation, government relations, social services, the travel or hospitality industry, business, technology, finance or sales. Many students are also interested in careers related to Anime or computer technology, both large industries in Japan. A major in Japanese combined with technology and science training is excellent preparation for entry into those fields.

The Master of Science in Engineering program is a flexible program designed to meet the needs of a wide variety of students. The program can be a stepping-stone on the way to further studies and the pursuit of advanced research, such as can be obtained by pursuing the PhD. Or the program can provide a pathway to professional advancement through greater technical knowledge and intellectual maturity. The student, with the help and approval of a major advisor, can choose from a wide range of courses from throughout the College of Engineering and Applied Science (CEAS), and where appropriate, from other schools and colleges.

The Department of Economics offers graduate programs of study designed to prepare students for careers in education and for careers in administrative and research positions in government, industry and labor. The programs are built upon a solid core of training in economic theory and in quantitative analysis, with area concentrations in econometrics, economic growth and development, industrial organization, international economics, labor economics and human resources, mathematical economics, monetary theory and policy, and urban and regional economics.

The Department of Philosophy offers a program of graduate study leading to the degree of Master of Arts. The general purpose of this program is to provide students with the background and stimulus for critical and original philosophical thoughts. The program is designed to serve both those students who wish to pursue a Doctor of Philosophy degree in philosophy and those students who wish either to terminate their formal philosophical studies with the Master of Arts degree or to integrate a graduate level of study in philosophy with graduate studies in other academic areas.

The Urban Studies major draws from classes in sociology, geography, history, political science, economics, urban studies, and urban planning to explore issues related to cities, suburban communities and metropolitan regions such as transportation, education, housing, population shifts, crime, discrimination, and more.

The Department of Urban Studies develops students analytical and critical thinking abilities through an examination of the history and growth of urban centers and the challenges they face today and into the future. Our faculty includes international specialists, but much of our curriculum focuses on American cities, and Milwaukee in particular. Our home city is unique, vibrant, and a wonderful place for hands-on study and research.

German is the third most studied foreign language in the world, and, at UWM, we offer more than just instruction in language. In addition to German fluency, students learn how to apply that fluency by studying German culture, literature, customs, and history.

Wisconsin has a strong German heritage and many students find it both professionally useful and personally satisfying to explore the State's German influences. Many may come into college having already taken German in high school. Students can take a placement test to determine their starting course and may be able to earn retroactive credits if they place above the level of GERMAN 101.

Fluency in German can provide a career advantage in all types of industries where Germany and other German-speaking countries are leaders: finance, marketing, manufacturing, politics, government work, electronics and technology, chemical and biochemical, environmental science, and architecture. At UWM, language students receive an education in not just language fluency but also in the culture surrounding that language. Context matters in communication, and we believe it is important for students to understand the history, literature, and customs of native speakers of German in order to successfully apply their fluency.