Bachelor of Business Administration in Marketing

at University of Wisconsin - Milwaukee USA

Women's and Gender Studies is a discipline that critically examines gender and women's issues from an interdisciplinary perspective and challenges many traditional assumptions and theories. It examines the practice and expression of gender in different societies and at different historical moments.

Regardless of your gender, Women's and Gender Studies is crucial and relevant for anyone interested in working in criminal justice, social work, the non-profit sector, the arts, politics, business, and more. Students learn to look at the world and history through different perspectives and think about how gender and our perceptions of it impact culture, society, and daily interactions. It is a traditional liberal arts discipline where the knowledge and skills developed in the program can be applied to all types of career paths. Work experiences during college through internships, part-time jobs, and volunteer positions often shape career paths after graduation.

Psychology is a science that provides critical insights into human behavior. Psychologists investigate how behavior is modified in the face of psychiatric disorders or disease and how the brain gives rise to the rich tapestry of behaviors that govern our day-to-day experiences.

A psychology major gives you much career flexibility because of its emphasis on reasoning, problem solving, critical thinking, communication, research and writing. In addition to becoming a counselor or therapist, many students go into human resources, sales, marketing, business management, law, medicine, social work, real estate, social services, and more – all fields that require comprehensive knowledge of human behavior.

The Department of Chemistry and Biochemistry offers a graduate program of studies with a choice of areas of specialization in analytical, organic, inorganic and physical chemistry or in biochemistry. The student is expected to develop breadth of study beyond the boundaries of traditional areas and disciplines. The student is afforded the opportunity of interdisciplinary study in the Surface Studies Laboratory and in the Center for Great Lakes Studies.

Marketing is a key factor contributing to the success of any business organization. It is the dynamic and creative process of the development, pricing, promotion, and distribution of products and services to satisfy customer and organizational objectives. Effective marketing requires an integration of eclectic knowledge and the skills pertinent to understanding consumer behavior, planning and analyzing marketing research data, thinking strategically, and managing people.

Students learn how marketing supports an organization's objectives; how to examine consumer motivation and behavior; how to price, promote, and distribute products and services; and how to plan and analyze market research data to make good decisions.

Graduates of the marketing major find an exciting and broad spectrum of career opportunities in brand/product management, industrial selling, retailing, sales management, advertising, marketing research, customer-service management, and other areas.

This undergraduate degree offers students a concentrated studio art experience to complement a broad exposure to the humanities, fine arts, social sciences, and natural sciences. Bachelor of Arts (Art) students have four course tracks to choose from: Studio Arts, Design Studies, Community Arts, and Digital Fabrication and Design.

The Department of Geography offers both master’s and doctoral programs of study across a range of systematic, regional, and technical fields, with innovative energy in the doctoral program for studying urban environments. The department’s overall strengths are aligned along a theme of “Changing Environments,” with three major axes, each responsive to areas with strong demand for new professionals:

• Urban Environments: This area emphasizes the spatial interactions of economic systems as well as political, social, cultural, environmental, technological, and other forces that influence the people, identities, landscape, development, and dynamics of urban areas. With the world’s population becoming increasingly urbanized and globalized, courses examine the continuing challenges of urban growth and change, race, ethnicity, and gender in the city, immigration and identity politics, and spatial aspects of urban planning processes and political decision-making.
• Physical Geography and Environmental Studies: This area addresses the interactions among natural forms and processes on the earth’s surface, the impact and implications of global climate change, and human connections with those natural phenomena. Courses discuss and analyze the distribution and processes of earth surface landforms (geomorphology), soils (pedology), plants and animals (biogeography), water (hydrology), and long-term atmospheric conditions (climatology). Overlapping emphases include phenology, water resources, conservation, natural hazards, natural resource scarcity, and the mounting challenges of global environmental change.
• Geographic Information Science (GIS): This area emphasizes using geospatial technology to further understanding of spatial interactions among natural and social forces at multiple scales across the Earth’s surface, and exploring the impacts of using such technology on social and cultural interactions. Courses examine geographic information collection (including remote sensing), data analysis and geocomputation (spatial analysis), information presentation (cartography), and societal implications. Our program emphasizes applications of GIS in urban, regional, and environmental planning, policy making, and public health.

The Department of Mathematical Sciences offers graduate programs of study in mathematics with specializations in the fields of algebra, analysis, topology, applied mathematics, probability and statistics, actuarial science, industrial mathematics, and atmospheric science.

The programs of study at the master’s level are designed to suit both the student intending to continue toward a PhD as well as the student who wishes to begin a professional career upon completion of the master’s program.

The student may prepare for a career in teaching at the secondary or college level and for a career in research in the academic, industrial, government, or business communities.

Actuarial Science
The program provides a mathematically rigorous education in actuarial science, prepares students for actuarial professional exams, and develops their economics and business reasoning skills. Students obtain thorough knowledge in the fundamentals of actuarial science such as applied probability models, applied statistics, credibility, financial economics, life contingencies, loss models, and risk theory. Emphasis is placed on developing skills that are highly valued by employers and thus are essential for a successful career as actuary. This program is intended for students who will seek employment as an actuary upon completion of the degree.

The Department of Art History offers a graduate program leading to a Master of Arts degree. The graduate program prepares students for either a career in the arts or for PhD-level work at other universities. Course offerings cover the full range of western art, including film studies and electronic arts. Non-western courses in Pre-Columbian, Asian, Islamic, and African art are also offered.

The Helen Bader School of Social Welfare (HBSSW) offers a program of graduate studies in social work. As a department in an urban research university, the mission of the Department of Social Work is to promote positive change through social work research, scholarship, education, and community partnerships. The Department promotes the values of the social work profession through a commitment to social justice and diversity, a dedication to public service, and an emphasis on individual and community well-being. The goal of the MSW program is to prepare graduates with specialized knowledge and skills for advanced practice and leadership with diverse populations and communities.

Spanish is spoken by 400 million people worldwide and is an official language in 21 countries and a number of international organizations. Spanish is among the three most spoken languages in the world and, by some estimates, has more native speakers than English. Fluency in Spanish opens countless career opportunities for students.

A Spanish major provides exceptional preparation for students interested in a career in business, international affairs, social services, government, health care, communication, translation, marketing, teaching or any profession that requires bilingual written or oral communication skills and cultural understanding. Whether you already have some Spanish communication skills or are starting at the beginning, you will develop both your language capabilities as well as your cultural competence as part of our major. Classes focus on not only language, but literature, linguistics, customs, values, and culture so that students leave UWM ready to speak, read, write and understand Spanish in business and social contexts. Students are strongly encouraged to utilize our Center for International Education to take advantage of study abroad experiences available in Argentina, Chile, Ecuador, Mexico, Peru and Spain. Some students go short-term such as a week or two while others choose to stay abroad for a summer program, a semester or a year.