Bachelor of Business Administration in Marketing

at University of Wisconsin - Milwaukee USA

Marketing is a key factor contributing to the success of any business organization. It is the dynamic and creative process of the development, pricing, promotion, and distribution of products and services to satisfy customer and organizational objectives. Effective marketing requires an integration of eclectic knowledge and the skills pertinent to understanding consumer behavior, planning and analyzing marketing research data, thinking strategically, and managing people.

Students learn how marketing supports an organization's objectives; how to examine consumer motivation and behavior; how to price, promote, and distribute products and services; and how to plan and analyze market research data to make good decisions.

Graduates of the marketing major find an exciting and broad spectrum of career opportunities in brand/product management, industrial selling, retailing, sales management, advertising, marketing research, customer-service management, and other areas.

Accounting is often described as the “language of business.” Numbers as language? Well, not exactly. Accountants definitely need to be numbers savvy, but what they really do is provide information. As an accountant, you’ll gather and organize financial information, analyze that information, assess performance and efficiency, and make suggestions for change or improvement.

The field of accounting is where you can see exponential growth. With advancements in technology, continuing changes related to accounting rules and regulations, and rapid globalization, there is no shortage of new opportunities and challenges for accountants. And because understanding of the accounting “language” is so fundamental to business, a degree in Accounting is a great launch pad for any business career.

The worlds of journalism, advertising, and public relations are changing at a rapid pace with the integration of social media, mobile apps, amateur photography and video, and instant feedback. UWM's Department of Journalism, Advertising, and Media Studies (JAMS) is a great place to learn about the tools used today and to obtain the skills to adapt to the channels of tomorrow.

The Department of Journalism, Advertising, and Media Studies (JAMS) teaches students about the role of media in culture and society and offers hands-on experience in journalism and advertising/public relations. The JAMS major blends liberal arts education in media studies with professional training for work in media fields.

This concentration is designed for the music student with an undergraduate degree in piano who wishes to specialize as a collaborative pianist in the vocal repertoire.

While prospective students are not required to submit Graduate Record Examination scores, they are strongly advised to take these tests before or early in their graduate work if they wish to be considered for a UWM Distinguished Graduate Student Fellowship or if they plan to continue their graduate work after completing a master’s degree at UWM.

Centered on the study and use of digital technologies in direct relation to traditional visual art, our students combine interactive and electronic media with a secondary established focus (such as Ceramics, Fibers, Design etc.) to create new forms of art.

Women's and Gender Studies is a discipline that critically examines gender and women's issues from an interdisciplinary perspective and challenges many traditional assumptions and theories. It examines the practice and expression of gender in different societies and at different historical moments.

Regardless of your gender, Women's and Gender Studies is crucial and relevant for anyone interested in working in criminal justice, social work, the non-profit sector, the arts, politics, business, and more. Students learn to look at the world and history through different perspectives and think about how gender and our perceptions of it impact culture, society, and daily interactions. It is a traditional liberal arts discipline where the knowledge and skills developed in the program can be applied to all types of career paths. Work experiences during college through internships, part-time jobs, and volunteer positions often shape career paths after graduation.

The Master of Science in Engineering program is a flexible program designed to meet the needs of a wide variety of students. The program can be a stepping-stone on the way to further studies and the pursuit of advanced research, such as can be obtained by pursuing the PhD. Or the program can provide a pathway to professional advancement through greater technical knowledge and intellectual maturity. The student, with the help and approval of a major advisor, can choose from a wide range of courses from throughout the College of Engineering and Applied Science (CEAS), and where appropriate, from other schools and colleges.

Electrical engineering graduates pursue careers in fields such as energy generation and transmission, renewable energy, power electronics, bio-imaging and devices, signal and image processing, communications, optical and photonic circuits and devices, controls and automation, and many other areas.

Our competitive performance programs are led by renowned performing artist faculty. Students regularly perform as soloists, chamber musicians, and orchestral musicians while earning their degree. They are prepared for modern, multifaceted professional careers as performers and/or teachers. The program offers a thorough grounding in instrumental technique and repertory, and broad and continuous experience in performance.

This undergraduate degree offers students a concentrated studio art experience to complement a broad exposure to the humanities, fine arts, social sciences, and natural sciences. Bachelor of Arts (Art) students have four course tracks to choose from: Studio Arts, Design Studies, Community Arts, and Digital Fabrication and Design.