Bachelor of Marketing in Psychology

at Deakin University - Melbourne Burwood Campus Australia

If you have an innate curiosity about the world around you and a desire to create meaningful change, then a Bachelor of Arts is the perfect place to begin your journey towards realising your purpose.

Media Studies

Hope your skills analysing the practices and processes that drive the creation and consumption of media around the globe. Media Studies at Deakin focuses on the role of literature, film, television and the full range of digital media in creating, shaping and re-shaping society and culture. You will explore the structures of the global film and television industries, debate issues of globalisation and representation and appreciate the role that different media texts play in understanding self and society.

In a complex and changing world, effective communication is one of the most powerful tools to connect with people, pursue truth and inspire change. When you study a Bachelor of Communication at Deakin, you’ll learn how to craft content that resonates with your audience across print, digital, audio and video platforms. Whether you’re breaking a critical news story, writing a press release, creating a national campaign or running a high-profile event, you’ll create persuasive messages that move people to action.

You’ll develop specialised industry skills, with the option to major in the following areas:

• Advertising
• Digital and social media
• Journalism
• Public relations.

Public Relations
Then Deakin's Bachelor of Communications, majoring in Public Relations, is for you. In this major, you will learn how to protect brands and their reputations - engaging in key areas such as event management and campaigns, social media, media relations, strategic planning, communication and crisis management.

You'll connect with industry professionals Work with actual clients on real-life problems. Graduate with a divers and rich portfolio of PR work.

And because Deakin fosters strong relationships throughout the sector, you'll have access to exciting internships and international study options.

The sheer volume and complexity of data at the fingertips of business gives rise to challenges that must be solved by tomorrow's graduates. Modern organisations are placing increasing emphasis on the use of data to inform day-to-day operations and long-term strategic decisions. You will explore the various origins of data and the methods to manage, organise and manipulate data within regulatory, ethical and security constraints.

You will develop specialised skills in categorising and transferring raw data into meaningful information for the benefit of prediction and robust decision-making. You will gain the technical skills to harness the power of data through artificial intelligence and machine learning to develop innovative solutions to the challenges being faced by industry and governments. With a growing demand for data specialists in every sector, you will be equipped with the skills to optimise performance and add a competitive advantage.

The Master of Health Promotion gives you the skills and platform to create healthy social and ecological environments for whole populations. You will develop skills and knowledge in health program planning, evidence-based strategies, policy, advocacy and research to prevent, minimise and respond early to health issues and their underlying causes.

Protect society from the growing threat of cybercrime by studying Australia's only combined law and cyber security degree. Through Deakin's Bachelor of Laws/Bachelor of Cyber Security, you can explore roles in both fields or use your dual expertise to become an in-demand cyber security lawyer, capable of handling the complex issues of our evolving digital world.

Professionals with cyber security risk detection and mitigation skills are needed more than ever and it's not just everyday consumers who are facing the threat of cybercrime. Government and businesses need professionals who can identify risks and provide legal protection for their digital operations.

This degree puts you in a position to answer the call. Graduate with two degrees in two years fewer than if you studied each degree separately and develop advanced skills in cyber security that perfectly complement legal knowledge.

Learn how to manage and lead an organisation in an international context with one of Australia's premier business education programs. The Deakin MBA (International) is renowned for its learning opportunities based on experience and observation. Both campus and online modes of study incorporate our flexible learning model using electronic conferencing, group-based project work and interaction, high quality course materials and overseas study programs.

This internationally-focused degree will provide you with a business internship experience and opportunities to participate in a global, virtual work-integrated learning (WIL) project, where you’ll work on business challenges in other countries.

You’ll also explore international business issues through several core units, enabling you to develop a real appreciation of key aspects of business in a global environment.

Teamwork, sustainability, globalisation and social and regulatory responsibility are themes that run through the entire MBA (International) program. The course has a strong focus on people, profit, and the environment, which means you'll graduate with an understanding of the importance of ethical behaviour and sustainable decision-making. Research, scholarship and industry engagement heavily inform course content, ensuring the knowledge your gaining is always up to date with current and future business trends.

You'll also have the option to complement your primary studies in business administration with a specialisation in a wide range of business-related fields. Designed to meet industry demand for skilled professionals with a breadth of transferrable skills, a specialisation can help deepen your knowledge in a particular business field and benefit your future career.

Designed to be a stimulating study experience, our MBA (International) will enable you to develop the analytical, creative, and interpersonal skills that are key to a successful career in business across the globe.

A rewarding career in health gives you the chance to reduce health disparities and help individuals and communities – in Australia and overseas – to lead fuller, healthier, and happier lives. As a Bachelor of Health Sciences graduate, you can be confident you will have a solid grounding in a range of health-related fields. You will graduate prepared for a successful career in the largest and fastest-growing employment sector in Australia. 

Become a specialist in up to three major areas or broaden your knowledge and skillset through elective units. Combining your interests with multiple majors can increase your competitiveness for a variety of health roles while opening the door to further study. This course also offers valuable workplace learning opportunities, giving you the chance to apply your knowledge in real-world contexts and build professional networks in the health sector. 

Medical Biotechnology
Medical Biotechnology uses cells and cell materials to produce pharmaceutical and diagnostic products that help treat and prevent human diseases. This major provides students with a sound understanding of the core sciences underpinning biotechnology for medical advancement.

Deakin's Bachelor of Public Health and Health Promotion/Bachelor of Commerce combined course allows you to take your commercial knowledge into the fast-growing health sector, or your health expertise into the commercial world. Graduates can register with the International Union for Health Promotion and Education (IUHPE), with Deakin being the only Victorian university to hold this accreditation. You will also gain a globally recognised commerce qualification, learning to solve real commercial challenges alongside industry leaders.

The hands-on experience you will undertake in a health-related agency will equip you with the skills needed to work in a public health or health promotion role. Build a foundation of robust commercial and personal skills and pursue your passions by choosing to major in one of nine specialised areas of commerce. You will graduate ready to tackle a career with great scope in the booming health sector, the business sector or where the two intersect.

A rewarding career in health gives you the chance to reduce health disparities and help individuals and communities – in Australia and overseas – to lead fuller, healthier, and happier lives. As a Bachelor of Health Sciences graduate, you can be confident you will have a solid grounding in a range of health-related fields. You will graduate prepared for a successful career in the largest and fastest-growing employment sector in Australia. 

Become a specialist in up to three major areas or broaden your knowledge and skillset through elective units. Combining your interests with multiple majors can increase your competitiveness for a variety of health roles while opening the door to further study. This course also offers valuable workplace learning opportunities, giving you the chance to apply your knowledge in real-world contexts and build professional networks in the health sector. 

Psychological science

This sequence prepares students for postgraduate training towards becoming a practicing registered psychologist. To practice as a psychologist students must complete an undergraduate degree with a major sequence in psychology followed by a fourth year of study in psychology (an Honours in Psychology or a Graduate Diploma of Psychology) that are accredited by the Australian Psychology Accreditation Council (APAC).

The sheer volume and complexity of data already at the fingertips of businesses and research organisations gives rise to challenges that must be solved by tomorrow’s graduates. With modern organisations placing increasing emphasis on the use of data to inform day-to-day operations and long-term strategic decisions, Deakin’s Master of Data Science equips you for a career in this fast-growing sector. 

Throughout your studies you will gain the technical skills to harness the power of data through artificial intelligence and machine learning. Use your insights to develop innovative solutions to the important challenges being faced by industry and governments. With a growing demand for data specialists in every sector, you’ll be able to help organisations manage risk, optimise performance and add a competitive advantage through the increasing volumes of data collection.