Master of Business Administration in Marketing

at University of South Australia - City West Campus Australia

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You will then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

In your postgraduate studies, you will develop skills in contemporary management practice. Build your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Develop advanced management knowledge with a specific focus on building smart solutions to complex marketing issues in modern organisations. Develop your expertise in core areas that include:

• Business ethics
• People, leadership and performance
• Business analytics
• Strategic thinking

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

You will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You’ll then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Program.

Your studies will focus on international business strategy, international trade, global marketing, and employment law – the knowledge you will need to accelerate your career as a business professional in an international context. 

What you'll learn

The two year program comprises 16 courses, including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

This exciting graduate diploma will provide you with a strong understanding of contemporary management theory and how it applies to the various elements of the creative arts and cultural industries. You will develop leadership and problem-solving abilities while studying the arts environment.

What you'll learn

Postgraduate Business studentsThe Graduate Diploma in Management (Arts and Cultural Management) is made up of 8 courses. You will complete two courses in your specialisation: Arts Environment, and Arts and Cultural Leadership and Governance. You will also complete four Business core courses and two electives. Through these you will develop skills and expertise in areas that include:

• Festivals and Events
• Marketing Management
• Arts and Cultural Audiences

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

Your undergraduate degree will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You will then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

The UniSA Master of Business Administration (MBA) has been designed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and embeds the latest in management and leadership research.

Marketing specialisation
The Institute produces groundbreaking research into how brands grow and how consumers behave, and is sponsored by many of the world’s biggest brands including Coca-Cola, HSBC, Kellogg's, and Unilever.

By collaborating with the Institute's experts in marketing science, you will benefit from an evidence-based approach to marketing and gain access to the latest in practical industry-informed research. You will gain advanced marketing knowledge across a range of areas, including:

• Advanced marketing analytics
• Advertising theory and practice
• Brand management
• Buyer behaviour insights
• Marketing strategy and planning.

This hands-on postgraduate qualification will equip you with a comprehensive understanding of sustainable design thinking as it relates to the changing world of design. 

What you'll Learn
Sustainability, emerging materials, new technologies and research are key focal points of this degree.  

You will also study:  

• sustainable design theory and practice
• social, cultural, economic, and technological advancements and their impact on sustainable design
• research methodologies.

In your law studies you can undertake a Community Justice Project, practice advocacy and negotiation, or gain industry experience through participation in our Legal Advice Clinic or a professional placement. You’ll also be involved in mock-trials in our moot court, learning what it’s like to act as an advocate and argue a case before a judge. 

In your tourism and event management studies you will prepare for a fast-paced career in these growing industries. You’ll develop an understanding of the field from a global perspective, and study a broad range of practical, real-world issues with a chance to get involved in running events.

What you'll learn
This degree is made up of 40 courses. You will do 24 courses in law and 16 courses in tourism and event management.

Laws (Honours)
As a UniSA Law student, you’ll gain valuable skills from day one, including in reasoning, reporting, analysis, negotiation, communication and advocacy. You will also experience what it's like to argue a case and provide legal advice.

Throughout your degree you will study core courses that teach you the fundamental legal concepts that underpin the Australian legal system. Courses such as torts, contracts, criminal law and constitutional law will give you a good understanding of basic legal principles.

Our Law program also features courses that build your leadership skills, intercultural communication, project management and capacity for community engagement.

You will have the opportunity to have practical learning experiences including mooting, negotiation, and witness examination. You will also engage in a Community Justice project, high-level research or an industry placement, ensuring you’ll be prepared for legal practise upon graduation.

Tourism and Event Management
You will study core courses such as Business and Society, Management and Organisation and Marketing Principles: Trading and Exchange. You will also learn the latest in specialist areas such as:

• Marketing, service management and new technologies in tourism, events and hospitality
• Destination management 
• Policy and planning for sustainable tourism

What you'll learn

Sustainability, emerging materials, new technologies and research are focal points of this graduate diploma. You will also study sustainable design theory and practice; social, cultural, economic and technological advancements and their impact on sustainable design; and research methodologies.

This graduate diploma comprises design research studio classes, sustainable design theory classes, research methods classes, and a selection of electives.   
 

This degree provides a balance of courses in psychology theory, counselling, workplace culture, and staff health and wellbeing. You will graduate with the skills and knowledge needed to effectively support and counsel staff and build staff recruitment, retention, and training and development strategies.

Employers look for graduates who can apply theoretical knowledge and skills to real industry challenges. By studying this degree, you will benefit from curriculum informed by world-class research and accredited by the Australian Psychology Accreditation Council (APAC) and the Australian Human Resources Institute (AHRI).

What you'll learn

This specialised double degree will provide you with a solid understanding of the theory associated with psychology and counselling, as well as the skills needed to effectively manage people. Core courses in business theory will give you a solid grasp of business fundamentals such as economics, accounting, business law and employment relations.

The psychology component of your studies will cover areas such as developmental psychology; cognitive psychology; psychological assessment and research; counselling skills; and work and organisational psychology. You'll also study specialist human resource management topics such as organisational behaviour, performance and compensation management, training and development, industrial relations, and occupational health and safety.