Master of Business Administration in Marketing

at University of South Australia - City West Campus Australia

What you'll learn

Your undergraduate degree will start with core courses in communication, where you will create, develop and deliver communication strategies for traditional and online media. You will also develop writing skills for a range of platforms, including traditional media, social media and digital platforms.

You will:

• Learn how to manage media and public relations in contemporary society, including the analytical thinking required for strategic planning and communication management 
• Study emerging trends within the communications industry, along with media law and ethics
• Major in Communication and Media covering strategic communication, media management, public relations, social media, advertising, and professional communication
• Select a sub-major in areas including digital media, film and television, journalism, linguistics, marketing or social media
• Undertake an industry internship in your third year
• Study courses in areas such as campaigns and crises; digital design; communication, media and creative industries; and digital entrepreneurship
• Undertake an industry-supervised project or research thesis in the final year of your masters degree.

Through your postgraduate studies, you’ll build your professional skills in social and digital media management, public relations and strategic communication. You’ll also:

• Develop your knowledge of the social and political aspects of communication underpinned by advanced research methods and planning skills
• Explore topics including digital design and strategic communication in campaigns and crises
• Develop your knowledge of the social and political aspects of communication underpinned by advanced research methods and planning skills
• Study in a workshop-based environment with connections to industry partners, real-world projects, and placement and networking opportunities

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Procter & Gamble, CBS and Nestlé.

In the Master of Management (Tourism and Event Management) degree, you will learn contemporary management skills and study areas such as project management and the principles and practice of tourism. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

What you'll learn

Your undergraduate degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. 

In your marketing specialisation you’ll then focus on areas such as:

• Consumer behaviour
• Marketing analytics
• Advertising
• Branding

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

You will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You’ll then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

In your postgraduate studies, you will developed skills in contemporary management practice. Build your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

You will also go on to develop skills and expertise in areas that include:

• Business analytics and the data-driven organisation
• The principles and practices of tourism
• Tourism impacts and sustainability
• People, leadership and performance

This exciting graduate diploma will provide you with a strong understanding of contemporary management theory and how it applies to the various elements of the creative arts and cultural industries. You will develop leadership and problem-solving abilities while studying the arts environment.

What you'll learn

Postgraduate Business studentsThe Graduate Diploma in Management (Arts and Cultural Management) is made up of 8 courses. You will complete two courses in your specialisation: Arts Environment, and Arts and Cultural Leadership and Governance. You will also complete four Business core courses and two electives. Through these you will develop skills and expertise in areas that include:

• Festivals and Events
• Marketing Management
• Arts and Cultural Audiences

This hands-on postgraduate qualification will equip you with a comprehensive understanding of the innovative, changing world of communication design.

With a strong focus on adaptability and the importance of responding to changing design issues, you will gain advanced skills in areas such as web and print design, as well as emerging technologies and research processes.

In conjunction with industry, you will also be given the opportunity to work on creative projects, developing skills in writing project proposals and presenting information.

In addition to the necessary practical skills, a key part of your learning will relate to advanced research and you will graduate with the cognitive skills needed to review and analyse information.

What you'll learn
To be an effective communication designer you need to be able to identify problems and to examine and develop strategies and approaches to overcome them. This qualification addresses design issues that you may be faced with in the workplace.

• socio-cultural change
• economic constraints
• environmental impacts

You will also develop an advanced understanding of communication design principles and graduate with the ability to develop and design effective communications for a range of audiences. Cognitive skills needed to review and analyse research will also be developed.

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

What you'll learn

You will start with core courses in business. These will give you a solid grounding in important areas including accounting and quantitative methods for business, business law, finance, business intelligence, data analysis, economics and management.

You’ll then branch out into your accounting specialisation, learning cutting edge knowledge and skills in:

• Financial and management accounting
• Taxation and company law
• Auditing
• Sustainability accounting
• Global and contemporary accounting issues
• Strategic financial analysis

In this degree you will learn contemporary management skills and study areas such as marketing strategy and planning. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

What you'll learn

The Master of Management (Marketing) comprises 12 courses. You will complete four core courses and six Marketing specialisation courses.

Advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Through these you will develop skills and expertise in areas that include:

• Business analytics and the data-driven organisation
• People, leadership and performance
• Buyer behaviour insights
• Marketing strategy and planning
• Advanced marketing analytics 

What you'll learn

This two year program comprises 16 courses including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the IMBA. Through these you will develop advanced skills and expertise in areas of international management including:

• Global business environment
• People leadership and performance
• Economic principles for business
• Fundamentals of data analytics

You will then move into your tourism and event management specialisation studying areas such as the business of tourism, destination management, event management and digital innovations.

This program is recognised as an approved program by Financial Adviser Standards, The Treasury¹ and will equip you with the education requirements to practise as a qualified financial adviser.

What is a financial adviser?
Financial advisers assist clients to build and manage their personal wealth, tax, financial risk and spending over their lifetimes. They consider a number of factors such as current wealth, income and lifestyle aspirations, and develop plans so their clients can reach short and long-term financial goals.

What you'll learn

You will start with core courses in areas such as analytics, accounting and economic theory. These will give you a solid grasp of business fundamentals that you can apply to a range of careers.

In your specialisation you will develop your expertise across areas such as: tax; personal finance; superannuation; insurance; relevant legislations, regulations and codes of practice; as well as building and managing client relationships – a critical focus area for future financial advisers.

You will study estate planning and compulsory courses that have been outlined in Treasury's education requirements, including ethics and professionalism, and financial advice regulatory and legal obligations. In your final year, you will also develop and present a detailed statement of advice (SOA) – a comprehensive document financial advisers provide to clients based on their needs and goals.

This program is recognised as an approved program by Financial Adviser Standards, Treasury Department1 which means it provides you with the essential education requirements to practise as a qualified financial adviser after graduation.

Hands-on teaching and learning is a focus of this degree, and as a contemporary art student you will have access to a comprehensive range of facilities in custom-built studios and workshops. Alongside these are studies in art history, theory, and courses in how to grow your career and opportunities to connect with industry partners in the City West cultural precinct. A key feature of the degree is its flexibility. Students can choose to focus on the development of hand skills or opt for a more multidisciplinary pathway through the program.

Throughout your studies, you can select from a range of the studio areas including:

• Ceramics
• Drawing
• Glass
• Jewellery 
• Painting
• Photography
• Sculpture
• Textiles
• Printmaking

And also be introduced to the contemporary practices of video, sound, performance, and new media art.